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Articles 361 - 390 of 961
Full-Text Articles in Marketing
Asia Marketing Journal Vol.21 No.2 목차
2019-July-31-Bill Gatton College Of Pharmacy Snpha Chapter Takes Home National Honors, University Marketing And Communication, East Tennessee State University
2019-July-31-Bill Gatton College Of Pharmacy Snpha Chapter Takes Home National Honors, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019-July-31-Sga Fall Concert, University Marketing And Communication, East Tennessee State University
2019-July-31-Sga Fall Concert, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
Globalizing The Mediheal Brand: L&P Cosmetic’S Collaboration With Bts, Ick Hyun Kwon
Globalizing The Mediheal Brand: L&P Cosmetic’S Collaboration With Bts, Ick Hyun Kwon
Asia Marketing Journal
L&P Cosmetic, the leading company selling mask packs on the global market, produces MEDIHEAL, the number-one best-selling mask pack brand in Korea and the best-selling imported mask pack brand in China (2017). The company pioneered the premium market for mask packs through its launch of premium mask packs in 2009, and has subsequently achieved outstanding success in Korea and China. Three key factors have contributed to the success of L&P Cosmetic: product leadership with R&D capability, strategic marketing programs tailored for each market segment, and operational excellence focusing on strategic outsourcing and partnership management. Nonetheless, globalization beyond the Chinese market …
Luxury Brand Equity In Online Channel: The Moderating Effect Of Brand Trust, Hyowon Hyun, Jungkun Park, Weon Sang Yoo
Luxury Brand Equity In Online Channel: The Moderating Effect Of Brand Trust, Hyowon Hyun, Jungkun Park, Weon Sang Yoo
Asia Marketing Journal
Branding strategy is important in the hyper-competitive luxury industry. In digitalized market environments, it is critical for luxury brands to transfer their established brand equity from the offline market to the online market. The purpose of this study is to examine the causal relationships between offline brand equity (i.e., brand awareness, brand image, and perceived quality)toward online consumer responses, including satisfaction and loyalty, in the context of luxury brands. In addition, this study investigates the moderating effects of offline brand trust on the relationship between offline brand equity and online satisfaction and loyalty. Data was collected via online surveys. For …
2019-July-31-Tennessee Business Tax Seminar, University Marketing And Communication, East Tennessee State University
2019-July-31-Tennessee Business Tax Seminar, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
The Effects Of One-Sided Vs. Two-Sided Review Valence On Electronic Word Of Mouth (E-Wom): The Moderating Role Of Sponsorship Presence, Jihye Park, Youjae Yi, Dawon Kang
The Effects Of One-Sided Vs. Two-Sided Review Valence On Electronic Word Of Mouth (E-Wom): The Moderating Role Of Sponsorship Presence, Jihye Park, Youjae Yi, Dawon Kang
Asia Marketing Journal
Prior studies on the effects of online consumer reviews have mainly focused on review valence, but little research has investigated how two–sided (both positive and negative) and one-sided (only positive) reviews influence consumers’ response to online review. In addition, little attention has been paid to how sponsorship presence (firm-sponsored reviews vs. consumer-voluntary reviews) influences individuals’ attitude toward online review. Unlike consumer-voluntary reviews without any monetary incentive, firm-sponsored reviews include messages about brands providing monetary compensation. This study examines whether review valence (two-sidedness vs. onesidedness) influences attitude toward online review via its influence on review credibility. Further, this study examines whether …
The Study On The Effect Of Waiting Line On Consumers’ Perceived Quality And Emotional State, Nan Li, Jae-Do Song
The Study On The Effect Of Waiting Line On Consumers’ Perceived Quality And Emotional State, Nan Li, Jae-Do Song
Asia Marketing Journal
This study examines a model which simultaneously contains two paths between waiting line and purchase intention: one tested the positive effect of waiting line through consumers’ perceived quality, whereas another one go through consumers’ emotional state to test the negative effect of waiting line on purchase intention. To further understand perceived quality, the study divided perceived quality into perceived product quality and perceived service quality. The study used restaurants in the experiment. Results indicated that although long waits in line will directly increase both consumers’ product quality perception and negative emotions, the total indirect effects on purchase intention are still …
Effect Of Online Word Of Mouth On Product Sales: Focusing On Communication-Channel Characteristics, Jaihyun Jeon, Taewook Lim, Byung-Do Kim, Seok
Effect Of Online Word Of Mouth On Product Sales: Focusing On Communication-Channel Characteristics, Jaihyun Jeon, Taewook Lim, Byung-Do Kim, Seok
Asia Marketing Journal
As information and communication technology continue its remarkable development, the exchange of information online becomes as prevalent and frequent as face-to-face communication in daily life. Therefore, the management and application of WOM (word of mouth) practices will become more important than ever to companies. Currently, there are various types of communication channels for online WOM, and each channel has its own unique traits. Most of the previous research studies online WOM by examining the information inside a single communication channel, but this research chooses two different communication channels and analyzes the effects of online WOM with each channel’s unique characteristics. …
2019-July-30-A Boon To Etsu, University Marketing And Communication, East Tennessee State University
2019-July-30-A Boon To Etsu, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019-July-30-Etsu Health Seeks To Reduce Number Of Babies Born Addicted To Drugs, University Marketing And Communication, East Tennessee State University
2019-July-30-Etsu Health Seeks To Reduce Number Of Babies Born Addicted To Drugs, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019-July-30-Meet Daisy Neely, University Marketing And Communication, East Tennessee State University
2019-July-30-Meet Daisy Neely, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
Naturally Better? A Review Of The Natural‐Is‐Better Bias, Brian P. Meier, Amanda J. Dillard, Courtney M. Lappas
Naturally Better? A Review Of The Natural‐Is‐Better Bias, Brian P. Meier, Amanda J. Dillard, Courtney M. Lappas
Psychology Faculty Publications
People are frequently exposed to products and services that are labeled natural (e.g., Nature Made Vitamins or GoJo Natural Orange Hand Cleaner). The frequency with which this label is used suggests that it delivers an advantage in marketing and sales. Our review examines the preference for and perception of naturalness and reveals that people have a bias for items described as natural in many domains including foods, medicine, beauty products, cigarettes, and lighting. These preferences abound even when the natural item is identical or not objectively better than the non‐natural or synthetic item. We believe this bias may be driven …
2019-July-29-Snpha Takes Home National Honors, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
2019-July-29-Snpha Takes Home National Honors, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (July 29, 2019) – East Tennessee State University Bill Gatton College of Pharmacy's chapter of the Student National Pharmaceutical Association (SNPhA) continues to excel at the national level by earning Overall Chapter of the Year, competing with 100 other chapters across the country at the organization’s annual convention this weekend in Houston, Texas. In addition, they earned nine other national honors.
“These accomplishments are incredible and continue to demonstrate that our students are competing at the highest levels, against much larger institutions, across the country,” said Dr. Debbie Byrd, pharmacy school dean. “While the awards are great, I’m …
2019-July-29-Office Of Professional Development Announces Courses In Health Care, University Marketing And Communication, East Tennessee State University
2019-July-29-Office Of Professional Development Announces Courses In Health Care, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019-July-29-Quillen White Coat Ceremony, University Marketing And Communication, East Tennessee State University
2019-July-29-Quillen White Coat Ceremony, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019-July-26-Language Center At Nave Expands Summer Programs To Meet Community Needs, University Marketing And Communication, East Tennessee State University
2019-July-26-Language Center At Nave Expands Summer Programs To Meet Community Needs, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019-July-26-Researchers Publish In Journal Of Appalachian Health, University Marketing And Communication, East Tennessee State University
2019-July-26-Researchers Publish In Journal Of Appalachian Health, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019-July-25-Echoes Of 1869, University Marketing And Communication, East Tennessee State University
2019-July-25-Echoes Of 1869, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019-July-24-New Naecte President-Elect, University Marketing And Communication, East Tennessee State University
2019-July-24-New Naecte President-Elect, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
Creative Innovation Online Relationship Marketing Islamic Fashion E-Commerce In Indonesia, Melly Maulin Purwaningwulan, Asep Suryana, Uud Wahyudin, Susanne Dida
Creative Innovation Online Relationship Marketing Islamic Fashion E-Commerce In Indonesia, Melly Maulin Purwaningwulan, Asep Suryana, Uud Wahyudin, Susanne Dida
Library Philosophy and Practice (e-journal)
This research aimed to in-depth analysis and provide solutions about the processes and forms of online relationship marketing e-commerce Islamic fashion. This study used qualitative approach with case study method. Evidence or data for research purposes came from documents, archival records, interviews, direct observation, participant observation, and physical devices. Data validity test conducted through several tests which included credibility, transferability, dependability, and confirmability test. Relationship marketing cannot be purely online, synergies between online and offline activities are needed to be more effective. Community has become the power of relationship marketing for Islamic fashion e-commerce in Indonesia. Programs conducted by community …
2019-July-23-Carter Railroad Heritage Day, University Marketing And Communication, East Tennessee State University
2019-July-23-Carter Railroad Heritage Day, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019-July-23-Mccook Becomes Region's Only Certified Sexual Assault Nurse Examiner, University Marketing And Communication, East Tennessee State University
2019-July-23-Mccook Becomes Region's Only Certified Sexual Assault Nurse Examiner, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019-July-23-Quillen Honors Four Outstanding Alumni, University Marketing And Communication, East Tennessee State University
2019-July-23-Quillen Honors Four Outstanding Alumni, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019-July-22-Pharmacy Student Receives National Diversity Scholarship, University Marketing And Communication, East Tennessee State University
2019-July-22-Pharmacy Student Receives National Diversity Scholarship, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019-July-22-Asee Honors Dr. Keith Johnson, University Marketing And Communication, East Tennessee State University
2019-July-22-Asee Honors Dr. Keith Johnson, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019-July-22-Studying Salamanders, University Marketing And Communication, East Tennessee State University
2019-July-22-Studying Salamanders, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
Minimodal: Dimensional Domain Of Miniature Shipping Containers For Intermodal Freight Transportation, Lee Stapley
Minimodal: Dimensional Domain Of Miniature Shipping Containers For Intermodal Freight Transportation, Lee Stapley
Ursidae: The Undergraduate Research Journal at the University of Northern Colorado
This study explores the feasibility of miniature shipping container usage within existing intermodal transportation (IT) supply chains. Smaller intermodal container shipments may help realign freight shipments with the most efficient transportation mode, rail. These containers embolden the dimensional domain (DD) of shipping. The shipping container dimensional domain (container size variation and modal fluidity) is widespread and results in shipments that are often larger or more infrequent than needed. The DD impacts transport mode, shipping frequency, shipment velocity, intermodal supply chain accessibility, and regional shipping networks. This study suggests that container size impacts the DD and, therefore, mode choice. As miniature …
2019-July-19-Governor Bill Lee Establishes New Tennessee Research Center, University Marketing And Communication, East Tennessee State University
2019-July-19-Governor Bill Lee Establishes New Tennessee Research Center, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2019-July-19-Ibma Nominations, University Marketing And Communication, East Tennessee State University
2019-July-19-Ibma Nominations, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.