Marketing Commons^™

2020-September-08-Martin School Of The Arts To Host Virtual Screening Of Coded Bias, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 8, 2020) – The film industry has had a rough year, but unlike Hollywood, independent films have not “gone dark” during the pandemic, continuing instead to bring to light disparate subjects and people from around the globe.

The Mary B. Martin School of the Arts at East Tennessee State University will virtually screen all three of its fall independent films in the South Arts Southern Circuit Tour of Independent Filmmakers series.

“With live events on hold at the university until sometime in 2021, we are so grateful that the Southern Circuit is working with its venues to …

2020-September-07-College Of Public Health Experts Featured Prominently In National Journal, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 7, 2020)  – Experts from East Tennessee State University’s College of Public Health are featured prominently throughout the September issue of the American Journal of Public Health (AJPH), a publication of the American Public Health Association.

The theme of the special section is “A Public Health Lens on Rural Health,” and ETSU College of Public Health faculty authored four of the articles in this issue.

“I am honored that ETSU and the Center for Rural Health Research are so prominently featured in the premier public health journal in the United States,” said Dr. Randy Wykoff, dean of …

2020-September-07-Etsu Board Of Trustees To Hold Quarterly Meeting, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 7, 2020)  — East Tennessee State University’s Board of Trustees will hold its quarterly meeting on Friday, Sept. 18, at 10 a.m.

Due to extraordinary circumstances surrounding the COVID-19 pandemic, the meeting will be conducted permitting participation by electronic or other means of communication if necessary.

Public attendance to the meeting will be available via livestream at www.etsu.edu/trustees/livestream.php. When it becomes available, the agenda and accompanying materials will be posted online at www.etsu.edu/trustees under “Meeting Schedule & Materials.”

For more information, call 423-439-4317.  For disability accommodations, call the ETSU Office of Disability Services at 423-439-8346.

Consumers And Their Celebrity Brands: How Personal Narratives Set The Stage For Attachment, Ben Eng, Cheryl B. Jarvis

Marketing Faculty Research

This research demonstrates how consumer attachment to celebrity brands is driven by perceived narratives about the celebrity’s persona, which triggers communal (i.e., altruistic) relationship norms. The research investigates the differential role of narratives about celebrities’ personal vs. professional lives in creating attachment, and identifies and tests moderating effects of narrative characteristics including perceived source of fame, valence and authenticity.

Design/methodology/approach – Three online experiments tested the proposed direct, mediating, and moderating relationships. Data was analyzed using mediation analysis and multiple ANOVAs.

Findings – Results suggest relationship norms that are more altruistic in nature fully mediate the relationship between narrative type …

2020-September-04-Tuesday Talks Series To Begin With Discussion On Combatting Systemic Racism, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 4, 2020) – “Tuesday Talks,” a new series of conversations on “hot-button” issues, will begin Sept. 8 for East Tennessee State University students, faculty and staff and community members.

These talks, which will provide a forum for discussion on a range of cultural and political topics, will be held via Zoom each Tuesday through Oct. 27 from 5:30-6:30 p.m. Each week’s session will open with a quick overview from a guest speaker, followed by a period for discussion and debate between participants. Pre-registration is required by visiting https://etsu.zoom.us/j/95876338224.

“Combating Systemic Racism in America” is the focus …

2020-September-03-Discovery Of Flyers On Campus, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University has learned that flyers have been placed on some cars in parking lots on campus. The message of these flyers does not align with the mission and values of East Tennessee State University. These flyers were distributed without permission, and the placement of temporary signage on vehicles is prohibited by university policy. Our campus is a place of inclusion and a place where people are treated with dignity and respect.

Your safety is our highest priority. I recognize that the message of these flyers may be troubling to some people. Our campus has resources available for …

2020-September-03-Bucky Hits The Road, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Sept. 3, 2020) Bucky’s ETSU Road Trip is about to begin.

For the next several weeks, admissions counselors from East Tennessee State University will set up tents in parks, pavilions and other outdoor and indoor spaces across Tennessee as well as Virginia, North Carolina, South Carolina, Georgia and Kentucky. Prospective students can arrange to meet with a counselor to learn about the admissions process, scholarships, academic opportunities and more.

“This is our way of bringing ETSU to our prospective students,” said Caleb Bennett, ETSU assistant director for recruitment.  “College visits are the highlight of the high school …

2020-September-03-Carter Railroad Museum Now Open Saturdays, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 3, 2020) – The George L. Carter Railroad Museum has reopened to the public under specific health guidelines instituted by East Tennessee State University.

The museum, located in the Campus Center Building, is open Saturdays from 10 a.m. to 3 p.m. All visitors are required to wear masks while on the ETSU campus and in its buildings, including the railroad museum. Directional signage is posted throughout the museum to promote physical distancing and for safe traffic flow inside the galleries and corridors. All frequently touched surfaces are routinely disinfected for added safety.

The number of visitors will …

The Status Of Women Leaders In Government–Utah Counties, April Townsend, Susan R. Madsen

Marketing and Strategy Faculty Publications

Recent events underscore the need for government—and democratic governance processes in general—to embrace diversity at all levels. Organizations with diverse leadership teams, including both women and men, have proven to be more innovative and resilient, make better strategic decisions, and have an increased capacity for problem solving. The benefits of gender equity can be found in any organization, including government structures such as state legislatures, city councils, and state and local bureaucracies.

2020-September-02-Dessert With The Experts, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 2, 2020) – “The Importance of Africana Studies in a Rapidly Changing World” is the topic to be addressed in “Dessert with the Experts,” a virtual alumni event sponsored by East Tennessee State University’s College of Arts and Sciences, on Tuesday, Sept. 8, at 7 p.m. via Zoom.

Dr. Daryl A. Carter

During this event, faculty experts from throughout the College of Arts and Sciences will share their knowledge over dessert with alumni of the college and …

Understanding Students’ Decision-Making Process When Considering A Sales Career: A Comparison Of Models Pre- And Post-Exposure To Sales Professionals In The Classroom, Shannon Cummins, James W. Peltier

Marketing & Entrepreneurship Faculty Publications

Businesses face a challenge recruiting and maintaining a high-quality salesforce. Increasingly, recruiting focus for entry-level sales positions has turned to university business students and sales centers. Unfortunately, research shows that most students have persistent negative misconceptions about professional sales careers and there is little research examining comprehensive and structured decision-making frameworks used by students when evaluating a sales career. This paper develops and tests an integrative framework that maps students’ decision-making process to their intention to pursue a sales career. Specifically, we examine how perceived sales knowledge, perceptions of selling ethics, perceptions of salespeople, and perceptions of the selling profession …

Securities Regulation And Social Media, Seth C. Oranburg

Law Faculty Scholarship

Federal securities regulation originally divided corporate finance into two neat categories, public and private. In 1933, private financing was limited to “sophisticated” investors but otherwise lightly regulated. Public financing became heavily regulated. In 1982, the SEC introduced Reg D, which introduced the concept of “general solicitation” to clarify the distinction between public and private offerings. Reg D is well understood to prohibit newspaper advertisements and permit direct solicitations to venture capital investors. This enabled great wealth consolidation in regions like Silicon Valley while effectively banning general solicitations in private offerings.

Now, social media communication challenges the definition of “general solicitation.” …

Can You See Me Now?: Engaging Distance Learners Through Virtual Reference Consultations, Lauren Puzier, Camille Chesley, Amanda M. Lowe

University Libraries Faculty Scholarship

Research consultations continue to be a valuable service offered by academic libraries for students who are able to visit the library, however, most students enrolled in online degree programs or considering enrollment have limited access to campus services. To address this, the authors designed and tested a virtual reference consultation service in their library for distance learners and graduate students. This article outlines a practical approach for designing and initiating a virtual research consultation service pilot, providing equitable access to library services and a positive user experience for distance learners.

2020-September-01-Amythyst Kiah, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Grammy Award-nominated musician Amythyst Kiah will give a free virtual performance Friday, Oct. 2, at 6 p.m. from Tipton Gallery in downtown Johnson City.

Her performance is in conjunction with the city’s monthly First Friday celebration and with the “Black Diaspora: From Africa to Appalachia to Affrilachia” exhibit currently on display at Tipton Gallery, which is operated by East Tennessee State University’s Slocumb Galleries and Department of Art and Design.

Kiah, an alumna of ETSU’s Bluegrass, Old-Time and Country Music Program, was nominated for a Grammy Award for Best American Roots Song for “Black Myself,” the opening …

2020-August-Athletic Physical Forms, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2020-Uh Cross Country State Finals - Meet Results, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

Consuming History In A Political Context: Motivations Of Turkish Visitors Of The Gallipoli Battlefields, Ulvi Cenap Topcu

Journal of Global Business Insights

Certain unconventional tourism activities such as visiting battlefields, old prisons, or crash sites encompass dark tourism and have become the focus of scholarly pursuit. The term was established in relation to the Gallipoli Battlefields; which has been examined mostly in the context of its importance to Australian and New Zealander national identities. As represented by numerous memorials and well-established historical narration, the Battle in Gallipoli is credited as one of the most important representations of Turkish nationality. This research aims to investigate the motivations of Turkish visitors to Gallipoli in terms of consumption experiences and to clarify empirically motivations of …

Exploring The Influence Of Acbsp Accreditation On The Value Proposition Of Nc Business Schools, Jamie Holleman Conrad

Doctoral Dissertations and Projects

National accreditation agencies, such as the Accreditation Council for Business Schools and Programs, offer accreditation opportunities to provide external validation of continuous improvement processes implemented within the business schools’ programs of study. The requirements for obtaining and maintaining the most popular national business program accreditations are resource consuming and do not yet have a documented level of influence on the business schools’ value propositions associated with the accreditation process or accreditation status. The current study is necessary to explore the influence accreditation has on the value proposition presented to the marketplace, which is an essential component of the marketing strategy …

2020-September-01-Dr Benjamin Caton, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 2020) – A longtime East Tennessee State University music educator received two awards during a ceremony on Thursday, Sept. 17, that he had not been able to receive earlier due to COVID-19 restrictions, but he also received a surprise honor when university officials unveiled a special honor from the Tennessee legislature.

Dr. Benjamin D. Caton III retired from the university earlier this year after serving his alma mater as a professor of piano in the Department of Music for 46 years.

Dr. Benjamin Caton

2020-September-01-Professors Take Part In International Research Collaboration, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 1, 2020) – Researchers from East Tennessee State University are part of an international team of scientists from Europe, South America and the United States who have published a paper on new insights to how the human immune system recognizes the pathogenic fungus Candida auris.  

Candida auris, which first surfaced in 2009, is resistant to many standard anti-fungal therapies and is not easy to diagnose. It has been identified as an emerging pathogen and a new public health threat. The team’s research has been able to pinpoint a potential Achilles heel for this fungus, which …

2020-September-01-University Closure, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University will be closed Monday and Tuesday, Oct. 5-6.  During those days, classes will not meet and offices will not be open.  These days are being provided as our way of saying thank you and as an opportunity for you to rest and rejuvenate in anticipation for the remainder of the fall 2020 semester.  Please note:

• Students scheduled for clinical rotations on those days should attend.
• Students with scheduled educational activities in the community (e.g., student teaching, service learning hours, internships) should attend.
• Quillen College of Medicine students should continue with their current academic schedule as planned. …

Reflections About Professor Robert F. Lusch: Friend, Co-Author And Marketing Visionary, Gene Laczniak

Marketing Faculty Research and Publications

This personal commentary offers some brief reflections about the late Professor Robert F. Lusch. These insights are offered by someone who knew him for many decades as a friend, colleague and co-author.

When Poignant Stories Outweigh Cold Hard Facts: A Meta-Analysis Of The Anecdotal Bias, Traci H. Freling, Zhiyong Yang, Ritesh Saini, Omar S. Itani, Ryan Rashad Abualsamh

Marketing Faculty Publications

The objective of this paper is to resolve mixed findings about which type of evidence is more persuasive—statistical or anecdotal information. In a meta-analysis of 61 papers exploring the persuasive impact of evidence type, we establish that, in situations where emotional engagement is high (e.g., an issue associated with a severe threat, involving a health issue, or affecting oneself), statistical evidence is less influential than anecdotal evidence. However, in situations where emotional engagement is relatively low (e.g., an issue associated with low threat severity, involving a non-health issue, or affecting others), statistical evidence is more persuasive than anecdotal evidence. We …

2020-September-01-Meet Shivam Patel, University Marketing And Communication, East Tennessee State University

ETSU News

          Like all other ETSU students, Shivam Patel spent the last part of the spring 2020 semester at home connected to the campus via his laptop.  The virtual world was not just his classroom; it was his campaign ground.

          “During the process of campaigning for the SGA presidency, I had to spend most of that time using social media to get the word out about issues,” said Patel, who won the election and is currently serving as the 2020-21 SGA President.

          “What meant the most to me about winning the election was that it showed that despite the challenges and changes …

2020-September-01-Department Of Biomedical Sciences Awarded More Than Million Since January, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Faculty in the Department of Biomedical Sciences at East Tennessee State University’s Quillen College of Medicine have received more than $7 million in extramural funding so far this year to conduct research ranging from substance misuse to kidney disease.

The grant proposals were funded by agencies such as the National Institutes of Health; the National Institute of Neurological Disorders and Stroke; the National Heart, Lung and Blood Institute; the National Institute on Drug Abuse; and the American Heart Association.

“We have welcomed several new faculty members to the Department of Biomedical Sciences over the past few years,” …

2020-September-01-Rice Named To American Academy Of Nursings 2020 Class Of Fellows, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 1, 2020) – The American Academy of Nursing (AAN) named Dr. Judy Rice, associate professor at East Tennessee State University’s College of Nursing, among 230 distinguished nurse leaders to join the 2020 Class of Fellows.

The inductees will be recognized for their significant contributions to health and health care at the Academy’s annual Transforming Health, Driving Policy Conference, taking place virtually October 29-31.

The newest Fellows represent 38 states, the District of Columbia and the U.S. territory of Guam, as well as 13 countries. Rice is one of three nurses from Tennessee to be inducted this year. …

2020-September-01-Tennessee Legislative Internships Applications, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Applications for the 2021 Legislative Internship Program in the Tennessee General Assembly are available in East Tennessee State University’s Department of Political Science, International Affairs and Public Administration.

The internship is open to undergraduate students in political science, public administration, law, history, economics, sociology, social work, journalism and related fields who have completed 60 credit hours and have at least a 3.0 overall grade point average. Applicants must be registered to vote in the state of Tennessee.

Students selected as interns will work directly with legislators and their staffs at the Tennessee General Assembly in Nashville from …

2020-September-01-Amythyst Kiah, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Grammy Award-nominated musician Amythyst Kiah will give a free virtual performance Friday, Oct. 2, at 6 p.m. from Tipton Gallery in downtown Johnson City.

Her performance is in conjunction with the city’s monthly First Friday celebration and with the “Black Diaspora: From Africa to Appalachia to Affrilachia” exhibit currently on display at Tipton Gallery, which is operated by East Tennessee State University’s Slocumb Galleries and Department of Art and Design.

Kiah, an alumna of ETSU’s Bluegrass, Old-Time and Country Music Program, was nominated for a Grammy Award for Best American Roots Song for “Black Myself,” the opening …

2020 September, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for September of 2020.

“Caring Is Sharing”: The Effect Of Childhood Memories On Consumers’ Lending Behavior, Teodora Szabo-Douat

Dissertations, Theses, and Capstone Projects

This research demonstrates that recalling childhood memories increases the likelihood of lending one’s possessions to someone else by making people (particularly those who are less rebellious) feel more connected to their communities. Five studies demonstrate the predicted effect of childhood memories on consumers’ lending intentions and actual lending behavior. The studies also provide evidence that childhood memories increase less-rebellious consumers’ sense of self–community connectedness, which, in turn, facilitates lending, as sharing in (sharing with family and close others) is a far more common form of sharing than sharing outside those circles.