Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Education (612)
- Higher Education (596)
- Social and Behavioral Sciences (143)
- Economics (58)
- Business and Corporate Communications (53)
-
- Communication (46)
- Sociology (45)
- Finance and Financial Management (42)
- Advertising and Promotion Management (38)
- Public Affairs, Public Policy and Public Administration (37)
- Accounting (34)
- Human Resources Management (34)
- Nonprofit Administration and Management (33)
- Social Media (33)
- Medicine and Health Sciences (31)
- Business Administration, Management, and Operations (30)
- Management Information Systems (29)
- Physical Sciences and Mathematics (29)
- Arts and Humanities (28)
- Public Health (28)
- Computer Sciences (26)
- Other Business (25)
- Sales and Merchandising (25)
- Family, Life Course, and Society (23)
- Information Security (23)
- Sociology of Culture (23)
- Health Policy (22)
- Public Administration (22)
- Institution
-
- East Tennessee State University (579)
- Kennesaw State University (53)
- Georgia Southern University (37)
- Utah State University (27)
- De La Salle University (26)
-
- Asia Marketing Journal (AMJ) (22)
- Clark University (22)
- Singapore Management University (19)
- University of Rhode Island (19)
- Morehead State University (12)
- University of Texas Rio Grande Valley (11)
- Technological University Dublin (10)
- Universitas Indonesia (10)
- Institute of Business Administration (9)
- University of Nebraska - Lincoln (9)
- Portland State University (8)
- Bryant University (7)
- Brigham Young University (6)
- Old Dominion University (6)
- University of Arkansas, Fayetteville (6)
- University of Mississippi (6)
- University of New Hampshire (6)
- CCT College Dublin (5)
- California Polytechnic State University, San Luis Obispo (5)
- University of Nevada, Las Vegas (5)
- Liberty University (4)
- Marquette University (4)
- Nova Southeastern University (4)
- University of Malaya (4)
- University of South Florida (4)
- Keyword
-
- Marketing (47)
- Social media (19)
- MPA (15)
- Social Media (14)
- COVID-19 (12)
-
- Utah (12)
- Branding (10)
- Women (10)
- Pandemic (9)
- Consumer behavior (8)
- Influencers (8)
- CSR (7)
- Corporate social responsibility (6)
- Film (6)
- Globalization (6)
- Sustainability (6)
- Trust (6)
- Advertising (5)
- Digital marketing (5)
- Ethics (5)
- Government (5)
- Research Project (5)
- Social media marketing (5)
- Arbor (4)
- Artificial intelligence (4)
- Brand image (4)
- Consulting (4)
- Consumption (4)
- Covid-19 (4)
- Crazy Rich Asians (4)
- Publication
-
- ETSU News (577)
- Atlantic Marketing Association Proceedings (41)
- AMTP Proceedings 2020 (34)
- DLSU Business & Economics Review (26)
- Asia Marketing Journal (22)
-
- School of Professional Studies (22)
- Marketing and Strategy Faculty Publications (18)
- Markets, Globalization & Development Review (18)
- Research Collection Lee Kong Chian School Of Business (14)
- Morehead State Press Release Archive, 1961 to the Present (12)
- Atlantic Marketing Journal (10)
- Jurnal Manajemen dan Usahawan Indonesia (10)
- Marketing Faculty Publications (10)
- Honors Theses (9)
- Business Review (7)
- Fall Student Research Symposium 2020 (6)
- Articles (5)
- Business ETD Collections (5)
- Faculty Publications (5)
- Honors Projects in Marketing (5)
- Honors Theses and Capstones (5)
- Doctoral Dissertations and Projects (4)
- Honors Program: Senior Projects (Public) (4)
- Honors Projects (4)
- Marketing Faculty Research and Publications (4)
- Student Works (2020-2029) (4)
- Theses and Dissertations (4)
- Theses and Dissertations in Business Administration (4)
- University Honors Theses (4)
- Engineering and Technology Management Student Projects (3)
- Publication Type
- File Type
Articles 1051 - 1053 of 1053
Full-Text Articles in Marketing
Affective Commitment, Trust, And The Psychological Contract: Contributions Matter, Too!, Lisa Schurer Lambert, John B. Bingham, Anna Zabinski
Affective Commitment, Trust, And The Psychological Contract: Contributions Matter, Too!, Lisa Schurer Lambert, John B. Bingham, Anna Zabinski
Faculty Publications
Employees’ receipt of inducements is associated with trust and affective commitment, and employees pay for their inducements with their contributions (e.g., time, and physical and intellectual effort). Yet this relationship does not fully mirror events as they occur in an employment relationship where employees’ promises and delivery of inducements and contributions are ongoing, and relatively continuous. Our premise is that promising and delivering contributions may enhance or reduce employees’ trust in and commitment to the organization depending on how well they fulfill psychological needs. We tested a social exchange theory model and our alternative model. Survey results favoured our alternative …
Dealing With Dysfunction: Negotiating With Difficult Individuals, Marc-Charles Ingerson, Kristen Bell Detienne, Jill M. Hooley, Nathan A. Black
Dealing With Dysfunction: Negotiating With Difficult Individuals, Marc-Charles Ingerson, Kristen Bell Detienne, Jill M. Hooley, Nathan A. Black
Faculty Publications
Workplace negotiations often present daunting challenges. The negotiation process can test relationships and place reputations at risk. Moreover, in some situations, the difficulty and stress involved in routine negotiations become magnified. Approximately ten percent of working adults have personality styles or behavioral tendencies that can make interactions with them especially challenging. Identifying, understanding, and dealing with personality dysfunction in the negotiation process is therefore a critically important skill (Kessler et al. 2005; Eddy 2018). Today’s negotiators need to be able to recognize and interact with people who have difficult and dysfunctional personality traits.
Unfortunately, many of those on the receiving …
Assessing The Effects Of Service Variability On Consumer Confidence And Behavior, Clay M. Voorhees, Jonathan M. Beck, Praneet Randhawa, Kristen Bell Detienne, Sterling A. Bone
Assessing The Effects Of Service Variability On Consumer Confidence And Behavior, Clay M. Voorhees, Jonathan M. Beck, Praneet Randhawa, Kristen Bell Detienne, Sterling A. Bone
Faculty Publications
This research examines the effects of service variability on consumer confidence and behavior across multiple transactions in a service relationship. This article integrates discussions of service relationships and models of service variability. Leveraging a field study, the authors track over 12,000 experiences across 3,084 consumers for a 2-year period and model the impact of variability in these experiences on consumer relationships. The results reveal variability in a service relationship can significantly impact consumer confidence and that the nature of this relationship is nonlinear, revealing that small variations in quality will have strong effects on confidence and that these effects plateau …