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Articles 91 - 120 of 1202
Full-Text Articles in Marketing
2015-November-12-Dr. Larry White Serves As Rma Forum Moderator, University Marketing And Communications, East Tennessee State University
2015-November-12-Dr. Larry White Serves As Rma Forum Moderator, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Market Orientation: The Implementation Of The Marketing Concept, Maura O Connell
Market Orientation: The Implementation Of The Marketing Concept, Maura O Connell
The ITB Journal
The marketing literature has provided little guidance in relation to creating market driven organisations. It has traditionally provided pieces of the puzzle i.e. the product life cycle, segmentation etc, but it has fallen short of demonstrating how to put the pieces together to complete the picture i.e. creating a market oriented organisation. As a result marketing has largely been confined to ‘overseeing and co-ordinating activities directly involved with the outside - such as sales, promotion and delivery’ (Witcher B J, 1990). This has led to a situation where many organisations have reservations about the success achieved with the implementation of …
2015-November-11-Quillen Staffer Takes First Place For Paper, University Marketing And Communications, East Tennessee State University
2015-November-11-Quillen Staffer Takes First Place For Paper, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-November-11-Planetarium Show To Focus On 'Forensic Astronomy', University Marketing And Communications, East Tennessee State University
2015-November-11-Planetarium Show To Focus On 'Forensic Astronomy', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-November-11-‘Childlike’ Is Theme Of November Story And Poetry Slam, University Marketing And Communications, East Tennessee State University
2015-November-11-‘Childlike’ Is Theme Of November Story And Poetry Slam, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-November-11-Etsu Named "Military Friendly" For A Seventh Year, University Marketing And Communications, East Tennessee State University
2015-November-11-Etsu Named "Military Friendly" For A Seventh Year, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-November-10-Arts In Education Conference Registration Continues, University Marketing And Communications, East Tennessee State University
2015-November-10-Arts In Education Conference Registration Continues, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-November-10-Financial Aid Night, University Marketing And Communications, East Tennessee State University
2015-November-10-Financial Aid Night, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-November-10-Etsu Trio Wins State Championship, University Marketing And Communications, East Tennessee State University
2015-November-10-Etsu Trio Wins State Championship, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-November-09-Etsu To Screen Film "Frame By Frame", University Marketing And Communications, East Tennessee State University
2015-November-09-Etsu To Screen Film "Frame By Frame", University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-November-07-Pushpa Reddyvari, University Marketing And Communications, East Tennessee State University
2015-November-07-Pushpa Reddyvari, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Because It Makes Me Feel Good: Moderation And Mediation Effects In Cause-Related Marketing, Reto Felix, Arash H. Zadeh, Arne Baruca
Because It Makes Me Feel Good: Moderation And Mediation Effects In Cause-Related Marketing, Reto Felix, Arash H. Zadeh, Arne Baruca
WCBT Faculty Publications
Based on a 2x2 factorial design, advertisements for a consumer product generated higher purchase intentions when a cause-related marketing (CRM) message was present than when no such message was included in the ad. This effect was statistically significant, regardless of the type of the product (luxury versus non-luxury). However, for the specific cause used in this study (fight against breast cancer), gender moderated the relationship between the presence/absence of a cause in the ad and purchase intentions. Further, in order to shed more light on the underlying process of cause related marketing messages, two alternative mediation hypotheses were tested using …
2015-November-07-Evin Mcquistion, University Marketing And Communications, East Tennessee State University
2015-November-07-Evin Mcquistion, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-November-06-Bailey Hired As Associate Dean At Medical School, University Marketing And Communications, East Tennessee State University
2015-November-06-Bailey Hired As Associate Dean At Medical School, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-November-06-Etsu Galleries Hosting Two Photography Exhibits, University Marketing And Communications, East Tennessee State University
2015-November-06-Etsu Galleries Hosting Two Photography Exhibits, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Garvin, David Berry, 1943-2014 (Mss 547), Manuscripts & Folklife Archives
Garvin, David Berry, 1943-2014 (Mss 547), Manuscripts & Folklife Archives
Manuscript Collection Finding Aids
Finding aid only for Manuscripts Collection 547. Limited correspondence, calendars, photos, news clippings, and reports that document the life of Warren County, Kentucky, businessman David Berry Garvin. Includes information about Beech Bench Park, Camping World, Sugar Maple Square and an unrealized land development project near Franklin, Kentucky. Includes several memorial books from Garvin’s funeral
as well as a large number of sympathy cards.
2015-November-05-College Of Nursing Awarded $1m To Build New Day Center, University Marketing And Communications, East Tennessee State University
2015-November-05-College Of Nursing Awarded $1m To Build New Day Center, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-November-04-Pharmacy Students To Talk With Community About Natural, Otc Medicines, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
2015-November-04-Pharmacy Students To Talk With Community About Natural, Otc Medicines, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Nov. 24, 2015) Students from the Bill Gatton College of Pharmacy at East Tennessee State University will host an event at the D.P. Culp University Center on the main campus to provide the community with valuable information about natural medicines and over-the-counter (OTC) medications.
The students will present on Thursday, Dec. 3, from 1-3 p.m. in the Culp Centers third-floor ballroom.
The presentations will provide information about more than two dozen natural medicine and OTC topics that are useful to the consumer. Pharmacy students will be available to answer questions and talk about research methods.
The event is …
2015-November-04-Natural History Museum To Host East Tennessee Gem And Mineral Show, University Marketing And Communications, East Tennessee State University
2015-November-04-Natural History Museum To Host East Tennessee Gem And Mineral Show, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-November-04-Former Nyc Health Commissioner To Speak Nov. 10, University Marketing And Communications, East Tennessee State University
2015-November-04-Former Nyc Health Commissioner To Speak Nov. 10, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-November-04-Kwasigroch Receives National Award For Teaching, University Marketing And Communications, East Tennessee State University
2015-November-04-Kwasigroch Receives National Award For Teaching, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-November-03-Etsu To Live-Stream 24 Hours Of Reality For Climate Change Roundtable, University Marketing And Communications, East Tennessee State University
2015-November-03-Etsu To Live-Stream 24 Hours Of Reality For Climate Change Roundtable, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-November-03-Langenbrunner, Mcintosh Named 2015 Notable Women Of Etsu, University Marketing And Communications, East Tennessee State University
2015-November-03-Langenbrunner, Mcintosh Named 2015 Notable Women Of Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Two Repositories, One Strategy: Marketing Digital Collections, Daardi Sizemore, Heidi J. Southworth
Two Repositories, One Strategy: Marketing Digital Collections, Daardi Sizemore, Heidi J. Southworth
Library Services Publications
In the last year, the Library at Minnesota State University, Mankato has launched two repositories for digital content, Cornerstone: A Collection of Scholarly and Creative Works and ARCH: University Archives Digital Collections. An important component of developing these repositories has been our marketing efforts. We will share how we worked together with Integrated Marketing, Printing Services, and the Library Outreach Committee to actively promote and advance the collections.
2015-November-02-Alum Named Director Of Undergraduate Programs In College Of Nursing, University Marketing And Communications, East Tennessee State University
2015-November-02-Alum Named Director Of Undergraduate Programs In College Of Nursing, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2015-November-02-'Quintessential Brass' Recital To Be Presented By Etsu Faculty Brass, University Marketing And Communications, East Tennessee State University
2015-November-02-'Quintessential Brass' Recital To Be Presented By Etsu Faculty Brass, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Seeking The Real Adam Smith And Milton Friedman, Jacob Bagha, Gene R. Laczniak
Seeking The Real Adam Smith And Milton Friedman, Jacob Bagha, Gene R. Laczniak
Marketing Faculty Research and Publications
In this paper we will analyze the relationship between free market principles and ethics through an exploration of how too many business managers often approach the ideas of Adam Smith and Milton Friedman. In doing so, we aim to provide a thoughtful foundation for future discussions of how we ought to navigate this intersection. We briefly examine questions such as: What is the relationship between the “best” economy in terms of efficiency and the common good for society? Is pursuing one’s individual economic advantage the same as promoting the general interest? As we analyze and discuss these questions, specifically in …
2015-November-01-Etsu Alumna Dr. Sally Mcrorie Named Florida State Provost, University Marketing And Communications, East Tennessee State University
2015-November-01-Etsu Alumna Dr. Sally Mcrorie Named Florida State Provost, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Borderless Markets: A Boon Or Bane For Marketers?, Philip Charles Zerrillo
Borderless Markets: A Boon Or Bane For Marketers?, Philip Charles Zerrillo
Asian Management Insights
Economic integration and free trade isnot always a panacea for businesses.
2015-November-01-Asmahan Elayan, University Marketing And Communications, East Tennessee State University
2015-November-01-Asmahan Elayan, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.