Marketing Commons^™

2019-June-10-Schrift: 'Race, Bodies And Medical Spectacle', University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2019-June-10-Nsslha At Etsu Awarded Gold Chapter Honors, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2019-June-07-Etsu To Host Gray Ram Clinic Information Session, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2019-June-17-Making Stem Fun, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2019-June-07-'Underwater World', University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

The Personalization-Privacy Paradox Explored Through A Privacy Calculus Model And Hofstede’S Model Of Cultural Dimensions, Kellen M. Schwartz

Honors Projects

The Personalization-Privacy Paradox is a relevant issue for companies today, as it deals with the paradox of customers who on the one hand want to keep their personal data private, but on the other hand desire the personalization benefits that can be gained by giving up that privacy. Many studies in the past have observed the Personalization-Privacy Paradox, but not thoroughly through the lens of a privacy calculus model. This paper uses a privacy calculus model to examine the Personalization-Privacy Paradox using Hofstede’s Six Dimensions of Culture and examines the United States, Germany, and China as case studies of three …

2019-June-07-Small Business Seminar, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2019-June-06-Etsu To Host Workshop On Climate Impact And Solutions, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Living On Heaven's Doorstep: A Multimedia Project With The Warm Beach Senior Community, Justina Grace Brown

Honors Projects

Having a website is no longer a luxury but a requirement. Nonprofits need to take advantage of the digital age to better reach their constituents yet, overall, they struggle to do this well. Because of lack of resources, their reliance on volunteers, and the inability to keep up with the evolving demands of a website, nonprofits (especially small ones) are not using the web to their full advantage. Taking the research and applying it to a nonprofit retirement community—Warm Beach Senior Community—the challenges are seen first-hand.

2019-June-05-Honors College Dean, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2019-June-05-Renaissance Child Camps, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Was Television Responsible For A New Generation Of Smokers?, Michael Thomas

Marketing

Consumers’ response to mass media can be difficult to assess because individuals choose for themselves the amount of media they consume, and that choice may be correlated with their other consumption decisions. To avoid this selection problem, this article examines the introduction of television to the US, during which some cities gained access to television years before others. This natural experiment makes it possible to estimate the causal impact of television on the decision to start smoking, a consumer behavior with important public health implications. Difference-in-differences analyses of television’s introduction indicate that (1) television did cause people to start smoking, …

What Athletic Coaches Can Do To Strengthen The Impact Of Utah Girls And Young Women, Susan R. Madsen

Marketing and Strategy Faculty Publications

This idea sheet is based on a 2019 gathering of 25 coaches of girls’ and young women’s sports from around the state of Utah. Sports participation is a widely recognized pathway to leadership, and coaches are in an ideal position to positively influence their athletes. This discussion focused on how coaches can first lead by example and then work to support girls’ personal development and resilience. Attendees also emphasized the importance of building team unity and influencing other stakeholders to strengthen girls and young women in sports.

2019-June-04-Meditations For Chaos, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2019-June-04-Tennessee Small Business Development Center Workshop, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2019-June-04-Wyatt Powell, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2019-June-04-College Of Clinical And Rehabilitative Health Sciences Adding Programs, Students, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2019-June-03-Cybersecurity And Modern Networks, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2019-June-03-Zahner And Lu Funded To Study Obesity Hormones, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Creation And Implementation Of Marketing Collateral For The Agricultural Education And Communication Department At California Polytechnic State University, San Luis Obispo, Bekah Marjorie Reed

Agricultural Education and Communication

In January, 2019 the author created a template in Adobe InDesign to input information to be gathered from professors. The intent of the template was to display relevant information to help students learn more about their future faculty: hometown, areas of research, industry/teaching experience, alma maters, among other information (email address, office location, and office phone number). The author then developed questions and emailed all of the faculty and staff in the Agricultural Education and Communication Department along with a request for a headshot from each member. For those who did not have a headshot available to them, or who …

When Objective Price Information Is Not Available: Impact Of Unpublished Or Missing Prices On The Purchase Journey For High Costs, High Involvement Products, Thomas J. Dammrich

College of Business Theses and Dissertations

Every model of the consumer purchase journey includes an evaluation phase, during which consumers search for product attributes including price. While much has been written about search, knowledge uncertainty, and the role of price in continued search and purchase intent, very little, if any, empirical work has been done to understand the impact on the path to purchase when objective price is not available. This study undertakes a field experiment with random assignment in a natural setting to examine the impacts on consumer behavior related to continued search, lead generation and purchase intent when objective price is not available. The …

Graduate Internship Report - Cactus Ropes, Chelsey K. Bushnell

Agricultural Education: Graduate Internship Reports

This internship was a partnership between the Cal Poly Rodeo program and Cactus Ropes. I interned with marketing and promotion for Cactus Ropes. My main responsibility was managing and creating promotional jackpot ropings, creating promotional highlight videos for social media, promotional marketing ideas for the Poly Royal Rodeo, promotional highlight shots of the night at the rodeo, and involving Cactus Ropes with with Cal Poly Rodeo. I also participated in other aspects of promotions and events, including taking promotional photographs of rodeo athletes using Cactus Ropes, assisting in event planning, and promoting ropes and products. Besides organizing the awards given …

Effects Of E-Cigarette Health Warnings And Modified Risk Ad Claims On Adolescent E-Cigarette Craving And Susceptibility, J. Craig Andrews, Darren Mays, Richard G. Netemeyer, Scot Burton, Jeremy Kees

Marketing Faculty Research and Publications

Introduction

A between-subjects experiment examines the effects of different warning types and modified risk e-cigarette ad claims on adolescent e-cigarette craving and future e-cigarette susceptibility for two different themes. One theme focuses on nicotine and addiction, and the other on the effects of potentially harmful constituents (eg, flavored chemicals and lung disease).

Methods

The effects of warning type (control, text-only, graphic health warning [GHW] and text) and modified risk e-cigarette ad claims (control, exposure reduction, risk reduction) are tested experimentally with two different arms (themes) for a sample of 1011 adolescents who had tried either e-cigarettes or cigarettes.

Results

For …

Influence Of Country And Company Characteristics On International Business Decisions: A Review, Conceptual Model, And Propositions, Kotler Philip, Lalita A. Manrai, Dana-Nicoleta Lascu, Ajay K. Manrai

Marketing Faculty Publications

This research advances four propositions and a conceptual model of country and company characteristics influencing key International Business Decisions (IBDs). The IBDs in this study are country selection and evaluation, entry mode, segmentation-targeting-positioning, and the marketing mix – the first two in the international business domain, and the latter two in the international marketing field. The conceptual model and related four propositions are advanced, based on an extensive literature review and subsequent in-depth review of 169 published research papers on major IBDs and their determinants, namely, country characteristics, including opportunities, risks, and various distances between the host country and home …

Skyview Los Alamos Winemaker Pool Party Series 2019: Brand Reputation And Relationship Building Through Special Events, Jessica A. Mclin

Journalism

The following study was performed to determine the effect of planned special events on brand reputation and how they can be used as a tool for relationship building. There is a focus on outlining goals within an organization and identifying key publics that will assist in reaching said goals. The campaign’s focus was to create and publicize a Rosé Pool Party series, an opportunity for the newly reopened Skyview Hotel in Los Alamos, CA to work with and promote the surrounding business community. With scholarly research, the design of the campaign attempts to strategize event marketing to benefit the organization …

2019 June, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for June of 2019.

Social Customer Relationship Management In Rural Commerce: A Study Of Small Businesses In Southern West Virginia, Timothy John Anderson

Doctoral Dissertations and Projects

The limited-resource context in which small businesses operate impedes the ability of the proprietors of small businesses in implementing customer relationship management. Despite the availability of a more cost-effective alternative in the form of social customer relationship management, there is a failure to utilize the practice because of a lack of knowledge of the use of social media platforms for the purposes of customer relationship management. The purpose of this study was to explore the influence that the use of social customer relationship management has on the small businesses located in Southern West Virginia. The study used a qualitative research …

2019-May-31-New Compliance Counsel, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Victors: A New Framework For Managing Customer Experience In Gaming, Sudhir H. Kale

International Conference on Gambling & Risk Taking

With competition increasing all over the world, integrated casino resorts are finding it increasingly difficult to acquire new customers and retain existing customers. The days of “build it and they will come” are well and truly behind us. Offering a superior customer experience (CX) is the only way for operators to achieve sustainable competitive advantage.

Based on an exhaustive literature review and validated by real world implementation, this presentation will introduce the audience to a new framework of customer experience management for gaming companies. Discussed under the acronym VICTORS, the author argues that a superior customer experience is comprised of …

The Unpredictable Positive Effects Of Sports Gambling: Gamblers Think Losing Feels Worse Than It Actually Feels, Guy Voichek, Nathan Novemsky

International Conference on Gambling & Risk Taking

Implications statement

Gamblers underestimate how much fun small wagers add to enjoying sports events. They think losing will feel worse than it really does. Simple reminder can correct this misprediction.

Abstract

When considering whether to gamble on a sporting event, people may ask themselves how winning or losing will affect their experience. In a series of four experiments, we find that people under-appreciate the positive effect of gambling on watching sporting events, in a way that causes them to under-value the opportunity to place a small stakes gamble. While participants predict that a gamble will enhance or diminish an experience …