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2020

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Full-Text Articles in Marketing

2020-June-24-Mysterious Moss, University Marketing And Communication, East Tennessee State University Jun 2020

2020-June-24-Mysterious Moss, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (June 24, 2020) – How are mosses and humans alike and how can moss, plants often trampled underfoot, help humans survive and thrive? Dr. Aruna Kilaru of the East Tennessee State University Department of Biological Sciences can tell you, although some of the terms might require an encyclopedia.

Kilaru, who has five students in her group, leads two research projects at ETSU, one of which has been studying bryophyte mosses that she says date back about 500 million years and are highly resilient to environmental stressors. A doctoral student of Kilaru’s, Imdadul Haq, led the research, and his …


2020-June-24-A Place To Call Home, University Marketing And Communication, East Tennessee State University Jun 2020

2020-June-24-A Place To Call Home, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (June 24, 2020) – Inspired by her teaching, research and service in the Department of Social Work at East Tennessee State University, Dr. Donna Cherry is undertaking a project to help homeless young adults in Johnson City. 

“I have had some type of community investment on my bucket list for a long time, but I was never quite sure what I wanted it to be,” said Cherry, an associate professor in ETSU’s College of Clinical and Rehabilitative Health Sciences. “Our faculty are very service-oriented and because of my research interests, I was invited to serve on the Foster …


2020-June-23-Etsu Announces Ethan S Bain Environmental Health Foundation Scholarship, University Marketing And Communication, East Tennessee State University Jun 2020

2020-June-23-Etsu Announces Ethan S Bain Environmental Health Foundation Scholarship, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (June 23, 2020) – A new endowed scholarship in memory of East Tennessee State University alumnus Ethan S. Bain will assist students from the Bahamas and Caribbean who are interested in studying environmental health at ETSU’s College of Public Health.

The Ethan S. Bain Environmental Health Foundation, based in Nassau, Bahamas, has established the scholarship for undergraduate students who are dedicated to carrying on Bain’s commitment to the fields of environmental health and public health.

“I am extremely proud of this endowment scholarship, both because it memorializes the life work of one of our esteemed alumni, and also …


2020-June-22-Bucs Calling Bucs Provides Unique Way To Say Hello To Every Etsu Student, University Marketing And Communication, East Tennessee State University Jun 2020

2020-June-22-Bucs Calling Bucs Provides Unique Way To Say Hello To Every Etsu Student, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (June 22, 2020) – Calling each East Tennessee State University student is an ambitious goal, but Bucs Calling Bucs is close to that achievement.

The initiative, spearheaded by the Division of Student Life and Enrollment, began in mid-April after the university’s COVID-19 response had shifted all classes online. The goal of the program is simply to provide a friendly voice during a difficult time to check in and say hello. More than 100 volunteers from across campus – including faculty, staff and senior leadership – have made calls.

Scott Jeffress, who serves as director of the Roan Scholarship …


2020-June-22-Etsu Bachelor Of Science In Nursing Ranked In Top, University Marketing And Communication, East Tennessee State University Jun 2020

2020-June-22-Etsu Bachelor Of Science In Nursing Ranked In Top, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (June 22, 2020) – East Tennessee State University’s College of Nursing was ranked in the top 50 best Bachelor of Science in Nursing (BSN) programs in the country according to Study.com.

Study.com evaluated hundreds of schools for this list using data from the U.S. Department of Education and their own research and ranked schools based on academic and career resources for BSN students, the quality of education, program accessibility and other factors.

The ETSU College of Nursing ranked No. 43 on the list. In the ranking, Study.com highlighted the college’s seven track options that are available to …


2020-June-19-New Lgbtq Organization, University Marketing And Communication, East Tennessee State University Jun 2020

2020-June-19-New Lgbtq Organization, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (June 19, 2020) East Tennessee State University has announced the creation of its first Faculty and Staff LGBTQ+ Association.

The group was launched by the university’s Office of Equity and Inclusion and will hold its second meeting during Pride Month.

“ETSU is an institution where people come first and are treated with dignity and respect,” said Dr. Keith Johnson, Vice President for Equity and Inclusion. “Our campus is a welcoming place for all members of the LGBTQ+ community and their allies, and the formation of this group has been a long-standing dream of many of our faculty …


2020-June-18-Etsu Students Planning Second Annual Quillen, University Marketing And Communication, East Tennessee State University Jun 2020

2020-June-18-Etsu Students Planning Second Annual Quillen, University Marketing And Communication, East Tennessee State University

ETSU News

UPDATE: This event has been postponed until spring 2021 due to the uptick in COVID-19 cases in our region.

JOHNSON CITY (June 18, 2020) – Medical students from East Tennessee State University’s Quillen College of Medicine are making plans for the Second Annual Quillen 100 to be held on Aug. 1 at Bristol Motor Speedway.

As a non-profit health organization started by Quillen students, The Quillen 100 focuses on educating those in the community about lifestyle choices that lead to healthy heart practices by hosting a cycling race around the iconic track in Bristol.

The cycling race involves a competitive …


2020-June-18-Etsu Health Receives Grant To Install Fitness Equipment At Kingsports Riverwalk Park, University Marketing And Communication, East Tennessee State University Jun 2020

2020-June-18-Etsu Health Receives Grant To Install Fitness Equipment At Kingsports Riverwalk Park, University Marketing And Communication, East Tennessee State University

ETSU News

KINGSPORT (June 18, 2020) – An idea that began in March with the COVID-19 quarantine has evolved into a series of workout videos and a new outdoor fitness park that will open later this summer along the Greenbelt at Riverwalk Park in Kingsport.

Dr. Tyler Schmitz, a resident physician with ETSU Health Family Medicine Kingsport, received a Local Humanitarian Grant from the American Medical Society for Sports Medicine (AMSSM) to fund his Quarantine Fitness Project.

“As official quarantine and stay-at-home orders were placed with gyms and restaurants closed, I knew we were in unprecedented times that needed creative solutions for …


2020-June-16-White Coats For Black Lives, University Marketing And Communication, East Tennessee State University Jun 2020

2020-June-16-White Coats For Black Lives, University Marketing And Communication, East Tennessee State University

ETSU News

Leading the Way for Social Change

Quillen students Stephanie Alu and Lawrence S. Parawan III spoke to participants at the June 15 demonstration.

(June 16, 2020) More than 100 individuals, including health care professionals, students, community leaders and other supporters, came together for White Coats for Black Lives, a solidarity march and demonstration against racial injustice, on June 15.

The event was planned by the East Tennessee State University Student National Medical Association, the Gold Humanism Honor Society and the Organization of Student Representatives at Quillen College of Medicine.

After the march along University Parkway and State of Franklin Road, …


2020-June-16-Etsus Department Of Appalachian Studies Delivers Governors School Online, University Marketing And Communication, East Tennessee State University Jun 2020

2020-June-16-Etsus Department Of Appalachian Studies Delivers Governors School Online, University Marketing And Communication, East Tennessee State University

ETSU News

2020 Governor's School

This is a screen shot from one of the Governor’s School online class sessions, broadcast from Roan Mountain State Park. This session is led by guest instructor Meg Guy, park manager and graduate student in the Appalachian Studies Master of Arts program.

JOHNSON CITY (June 16, 2020) – Despite the COVID-19 pandemic, 26 top high school juniors and seniors from across the state were able to participate virtually in the 33rd annual Governor’s School for the Scientific Exploration of Tennessee Heritage offered this month by the Center of Excellence for Appalachian Studies and Services at East …


2020-June-12-Whitney Goetz Returns To Etsu To Lead Alumni Programs, University Marketing And Communication, East Tennessee State University Jun 2020

2020-June-12-Whitney Goetz Returns To Etsu To Lead Alumni Programs, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (June 12, 2020) Whitney Calhoun Goetz has been named Executive Director of the ETSU National Alumni Association. She assumes this position July 1.

Goetz is a member of the Class of 2005 at East Tennessee State University and holds a B.A. degree in mass communications. She later earned an M.B.A. from Milligan College.

“Whitney is a proud graduate of ETSU and has many deep ties within the Appalachian Highlands community,” said Pam Ritter, Vice President of University Advancement.  “I am impressed by her passion for identifying new ways to engage with our alumni and to share their …


The Challenge Of Consumer Diversity In Servicescapes: An Investigation Of Consumer And Service Provider Experiences, Abigail Nappier Cherup Jun 2020

The Challenge Of Consumer Diversity In Servicescapes: An Investigation Of Consumer And Service Provider Experiences, Abigail Nappier Cherup

College of Business: Dissertations, Theses, and Student Research

While consumer diversity continues to grow in importance, evidence suggests that firms have yet to align their thoughts and activities with diverse consumers’ needs. This is especially true for consumers who have a hidden stigmatized identity. On the one hand, consumers with such concealable stigmatized identities must make the decision to reveal or conceal their identity in a variety of situations, including service environments. On the other hand, many service providers are working to offer inclusive service environments yet struggle to do so. Therefore, this ethnographic dissertation has two objectives: to 1) conceptualize practices unique to consumers with a concealable …


2020-June-11-Tennessee Poll Mental Health, University Marketing And Communication, East Tennessee State University Jun 2020

2020-June-11-Tennessee Poll Mental Health, University Marketing And Communication, East Tennessee State University

ETSU News

Tennesseans' mental health impacted by COVID-19

Respondents report increased anxiety but most remain hopeful for future

ETSU News

ETSU News

JOHNSON CITY (June 11, 2020) – Tennesseans are showing increased levels of anxiety and depressive disorder post COVID-19.  While a national survey conducted in 2019 found that 8.2% of adults have symptoms of anxiety and 6.6% had symptoms of depressive disorder in the previous seven days (CDC, 2020), these numbers were considerably higher in the most recent Tennessee Poll conducted from April 22-May 1 …


2020-June-11-Etsu Health Organizing White Coats For Black Lives, University Marketing And Communication, East Tennessee State University Jun 2020

2020-June-11-Etsu Health Organizing White Coats For Black Lives, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (June 11, 2020) – ETSU Health will host “White Coats for Black Lives,” a solidarity march and demonstration against racial injustice, on Monday, June 15.

Organizers hope that the march will promote conversations about racism as a public health concern and encourage health care professionals and students to lead the way for social change. All supporters are welcome and encouraged to participate.

The event was planned by the ETSU Student National Medical Association, the Gold Humanism Honor Society and the Organization of Student Representatives at Quillen College of Medicine.

“Health care students across the country are sharing their …


2020-June-10-Etsu Offering Online Health Data Analytics Graduate Certificate, University Marketing And Communication, East Tennessee State University Jun 2020

2020-June-10-Etsu Offering Online Health Data Analytics Graduate Certificate, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. Michael Smith

Director of the Health Data Analytics Graduate Certificate

JOHNSON CITY (June 10, 2020) – East Tennessee State University’s College of Public Health is now offering a Health Data Analytics Graduate Certificate, which is designed to help health care workers use data to improve decision-making and enhance communication skills. 

The program, which can be completed in as few as nine months either on campus or online, was designed by faculty with substantial experience working in data management and analytics roles in public health and health care systems. Applications are currently being accepted for fall enrollment. 

“This program is …


2020-June-09-Dr Andrea Clements Receives Harold Love Award For Community Service, University Marketing And Communication, East Tennessee State University Jun 2020

2020-June-09-Dr Andrea Clements Receives Harold Love Award For Community Service, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (June 9, 2020) – East Tennessee State University psychologist Dr. Andrea Clements is a recipient of the 2020 Harold Love Outstanding Community Involvement Award from the Tennessee Higher Education Commission (THEC).

Clements, a professor and assistant chair of curriculum in the College of Arts and Sciences’ Department of Psychology, is praised for her work in the community and region in two areas: promoting trauma-informed practices in court, police, education and mental health systems, and collaboration with faith-based groups to address the problem of opioid use and addiction.

Beginning in 2015, Clements partnered with Becky Haas, then of the …


2020-June-09-College Of Nursing Community Health Centers Ensure Patients Can Afford Access Care, University Marketing And Communication, East Tennessee State University Jun 2020

2020-June-09-College Of Nursing Community Health Centers Ensure Patients Can Afford Access Care, University Marketing And Communication, East Tennessee State University

ETSU News

College of Nursing Community Health Centers ensure patients can afford, access care during pandemic

JOHNSON CITY (June 9, 2020) – The Johnson City Community Health Center and the Johnson City Downtown Day Center, which are managed by the East Tennessee State University College of Nursing, a part of ETSU Health, have implemented policies to help ensure that patients continue receiving important medical care throughout the pandemic. 

“Although COVID-19 is the disease in the headlines, we know that our patients have a host of other health concerns that continue to require medical care and attention,” said Silas Tolan, executive director of …


2020-June-08-Article Co-Authored By Etsus Dr Candace Forbes Bright Wins First Zumkehr Prize, University Marketing And Communication, East Tennessee State University Jun 2020

2020-June-08-Article Co-Authored By Etsus Dr Candace Forbes Bright Wins First Zumkehr Prize, University Marketing And Communication, East Tennessee State University

ETSU News

Click here to read the award-winning article in the Journal of Heritage Tourism.

JOHNSON CITY (June 8, 2020) – Dr. Candace Forbes Bright of East Tennessee State University is a co-author of a recent article presenting a new method researchers, museums and historic sites could employ to better tell their stories that won the 2020 Zumkehr Prize for Scholarship in Public Memory.

The prize, which is supported by the Charles E. Zumkehr Professorship in Communication Studies at Ohio University (OU), was awarded to the best article published in 2019 on a topic related to the study of public memory. Members …


Crazy Rich Asians: A Tale Of Immigration, Globalization And Consumption In East Asia, Giana M. Eckhardt, Finola Kerrigan Jun 2020

Crazy Rich Asians: A Tale Of Immigration, Globalization And Consumption In East Asia, Giana M. Eckhardt, Finola Kerrigan

Markets, Globalization & Development Review

We review the 2018 film Crazy Rich Asians in order to highlight its relevance for debates on immigration, globalization and consumption. In doing so, we argue that a new model of immigration for East Asians, distant and distinct from the American Dream, a “pull yourself up by the bootstraps” narrative infused with an Asian ethic, is being valorized in the film. We also illuminate the complexities of East Asian representation on screen, as evidenced by varying receptions to the film in America and in various regions of Asia. And, finally, we note that while the film celebrates excess in consumption …


Crazy Rich Asians: Exploring Discourses Of Orientalism, Neoliberal Feminism, Privilege And Inequality, Devi Vijay Jun 2020

Crazy Rich Asians: Exploring Discourses Of Orientalism, Neoliberal Feminism, Privilege And Inequality, Devi Vijay

Markets, Globalization & Development Review

In this review of Crazy Rich Asians (2018), I examine elements of orientalism, neoliberal feminism, privilege and inequality that layer the film. Specifically, I interrogate the film’s American inflection of orientalism, surfacing a constant duel between essentialized Asian and American values, where what is American eventually wins out. Independent, entrepreneurial women are integral to this narrative of global capitalist accumulation. Yet, as the East meets the West in the globalized consumptive spaces of the super-rich, inequalities in the United States and Singapore are either repackaged under the myth of meritocracy, or conveniently erased. While the film demarcates a new Hollywood …


Crazy Rich Asians: When Representation Becomes Controversial, Yikun Zhao Jun 2020

Crazy Rich Asians: When Representation Becomes Controversial, Yikun Zhao

Markets, Globalization & Development Review

Crazy Rich Asians (2018) has been hailed as a symbol of diversity representation, but it has also been challenged for the lack of representativeness. This review analyzes the controversy from two aspects. It traces how this film was made into a progressive symbol of diversity representation through riding sociocultural trends about the rise of Asia and the anti-whitewashing campaign. It also shows that this film tells a classic Cinderella story with a contextual twist of the reversed power balance between the ‘East’ and the ‘West’. Overall, although this movie contributes to bringing attention to the long-existing void of Asian-American representation …


On The Banality Of Transnational Film, Ian Reyes, Justin Wyatt Jun 2020

On The Banality Of Transnational Film, Ian Reyes, Justin Wyatt

Markets, Globalization & Development Review

“Breakthrough” global blockbusters like Black Panther (2018) and Crazy Rich Asians (2018) create disturbances among critics and firms forced to wonder if such ripples of diversity will become waves of new cinema wiping out the hegemony of Hollywood and the global West. In this essay, we establish the context for this phenomenon in terms of film’s historical relationship to marketing. Through this context, we theorize a transnational aesthetic for global blockbusters, one that may serve to limit ripples of diversity, breaking waves of change against the rocks of a banal cinema of Americanized nothingness.


Globalization Tropes In Films: A Focus On Crazy Rich Asians, Nikhilesh Dholakia, Deniz Atik Jun 2020

Globalization Tropes In Films: A Focus On Crazy Rich Asians, Nikhilesh Dholakia, Deniz Atik

Markets, Globalization & Development Review

No abstract provided.


2020-June-04-Straight From The Tapirs Mouth, University Marketing And Communication, East Tennessee State University Jun 2020

2020-June-04-Straight From The Tapirs Mouth, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU alumna Julia Schap

Julia Schap examines a fossil tapir jaw in the collections room of the Gray Fossil Site museum. (Image courtesy of Julia Schap)

JOHNSON CITY (June 4, 2020) – The Gray Fossil Site of East Tennessee preserves the remains of mastodons, rhinos, rodents, trees and many more organisms that made their homes in this part of the world between 4.5 and 4.9 million years ago. But was this a safe and stable habitat or a dangerous place of mass mortality? A new study published in the journal Palaeontologia Electronica suggests the former is more likely. 

To answer …


2020-June-04-Health Care Innovation Flourishes At Shark Tank Presentation, University Marketing And Communication, East Tennessee State University Jun 2020

2020-June-04-Health Care Innovation Flourishes At Shark Tank Presentation, University Marketing And Communication, East Tennessee State University

ETSU News

Winning Idea

Sean Vinh ('21), from Knoxville, helped present for the winning team, “MedGuardian,” which seeks to help combat the opioid epidemic and reduce opioid-related health care costs through a smart pill dispenser.

JOHNSON CITY (June 4, 2020) – Budding pharmacy entrepreneurs at East Tennessee State University Bill Gatton College of Pharmacy displayed their business savvy during the annual “Shark Tank” event, the college’s version of the popular reality show.

The students were challenged to develop business plans that addressed health care gaps in the community, region or nation with viable interventions spanning clinical and technological mediums. Each student group …


What Diversity, Equity, And Inclusion Specialists Can Do To Strengthen The Impact Of Utah Girls And Women, Robbyn T. Scribner, Susan R. Madsen Jun 2020

What Diversity, Equity, And Inclusion Specialists Can Do To Strengthen The Impact Of Utah Girls And Women, Robbyn T. Scribner, Susan R. Madsen

Marketing and Strategy Faculty Publications

Utah is full of engaged, passionate individuals who frequently ask the question, “What can I personally and/or professionally do to strengthen the impact of Utah girls and women?” To provide specific answers to that question, the Utah Women & Leadership Project (UWLP) hosted a series of “think tank” gatherings to collect best practices for various stakeholders interested in supporting and empowering Utah women.


2020-June-03-Etsu Health Encourages Families To Keep Child Wellness Visits And Vaccinations, University Marketing And Communication, East Tennessee State University Jun 2020

2020-June-03-Etsu Health Encourages Families To Keep Child Wellness Visits And Vaccinations, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (June 3, 2020) – The Tennessee Chapter of the American Academy of Pediatrics (TNAAP) is strongly encouraging families during the COVID-19 pandemic to contact their doctor’s office for newborn, child and adolescent medical and behavioral health care for appointments for urgent, preventive, chronic and specialty care issues.

ETSU Health Pediatrics has utilized rapid innovations and adjusted its clinical procedures so that patient visits can be conducted safely in the doctor’s office, through online telemedicine video or phone visits from the family’s home, or by combination. The State of Tennessee considers well child visits and vaccinations essential services.

“Visiting …


2020-June-03-Plan For Return To Campus, University Marketing And Communication, East Tennessee State University Jun 2020

2020-June-03-Plan For Return To Campus, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (June 3, 2020) – East Tennessee State University’s Future Operations Workgroup, which was tasked with developing a plan for academics and services to return to campus, released its recommendations today for a phased return beginning this month.

The report includes a series of operational stages, 1-4, designed to address the need for loosening or restricting physical distancing measures in response to the COVID-19 pandemic. ETSU moved all of its teaching online and the majority of its employees have been working remotely since March. This was Stage 1 of the university’s plan.

In recent days, the university entered Stage …


2020-June-02-Covid-19 Videos Resources, University Marketing And Communication, East Tennessee State University Jun 2020

2020-June-02-Covid-19 Videos Resources, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (June 2, 2020) – From tips on how to follow the latest COVID-19 statistics to information about how to stay safe and healthy, East Tennessee State University’s College of Public Health has created a clearinghouse of information related to the pandemic.

The webpage, www.etsu.edu/cph/covid19.php, contains public service announcements, useful tools and links to helpful resources. It also features a series of short videos on various aspects of COVID-19.  

Need info about COVID-19?

This website provided by ETSU's College of Public Health contains PSAs, useful tools and links to helpful resources. Included is a link to the Tennessee …


2020-June-02-Meit To Join Etsu Center For Rural Health Research, University Marketing And Communication, East Tennessee State University Jun 2020

2020-June-02-Meit To Join Etsu Center For Rural Health Research, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (June 2, 2020) – East Tennessee State University has named Michael Meit, a nationally respected leader in rural health, as the director of research and programs at the ETSU Center for Rural Health Research.

Meit will step down as co-director of the Walsh Center for Rural Health Analysis at the non-partisan and objective research organization NORC at the University of Chicago, but he will retain his senior fellow role at NORC, creating opportunities to leverage synergies and expand partnerships between the two organizations.

“Michael Meit is one of the nation’s most respected leaders in rural health,” said Dr. …