Remaking Retail In The Time Of Covid-19, Singapore Management University

Perspectives@SMU

Short of the successful development of a COVID-19 vaccine, the sight of retail stores re-opening for business is probably the best mood lifter. Not only do lockdown-weary consumers reclaim some vestige of normalcy, businesses reeling from months of decimated income can stem the red ink and perhaps even get back into the black.

Yeti: A Cooler Way To Market Your Product, Alana Trnavsky

Experience Industry Management

With the increased use of technology, marketing has evolved to primarily use social and digital media as the platform utilized to share content. Brands have creatively implemented new ways to market their products and services to distinguish themselves from other brands. The purpose of this study was to examine YETI’s marketing strategies. YETI is a high-end outdoor gear brand that is known for its sturdy coolers and drinkware. The research was gathered using a case study guide developed by the researcher, which outlined YETI’s current marketing practices. Within this study, there is an instrument used as a guideline to evaluate …

Dancing In The Desert: A Case Study On The Digital Marketing Techniques Of Coachella Valley Music And Arts Festival, Colleen R. Cranny

Experience Industry Management

Digital marketing is a marketing strategy that helps companies grow in multiple ways. Digital marketing and the five Ds (digital devices, digital platforms, digital media, digital date, digital technology) represents the evolution of marketing in the modern era. The purpose of this study was to examine the digital marketing practices of Coachella Valley Music and Arts Festival. Coachella and its digital marketing techniques are strategically planned in order for the festival to reach its target audience. Research for this study was conducted using a case study. The results indicated that Coachella’s digital marketing is effective in reaching the target audience …

Informing The Creation Of A Financial Literacy Tool For Cal Poly Students, Kelly Michelle Carroll

Communication Studies

This research project examines the wants, needs, and desires of Cal Poly students to inform the creation of a financial literacy tool (tentatively named “MoneySmart”) to be created by another student. The methodologies used to gauge these metrics were a literature review and questionnaire. The literature review aids in understanding research regarding the current state of student financial literacy in the United States, including student attitudes toward the topic. Subsequent findings were used to create the questionnaire, which inquired about students’ financial stress, confidence in their abilities to manage their personal finances, specific interests for the design and contents of …

2020 June, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for June of 2020.

2020-June-01-Dont Mess With This Rodent Fossil Reveals A New Species Of Horned Gopher, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Picture a groundhog-sized animal with horns on its nose like a rhinoceros, and you have a pretty good idea of the new species of extinct rodent described in a recent paper in the Journal of Systematic Palaeontology. It is only the sixth species of “horned gopher” ever discovered, and it has allowed researchers to tackle some questions about why and how these little critters evolved horns.

This research was published by Dr. Josh Samuels, assistant professor in the Department of Geosciences at East Tennessee State University and curator at the Museum of Natural History at the …

2020-June-01-Etsu Health Family Medicine Kingsport Resident Physician Class Of 2020, University Marketing And Communication, East Tennessee State University

ETSU News

The graduation ceremony for ETSU Health Family Medicine Kingsport was held on Friday, June 26, 2020. 

Dr. Mark Brummel, Program Director, opened the ceremony and introduced Dr. Reid Blackwelder, Department Chair, to offer sentiments to the graduates. Graduates were later recognized with special video presentations from Dr. Wilsie Bishop, Vice President for Academics and Interim Provost, and Dr. William Block, Vice President for Clinical Affairs and Dean of Quillen College of Medicine.

Dr. Amanda Lingerfelt and Dr. Caleb Smith were recognized for serving as Chief Residents.

Special award:  "Heart " Award to Dr. Stephen Miller

Special awards were presented, followed …

2020-June-01-Juneteenth Observing The Demise Of Slavery, University Marketing And Communication, East Tennessee State University

ETSU News

Juneteenth: Observing the demise of slavery

By Dr. Elwood Watson
Professor of history, African American studies and gender studies

This year marks the 155th anniversary of Juneteenth, an annual holiday observing the demise of slavery and marks the day June 19, 1865, when news of emancipation reached citizens in most remote parts of the former confederacy in Galveston, Texas. While President Abraham Lincoln liberated all Black Americans who resided in territory captured from the confederate army when he signed the Emancipation Proclamation into law on January 1, 1863, many Black (and some white citizens) in more rural and remote areas …

2020-June-01-Etsu Health Psychiatry Behavioral Sciences Resident Physician Class Of 2020, University Marketing And Communication, East Tennessee State University

ETSU News

The ETSU Health Psychiatry & Behavioral Sciences Resident Physicians Class of 2020 graduation ceremony was held on Tuesday, June 16, in the Cancellaro Room, Psychiatry Building, VA Campus.

The following awards were presented: 

• Outstanding Inpatient Attending: Kamran Hayel-Moghadam, M.D.
• Outstanding Outpatient Attending: William Scott Huddleston, M.D.
• Outstanding Didactics Teacher: Dr. Gail Kase, M.D.
• PRITE Award: David Jensen, M.D. (PGY3 Resident)
• Research Recognition Certificate: Jean-Maurice M. Salcedo, M.D.
• The Louis A. Cancellaro, PH.D., M.D. Outstanding Performance Award: Geeta Santoshi Tadepalli, M.D.

Class of 2020:

• Geeta Santoshi Tadepalli, M.D.
• Luke Michael Stanley, M.D.
• Jean-Maurice M. Salcedo, M.D.

Congratulations and best wishes to …

2020-June-01-Louw Steps Down As Chair Of Audiology And Speech-Language Pathology, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. Brenda Louw, Chair of the Department Audiology and Speech-Language Pathology at East Tennessee State University, is stepping down as chair after 11 years in that position on July 31, 2020 to focus on her research and enjoy her teaching in the Speech-Language Pathology master’s program and in various personnel preparation grants.

Louw joined ETSU from the University of Pretoria, South Africa, where she was the Chair of the Department of Communication Pathology. She and her husband Jack, moved to Johnson City in 2009. They became U.S. citizens in 2016. 

Under Louw’s leadership, the department has grown on multiple levels. …

2020-June-01-Etsu Health Internal Medicine Resident Physician Class Of 2020, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU Health Internal Medicine held its 2020 graduation at the Veterans Administration campus Gazebo on Saturday, May 30.  Due to the current COVID-19 social distancing guidelines, the event was recorded for friends and family to view. 

Twenty-one residents completed their three-year program as required by the ACGME, which will allow these individuals to become Board Certified in Internal Medicine as a field of practice.  They may also continue their education through additional training fellowships within the areas of: cardiology, gastroenterology, rheumatology, endocrinology, oncology, infectious diseases and pulmonology. 

The Department of Internal Medicine congratulates these outstanding individuals for their efforts and …

2020-June-01-Support Resources Available, University Marketing And Communication, East Tennessee State University

ETSU News

Members of the ETSU family are wrestling with emotions as we all search for answers, guidance and change. Please reach out, ask for help and do not hesitate to share how you are feeling. Only through sharing emotions and dialog can we find empathy, healing and peace.  

Below is a list of support resources available to our ETSU family:

• Counseling Center

  [email protected] or 423-439-3333

  The Counseling Center is open from 8 a.m. to 4:30 p.m. Monday-Friday.

  BucsPress2 mental health helpline is available 24/7 for students at 423-439-4841 then press 2.

  Anti-Racism resources and additional specific African-American and Black Mental Health …

  ---

  Go to article

When Time Is Sales: The Impact Of Sales Manager Time Allocation Decisions On Sales Team Performance, Adam Rapp, J. Andrew Petersen, Douglas E. Hughes, Jessica Ogilvie

Marketing Faculty Research and Publications

Sales managers often take on the dual responsibilities of managing a sales team and selling to customers. This practice raises questions about how sales managers' time allocation to managing and selling activities affects sales team performance. Building on qualitative findings, this research first highlights and categorizes activities that are regularly competing for the limited time resources of today's sales managers. Our qualitative results reveal a prevalence of sales managers taking a "hybrid" approach to managing their sales teams by regularly allocating time toward both managing and selling activities. Through a resource allocation lens, we investigate how the time allocation decisions …

Starbucks In China: An Undisputed Leader?, Nirmalya Kumar, Sheetal Bhardwaj, Stephen Eryung Chu

Asian Management Insights

How Starbucks faces the emergence of ‘new retail’, or the seamless integration of offline and online retail.

2020-June-01-Meet Araminta Ray, University Marketing And Communication, East Tennessee State University

ETSU News

Araminta Ray’s path to East Tennessee State University’s Quillen College of Medicine took a 2,190.9-mile detour that required some of the same tools she has used as a medical student – resilience, perspective, and community.

Ray was accepted to Quillen in 2018.

“I don’t remember a time in my life when I didn’t want to become a doctor,” Ray said. “But I’ve also known I was going to hike the Appalachian Trail about as long as I’ve known I was going to be a doctor. It’s been a part of me and one of my lifelong goals for years.”

Ray …

2020-June-01-Etsu Health Family Medicine Johnson City Resident Physician Class Of 2020, University Marketing And Communication, East Tennessee State University

ETSU News

The graduation ceremony for ETSU Family Medicine Johnson City was held on Friday, June 19, 2020.

Dr. Brian Earley, Program Director, opened the ceremony and introduced Dr. Reid Blackwelder, Department Chair, to offer sentiments to the graduates. Graduates were later recognized with special video presentations from Dr. Wilsie Bishop, Vice President for Academics and Interim Provost, and Dr. William Block, Vice President for Clinical Affairs and Dean of Quillen College of Medicine.

Dr. Amit Patel and Dr. Benjamin Whitfield were recognized for serving as Chief Residents.

Special awards were presented, followed by the awarding of diplomas to the residency graduates. …

2020-June-01-Live Town Hall With President Noland, University Marketing And Communication, East Tennessee State University

ETSU News

Join ETSU President Brian Noland for his next Live Town Hall via Zoom on Tuesday, June 9, at 11 a.m. 

The link to access the Town Hall is etsu.zoom.us/j/93082749231.

Dr. Noland will review the recommendations of the Future Operations Workgroup and gather feedback that will guide and inform implementation strategies. Those with questions about the workgroup recommendations may submit them in advance of the Town Hall to [email protected]. There will also be an opportunity to ask questions during the event.

A recording of the Town Hall is available below:

2020-June-01-Etsu Health Family Medicine Bristol Resident Physician Class Of 2020, University Marketing And Communication, East Tennessee State University

ETSU News

In a ceremony much different from what is accustomed, the ETSU Health Family Medicine Bristol graduation was held June 19, 2020.
Bristol Program Director Dr. Amanda Stoltz and Family Medicine Chair Dr. Reid Blackwelder presided over the Zoom ceremony, while Dr. William Block, Vice President for Clinical Affairs and Dean of Quillen College of Medicine, and Dr. Wilsie Bishop, Vice President for Academics and Interim Provost, made special appearances by video to honor the graduates.

Family members from across the world were able to join in the festivities via a live stream thanks to the hard work Matthew Carroll and …

2020-June-01-Yearbook Digitization Project, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Alumni of East Tennessee State University, current students curious about what the university was like in yesteryear, and other interested folks can now access several years’ worth of yearbooks thanks to the Archives of Appalachia in ETSU’s Center for Appalachian Studies and Services.

The Archives is in the ongoing process of digitizing all of the university’s yearbooks and making them available online.

ETSU’s yearbook was called “Old Hickory” during its first 10 years of publication, which began in 1919 after the university’s founding in 1911 as East Tennessee State Normal School. The name changed to “The Chalkline” …

A Proposal Digital Marketing Strategy For Marcheluzzo Srl: Training And Evaluating A Prediction Model For The Number Of Adv. Impressions, Charles Alves De Castro

Articles

This research aims to describe a digital marketing strategy elaborated to be deployed in the MarcheluzzoSrl Company located in Italy. In addition, it intends to give a wide range of information to the company about its customers, target, competitors, market, digital marketing strategy, and potential recommendations. It is also important to highlight that this strategy is focused on the Brazilian market. Most of the information collected for the situational analysis and many other components for this research were gathered through the author`s perception during his internship in the company. The methodology includes secondary data collected through field observation in the …

E-Commerce And Web Design For Small Businesses: Using Blogs To Build Engaging Consumer Marketing, Emma N. Tomlin

Journalism

The following study explores how to develop a successful website for an E-Commerce store that is user-friendly and engaging to consumers. A key concept that this study will discuss, is how a blog can create engaging consumer marketing. This study is focused on Moondoggies Beach Club, a surf shop with two brick-and-mortar locations in San Luis Obispo, California. A Cal Poly student saw the need for their existing online presence to be reevaluated and recreated. This paper will address the importance of well-done web design for E-Commerce, including ways to achieve user-friendly, easily accessible, well thought out web design; as …

Star Rating Factors For Umrah Services: The Perspectives Of Umrah Operators And Consumers, Amran Harun, Aini Khalida Muslim, Dzunnur Dzail, Bestoon Abdulmaged Othman

International Journal of Religious Tourism and Pilgrimage

The star rating system is widely used in the hotel industry to classify hotels according to their quality. However, the Umrah industry in Malaysia has yet to adopt the system. Thus, their services are not monitored by a controlled and reliable rating system. The star rating is deemed important to Umrah consumers as the system would provide the consumers with information about basic facilities or services that can be expected. Hence, the purpose of this study is to explore the key elements of a star rating that would suit the Umrah industry in Malaysia and to accomplish this, perspectives of …

2020-May-29-Going Places, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU welcomes the following new faculty and staff to the university family:

Chelsey S. Blevins is a secretary in Gatton College of Pharmacy’s Department of Pharmacy Practice. She was previously an executive aide in the Department of Literature and Language. She holds a B.A. in English from ETSU.

Dr. Leon J.A. Dumas is an assistant professor of medical education in the Quillen College of Medicine after serving as director of Dr. Leon Dumas Inc. He holds his M.Med. degree from the University of the Free State in South Africa.

Nicole Fisher is a secretary in the Department of Psychiatry and …

2020-May-29-Enjoy Retirement, University Marketing And Communication, East Tennessee State University

ETSU News

Congratulations to the following members of the East Tennessee State University family who retired in May.  Thank you for your service!

Gary L. Bishop – Director, Facilities Management Operations

Mitzi J. Douglas – Assistant Director of Payroll, Financial Services

Jeanine Doren Minch – Information Research Technician, Community Outreach

Betty Ann Proffitt – Executive Aide, Department of Educational Leadership and Policy Analysis

Published May 29, 2020, as part of the Accent email newsletter for faculty and staff.

2020-May-29-Going Places, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU welcomes the following new faculty and staff to the university family:

Chelsey S. Blevins is a secretary in Gatton College of Pharmacy’s Department of Pharmacy Practice. She was previously an executive aide in the Department of Literature and Language. She holds a B.A. in English from ETSU.

Dr. Leon J.A. Dumas is an assistant professor of medical education in the Quillen College of Medicine after serving as director of Dr. Leon Dumas Inc. He holds his M.Med. degree from the University of the Free State in South Africa.

Nicole Fisher is a secretary in the Department of Psychiatry and …

2020-May-29-Nsac Championship, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Updated May 29, 2020) – East Tennessee State University’s National Student Advertising Competition (NSAC) team headed to the national championship for the second time in three years.

The team won in the semi-finals on May 7 after winning first place in district 7 of the American Advertising Federation (AAF) competition sponsored by Adobe. The final round of competition took place virtually on May 20, with winners to be announced June 8 during ADMERICA Adjusted, the AAF’s national conference, which will be held online. Trophies and cash prizes will be awarded to the top three teams, with additional prizes …

2020-May-28-Respiratory Therapy Alumni Caring For Covid-19 Patients In Nyc, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 28, 2020) – As the number of COVID-19 cases started rising in New York City earlier this year, two alumni of East Tennessee State University’s Cardiopulmonary Science Program, Rayford Johnson and Jessica Burleson, were among a group of respiratory therapists from across the country who decided they wanted to use their professional abilities to help. 

Johnson and Burleson have never met and they took separate paths to New York this spring, but both are currently on the front lines, caring for patients on COVID floors in two New York City hospitals. Both said they have never seen …

2020-May-28-Tennessee Poll Covid-19 Economy, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 28, 2020) – The most recent Tennessee Poll by East Tennessee State University finds that although Tennesseans feel that the COVID-19 pandemic is the biggest problem facing both the nation and the state, they also believe things are generally going in the right direction for the Volunteer State. 

This is part of a series of releases on the 2020 Tennessee Poll. Visit www.etsu.edu/asrl/tnpoll for additional analysis, methodological reporting, and margin of error calculations for sample and subgroup analysis. 

The poll, fielded from April 22-May 1 by the Applied Social Research Lab (ASRL) at ETSU, surveyed a random …

2020-May-27-College Consensus Ranking, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 27, 2020) – East Tennessee State University is among the 30 Best Colleges for Students with Learning Disabilities, a ranking published by College Consensus.

According to College Consensus, such “invisible disabilities” as ADHD, dyslexia and various forms of autism are prevalent on college campuses, and schools are tailoring programs to assist students who live with these challenges.

The institutions on College Consensus’ ranking “take neurodiversity seriously. They all believe that a learning disability does not have to be a roadblock to a successful education and lifepath,” the company’s website says. “In fact, many of these schools celebrate …

2020-May-26-Big Bass Shootout, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 26, 2020) – Connect Outdoors, an affiliate member of East Tennessee State University’s Innovation Lab, will host the Big Bass Shootout through its Connect Fishing League. A series of four one-day tournaments open to all ages is scheduled for May 30, June 6, June 13 and June 20 with the winner to be announced on Father's Day, June 21. 

The Big Bass Shootout is a single best catch Black Bass tournament (Largemouth Bass, Smallmouth Bass or Spotted Bass). Fishing can take place in any public waterway in the U.S. or Canada. Fishing in private ponds is not …