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Articles 121 - 150 of 1202
Full-Text Articles in Marketing
2015-November-01-Faculty/Staff Professional Activities, University Marketing And Communications, East Tennessee State University
2015-November-01-Faculty/Staff Professional Activities, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015 November, Office Of Communications & Marketing, Morehead State University.
2015 November, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for November of 2015.
How Kinetic Property Shapes Novelty Perceptions, Junghan Kim, Arun Lakshmanan
How Kinetic Property Shapes Novelty Perceptions, Junghan Kim, Arun Lakshmanan
Research Collection Lee Kong Chian School Of Business
This article demonstrates a new substantive finding: that kinetic property in advertising, defined as direction changes in the paths of moving on-screen ad elements, enhances consumer judgments of product novelty. Across six studies, the authors first outline an inference-based theory as to why the novelty-enhancing effect of kinetic property manifests: kinetic property generates impressions of how visually lively an ad is, which leads to inferences of product atypicality and, consequently, higher novelty judgments. Second, they demonstrate boundary conditions by showing that (1) the positive effect for kinetic property is evident with incremental (and not radical) innovations, (2) the effect dissipates …
Asia Marketing Journal 제17권 제3호 목차
Comparison Of Experienced And Inexperienced Consumers’ Utilisation Of Extrinsic Cues In Product Evaluation, Yoonjeun Kim, Kiwan Park, Yaeri Kim, Chung
Comparison Of Experienced And Inexperienced Consumers’ Utilisation Of Extrinsic Cues In Product Evaluation, Yoonjeun Kim, Kiwan Park, Yaeri Kim, Chung
Asia Marketing Journal
This study compares experienced and inexperienced consumers’ patterns in cue utilisation in product evaluations in the arts market. Borrowing the notion of high- and low-scope cues introduced by the cue-diagnosticity framework, we differentiate between the two most readily discernible extrinsic cues in the fine arts market – an art gallery’s brand reputation (a high-scope cue) and certificates of authenticity (a low-scope cue). These two cues are different in nature; the former is more abstract, intangible, and rich in content, so is more difficult to interpret than the latter. Given the differences in experienced and inexperienced consumers’ information processing styles, we …
The Roles Of Money’S Pride And Surprise Tag On The Use Of Money, Cong Liu, Nak Hwan Choi
The Roles Of Money’S Pride And Surprise Tag On The Use Of Money, Cong Liu, Nak Hwan Choi
Asia Marketing Journal
The present research examined the interesting but less attended effects of pride- and surprise-tagged money on consumers’ spending decisions. Focusing on the unexpected money received in their daily life, we explored recipient’s judgments and responses toward pride-tagged money versus surprise-tagged, and identified differences in types of recipient’s consumption and spending behaviors between the pride- tagged money and the surprise-tagged money. Consumers tend to use the money associated with pride (vs. surprise) to reward their invested effort; as a result, they were more likely to buy a personal gift. Moreover, in the context of self-gift, consumers with pride-tagged money have showed …
The Antecedents And Consequences Of Effective Brand Positioning, Changju Kim, Eunji Seo, Junghwa Hong, Kang, Stephen J. Newell
The Antecedents And Consequences Of Effective Brand Positioning, Changju Kim, Eunji Seo, Junghwa Hong, Kang, Stephen J. Newell
Asia Marketing Journal
This study investigates which variables most effectively influence the positioning strategy of a brand. In addition, we test the connection between the positioning strategy of the brand and loyalty. Finally, we explore how brand experience effects the relationship between brand position and brand loyalty. To this end, this study employs the street-intercept method to collect data on consumers’ perception of home appliances in Japan and conducts structural equation modeling analysis to test our hypotheses. Specifically, we find that assessments of product, service, and image have a significant impact on a brand’s position which, in turn, drives brand loyalty. In addition, …
Exploratory Study Of The Impact Of Social Media Marketing On Consumer Purchase Intention, Tayyaba Noreen, Sang-Lin Han
Exploratory Study Of The Impact Of Social Media Marketing On Consumer Purchase Intention, Tayyaba Noreen, Sang-Lin Han
Asia Marketing Journal
Social media marketing have drawn substantial attention in business and academia. This study examines the impact of social media marketing on purchase intention of consumer in South Korea and Pakistan. The research background rests on literature of social media, social media marketing, electronic word of mouth and social media advertisement. Descriptive research method is adopted for the purpose of this study. The findings indicated that South Korean users have higher intention to purchase products through social media platforms as compared to users in Pakistan. The results also show that electronic word of mouth has greater influence on purchase intention as …
2015-October-31-Victor Shem, University Marketing And Communications, East Tennessee State University
2015-October-31-Victor Shem, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Effect Of New Brand’S Entry On The Price Strategy Of Incumbent Retailers, Suhhyue Lee
The Effect Of New Brand’S Entry On The Price Strategy Of Incumbent Retailers, Suhhyue Lee
Asia Marketing Journal
According to Resource Dependence theory, an organization’s behavior and strategy is affected by external resources. An organization has diverse resources interacting with environment. Because organization cannot focus on all those resources, it concentrates on its critical resources. In market environment, firm responds to other firms by controlling their internal critical resources or manages interdependency with environment to get market share. Thus Firm should choose best behavior and strategy when internal and external resources are change. When new brand enters, incumbents might change their strategy to protect their market share depending on critical value. More precisely, incumbents sharing market with entrant …
2015-October-30-Wind Ensemble To Present ‘A Veterans Salute!’, University Marketing And Communications, East Tennessee State University
2015-October-30-Wind Ensemble To Present ‘A Veterans Salute!’, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-30-Ezell To Speak On ‘Pillars Of Cultural Success’ In Wednesday Lecture, University Marketing And Communications, East Tennessee State University
2015-October-30-Ezell To Speak On ‘Pillars Of Cultural Success’ In Wednesday Lecture, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-30-Bucsworth Men's Choir To Perform 'Rocky Road To Dublin' In Bristol, University Marketing And Communications, East Tennessee State University
2015-October-30-Bucsworth Men's Choir To Perform 'Rocky Road To Dublin' In Bristol, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-30-Students Visit Youth To Talk Stress, University Marketing And Communications, East Tennessee State University
2015-October-30-Students Visit Youth To Talk Stress, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-30-Pianist Sookkyung Cho To Perform In Guest Artist Recital, University Marketing And Communications, East Tennessee State University
2015-October-30-Pianist Sookkyung Cho To Perform In Guest Artist Recital, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-28-Etsu, China’S Shandong Institute Formalize Exchange Agreement, University Marketing And Communications, East Tennessee State University
2015-October-28-Etsu, China’S Shandong Institute Formalize Exchange Agreement, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-28-Epa Awards Bronze Medal To Etsu Physician, University Marketing And Communications, East Tennessee State University
2015-October-28-Epa Awards Bronze Medal To Etsu Physician, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-28-Information Sessions Scheduled In Kingsport For M.S.W. Program, University Marketing And Communications, East Tennessee State University
2015-October-28-Information Sessions Scheduled In Kingsport For M.S.W. Program, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-28-Etsu To Celebrate Nontraditional Student Week Nov. 2-7, University Marketing And Communications, East Tennessee State University
2015-October-28-Etsu To Celebrate Nontraditional Student Week Nov. 2-7, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-October-27-Two Faculty Members Leading State Organizations, University Marketing And Communications, East Tennessee State University
2015-October-27-Two Faculty Members Leading State Organizations, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-10-27-Etsu To Produce Drama 'Race', University Marketing And Communications, East Tennessee State University
2015-10-27-Etsu To Produce Drama 'Race', University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-10-27-Meet Etsu's Fall 2015 Basler Chairholder, University Marketing And Communications, East Tennessee State University
2015-10-27-Meet Etsu's Fall 2015 Basler Chairholder, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-10-27-Professor Receives Nih Funds To Research Liver Disease, University Marketing And Communications, East Tennessee State University
2015-10-27-Professor Receives Nih Funds To Research Liver Disease, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-10-27-New Employees, University Marketing And Communications, East Tennessee State University
2015-10-27-New Employees, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-10-27-Notable Women Of Etsu Named By Women's Studies, University Marketing And Communications, East Tennessee State University
2015-10-27-Notable Women Of Etsu Named By Women's Studies, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-10-27-College Of Nursing Hosts Its First White Coat Ceremony, University Marketing And Communications, East Tennessee State University
2015-10-27-College Of Nursing Hosts Its First White Coat Ceremony, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-10-27-Physics And Astronomy Named A ‘Top Performer’, University Marketing And Communications, East Tennessee State University
2015-10-27-Physics And Astronomy Named A ‘Top Performer’, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-10-27-Four Faculty Named Inaugural Presidential Fellows, University Marketing And Communications, East Tennessee State University
2015-10-27-Four Faculty Named Inaugural Presidential Fellows, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-10-27-Sawyer Receives Grant To Research Shakespeare, Marlowe, University Marketing And Communications, East Tennessee State University
2015-10-27-Sawyer Receives Grant To Research Shakespeare, Marlowe, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2015-October-27-Literati Emerging Authors Series Poetry Reading With Three Authors, University Marketing And Communications, East Tennessee State University
2015-October-27-Literati Emerging Authors Series Poetry Reading With Three Authors, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.