Marketing Commons^™

Penalties And Some Counterfactuals To Beauty Premium: Evidence From A Job Search Simulation Experiment, Luisito C. Abueg, Patricia Gene O. Hubilla, Francheska M. Lozano, Patricia Isabel L. Valdivieso, Melissa Marri S. Valencia

DLSU Business & Economics Review

By utilizing Heckman’s two-stage selection model, this paper attempts to establish correlates between an individual’s physical attractiveness and the employer’s hiring decisions and wage allocations in an experimental labor market. Undergraduate students from De La Salle University Manila represented the sample for applicants. The findings show that, first, beauty premium is lower for men—more physically attractive male candidates have lower chances of getting hired, and subsequently acquire lower wages than more physically attractive women. Second, beauty premium does not differ between the sales and finance occupations. Third, the relationship between beauty and hiring probability comes from the employer’s personal bias, …

An Evaluation Of A New Investors-Based System Information Application In The Indonesian Stock Exchange, Berto Usman, Willy Abdillah, Ruth Yendra Indriyatmi

DLSU Business & Economics Review

This study investigates the implementation of AKSes Application at the Indonesian Central Securities Depository (KSEI), adopting the Information System Success Model developed by DeLone and McLean, (2003). This model employs system quality (SYSQUAL), information quality (IQ), services quality (SERVQ), system use (SU), and user satisfaction (US) so as to evaluate the effectiveness and successful model of AKSes application. In particular, we empirically tested the relationship among the employed dimensions, in which we investigated the variance in SU and US as the dependent variables. Using a quantitative study with survey design, we used primary data that was collected by circulating questionnaires …

Examining Chronic And Transient Poverty Using The Community-Based Monitoring System (Cbms) Data: The Case Of The Municipality Of Orion, Alellie Borel Sobreviñas

DLSU Business & Economics Review

With poverty reduction as the government’s primary goal, monitoring the poverty situation of households or individuals is deemed necessary. In the Philippines, several local government units (LGUs) have adopted the Community-Based Monitoring System (CBMS) as a local poverty monitoring tool. This study used the constructed CBMS panel data for the municipality of Orion in Bataan province covering the period 2006, 2009, and 2012 to identify chronic and transient poor households based on the duration of poverty. A comparison between chronic and transient poor households revealed differences in their characteristics. For instance, chronic poor were generally found to have bigger household …

The Philippine Ukay-Ukay Culture As Sustainable Fashion, Hazel T. Biana

DLSU Business & Economics Review

Wang et al. (2019) proposed a sustainable fashion index model that aims to measure the sustainability of fashion companies. The model is interesting because of its underlying theory, which provides necessary dimensions and variables that make the fashion industry and its activities sustainable. This paper aims to employ these dimensions and variables as theoretical concepts to evaluate the sustainability of Philippine ukay-ukay culture. Ukay-ukay is a term used both for the act of shopping by digging up piles of used or pre-loved clothes until one makes a good find. It also refers to retailers of secondhand clothes and accessories in …

Relationship Marketing And Intercollegiate Sport Promotion, Alison Fridley

Graduate Theses and Dissertations

The first article, a case study on a NCAA Division I Power Five university in the southeastern United States, employed a case study framework, explored target markets and exposure techniques through both the planned behavior theory and social identity theory theoretical lenses. This study aimed to better understand how university students and booster club members identify as a social group. The data emerged into four distinct themes, including communication, social interaction, connection, and hospitality. The findings suggested booster club members are primary fans and help the team generate fan interest. The importance of sociability was clear and the implications for …

Intuitive Pricing By Independent Store Managers: Challenging Beliefs And Practices, Sabine Benoit, Mario Kienzler, Christian Kowalkowski

Research Collection Lee Kong Chian School Of Business

Independent store managers-who constitute a substantial portion of the retailing sector-often have limited resources with which to practice the formalized, data-driven pricing processes prescribed in the literature. On that basis, this article addresses how independent convenience store managers arrive at prices and whether their practices are effective. To begin with, 33 interviews with independent convenience store managers identified six common beliefs and ten practices underlying managers' intuitive decision making. Based on point-of-sale survey data from 1,504 customers of two convenience store chains at petrol stations, a second study compared market-oriented managerial beliefs with actual customer price perceptions and buying behaviors. …

Crowdfunding Platforms: Ecosystem And Evolution, Yee Heng Tan, Srinivas K. Reddy

Research Collection Lee Kong Chian School Of Business

Crowdfunding is the practice of seeking support from a large number of backers, each funding a small amount, in order to reach a specific funding goal. This monograph examines: (1) the field of crowdfunding, (2) how it has evolved, (3) the impact crowdfunding has on the fields of innovation, marketing and finance and (4) the factors that can affect crowdfunding outcomes. We view crowdfunding as complementary and transformative, increasing the efficiency of several existing processes such as idea generation and testing, fund raising and collection. We combine practitioner perspectives and research findings to provide insights on this subject. We explore …

Negative Reviews, Positive Impact: Consumer Empathetic Responding To Unfair Word Of Mouth, Thomas Allard, Lea H. Dunn, Katherine White

Research Collection Lee Kong Chian School Of Business

This research documents how negative reviews, when perceived as unfair, can activate feelings of empathy toward firms that have been wronged. Six studies and four supplemental experiments provide converging evidence that this experienced empathy for the firm motivates supportive consumer responses such as paying higher purchase prices and reporting increased patronage intentions. Importantly, this research highlights factors that can increase or decrease empathy toward a firm. For instance, adopting the reviewer's perspective when evaluating an unfair negative review can reduce positive consumer responses to a firm, whereas conditions that enhance the ability to experience empathy-such as when reviews are highly …

Market Coverage, Franchise Ownership, And Outlet Survival, Jingbo Zhang

Graduate Theses and Dissertations

This dissertation investigates the relationships between market coverage, franchise ownership, and franchise outlet survival rate.

In the first essay, I develop a spatial market coverage measure by integrating geocodes of outlets across five fast-food franchise systems. This spatial market coverage builds upon one navigation system algorithm by utilizing geographic coordinates. This measure can be applied by entrepreneurs to examine their geographic coverage and address issues of market oversaturation and lack of coverage.

In the second essay, I extend the spatial market coverage and examine how this spatial market coverage and franchise ownerships affect franchise outlet survival rate, which has not …

Developing Consumer-Based Service Brand Equity (Cbsbe): An Airline Industry Perspective, Sarker Md Moniruzzaman

Student Works (2020-2029)

The competitive challenges facing airline companies such as consolidation, merger, acquisition and passengers’ dynamic buying behaviour require sound branding strategies that may help organisations survive and thrive effectively. Although contemporary brand equity models have been acknowledged and tested in the service branding context, they are not quite adaptable to the airline sector. A critical review of the literature also confirms that earlier models are more appropriate for product-dominant brands, as they ignore the crucial roles of direct service experience, which is the nucleus of service organisations. Besides, the two essential elements of brand asset (i.e., brand consistency and perceived value) …

Water Avengers And Their Endgame, David M. Boje

Markets, Globalization & Development Review

No abstract provided.

Arch Woodside, The Complexity Turn (2017), Ash Zareian

Markets, Globalization & Development Review

No abstract provided.

Jeffrey Sachs, A New Foreign Policy: Beyond American Exceptionalism (2018), Jonas Ecke

Markets, Globalization & Development Review

No abstract provided.

Parag Khanna, Connectography: Mapping The Future Of Global Civilization (2016), Sudipto Sarkar

Markets, Globalization & Development Review

Parag Khanna’s world tour through “Connectography: Mapping the Future of Global Civilization” provides the reader with vivid details of a connected world that we live in. The prime message of this book is connecting the global nodes through building infrastructure starting from oil pipelines to fibre optic cables. Exploring diverse arenas, this book gives an overview why “connectivity” is important for the entire world and not only for the selected few. Khanna’s pervading visionary approach covers bits and pieces of almost everything to make the world connected for future prosperity. However, a question still remains about how consistently his views …

The World Is Not Simple: Connectivity, Complicity, Complexity, Nikhilesh Dholakia, Deniz Atik

Markets, Globalization & Development Review

No abstract provided.

2020-June-30-Media And Communication Gains Dmi Accreditation.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (June 30, 2020) – East Tennessee State University, through its Department of Media and Communication, has become the first university in the United States to earn accreditation from the Digital Marketing Institute (DMI), which is the largest accrediting digital marketing organization in the world.

Beginning with the fall 2020 semester, this accreditation will enable ETSU students to earn a prestigious certification in digital marketing that will give them a competitive edge in the job market.

DMI, which is based in Dublin, Ireland, works with the world’s leading companies to provide fresh course content that addresses global business trends. …

2020-June-30-Enjoy Retirement, University Marketing And Communication, East Tennessee State University

ETSU News

Congratulations to the following members of the East Tennessee State University family who retired in June.  Thank you for your service!

Larry Calhoun – Professor and Special Assistant to the President and Vice President for Health Affairs, Gatton College of Pharmacy

Benjamin D. Caton III – Professor, Department of Music

Dorothy Drinkard-Hawkshawe – Professor, Department of History

M. Wayne Dyer – Professor, Department of Art and Design

Jeffrey Bruce Gold – Professor, Department of Philosophy and Humanities

Teresa Haynes – Professor, Department of Mathematics and Statistics

Marsha G. Hyder – Custodian, Custodial Services

Karl H. Joplin – Associate Professor, Department …

2020-June-30-Going Places, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU welcomes the following new faculty and staff to the university family:

Samuel Blevins is a utility worker/driver with Maintenance of Grounds. He was a utility worker with the City of Elizabethton before attaining his current position and is a graduate of Elizabethton High School. He has attended college and holds golf course management certification from The Ohio State University.

Dr. Chassidy Cooper is a coordinator in the Office of Equity and Diversity. She was previously an academic advisor at the University of Arkansas at Little Rock. She holds a Ph.D. degree in interdisciplinary leadership studies from the University of …

2020-June-30-Power To The Caregivers, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (June 30, 2020) – While much of the world, activities and businesses, have paused for COVID-19, services and daily care for infants and children cannot take a break, and as a result, licensed clinical psychologist and assistant professor of psychology Dr. Diana Morelen hasn’t either.

Morelen, a researcher in infant and early childhood mental health and the professor overseeing the ARCH (Affect, Regulation, Coping and Health) Lab at East Tennessee State University, has found that caring for the caregivers is an effective avenue to help support children.

“Ultimately, I want to help improve the lives of our babies …

Analisis Faktor-Faktor Produktivitas Usaha Tambak Udang L.Vannamei: Studi Kasus Pada Desa Bumi Pratama Mandira, Kecamatan Sungai Menang, Sumatera Selatan, Raka Respati Priyambodo, Rizky Luxianto

Jurnal Manajemen dan Usahawan Indonesia

The large economic potential of Indonesian aquaculture industry, especially in L.vannamei species, shows how vital it is to decide the correct aquaculture methods to maximize productivity. Bumi Pratama Mandira Village in Sungai Menang Region, South Sumatra is an area whose main economic activity comes from shrimp farming activity and mostly cultivating L.vannamei. The village located in one of the most remote regions in South Sumatra, limiting farmer access and present them with unique conditions for shrimp farming. This uniqueness raising the urgency to select the correct methods to sustain the entire village economic conditions. This study will evaluate three cultivation …

Pengaruh Aktivitas Social Media Marketing Terhadap Brand Trust, Brand Equity, Dan Brand Loyalty Pada Platform Social Media Instagram, Alfian Dally Irawan, Aswin Hadisumarto

Jurnal Manajemen dan Usahawan Indonesia

This study aims to determine the effect of social media marketing activities as seen from the dimen- sions of entertainment, interaction, trendiness, customization, and word-of-mouth, on brand trust, brand equity and brand loyalty conducted by Instagram social media. The study uses the Structural Equation Modeling (SEM) method with a sample of 617 respondents who are Indonesian residents ranging in age from 17 to 35 years and have used Instagram social media for a minimum of six months. The results showed that social media marketing activities viewed based on entertainment, interaction, trendiness, customization, and word-of-mouth had a positive effect on brand …

Analisis Pengaruh Struktur Kepemilikan Keluarga Terhadap Kinerja Perusahaan: Studi Empiris Pada Perusahaan Non Keuangan Terdaftar Di Bursa Efek Indonesia Periode 2009-2014, Eva Septiana, Zuliani Dalimunthe, Wasilah Wasilah

Jurnal Manajemen dan Usahawan Indonesia

The study aims to analyse how the ownership structure of a family company affects the company’s performance. The company’s performance was measured using Tobin’s Q to see how the market re- sponds to strategies and policies taken by the family company. The study took samples of 147 family companies listed on the Indonesia Stock Exchange during 2009-2014. The results showed that the family company had significantly lower performance compared to non-family companies, but the relationship between ownership by the family is a quadratic in which there is a direction reversal at the 76% ownership rate. The study also found that …

Analisis Faktor Risiko Pada Saham Perbankan Asean – 4 Periode 2006 – 2015 Dengan Pendekatan Fama And French Three Factor Model Dan Intertemporal Capital Asset Pricing Model, Lita Tiami Adela, Zaafri Ananto Husodo

Jurnal Manajemen dan Usahawan Indonesia

This research aims to determine the effect of market, size, and value on Fama and French Three Factor Model toward portofolio excess return using value weighted and equally weighted method on ASEAN – 4 banking stock. This research also determine the effect of market factor and term struc- tured factor on Intertemporal Capital Asset Pricing Model on ASEAN – 4 banking stock. The result shows only market factor that has significant effect towards banking stock portofolio excess return on Fama and French Three Factor Model, using both value weighted dan equally weighted. The term- structure factor on Intertemporal Capital Asset …

Retensi Karyawan Pada Usaha Kecil: Studi Eksploratori Pada Klaster Usaha Kecil Menengah (Ukm) Pengolahan Logam Di Kebasen, Tegal, Fanny Martdianty

Jurnal Manajemen dan Usahawan Indonesia

This study aims to determine the factors that influence voluntary turnover and how owners/ man- agers in SMEs conduct retention on their employees because the studies related to HR management in SMEs are still relatively few. Data was collected through semi-structured interviews with five own- ers /SME managers and 19 employees from five metal processing SMEs in Kebasen, Tegal. From the results, some findings based on employee information revealed that the reasons for employees leaving were mainly related to compensation issues and the intention to open a similar business. Whereas from the owner/ manager’s perspective, the reason employees leaving are: …

2020-June-29-Life In Music, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (June 29, 2020) – An ongoing series of online conversations with noted musicians hosted by the Bluegrass, Old-Time and Country Music Program is getting wide participation. In fact, this week’s interview with Grand Ole Opry star Sonny Osborne reached over 18,000 people within less than 24 hours of its airing!

“Life in Music” is a 12-week Summer Guest Artist Series designed to keep students engaged and the community involved through the ongoing COVID-19 pandemic.

In this series, both music industry legends and up-and-coming artists from different backgrounds are sharing stories of how they started out in music and …

2020-June-26-Racial Justice Events, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (June 26, 2020) – The East Tennessee State University Office of Leadership and Civic Engagement and Center for Teaching Excellence are planning virtual film and book discussions in July to help prompt dialogue among the campus community regarding culturally relevant topics.

'Pop-n-Doc' Film Series

The first of these events is the start of a five-part series of “Pop-n-Doc” film discussions to prompt dialogue regarding civic engagement, diversity, justice and the American experience.

Pop-n-Doc Registration

2020-June-26-Postgraduate Pharmacy Graduates, University Marketing And Communication, East Tennessee State University

ETSU News

Postgraduate pharmacy residents and fellows

JOHNSON CITY (June 26, 2020)– East Tennessee State University Bill Gatton College of Pharmacy honored its postgraduate pharmacy residents and fellows on Thursday night in a virtual graduation ceremony.

Speakers included Dr. Brian Noland, ETSU president; Dr. Debbie Byrd, dean of the pharmacy school; Dr. David Linville, executive vice provost for academics and health; and Dr. Ralph Lugo, professor and chair of the Department of Pharmacy Practice. 

In addition, program directors shared remarks and presented the graduates …

2020-June-26-Loan Forgiveness Application Assistance, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (June 26, 2020) – The Tennessee Small Business Development Center (TSBDC) at East Tennessee State University has announced a partnership with Blackburn, Childers and Steagall, CPAs to provide free assistance with loan forgiveness applications for the Payroll Protection Program (PPP).

Established by the CARES Act, the PPP provides assistance for small businesses to pay up to eight weeks of payroll costs and benefits. Funds can also be used to pay interest on mortgages, rent and utilities. The program is implemented by the U.S. Small Business Administration (SBA) with support from the Department of the Treasury.

This local partnership …

2020-June-26-New Etsu Ballad Health Initiative, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – (June 26, 2020) Ballad Health and East Tennessee State University announced Friday a new partnership that will establish a first-of-its-kind institute to promote the awareness and empirical study of adverse childhood experiences, otherwise known as ACEs.

ACEs are considered traumatic experiences, such as abuse, neglect and family dysfunction that can disrupt the safe, stable and nurturing environments that children need to succeed and thrive. ACEs can have lasting effects on children as they mature into adults, leading to adulthood disease, disability and social impediments. Studies have found the more adverse events a person experiences as a …

2020-June-25-Etsu Announces Changes For Fall Calendar, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (June 25, 2020) Fall semester classes at East Tennessee State University will begin Aug. 24.  Courses will be taught in-person and online.  In light of the COVID-19 pandemic, all in-person instruction on campus will end Nov. 21, and the remainder of the semester as well as final exams will take place online.

The university will be open and classes will be held on two holidays, Labor Day (Sep. 7) and Veterans Day (Nov. 11), and Fall Break will be moved to the week of Thanksgiving.  With the adjustments in holidays, ETSU will be closed the entire week …