Marketing Commons^™

2020-September-29-Dr Tosin Ariyo Receives Changemakers In Family Planning Grant, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 29, 2020) – Dr. Tosin Ariyo, a member of East Tennessee State University’s Center for Applied Research and Evaluation in Women’s Health (CARE Women’s Health), has been awarded a 2020 Changemakers in Family Planning grant from the Society for Family Planning.   

Ariyo is a community health scientist and women’s health advocate who is dedicated to addressing health disparities in underserved communities. She serves as research director in the Department of Health Services Management and Policy in the ETSU College of Public Health.

The aim of the Changemakers in Family Planning grant award is “to provide dedicated support …

2020-September-28-Esports Team Begins, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Sept. 28, 2020) The 22 students who are part of the inaugural esports varsity team at East Tennessee State University were introduced on Friday, Sept. 25.

The two teams will compete in Overwatch® and League of Legends® and will participate in tournaments hosted by the National Association of Collegiate E-Sports (NACE).

Tryouts for the teams took place earlier this year, and nearly $20,000 in scholarship support has been provided to 14 eligible team members.

ETSU’s Overwatch® team will play its first game on Monday, Sept. 28, against Cornell White at 8 p.m.  The team will compete every …

Encouraging Snap Shopper Participation At Utah Farmers Markets, A Best Practices Guide, Kelsey Hall, Alicia Meiners

All Current Publications

This guide’s steps were compiled during background research for advertising acceptance of SNAP benefits using Electronic Benefits Transfer (EBT) cards and the Double Up Food Bucks (Double Up) program offered at farmers markets throughout Utah. Information in this guide will expand marketing campaigns across Utah to promote farmers markets already accepting SNAP benefits, especially to minority and low-income populations. The information, however, may be generalized to other health/food programs and to populations with low incomes in other states.

Tree-Based Algorithm For Stable And Efficient Data Clustering, Hasan Aljabbouli, Abdullah Albizri, Antoine Harfouche

Department of Information Management and Business Analytics Faculty Scholarship and Creative Works

The K-means algorithm is a well-known and widely used clustering algorithm due to its simplicity and convergence properties. However, one of the drawbacks of the algorithm is its instability. This paper presents improvements to the K-means algorithm using a K-dimensional tree (Kd-tree) data structure. The proposed Kd-tree is utilized as a data structure to enhance the choice of initial centers of the clusters and to reduce the number of the nearest neighbor searches required by the algorithm. The developed framework also includes an efficient center insertion technique leading to an incremental operation that overcomes the instability problem of the K-means …

2020-September-25-Emergency Systems Test, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Sept. 25, 2020) As part of its continued emphasis on campus safety, East Tennessee State University will test its emergency mass notification systems on Thursday, Oct. 1, at 9:35 a.m.

The system includes an outdoor warning siren system with five large speakers strategically placed on the main campus and on the VA campus, an emergency text messaging and email service, an alert message on the ETSU homepage and a public address system in select university buildings.

ETSU’s outdoor siren system will sound at 9:35 a.m. Once it begins, the alert messaging and the PA system will be …

2020-September-25-The Carter Railroad Museums Appalachian Rail Fest Set For Sept, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 25, 2020) – Coal seams and timber spreads of the south were a primary reason for the railroads of the southern Appalachians back in the day, and remains the case when Appalachian Rail Fest returns to the free Carter Railroad Museum on the campus of East Tennessee State University on Sept. 26.

Now an annual part of the restarted Heritage Days program held on the final Saturday of each month, this event is a fan favorite and sure-fire hit for visitors to the multi-room facility. 

“American success came from the businesses of coal, coke and limestone mined …

2020-September-25-Student Cory Whitfield Elected To Serve On Nasw-Tn Board Of Directors, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 25, 2020) – Cory Whitfield, a graduate student in East Tennessee State University’s Master of Social Work Program, was recently elected to serve as the student representative on the National Association of Social Workers, Tennessee Chapter’s (NASW-TN) Board of Directors.

As student representative, Whitfield will assist chapter office members in promoting racial and social justice and strengthening and promoting the social work profession in Tennessee. He will work alongside 17 other social workers from across the state who serve on the board.

Whitfield currently resides in Elizabethton with his wife and two sons. He earned his bachelor …

2020-September-25-Friday Concert Video, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 25, 2020) – Due to the rain, today’s live performance by the ETSU Majorettes as part of the Marching Bucs’ Friday Concert on the Plaza series is cancelled.

However, a pre-recorded video of the Majorettes will be shared on the group’s Facebook page, www.facebook.com/etsumajorettes, at 3:30 p.m. The ETSU Trumpet Ensemble, which was also to perform during today’s event, will be highlighted during a later Friday concert. Friday Concerts on the Plaza is a series of free public mini-concerts featuring small groups composed of members of the East Tennessee State University Marching Bucs. Concerts are planned …

2020-September-24-Rising Researchers, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Sept. 24, 2020) Five East Tennessee State University faculty members have been selected to participate in the inaugural Faculty Research Cohort.

Launched this fall, the cohort was established to provide opportunities for professional growth in scholarship and research skills.  “One of our goals in creating this program was to help tenure-track faculty who are just getting started define their research agenda and acquire the resources they need,” said ETSU faculty member Dr. Trena Paulus.

Each member of the cohort received a grant and will spend the next year working on a research project.

The ETSU Faculty Research …

2020-September-24-New Procedure Change, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Sept. 24, 2020) Students applying for admission to East Tennessee State University for the 2021 year will not be required to submit ACT and SAT scores.  The university will use the applicant’s GPA in making decisions regarding admissions.  Applicants who do not meet the minimum GPA requirement may be required to present an ACT or SAT score.

Those who are seeking consideration for scholarships, however, such as the Academic Performance Scholarship, must submit any required ACT/SAT score by March 1, 2021.  Students do not need to make a separate application for scholarships but need to have taken …

2020-September-22-Meet Sean Vinh ('21), Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

(Sept. 22, 2020)—Sean Vinh’s final year at Bill Gatton College of Pharmacy has been a bit different than he imagined it would be due to the COVID-19 pandemic. However, the pandemic has not diminished the sense of community that Vinh has experienced and appreciated during his time at East Tennessee State University.

“I think the friendships I’ve made here are the best memories I’ve made here,” said Vinh, a fourth-year student pharmacist from Knoxville. “We all go through tough times and good times, so it’s always nice to share that with somebody. The community here is really tight-knit, so it’s …

2020-September-22-The Curtain Rises, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Sept. 22, 2020) Though it will be in a virtual world, the curtain will rise this fall for the Department of Theatre and Dance at East Tennessee State University.

Two plays plus a musical showcase are planned for the fall 2020 semester. Students will rehearse on Zoom and the performances will be recorded on that platform as well.  Slated for this fall are “Appropriate” by Branden Jacobs-Jenkins on Oct. 9; “Every Person,” an adaptation by ETSU faculty member Bobby Funk of the 15^th century play “Everyman,” on Oct. 30; and the Musical Theatre Showcase on Dec. …

2020-September-22-National Voter Registration Day, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 22, 2020) – ETSU Votes is celebrating National Voter Registration Day (Sept. 22) by inviting students, faculty and the community to a variety of “Election 101” webinars and voter registration events this week.

These events will cover the voter registration process, absentee ballots, polling locations, work opportunities, and key dates voters need to know.

Voter information tables will be set up to provide information in person today from 3-5 p.m. at the Basler Center for Physical Activity and Thursday, Sept. 24, from noon-3 p.m. on the first floor of the D.P. Culp Student Center. Individuals visiting the …

2020-September-22-Meet Sean Vinh, University Marketing And Communication, East Tennessee State University

ETSU News

(Sept. 22, 2020) Sean Vinh’s final year at Bill Gatton College of Pharmacy has been a bit different than he imagined it would be due to the COVID-19 pandemic. However, the pandemic has not diminished the sense of community that Vinh has experienced and appreciated during his time at East Tennessee State University.

“I think the friendships I’ve made here are the best memories I’ve made here,” said Vinh, a fourth-year student pharmacist from Knoxville. “We all go through tough times and good times, so it’s always nice to share that with somebody. The community here is really tight-knit, so …

2020-September-22-Etsu Announces Inaugural Group Of Quillen Distinguished Research Fellows, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 22, 2020) – East Tennessee State University recently announced its inaugural group of nine Quillen Distinguished Research Fellows.

“Quillen College of Medicine has a very strong mission of research, so we developed a new fellowship program that recognizes established researchers who have developed a long history of external funding and sustained, productive research programs,” said Dr. Greg Ordway, associate dean for research and graduate education at Quillen. “The purpose is to get them together to fertilize collaborative research endeavors and to develop ways to increase research programs at ETSU through collaboration across departments and colleges and with …

2020-September-21-Fafsa Completion Workshop, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 21, 2020) – East Tennessee State University’s Office of Student Financial Aid and Scholarships will host a Virtual FAFSA Completion Workshop that runs from Oct. 5-9.

ETSU will have staff available between 8:30 a.m. and 4:30 p.m. each day to virtually assist students and their families in completing the 2021-22 Free Application for Federal Student Aid (FAFSA). One-hour time slots for these sessions are limited, and students may register (https://forms.gle/VoP1T6mfGZTZ4LZE6) by Sept. 30. Students and their families may select a meeting time that is most convenient for them.

“Some funding opportunities will simply not be …

2020-September-21-Michael Young Scholarship, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Sept. 21, 2020) A new scholarship at East Tennessee State University will support students who are active participants at the Langston Centre in Johnson City.

The center is a multicultural facility focused on arts, education and community leadership.  The scholarship is named in memory of Michael Young, a member of the Langston High School Class of 1965 who was the last student to graduate from the school.  From 1893-1965, Langston was Johnson City’s school for African American students.  Young passed away April 4, 2020.

This new scholarship is being established between the Langston Education and Arts Development …

2020-September-18-Etsu Offering New Out-Of-State Tuition Strategy, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Sept. 18, 2020) Out-of-State tuition will be reset for new incoming undergraduate students at East Tennessee State University beginning Fall ‘21, making ETSU a more affordable and accessible university for out of state students.

This is part of a new out-of-state tuition strategy approved today (Sept. 18) by the ETSU Board of Trustees during its quarterly meeting.

“ETSU is committed to accessibility and affordability, and we are already attracting a large population of out-of-state students who come to our campus because of our high-quality programs,” said Dr. Joe Sherlin, vice president for Student Life and Enrollment. “These …

2020-September-17-Summer Deans List, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 17, 2020) – East Tennessee State University has announced the names of students who attained a grade point average qualifying them for inclusion in the dean’s list for summer 2020.

To receive this honor, undergraduate students must successfully complete a minimum of 12 hours of undergraduate coursework with no grade below ‘B-’ in any course taken, and a grade point average of at least 3.5 on a 4.0 scale.

TENNESSEE 

Blountville: Savannah L. Horne; Kylee E. Milliken

Bluff City: Crystal J. Harris; Alyson S. Wilson

Bristol: Terry L. Armstrong; Eve M. Bradford; Makinsey L. Horne; Chanda M. …

The Role Of Myopic Loss Aversion In Pre-Harvest Grain Marketing, Iyore Eronmwon

Department of Agricultural Economics: Dissertations, Theses, and Student Research

In this study, we investigate the role of myopic loss aversion (MLA) risk preferences on pre-harvest grain marketing decisions using a laboratory experiment. Prospect theory parameters were estimated to measure MLA. We estimated a power function for utility and obtained power estimates indicating linear utility for gains and concave utility for losses. We obtained a loss aversion parameter estimate that suggests the presence of loss aversion. We found evidence of probability weighting for both gains and losses. We classified individuals into three categories based on their MLA status. They are no NMLA, MLA, and high loss aversion (HLA). We observed …

Social Media Marketing Adoption Strategies: An Exploratory Multiple Case Study Of Landscape Industry Small Businesses, Crystal Lupo, Jason R. Stroman

Journal of Social, Behavioral, and Health Sciences

Despite research contending that marketing is a pivotal factor in small business success, many small business owners continue to underutilize low-cost marketing options available to them. Of these options, social media marketing is a useful tool to maintain competitiveness in the larger marketplace. However, the adoption of social media best practices in small business remains deficient. The landscape industry is a large and growing field with small businesses making up a large and growing share of the industry. Yet some landscape industry small business owners lack strategies to adopt innovative social media marketing strategies to help ensure business viability. This …

2020-September-16-Mountain City Extended Hours Health Center Celebrates 30th Anniversary, University Marketing And Communication, East Tennessee State University

ETSU News

Located inside the Johnson County Community Hospital at 1901 South Shady Street, the Mountain City Extended Hours Health Center is open six days a week and offers a sliding fee schedule to ensure access for individuals without insurance.

MOUNTAIN CITY (Sept. 16, 2020)  – East Tennessee State University’s Mountain City Extended Hours Health Center is celebrating 30 years of providing health care to rural Johnson County and its neighboring communities.

The nurse-managed clinic was established to fill a need in a community that in the late 1980s had experienced the closure of their local hospital.

“Community leaders, including members of …

2020-September-15-Professor Providing Voice Tips For Teachers Wearing Masks, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 15, 2020) – As many local teachers have returned to in-person instruction in their classrooms this fall, they are learning to deal with new challenges that have arisen as a result of the COVID-19 pandemic. A professor at East Tennessee State University is helping them navigate one important issue they are currently facing – protecting their voices while teaching and wearing a mask.

Dr. Chaya Nanjundeswaran Guntupalli, associate professor in the Department of Audiology and Speech-Language Pathology in the College of Clinical and Rehabilitative Health Sciences (CCRHS), is reaching out to area teachers with voice tips.

“This …

2020-September-15-Marching Bucs Launching Friday Concerts On The Plaza, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (September 15, 2020) – The Marching Bucs of East Tennessee State University may not be able to take the field at William B. Greene Jr. Stadium this fall, but that’s not stopping them from making music!

Members of the ETSU marching band will begin a series of Friday Concerts on the Plaza on Friday, Sept. 18. These free public mini-concerts will be held at 3:30 p.m. at Borchuck Plaza outside the Charles C. Sherrod Library.

“One of the defining traits of the ETSU Marching Bucs is the family atmosphere that exists within the group,” said Dr. Joe Moore, …

2020-September-14-Uh Golf Team Wins District Tournament, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2020-September-14-Etsu Welcomes Chairs Of Excellence In Business, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 14, 2020) – The College of Business and Technology at East Tennessee State University has filled two endowed chair positions, each charged to provide expertise to academic programs and assist in fulfilling the strategic mission of the college while building regional and international partnerships.

David Golden has been named professor of practice and Allen and Ruth Harris Chair of Excellence in Business, and Jim Harlan has been named professor of practice and AFG Chair of Excellence in Business and Technology.

For almost 25 years, Golden served as a senior manager for Eastman, most recently as senior vice …

2020-September-14-Celebrating The 25th Anniversary Of Hancock County School-Based Health Centers, University Marketing And Communication, East Tennessee State University

ETSU News

SNEEDVILLE (Sept. 14, 2020) – East Tennessee State University’s Hancock County School-Based Health Centers are celebrating 25 years of serving the Hancock County/Sneedville community.

Located on the Hancock County Elementary School property and inside the Hancock County Middle/High School, these clinics provide primary care, urgent care and mental health services to students and the community.

“For a quarter of a century, the Hancock County School-Based Health Centers have been a beacon of care for not only pediatric patients, but for the entire community,” said Dr. Wendy Nehring, dean of the ETSU College of Nursing. “These clinics serve a rural area …

2020-September-11-Constitution Day Lecture, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 11, 2020) – “Equality and The Constitution from the Civil War to Black Lives Matter” is the topic of a free public talk to be given virtually at East Tennessee State University by NPR host and noted academic Stewart Harris on Wednesday, Sept. 16.

Stewart Harris

His talk will be given via Zoom from 6-7 p.m. and will include the …

2020-September-09-Norman And Smith To Represent Etsu College Of Nursing In National Fellowship, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 9, 2020)  – East Tennessee State University’s Dr. Kayla Norman and Vanessa Smith have been selected as fellows for the Duke-Johnson & Johnson Nurse Leadership Program.

Norman serves as the lead nurse practitioner and Smith is the center manager at ETSU’s University Health Center.

The Duke-Johnson & Johnson Nurse Leadership Program, a 10-month experience, is a partnership between Duke University School of Medicine, Duke University School of Nursing and Johnson & Johnson.  The program provides leadership development for advanced practice nurses and their team partners to develop and launch transformational health improvement initiatives within their organizations and …

2020-September-08-We Shall All Be Reunited, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 8, 2020) – For two decades Dr. Ted Olson, a professor in East Tennessee State University’s Department of Appalachian Studies, has been at the vanguard of efforts to study and publicly celebrate the historic recordings popularly known as the Bristol Sessions, which were conducted by influential Victor Records producer Ralph Peer.

Widely characterized as a seminal event from the early years of commercial recording, the Bristol Sessions actually involved two distinct sets of recording sessions, the first occurring in late July and early August 1927 and the second in late October and early November 1928.

Dr. Ted …