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Articles 421 - 450 of 961
Full-Text Articles in Marketing
Squeezed Out Of The Marketplace: Legal And Policy Issues Pertaining To Airline Seating Configurations, Daniel Friedenzohn, Stephen Shrewsbury
Squeezed Out Of The Marketplace: Legal And Policy Issues Pertaining To Airline Seating Configurations, Daniel Friedenzohn, Stephen Shrewsbury
Publications
The quality of airline service in the United States has received a significant amount of attention since the Airline Deregulation Act of 1978 went into effect. Much of that attention has been negative due to efforts by the airlines to find ways to increase revenue by charging for services that were once included in the price of a ticket, such as charging for checked luggageI and other add-on fees for passengers. 2 Given the high level of competition during much of this period, it was certainly expected, and to some extent understandable, that carriers would attempt to find new revenue …
Mapping Consumer Cognition And Emotions: A Neuroscientific Approach, Dongjun Rew
Mapping Consumer Cognition And Emotions: A Neuroscientific Approach, Dongjun Rew
Theses and Dissertations
Although the rival theories for consumer decision making process, cognitive perspective and experiential perspective, have successfully contributed to the marketing discipline, there is an alternative point of view that cognition and emotions work together for a decision or even a behavior. However, the methodological limitation has been a big hurdle that interrupts insightfulness and fruitfulness of marketing research, especially in consumer research. This study thus aims to develop a brain map and functional connectivity of consumer decision making and emotions to show physiological and neurological evidence that emotional behaviors and cognitive behaviors are associated when consumers decide a behavior by …
Consumers And Augmented Reality In Shopping And Services: Drivers And Consequences, Atieh Poushneh
Consumers And Augmented Reality In Shopping And Services: Drivers And Consequences, Atieh Poushneh
Theses and Dissertations
This dissertation investigated the effect of augmented reality on user experience and also the mediation effect of user experience in the relationship between augmented reality and the outcome variables including user satisfaction and user’s willingness to buy/user’s willingness to use augmented reality. Three studies were conducted in three different contexts, including buying consumer products, entertainment services and vehicle service use. The results indicate that augmented reality significantly and positively influence user experience, and user experience fully mediates the impact of augmented reality on user satisfaction and user’s willingness to buy/ user’s willingness to use augmented reality. Further, the results showed …
2019-July-01-Quillen College Of Medicine 1 Of Only 9 To Offer New Mission Act Scholarship, University Marketing And Communication, East Tennessee State University
2019-July-01-Quillen College Of Medicine 1 Of Only 9 To Offer New Mission Act Scholarship, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019 July, Morehead State University. Office Of Communications & Marketing.
2019 July, Morehead State University. Office Of Communications & Marketing.
Morehead State Press Release Archive, 1961 to the Present
Press releases for July of 2019.
Retail Format Selection In On-The-Go Shopping Situations, Sabine Benoit, Heiner Evanschitzky, Christoph Teller
Retail Format Selection In On-The-Go Shopping Situations, Sabine Benoit, Heiner Evanschitzky, Christoph Teller
Research Collection Lee Kong Chian School Of Business
Consumers patronize different store formats to purchase products. Prior literature describes store and format choices for big, multi-item shopping baskets, but limited insights determine consumers' unique shopping routines when they seek to buy just one or a few items while on the go. Such shopping situations might affect consumers' format selections for both search and experience goods. This study uses multi-attribute utility theory to develop a framework, tested with a scenario-based experiment. For search goods, a format's economic utility (price level, speed) is more important; its functional utility (quality, variety) and psychological utility (atmosphere, service) become less important considerations. Furthermore, …
2019-June-29-Etsu Earns Case Honors, University Marketing And Communications, East Tennessee State University
2019-June-29-Etsu Earns Case Honors, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-28-Thewke Researching Treatment For Hardening Of Arteries, University Marketing And Communications, East Tennessee State University
2019-June-28-Thewke Researching Treatment For Hardening Of Arteries, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Womenpreneurs In A Digital Environment: Utilizing Instagram To Build A Personal Brand, Michelle N. Nuñez
Womenpreneurs In A Digital Environment: Utilizing Instagram To Build A Personal Brand, Michelle N. Nuñez
USF Tampa Graduate Theses and Dissertations
Personal branding on social media is a growing and expanding field. The present research works to uncover the processes and practices of womenpreneurs and the ways in which they utilize social media, specifically Instagram, to build and maintain their personal brands. Grounded theory is used to underpin the research and provide a basis of which the study is conducted. The review of literature provides the context necessary to support the methods of a content analysis and semi-structured interviews. There is a gap in research as it pertains to the conceptualization of personal branding practices on Instagram and the present study …
2019-June-27-If Memory Serves, University Marketing And Communications, East Tennessee State University
2019-June-27-If Memory Serves, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-26-Connectscale, Llc, University Marketing And Communications, East Tennessee State University
2019-June-26-Connectscale, Llc, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-26-Fl3tch3r Exhibit 2019 Submissions, University Marketing And Communications, East Tennessee State University
2019-June-26-Fl3tch3r Exhibit 2019 Submissions, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-26-King Receives Service Award From American Physical Therapy Association, University Marketing And Communications, East Tennessee State University
2019-June-26-King Receives Service Award From American Physical Therapy Association, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Marketing Channel Effectiveness Of New Medications/Medical Technology, Hadley Mccormick
Marketing Channel Effectiveness Of New Medications/Medical Technology, Hadley Mccormick
Celebration of Learning
This research project will study what marketing platforms/channels are most effective in the dissemination of new medical product news. Many people like myself have an illness/disease that requires daily medication, or require the daily use of a medical device. Due to the increasing influence of Direct to Consumer advertising of pharmaceuticals and the constant development of new medications and devices, patients may now more often go to the doctor with perceptions of what they should do to manage their illness/disease. This study aims to look at how the developers of these medications/medical devices promote their products currently and how certain …
Validating Market Segmentation Solutions, Marc Dotson
Validating Market Segmentation Solutions, Marc Dotson
Journal of Undergraduate Research
I set out to apply the MEG Grant to a project entitled “Validating Market Segmentation Solutions.” Early on in the process, it became clear that, while this project was and still is of managerial importance, I could do more academically relevant project work with more students if I were to switch gears to a number of other projects. Instead of the single project, the grant has been used over the past two years to help fund mentoring activities with students on the following projects:
2019-June-24-Etsu Faculty Members Win National Pitch Competition, University Marketing And Communications, East Tennessee State University
2019-June-24-Etsu Faculty Members Win National Pitch Competition, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-24-National Society Of Black Engineers Establishes Chapter At Etsu, University Marketing And Communications, East Tennessee State University
2019-June-24-National Society Of Black Engineers Establishes Chapter At Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-21-Chorale Farewell Concert, University Marketing And Communications, East Tennessee State University
2019-June-21-Chorale Farewell Concert, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-20-Etsu Quillen College Of Medicine Student Named A Tillman Scholar, University Marketing And Communications, East Tennessee State University
2019-June-20-Etsu Quillen College Of Medicine Student Named A Tillman Scholar, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-20-Olympic Day, University Marketing And Communications, East Tennessee State University
2019-June-20-Olympic Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-18-Blackhart: Apa Leadership For Women, University Marketing And Communications, East Tennessee State University
2019-June-18-Blackhart: Apa Leadership For Women, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-17-Making Stem Fun, University Marketing And Communications, East Tennessee State University
2019-June-17-Making Stem Fun, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-17-Carter Railroad Heritage Day, University Marketing And Communications, East Tennessee State University
2019-June-17-Carter Railroad Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-17-Etsu To Host Free Concussion Education Event, University Marketing And Communications, East Tennessee State University
2019-June-17-Etsu To Host Free Concussion Education Event, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-17-Gianni Loepke, University Marketing And Communications, East Tennessee State University
2019-June-17-Gianni Loepke, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-13-Margaret Gregg: 'A Journey', University Marketing And Communications, East Tennessee State University
2019-June-13-Margaret Gregg: 'A Journey', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-12-Wykoff Named To Leadership Tennessee, University Marketing And Communications, East Tennessee State University
2019-June-12-Wykoff Named To Leadership Tennessee, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-11-Nih Funds Research Targeting Schizophrenia And Smoking, University Marketing And Communications, East Tennessee State University
2019-June-11-Nih Funds Research Targeting Schizophrenia And Smoking, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-10-Board Of Trustees, University Marketing And Communications, East Tennessee State University
2019-June-10-Board Of Trustees, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-June-10-Rasha Baazeem, University Marketing And Communications, East Tennessee State University
2019-June-10-Rasha Baazeem, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.