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Articles 391 - 420 of 961
Full-Text Articles in Marketing
2019-July-19-Caroline Parris Rehabilitates Sea Turtles, University Marketing And Communication, East Tennessee State University
2019-July-19-Caroline Parris Rehabilitates Sea Turtles, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
A Small Fix To A Huge Problem: Student Loans, Andrew Birkhead, Mohammad Rashad, Luke Webb, Nickolas Yusupov
A Small Fix To A Huge Problem: Student Loans, Andrew Birkhead, Mohammad Rashad, Luke Webb, Nickolas Yusupov
Governor's Scholars Program Poster Presentations
A poster presented by Andrew Birkhead, Mohammad, Luke Webb and Nickolas Yusupov for the class Business, Accounting and Entrepreneurship: Proposed Business Plans.
Savante, Sean Mccormick, Seth Thomas, Jacob Frisk, Audrey Pelster
Savante, Sean Mccormick, Seth Thomas, Jacob Frisk, Audrey Pelster
Governor's Scholars Program Poster Presentations
A poster presented by Sean McCormick, Seth Thomas, Jacob Frisk and Audrey Pelster for the class Business, Accounting and Entrepreneurship: Proposed Business Plans.
2019-July-17-The Tri-City Beverage Story, University Marketing And Communication, East Tennessee State University
2019-July-17-The Tri-City Beverage Story, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019-July-16-Etsu Pharmacy Student Receives National Diversity Scholarship, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
2019-July-16-Etsu Pharmacy Student Receives National Diversity Scholarship, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (July 16, 2019)—Iris Kamgue, a first-year student at East Tennessee State University Bill Gatton College of Pharmacy, was honored when she found out that her application for a national diversity scholarship was successful.
“To be selected as one of the five students is quite unbelievable,” said Kamgue, who was awarded by the American Association of Colleges of Pharmacy (AACP) and CVS Health as a recipient of an $8,000 CVS Health Minority Scholarship for Pharmacy Students. She was chosen from among nearly 400 applications across the country.
The purpose the CVS Health Minority Scholarship for Pharmacy Students is intended …
2019-July-15-Krysta Cheong, University Marketing And Communication, East Tennessee State University
2019-July-15-Krysta Cheong, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019-July-15-Open Educational Resources, University Marketing And Communication, East Tennessee State University
2019-July-15-Open Educational Resources, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019-July-15-Johnson Earns Certification Focusing On Better Outcomes For The Deaf And Hard Of Hearing, University Marketing And Communication, East Tennessee State University
2019-July-15-Johnson Earns Certification Focusing On Better Outcomes For The Deaf And Hard Of Hearing, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019-July-11-Tennessee Small Business Development Center Workshop, University Marketing And Communication, East Tennessee State University
2019-July-11-Tennessee Small Business Development Center Workshop, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019-July-10-Whitelaw Receives Harold Love Award, University Marketing And Communication, East Tennessee State University
2019-July-10-Whitelaw Receives Harold Love Award, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019-July-09-Antonio Rocha Storytelling Concert, University Marketing And Communication, East Tennessee State University
2019-July-09-Antonio Rocha Storytelling Concert, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019-July-09-Etsu Welcomes New Pharmacy Residents, University Marketing And Communication, East Tennessee State University
2019-July-09-Etsu Welcomes New Pharmacy Residents, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019-July-08-Big Bend Killing Earns Ima Honors, University Marketing And Communication, East Tennessee State University
2019-July-08-Big Bend Killing Earns Ima Honors, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019-July-08-Etsu College Of Nursing Programs Receive Accreditation, University Marketing And Communication, East Tennessee State University
2019-July-08-Etsu College Of Nursing Programs Receive Accreditation, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019-July-05-Chorale Wins Two Categories, University Marketing And Communication, East Tennessee State University
2019-July-05-Chorale Wins Two Categories, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019-July-05-Intergenerational Day Camp, University Marketing And Communication, East Tennessee State University
2019-July-05-Intergenerational Day Camp, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019-July-05-Social Habits Of Ice Age Peccaries, University Marketing And Communication, East Tennessee State University
2019-July-05-Social Habits Of Ice Age Peccaries, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019-July-05-Chorale Rreturns From Wales, University Marketing And Communication, East Tennessee State University
2019-July-05-Chorale Rreturns From Wales, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019-July-03-Governor’S Scholars Get Hands-On Pioneer Experience, University Marketing And Communication, East Tennessee State University
2019-July-03-Governor’S Scholars Get Hands-On Pioneer Experience, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019-July-02-Storytelling Institute/Concert: Jules Corriere, University Marketing And Communication, East Tennessee State University
2019-July-02-Storytelling Institute/Concert: Jules Corriere, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
The Perception Of Variety, Singapore Management University
The Perception Of Variety, Singapore Management University
Perspectives@SMU
CUHK research shows that superficial features such as readability can influence variety perceptions
Location, Location, Location? Not Any More, Singapore Management University
Location, Location, Location? Not Any More, Singapore Management University
Perspectives@SMU
The retail industry faces a future where convenience and value-added services will be the deciding factors
Asserting Librarian Expertise And Value In Strategic Marketing Efforts, Memo Cordova, Elizabeth Ramsey
Asserting Librarian Expertise And Value In Strategic Marketing Efforts, Memo Cordova, Elizabeth Ramsey
Library Faculty Publications and Presentations
This case study of librarian-led marketing efforts at a mid-size academic library examines workarounds to obstacles that librarians frequently encounter when taking on marketing for their libraries. These obstacles often stem from a combination of misunderstanding and/or misplaced priorities at both the unit and administrative levels. Challenges in this case study include a number of factors: no marketing strategy at the administrative level, a lack of understanding from colleagues generally, little time to complete tasks or improve marketing skills, and no dedicated funding. To address these challenges the authors embarked on an internal marketing campaign engaged extensively on social media …
An Investigation Of Problem Gambling And Young Sports Players In An Irish Amateur Sporting Organisation., Maurice Murphy
An Investigation Of Problem Gambling And Young Sports Players In An Irish Amateur Sporting Organisation., Maurice Murphy
Dept. of Management & Enterprise Conference Material
The gambling industry is huge in Ireland. The betting firm Paddy Power alone had an operating profit of €163.8million in 2014. The activity has become more popular and accessible in recent years due to its move online. In fact, anybody with a smartphone can gamble wherever they may be. While research within Ireland has been limited, there are some startling statistics related to gambling addiction in Ireland with roughly 7% of gamblers at risk of developing a gambling problem and approximately 30-35% of the gambling industry’s revenues coming from those who have gambling issues. According to the Institute of Public …
2019-July-01-Etsu Pharmacy Students Earn Research Awards, University Marketing And Communication, East Tennessee State University
2019-July-01-Etsu Pharmacy Students Earn Research Awards, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019-July-01-Faculty/Staff Professional Activities, University Marketing And Communication, East Tennessee State University
2019-July-01-Faculty/Staff Professional Activities, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
Sample Syllabus For Teaching Online Database Modeling And Management, Joshua Moritz
Sample Syllabus For Teaching Online Database Modeling And Management, Joshua Moritz
Open Educational Resources
Students learn the basics of database modeling and managements as well as the analytical techniques and tools used to assess, enhance, and profit from customer-relationship management. The course reviews database technology, organization and planning including technology needs and outsourcing considerations; sampling techniques such as nth selects and frozen files; creating powerful predictor variables such as univariate and cross tabulations, ratios, time series variables, and other measures. The course also covers predicting customer actions by using multiple linear regression and correlation to model response, payment, attrition, churn, and other factors that assist in segmentation. Students also learn how to combine prospect …
Matieralism Or Morality In Social Media, Which Matters Most? Insights From Millennials Luxury Consumption, Sukki Yoon, Virginia Vannucci, Lamberto Zollo, Riccardo Rialti
Matieralism Or Morality In Social Media, Which Matters Most? Insights From Millennials Luxury Consumption, Sukki Yoon, Virginia Vannucci, Lamberto Zollo, Riccardo Rialti
Marketing Department Faculty Journal Articles
"Social media are increasingly becoming a fundamental channel for every marketing strategy, particularly in advertising. The pertinent literature stresses how Millennials - the digital born generation very inclined to web interaction - represent one of the most relevant segments of social media users. Hence, firms are more and more using social media channels to engage Millennials, especially thanks to the use of mobile apps. Although Millennials do not represent the traditional target of luxury firms, social media might represent a useful strategic tool to reach them and also transfer the luxury brands’ image and value. While scholars widely investigated the …
Two Essays On The Consumer Acculturation Process – A Need For And Development Of A Consumer Acculturation Measure, Kristina Marie Harrison
Two Essays On The Consumer Acculturation Process – A Need For And Development Of A Consumer Acculturation Measure, Kristina Marie Harrison
Theses and Dissertations in Business Administration
The United States is becoming increasingly multi-cultural and there are various new immigrant consumer groups that businesses try to reach through ethnic-based segmentation and targeting. Often, businesses offer accommodation strategies to their ethnic consumer groups through language or other cultural accommodation tactics. There are inconsistencies in the literature for the efficacy of ethnic-based targeting and accommodation strategies: often these do not have the desired results and there is evidence that ethnic identification may be fading over time for many immigrant groups.
There is evidence that acculturation may be a better predictor of consumer behavior such as preferences for brand, services, …
Savoring The Product: A Look At The Impact Of Ai On Pre And Post Purchase Satisfaction, Sharmin Attaran, Moshen Attaran, Diane Kirkland
Savoring The Product: A Look At The Impact Of Ai On Pre And Post Purchase Satisfaction, Sharmin Attaran, Moshen Attaran, Diane Kirkland
Marketing Department Faculty Journal Articles
The purpose of this paper is to examine some of the profound effects of Augmented Intelligence (AI) on Product, one of the “Four-Ps” of marketing: Product, Price, Place, and Promotion. Today’s customers are used to extreme convenience, beyond the brick-and-mortar shopping experience, and beyond online images. Customers increasingly demand more information, and more personalized information. This paper addresses how the presentation of products has changed. This paper is conceptual, based on a review of academic literature on marketing strategy, psychology, AI, and Machine Learning as chronicled in major marketing and business research journals.