Marketing Commons^™

2020-July-06-Etsu Offering Online Sport Nutrition Graduate Certificate.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (July 6, 2020) – East Tennessee State University’s Department of Rehabilitative Sciences is now offering a Sport Nutrition Graduate Certificate, which is designed for professionals and graduate students who are interested in increasing their knowledge of sport nutrition and helping athletes and sports enthusiasts to use food to enhance health and physical performance.

The new program, which begins this fall, can be completed fully online and requires 15 credit hours of graduate coursework.

“Sport nutrition is a natural, complementary fit of two fields, nutrition and exercise physiology,” said Dr. Michelle Lee, graduate coordinator and associate professor in the …

Brick-And-Platform: Listing Labor In The Digital Vintage Economy, Tamara Kneese, Michael Palm

Media Studies

Vintage goods are valued for their nostalgic association with pre-digital modes of production, but their contemporary trafficking is increasingly organized by processes of platformization. The central component of what we call “listing labor in the digital vintage economy” is the online display of collectible merchandise, but listing labor also entails promoting sellers’ brands on social media and using sales platforms and other logistical media to manage inventory, process transactions, and handle shipments. Listing labor is performed by branded merchants and their employees alongside independent entrepreneurs. The digital vintage economy connects brick-and-mortar shops and resale supply chains organized around flea markets, …

2020-July-02-Digital Media Camp For Teens.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (July 2, 2020) – A week-long online Digital Media Camp for teens will be offered July 13-17 by the East Tennessee State University Office of Professional Development.

This Teen Renaissance Camp for rising seventh graders and up will cover design elements, principles of animation, how to source images, and how to optimize them for posting on popular social media platforms. Students will learn to create matte paintings within Adobe Photoshop and then animate those images in Adobe After Effects. They will also learn Autodesk Maya basics.

Online instruction led by former digital media counselor Laura Osteen will be …

2020-July-02-Etsu Spring 2020 Graduates.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (July 2, 2020) – East Tennessee State University conferred over 2,100 degrees and certificates during a Virtual Commencement Ceremony held May 9. 

In addition to awarding bachelors, masters, and graduate certificates, ETSU bestowed doctor of education (Ed.D.), doctor of public health (Dr.P.H.), doctor of audiology (Au.D.), doctor of nursing practice (DNP) and doctor of philosophy (Ph.D.) degrees on successful candidates.

Doctor of medicine (MD) and doctor of pharmacy degrees (Pharm D) were awarded during separate virtual ceremonies held May 8.

Forty-seven graduates attained a 4.0 grade point average during their college careers:

• Emmalee Katherine Atkins of Morristown, Tennessee …

What Makes Your Movies More Engaging For Backers? A Text Analysis Of Kickstarter Projects, Shuman Liu

Lingnan Theses (MPhil & PhD)

Crowdfunding has become an increasingly popular channel for entrepreneurs to raise funds from the crowd to support their startup projects. However, the percentage of crowdfunding projects that can reach their funding goals is relatively small among all crowdfunding websites. Although previous studies have examined various factors such as individual project attributes, social ties that might influence the fund-raising outcomes, the project pitches, as a key part of any crowdfunding proposal, have rarely been studied for their role in driving the crowdfunding success.

In this research, we study a corpus of 1559 movie projects from Kickstarter up to the end of …

Customer Experience In Tourism: A Review Of Definitions, Components, And Measurements, Maksim Godovykh, Asli D. A. Tasci

Faculty Scholarship and Creative Works

Considered as a more competitive advantage than price, product, or quality, the concept of experience has received increasing attention in different disciplines. However, the pathway for handling experience has not been clearly set forth due to divergent conceptualizations and insufficient measures of customer experience. This study critically analyzes empirical and conceptual literature on experience, provides a holistic definition of experience, proposes an experience model with four main components (emotional, cognitive, sensorial, and conative), and suggests using a combination of several measures to capture the totality of tourism experience at pre-visit, onsite, and post-visit stages. These suggestions provide important implications for …

Is Salesperson Attractiveness A Boon Or A Bane? The Moderating Role Of Perceived Labor Cost‐To‐Price Ratio In Retail Bargaining, Apiradee Wongkitrungrueng, Diogo Hildebrand, Sankar Sen, Krittinee Nuttavuthisit

Publications and Research

This research examines the important but unexamined effects of salesperson attractiveness on consumer bargaining behavior in retail contexts. In line with our theorizing, three studies demonstrate that the effect of salesperson attractiveness on consumer bargaining depends on their general beliefs regarding the impact of labor costs on retail prices. While consumers bargain less with an attractive salesperson when their labor costs-to-price (LP) ratio beliefs are relatively low, they bargain harder with an attractive, as opposed to a less attractive salesperson, when their LP ratio beliefs are relatively high. As well, we provide evidence for the process, based on the salesperson’s …

Consumer Food Socialization In The School And Home, Ashley Deutsch Cermin

Graduate Theses and Dissertations

Consumer socialization literature has focused on individual socialization agents and their isolated effects. However, as John (1999) pointed out, children do not grow up in a social vacuum. Instead, the multitude of agents socializing children find their narratives interacting and their effects continually shaped and co-created. To understand how school-age children learn about food, I interrogate the complexity of socialization in three essays.

In the first essay, I take an ethnographic approach to investigate the interactive effect peers and adults, namely service workers, have on children’s food socialization in a public-school lunchroom. By combining a Loseke’s (2007) layered narrative model …

2020-July-01-Meet Ryan James.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Thanks to a good number of AP courses in high school, Ryan James is a senior as he begins his third year at East Tennessee State University. The Kannapolis, North Carolina, native is a pre-med student double-majoring in health sciences and exercise science and plans to graduate in the spring of 2022 before attending medical school through the U.S. military and becoming a trauma surgeon. As an Expedition Leader for ETSU, James is excited to be helping prospective students and their families learn more about the university now that campus tours have started back up as part of the reopening …

2020-July-01-Live Town Hall With President Noland July 16.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Join ETSU President Brian Noland for a Live Town Hall via Zoom on Friday, July 31 at 11 a.m. He will discuss "Bucs are Back" plans for welcoming students back to campus for the fall semester. A recording will be available for those who cannot attend live.

Access the Town Hall at: https://etsu.zoom.us/j/95828692497 

Questions about operations for the fall 2020 semester may be submitted to [email protected] for Dr. Noland to address during the Town Hall. There will be an opportunity to ask questions during the event, but inquiries submitted in advance will be addressed first.

Learn more about adjustments to …

2020-July-01-A Letter In Support Of Etsus International Students.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Dear ETSU Students:

Earlier this week the U.S. Immigration and Customs Enforcement (ICE) released new guidelines for its Student and Exchange Visitor Program (SEVP) that affect on-ground international students at ETSU and at all campuses across the United States.

These new guidelines do provide some flexibility for international students to enroll in a mixture of online, face-to-face, and hybrid courses while still meeting their visa requirements; however, the guidelines also present a potential challenge to our international student population: If a U.S. institution of higher education moves fully to remote or online instruction, as ETSU and most others did in …

2020-July-01-Etsu Health Obgyn Resident Physician Class Of 2020.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU Health OB/GYN held a virtual graduation ceremony on June 12 to honor the graduation of its 2020 Resident Physician Dr. Arielle M. Schreck.

Dr. Timothy Canavan, Chair of the Department of OB/GYN offered welcome and closing comments, and Dr. Bethany Reynolds, Hospitalist, offered congratulatory remarks.

In addition, several awards were presented.

2020-July-01-Etsu Online Radiologic Science Program Ranked No 3 In Nation.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University is ranked No. 3 in a listing of “Best Online Radiology Tech Programs for 2020” (four-year schools category) released by EduMed.org.  

The ETSU Online Radiologic Science degree completion program is designed for working radiologic professionals with an associate of applied science (A.A.S.) degree in radiologic science. This fully online bachelor of science program offers the opportunity for radiographers to obtain their B.S. degree by using more of their A.A.S. hours than would normally transfer to a four-year institution. 

“There is an increasing demand for radiologic technologists with baby boomers retiring, cross-training in …

2020-July-01-Etsu Health Pediatrics Resident Physician Class Of 2020.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

The ETSU Health Pediatrics virtual graduation ceremony for the Resident Physicians Class of 2020 was held on June 12. Seven graduates were honored and several special awards were presented. 

Award winners included:

• Faculty Member of the year: Dr. Varun Kumar
• Resident of the Year: Victor Smith

Class of 2020

• Dr. Brittany Anibal
• Dr. Amanda Gutwein
• Dr. Cristian Quizhpi
• Dr. Katherine Silva
• Dr. Justin Widner
• Dr. Victor Smith
• Dr. Kayla Wienczkowski

Congratulations and best wishes to all of the graduates!

2020 July, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for July of 2020.

Cultivating Cooperatives: Benefits And Challenges Of Co-Ops And Recommendations For Maine’S Emerging Aquaculture Industries, Phoebe Walsh

All Theses And Dissertations

Two emerging Maine industries, kelp (Saccharina latissimi and Saccharina angustissima) and Atlantic sea scallop (Placopecten magellanicus) aquaculture, have enormous market, environmental, and social potential but are faced with challenges of small scale and limited operations, inadequate infrastructure, market visibility, and limited expertise. Because many industries, particularly the dairy industry, have benefited from the use of cooperatives (co-ops) to aggregate an extremely perishable product, quickly process and effectively market and distribute, this research explores the cooperative model as a potential tool for the nascent scallop and kelp industries. Aquaculture co-ops are new in Maine. The first, the …

An Analysis Of Factors That Affect Audit Opinions: The Case Of The Local Government Units In The Metro Luzon Urban Beltway, Florenz C. Tugas, Maria Corazon P. Gomez, Roselle Marie A. Sacorum, Rica Angela M. Lipana, Geneva Leecea M. Barawid

DLSU Business & Economics Review

The audit is performed to give assurance to the public that financial statements are fairly presented. Accurate issuances of audit opinions show how compliant firms are to auditing standards. Receiving an unfavorable audit opinion will signal firms to improve internal control. Given this, it is important for the top management to assess the factors that can lead to misrepresentation of financial statements and result in adverse opinions. The same principle can be applied to government units and offices. With this in mind, the study was performed to investigate the influences of qualitative and quantitative factors on audit opinions received by …

Exploring Customers' Reactions To Enforcement Of Fine Print, Sudipto Sarkar

Theses and Dissertations

The goal of this dissertation is to investigate the effects of enforcement and/or unenforcement of “Fine Print” on consumers’ reactions. “Fine Print” is defined as both the explicit and implicit conditions under which the product/service contract waives firm responsibility and accountability toward unsuccessful product/service experience, and outcome or lack of customer satisfaction with the same. Study 1 examined the interaction effects between “Fine Print” and “Company Size” on trust, satisfaction, repurchase intention, switching intentions, and word-of-mouth in a retailer context. The results revealed significant interaction effects between “Fine Print” and “Company Size” for satisfaction and repurchase intention, where satisfaction and …

2020-July-01-Heritage Interpretation And Museum Studies.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Northeast Tennessee is home to a large number of museums, state parks and heritage sites, and cultural heritage tourism is one of the most important segments of the region’s economy. This fall, students at East Tennessee State University will be able to enroll in a new undergraduate minor or in a graduate certificate in heritage interpretation and museum studies.

The programs are offered through the Department of Appalachian Studies, in collaboration with the Department of History, the Storytelling program, and several other departments in the College of Arts and Sciences and the Clemmer College. 

Would you like …

2020-July-01-Live Town Hall With President Noland.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Submit your questions about the 2020-21 budget

Join ETSU President Noland for a Live Town Hall on Thursday, July 16, at 11 a.m. via Zoom: https://etsu.zoom.us/j/96282112602 

Dr. Noland will share a “Budget Update Presentation” video with campus before the Live Town Hall on July 16. Questions about the budget presentation may be submitted to [email protected] for Dr. Noland to address during the Town Hall. There will be an opportunity to ask questions during the event, but inquiries submitted in advance will be addressed first.

Editor's Note, Marites Tiongco

DLSU Business & Economics Review

No abstract provided.

The Contributors, Marites Tiongco

DLSU Business & Economics Review

No abstract provided.

Mutual Fund Fees Under An Oligopolistic Distribution Channel: Evidence From Korea, Kang Baek, Young S. Park

DLSU Business & Economics Review

This study analyzes whether, under oligopolistic distribution channels, mutual fund fees are primarily determined by a distribution company’s transaction-specific variables. The results empirically demonstrate that the intensity of market competition influences determinants. Through analyses at the firm level, this study demonstrates that the characteristics of an oligopolistic structure, and particularly the financial segments and scales of fund distributors, are important determinants of mutual fund fees during a collusive period. It finds that subsequent to the enforcement of pro-competitive policies, fees become more sensitive to market discipline and distributors’ transactional characteristics, particularly to sales concentration.

Fraud And Error Misstatements And Auditor Liability: The Moderating Role Of The Evaluator’S Auditing Knowledge, Thanyawee Pratoomsuwan, Orapan Yolrabil

DLSU Business & Economics Review

Although a restatement is usually assumed to result from fraudulent behavior, Plumlee and Yohn (2010) studied whether a restatement might be attributed to both errors in the corporation’s internal controls and intentional misrepresentation. Moreover, prior research supports the notion that investors, regulators, boards, and other stockholders differentiate between fraud and error (Hennes et al., 2008). This study provides a preliminary understanding of how undetected fraud and error misstatements affect auditor liability, given the same outcome severity. A 2x2 between-subject experiment was conducted using undergraduate accounting students to represent evaluators who have high levels of auditing knowledge and nonaccounting students to …

Effect Of Advertising Expenditure On Firm Performance Of Filipino Corporations: A Two-Stage Least Squares Analysis, Safa D. Manala-O, Ringgold P. Atienza

DLSU Business & Economics Review

Advertising is commonly thought to lead to improved firm performance, but literature has been divided on the effect of advertising on revenue and profitability so far. Some studies confirm a link between these three variables, but others do not. Studies that negate a relationship between advertising expenditure and firm performance are of interest, particularly because advertising can be very expensive for a company. Thus, this study sought to examine the relationship between advertising expenditure, revenue, and net profit of 57 corporations listed in the Philippine Stock Exchange (PSE) for 10 years, from 2008 to 2017. Using 2SLS regression analysis on …

The Impact Of Job Satisfaction, Organizational Commitment And Demographic Factors On Turnover Intentions Of Accounting Professionals In Auditing Firms In The Philippines With Moderating Effect Of Employee Development, Jerwin B. Tubay

DLSU Business & Economics Review

This study aimed to determine whether intrinsic and extrinsic job satisfaction; affective, continuance, and normative organizational commitment; and various demographic factors in terms of age, gender, job level, marital status, educational attainment, and the number of years working with the current company would predict the turnover intention of Certified Public Accountants in Big 3 auditing firms in the Philippines. This will help companies understand why their accountants are leaving and provide recommendations on how to keep good talents. The moderating effects of employee development were also studied. Multiple regression and moderated multiple regression were used to analyze the effect. The …

Effect Of Financial Inclusion And Stability On Equality, Poverty, And Human Development: An Empirical Analysis In The Context Of South Asia, Souvik Banerjee

DLSU Business & Economics Review

In this research endeavor, financial inclusion and its impact on three important aspects of human life (i.e., inequality, poverty, and human development) are explored in the south Asian region. Worldwide inequality is catching much attention from the academic community off late. Similarly, the extent of poverty and human development indicators of any country indicates the level of development. The penetration of the bank branch and automated teller machine (ATM) is considered as a proxy for financial inclusion. Long time-series data from 2004 to 2016 is considered for this study. This should be an important addition to the existing literature on …

Do Food Assistance And Welfare Of Rice Farmers Affect Food Security?, -- Suriani, -- Sartiyah

DLSU Business & Economics Review

Poverty is always accompanying unmet food needs; hence it can disrupt food security. Efforts to improve food security can be made with government policy through food assistance, namely, rice for the poor and also increasing the amount of rice production from rice farmers to meet the adequacy of rice in an area. The purpose of this study is to analyze the effect of food assistance (Rastra) and farmers’ welfare on food security in terms of rice availability in Aceh-Indonesia in the short and long term. The model used is auto regression distributed lag (ARDL), and the determinant variables that are …

Social Media In Business-To-Business Marketing And Sales: Review Of Literature & Research Recommendations, Daniel Bello Manjarrez

University Honors Theses

Social media usage in business to business marketing and sales has been steadily rising since its advent in the late 2000s. Similarly, research surrounding social media in this context has increased, with specific focus on its usage, influence, and adoption from B2B marketers and salespeople. This focus has resulted in gaps in the literature, especially when regarding small and medium B2B enterprises. This review of literature provides a systemic understanding of the research landscape by identifying the theory, methods, context, and results of twenty-one peer-reviewed business marketing articles concerning social media. This review also proposes five key recommendations to inform …

An Analysis Of The Effects Of Foreign Ownership On The Level Of Tax Avoidance Across Philippine Publicly Listed Firms, Ailyn A. Shi, Francis R. Concepcion, Cheri Mae R. Laguinday, Trisha Amber T. Ong Hian Huy, Angelo A. Unite

DLSU Business & Economics Review

Tax avoidance schemes used by firms to lessen their tax burden have long attracted widespread concern in the Philippines, where poor tax collection due to tax leakages has contributed to chronic fiscal deficits in the country. In this regard, corporate governance mechanisms, such as the firm’s ownership structure, play a significant role in ensuring that management acts ethically and in the best interest of the firm’s owners. In this study, we examine the effect of foreign ownership on corporate tax avoidance for non-financial firms listed in the Philippine Stock Exchange (PSE) from 2009 to 2015. Using three different measures of …