2020-May-26-Pharmacy School Launches Free Webinar Series For Prospective Students, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 26, 2020) – With COVID-19 shutting down many in-person summer activities for high school and undergraduate students, East Tennessee State University Bill Gatton College of Pharmacy has launched a free interactive webinar series for students interested in pharmacy called “Gatton Rx Elements.”

The five-week series explores current career options in pharmacy, how to apply to pharmacy school, financial aid options, student life on campus, a virtual tour of Gatton College of Pharmacy and a chance to chat and have virtual coffee with the college’s dean, Dr. Debbie Byrd. The series is taught by Dr. Brooklyn Nelson, clinical …

Sme Ict Marketing Impact: A New Conceptual Model, Justina Setkute, Simone Kurtzke

Conference papers

This paper presents a conceptual model for SME ICT marketing impact. The conceptualization integrates approaches from technology-in-practice scholarship, which argues that the use of information and communications technology (ICT) among small and medium enterprises (SMEs) is highly context specific, and applies it within marketing practice. The resulting model is relational, iterative and context-sensitive, and considers marketing impact from the use of ICT as emerging over time. This article extends existing research by considering the role that attitudes towards ICT may play in their successful use. It also provides three propositions to guide future research towards generating an empirically based understanding …

2020-May-26-Elijah Watt Sells Award, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 26, 2020) – East Tennessee State University alumnus Ryan Lynch is among 133 Certified Public Accountant (CPA) candidates nationwide to earn the 2019 Elijah Watt Sells Award.

The Elijah Watt Sells Award program was established by the American Institute of CPAs (AICPA) in 1923 to recognize outstanding performance on the CPA Exam. Elijah Watt Sells was one of the first CPAs in the U.S., was active in the establishment of the AICPA and played a large role advancing professional education within the profession.

Nearly 75,000 individuals sat for the CPA Exam in 2019 with only 133 candidates …

2020-May-26-Quillen College Of Medicine Alumni On The Front Lines Of Covid-19 Research, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 26, 2020) – Alumni of East Tennessee State University’s Quillen College of Medicine are on the front lines of research and studies happening across the world to develop treatments for the COVID-19 virus. 

Dr. Davey Smith (’96) is leading a clinical trial that is currently underway to evaluate whether the malaria drug hydroxychloroquine, given with the antibiotic azithromycin, can prevent hospitalization and death from COVID-19. 

The National Institute of Allergy and Infectious Diseases (NIAID), part of the National Institutes of Health, is sponsoring the trial, which is being conducted by the NIAID-funded AIDS Clinical Trials Group (ACTG). …

2020-May-22-Big Train Show Canceled, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 22, 2020) – The George L. Carter Railroad Museum on the campus of East Tennessee State University has canceled the 5th Annual Big Train Show for the health and safety of patrons, vendors, and model railroad enthusiasts.

The train show, originally scheduled for June 5-6 in the ETSU Ballad Health Athletic Center (Mini Dome), has steadily become one of the largest in the southeastern United States and the most anticipated show for rail fans and model railroaders in the region. Plans are underway to hold the event in the same venue next year. The tentative date is …

The Role Of Marketing Education In Reactions To Advocacy Advertising, Tobin Carlberg

University Honors Theses

The present research aims to explore whether marketing education creates a positive or negative reaction towards advocacy advertising in general. To test this, consumers with varying levels of marketing education were either interviewed or surveyed to gauge their level of persuasion knowledge, advertising appreciation, and overall reactions to advocacy advertising. Thus, a combination of qualitative (interviews) and quantitative (survey) methods were employed. Interview results suggested that those with greater marketing education held more favorable attitudes toward advocacy advertising, and survey results illustrated a strong correlation between those with more marketing education and one’s appreciation for advocacy advertising, which influenced positive …

2020-May-21-Tennessee Poll Covid-19 Vaccination Issues, University Marketing And Communication, East Tennessee State University

ETSU News

 [1] Though this question was intended to measure where respondents went for information they trust on COVID-19, it was worded as “news you can trust on COVID-19,” thereby possibly predisposing the respondent to indicate news organizations over other individuals or organizations. This question was asked open-ended and then coded into categories based on responses. 

About the Tennessee Poll

The Tennessee Poll is conducted by the Applied Social Research Lab (ASRL) in the Department of Sociology and Anthropology at East Tennessee State University. ASRL is directed by Dr. Kelly N. Foster, associate professor of sociology.

The Tennessee Poll is an annual …

2020-May-21-Best Compilation Album Of 2019, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 21, 2020) – “Tell It to Me: Revisiting the Johnson City Sessions, 1928-1929,” an album produced and curated by East Tennessee State University’s Dr. Ted Olson, was recently named Best Compilation Album for 2019 by the Independent Music Awards. 

“Tell It to Me” was released by Germany’s Bear Family Records, an internationally acclaimed record company specializing in painstakingly curated documentary releases of historical American music.  The album was produced in conjunction with the 90^th anniversary celebration in October 2019 marking the influential recording sessions conducted in downtown Johnson City by Columbia Records producer Frank Walker during …

2020-May-20-Recover Together Webinar, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 20, 2020) – A free weekly webinar for local businesses focusing on reopening strategies begins Thursday, May 21 at 4 p.m.

“Recover Together: Reopening Discussion and Best Practices” will be moderated and presented by Mark Bays, director for the Tennessee Small Business Development Center (TSBDC) at East Tennessee State University, and Aundrea Y. Wilcox, TSBDC senior business counselor and KOSBE executive director.

Attendees will gain insight from local business owners on how COVID-19 has influenced their future business strategies. Speakers include:

• Katie Prendergast - Prendergast Construction (construction)
• Ron Metcalfe - WGRV Hometown Radio Greeneville (entertainment)
• Stan Johnson …

2020-May-20-Learning From Observing, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (May 20, 2020) Within the field of education, an approach called emergent inquiry supports teaching and learning by encouraging teachers to build educational experiences based on their observations of children.  Teachers present questions and listen to the ideas of their students, and after observing the children as they play, educational activities, studies and long-term projects are developed based on these observations.

This fall, undergraduate students at East Tennessee State University will have the opportunity to enroll in a new emergent inquiry degree program offered by the Department of Early Childhood Education in the Clemmer College.

The 18-credit …

2020-May-20-First General Engineering Graduates, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 20, 2020) – The Class of 2020 is celebrating many firsts. In addition to being the first class to graduate “virtually,” two students are the first to receive general engineering degrees from East Tennessee State University and Tennessee Tech University. 

First general engineering graduates

In fall 2017, ETSU began enrolling students into a joint degree program in general engineering that continues to be the only one of its …

Making Energy Metrics Relevant To Service Firms: From Energy Conservation To Energy Productivity, Randle D. Raggio, Peter Ekman, Steve Thompson

Marketing Faculty Publications

Although energy conservation and reduction in environmental impact are on the international and most national agendas, service firms rarely include energy consumption metrics in their strategic decision-making. One reason for the omission is that for service industries, firm level energy utilization is most commonly measured in kilowatt hours per square meter of office space where changes often related to the space rather than the firm performance. The measure also presents several problems for firms in service industries. First, energy conservation and reduction may be counterproductive for service firms that are growing and require energy to sustain that growth. Second, it …

2020-May-19-Tennessee Poll Politics, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 19, 2020) – The Tennessee Poll, conducted late last month by the Applied Social Research Lab at East Tennessee State University, sought to take a snapshot of the state’s potential voters in advance of the 2020 general election. At this time, it is impossible to predict who will vote in November, but 52.8% of the eligible voting population in Tennessee cast a ballot in 2016, so turnout could be similar in 2020. The Tennessee Poll asked respondents how likely they are to vote in November 2020, and 83% said that they definitely will vote (67%) or will …

Negating Amy Gutmann: Deliberative Democracy, Business Influence, And Segmentation Strategies In Education, Brian Ford

Democracy & Education

The task of creating a public will is daunting in any political system, but a democracy dedicated to the principles of participation and public deliberation faces specific challenges, including overcoming organized opposition that may not accept democratic tenets. In the sphere of education (and social reproduction more generally), business-influenced movements to reform public education question many of the established goals and norms of democratic education and thus may be the vanguard of such opposition. In order to interpret and explore these movements, this article enlists Amy Gutmann's work as a heuristic device. In so doing, it looks at the task …

2020-May-18-Etsu Health To Offer Free Osteoporosis Screenings, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 18, 2020) – The ETSU Health Osteoporosis Center will offer free osteoporosis screenings every Thursday in June to support osteoporosis awareness in the community and in recognition of Osteoporosis Month, celebrated during May. 

The free dual-energy X-ray absorptiometry (DXA) scans will include one hip and the spine, with interpretation. This non-invasive test measures bone mineral density to assess its strength. 

The ETSU Health Osteoporosis Center, located at 2109 W. Market St., Room 143, promotes research; provides diagnostic, therapeutic and preventive services; and facilitates educational opportunities for the public and health care professionals. 

Space for the free screenings …

2020-May-18-Free Freshman Tuition, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 18, 2020) – East Tennessee State University is offering high school seniors in Tennessee a new opportunity to attend their first year tuition-free.

“The COVID-19 crisis is causing financial burdens on families that we could have never anticipated, and we do not want to see high school seniors, many of whom have already missed out on traditional milestones, to also miss out on the opportunity to attend a four-year university,” said Dr. Joe Sherlin, vice president for Student Life and Enrollment at ETSU.

Free Freshman Tuition is available during the 2020-21 academic year for first-time, full-time freshmen …

Evaluation Of Student Reactions To Consumer Products, Bryce K. Lesher

Honors College Theses

Based on gender role congruence theory, this research sought to understand how consumer perceptions differ for masculinized and feminized products when they are presented by the opposing gender. Additionally, our research sought to understand what role—if any—political affiliation played in the consumer’s perception of the products presented. The results of this study were inconclusive due to a data collection error, however, the study itself serves as a good framework for answering the question of interest and should be rerun to draw meaningful conclusions.

2020-May-15-Meet The Captains, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (May 15, 2020) Two highly-skilled gamers have been recruited as team captains for the new esports varsity team at East Tennessee State University.  Both have been awarded scholarships and will be enrolled as students starting this fall.

Xavier Mitchell of Knox County will lead the team competing in Overwatch® and Lucca Weber of Ennepetal, Germany and current Greeneville resident will captain the League of Legends® team.

Mitchell is joining the digital media program and will be a first-time freshman at ETSU.  He received his orange belt in Taekwondo after only seven months of training.  Within the Overwatch® …

2020-May-15-Emergency Face Shields Project, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 15, 2020) – Across the region resilient workers, makers and volunteers are dedicated to supplying the personal protective equipment health care professionals need to fight the COVID-19 pandemic. One such example is a regional effort underway to manufacture face shields.

Production of several types of the emergency face shields, including one designed by faculty at East Tennessee State University, began in March when Gov. Bill Lee and the Tennessee Higher Education Commission issued a statewide request for personal protective equipment.

Dr. Keith Johnson and Bill Hemphill from ETSU’s Department of Engineering, Engineering Technology and Surveying immediately went …

2020-May-15-Ballad Health Niswonger Childrens Hospital Etsu Welcome Two Distinguished Pediatric Surgeons, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 15, 2020) - Niswonger Children’s Hospital and East Tennessee State University announced today the successful recruitment of two distinguished pediatric surgeons to the region. This marks the first time the region will benefit from as many as three pediatric surgeons, providing the capability to enhance surgical programs and trauma services for children.

Michael Allshouse, DO, and Brad Feltis, MD, PhD, recently agreed to join the faculty at ETSU’s Quillen College of Medicine and the team at Niswonger Children’s Hospital, bringing with them impressive credentials in pediatric trauma care, pediatric general surgery and fetal surgery.

The physicians were …

2020-May-15-Local Art In The Age Of Pandemic, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 15, 2020) – East Tennessee State University’s Reece Museum, Mary B. Martin School of the Arts and community supporters are building a special collection that will be housed in the Reece Museum’s Permanent Collection titled “Local Art in the Age of the 2020 Global Pandemic.”

The purpose of the joint initiative is to purchase artwork created in 2019 or 2020 from artists who live and/or work in Johnson City or Washington County.

The Reece Museum is a unit of the Center of Excellence for Appalachian Studies and Services, which is part of the Department of Appalachian Studies …

2020-May-13-Tennessee Poll Finds Tennesseans Concerned About Becoming Ill With Covid-19, University Marketing And Communication, East Tennessee State University

ETSU News

Tennessee Poll finds Tennesseans concerned about becoming ill with COVID-19

Poll participants hesitant to return immediately to day-to-day activities

ETSU News

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JOHNSON CITY (May 13, 2020) – Tennesseans are closely following news about the COVID-19 pandemic. They express concern about themselves or a loved one being infected and they are making choices accordingly, finds the most recent Tennessee Poll. The Applied Social Research Lab (ASRL) at East Tennessee State University surveyed 618 Tennesseans from April 22-May 1, 2020, about their thoughts, concerns and actions …

Branding On A Budget: Marketing In The Nonprofit Sector, Nicholas Biere

Honors Projects

“Branding on a Budget: Marketing in the Nonprofit Sector” This service learning project combines academic research with experiential service learning. The purpose of this project was to create a strong brand for BeInstrumental, a nonprofit music education organization from Toledo, Ohio through the creation of a graphic branding plan. Principles of visual communication technology, graphic design, marketing strategies, branding, and graphic design are all implemented in this project.

2020-May-12-Head Of The Class, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (May 12, 2020) Future teachers who are part of the Class of 2020 at East Tennessee State University moved to the head of the class with their scores on the edTPA assessment. edTPA is a national performance-based assessment for students seeking initial licensure.  Some states, including Tennessee, require its teachers to have a passing score on edTPA for licensure.

Of the 165 undergraduate and graduate students from across ETSU’s educator preparation programs who recently took the edTPA exam, 95 percent earned a passing score.

Some educator preparation programs had a 100 percent pass rate. This include the …

2020-May-12-Investment Competitions, University Marketing And Communication, East Tennessee State University

ETSU News

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CFA Institute Research Challenge team

Pictured from left: Flavio Sanguinetti, Alex Haley, Timothy Carroll, and Catrina Whatley.   

JOHNSON CITY (May 12, 2020) – Teams of East Tennessee State University business students performed strongly in the Tennessee Valley Authority Investment Challenge Program (ICP) and the Chartered Financial Analyst (CFA) Institute Research Challenge.

The ICP is a partnership between the TVA and 25 universities in the federally owned utility’s seven-state service area. Student teams gain hands-on financial asset management experience by actively managing stock portfolios for the TVA under the guidance of faculty members and within investment …

2020-May-12-18th Best Online Dnp Program, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 12, 2020) – East Tennessee State University College of Nursing’s online Doctor of Nursing Practice Program (DNP) is among the top 20 in the nation, according to a new ranking by Learn.org.

ETSU ranked 18^th, in the “Best Online DNP Programs” listing released this month.

ETSU’s DNP program is a doctoral degree focused on rural clinical practice in primary care settings. The program prepares advanced practice nurses and executive nurse leaders to assess and evaluate evidence from research and translate or use the findings to affect practice change and enhance and promote quality of care.

The …

Stand For The Small: How To Effectively Brand And Market Your Small Business On Social Media, Erika Glover

Honors Projects

This document is a resource intended for female entrepreneurs who own or are looking to launch their own small business. The focus of this resource is to help business owners understand and apply strong social media marketing tactics to their small businesses. The document draws on passions, mission, and brand identity to help the user visualize the long term vision of their company's image. This is achieved by providing research and information on social media marketing in the following categories: target audience, gaining customers, brand goals, mission, visuals, voice, platforms, hashtags, analytics, and a pep talk.

The final element of …

Brand Translation And Country Of Origin Advertising In The Jeans Market In Latin America, Elson Stewart

Honors Theses

As more firms decide to operate globally as a means of survival and growth, they must be prepared to understand the language and culture of their new target markets. This study aims to examine why firms may or may not translate their brand name and use country of origin advertising. Furthermore, this study aims to explain if economic and demographic factors have any effect on whether or not American firms may use certain marketing strategies. Findings in this study suggest that American firms are likely to be more active in Latin American countries with higher GDP PPP per capita, English …

A Comprehensive Business Plan For Launching The New Edtech Company Dais Social Group Llc Dba Daisnotes, Nicholas Neilson-Slabach

Honors Theses

This thesis proposes that an online student-to-student academic social networking platform designed to enhance academic achievement and student satisfaction would be feasible and profitable. Ample evidence exists that student-to-student interaction in university courses increases academic achievement and student satisfaction. Student-to-student interaction is difficult to achieve in large classes common at universities. DaisNotes is a startup company developed to deliver this academic social networking experience.

Part I of this thesis will discuss the results of original empirical research into student attitudes on current studying methods and connection interfaces to explore the problems college students face academically. The marketing research study tests …

A Study Of The Marketing Analysis Concerning Mind The Gap: A Wall-Bed Space Saving Platform, Brenna Johnson

Honors Theses

The purpose of this thesis is to conduct a marketing analysis on the capstone project concerning the product titled Mind the Gap. The thesis will explore the potential industries that could be entered and marketing strategies that would be implemented if the Mind the Gap product was mass produced and either sold online or through brick and mortar locations. Outlined in this research is an analysis of the competitive landscape, potential target markets, situational aspects concerning this product, and the resulting recommended marketing mix. The Mind the Gap is centered around a practical and efficient process which has a goal …