Marketing Commons^™

2014-April-03-Etsu Alumni To Discuss ‘Civility In Health Care Careers’, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-April-02-International Symposium Health Sciences, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

2-APR-2014

International Symposium Health Sciences

Bill Gatton College of Pharmacy was honored to be the host site for an international symposium of deans in the health sciences. Our student were able to present as well....

2014-April-02-Entrepreneurs’ Club Meeting To Host April Eads, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-April-02-Tsbdc At Etsu To Offer April Training Classes For Small Businesses, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-April-02- Earth Month, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-April-02-Museum Displaying Boone Watershed Partnership Photo Contest Entries, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-April-02-Sherrod Library Named An Aserl Center Of Excellence, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-April-02-Reinventing Urban Education, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

The Effects Of Popular Music In Television Advertisements On Branding, Amanda Jillson

Honors Projects in Marketing

Have you ever found that the music a company chooses helps you understand its brand better, and did you eventually find yourself becoming a loyal customer? The goal of this project is to investigate whether or not connections like these occur and, if so, why they happen and what they mean for advertisers. More specifically, the study examines the influence of music in television advertisements on the last three steps of the brand building process: brand imagery, brand feelings, and brand resonance. The purpose of the research is to discover the extent to which popular songs used in television commercials …

Read Poster - Michael, Elizabeth & Stephanie, Sturgis Library Student Assistants 2014, Amy Thompson

Library Marketing Materials

READ Poster, featuring Michael, Elizabeth and Stephanie, Sturgis Library Student Assistants 2014.

Books: Pride And Prejudice, by Jane Austen. London: T. Egerton, Whitehall, 1813.

The Song of Achilles, by Madeline Miller. New York: Ecco, 2012.

Where'd You Go, Bernadette, by Maria Semple. New York: Little, Brown and Company, 2012.

Read Poster - Katy-Beth, Michael, Jonathan & Peter, Sturgis Library Student Assistants 2014, Amy Thompson

Library Marketing Materials

READ Poster, featuring Katy-Beth, Michael, Jonathan & Peter, Sturgis Library Student Assistants 2014.

Books: The Guardian, by Nicholas Sparks. New York: Grand Central Publishing, 2003.

Back to Blood, by Tom Wolfe. New York: Little, Brown and Company, 2012.

Lost Symbol, by Dan Brown. New York: Doubleday, 2009.

Guinness Book of World Records, by Craig Glenday, (ed.). London: Guinness World Records, 2012.

Read Poster - Dr. Daniel S. Papp, President Of Kennesaw State University, Amy Thompson

Library Marketing Materials

READ Poster, featuring Dr. Daniel S. Papp, President of Kennesaw State University.

Book: Flags of Our Fathers, by James Bradley. New York: Bantam, 2000.

Read Poster - Brianna, Chris, Chi Chi & Nadine, Sturgis Library Student Assistants 2014, Amy Thompson

Library Marketing Materials

READ Poster, featuring Brianna, Chris, Chi Chi & Nadine, Sturgis Library Student Assistants 2014.

Books: Reading Women, by Stephanie Staal. New York: Public Affairs, 2011.

Hatchet, by Gary Paulsen. New York: Simon & Schuster, 1987.

Letter to My Daughter, by Maya Angelou. New York: Random House, 2009.

100 Unforgettable Dresses, by Hal Rubenstein. New York: Harper Design, 2011.

[Sabbatical Report], Joanna Phillips

Sabbatical Reports

Research suggests that 2.4 billion conversations about brands occur daily in social media. Managers consistently cite consumers being negative as the number one fear upon entering social media, yet few organizations have policies in place to handle negative comments and there is a lack of research focusing on how to strategically handle negativity from consumers on social media. My sabbatical project addresses this paucity in the marketing literature by developing a construct called "Consumer Social Voice," defined as public complaining behavior attempting to change the operations of an organization.

Understanding The Characteristics Of The Growth Of Smes In B-To-B Markets In Emerging Economies: An Organizational Ecology Approach, Patricia R. Todd, Rajshekhar G. Javalgi, David Grossman

Business Faculty Publications

Purpose – The aim of this paper is to focus on the determinants that impact the growth of SMEs in B-to-B markets in emerging economies. The objective is to apply the classic model of organizational ecology to examine the characteristics of growth patterns in the B-to-B environment for SMEs in emerging markets, specifically India and China. Application of the model can guide SMEs owners/managers in their effort to successfully expand internationally in turbulent markets characterized by competitive and technological intensity. Design/methodology/approach – An overview of the basics of the organizational ecology model is presented, followed by the description of various …

Fostering Fair And Sustainable Marketing For Social Entrepreneurs In The Context Of Subsistence Marketplaces, Tina M. Facca-Miess, Nicholas J. C. Santos

Marketing Faculty Research and Publications

In recent years, in-depth, on-the-ground research has generated many insights into the nature and functioning of subsistence marketplaces and the people who operate in them. Such knowledge is bound to be useful to various companies and organisations, as they seek to engage such marketplaces, particularly for marketing managers, who quite likely have not had education or experience in marketing in such impoverished settings. This paper complements these practical insights with a normative ethical framework, presented in the marketing literature and labelled the integrative justice model (IJM) for impoverished markets, so as to synthesise a new framework for fair and sustainable …

Imsa360: Spring 2014, Imsa Fund

IMSA Fund Reports

Pay It Forward

The Greek playwrights wrote of the beautiful selfless concept of "paying it forward" as early as approximately 300 B.C. Later, Ben Franklin and Ralph Waldo Emerson also wrote of its honor. The actual phrase "pay it forward" likely was first penned by the author Lily Hardy Hammond in 1916.

Saying "thank you" to someone who gave you a gift of money or kindness, but who does not expect or even wish to be repaid, by returning the favor to someone else...thus "paying it forward"...is alive and well at IMSA. This issue of 360 showcases several acts of …

Common Grounds Café, Michaela Bolotin, Kristina Campano, Samantha Wagner, Amjad Talib

Public & Community Service Studies Student Scholarship

Students participating in an Alternative Spring Break trip to Nicaragua in 2012 focused their exploration on coffee growing and production; they visited a Fair Trade grower, and became interested in developing a longer-term project. Simultaneously, the College’s School of Business began sponsoring an Entrepreneurship Society, while the Feinstein Institute for Public Service and the Smith Hill Community Development Corporation began convening an economic development incubator group as a project of the newly opened Providence College/Smith Hill Annex. These multiple interests coalesced as students, faculty and community came together to open Common Grounds Café.

2014-April-01-Generation Rx Community Training Award, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

1-APR-2014

Generation Rx Community Training Award

Congratulations Generation Rx members and leaders!! 1st runner up nationally for the second year in a row what an honor!

2014-April-01-Academic Excellence Convocation, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-April-01-Etsu, Virginia’S Lancaster Community College Sign Transfer Agreement, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-April-01-Etsu Pharmacy Students Go Global, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-April-01-Reece Featuring Exhibits Of Appalachian Photography, Civil War History, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

An Investigation Of Sustainable Product Purchase Behavior: A Social Cognitive Perspective Of Consumer Action, Keith Edmund Ferguson

Dissertations, Theses and Capstone Projects

Environmentally friendly products have been available since the 1970s receiving both praise and skepticism on the part of consumers. More recently, product focus has shifted towards a product‘s social, economic, and environmental concerns (sustainable products). While consumers admit they would buy sustainable products, this behavior is currently not occurring at the point of purchase. This research contributes to the existing literature by further exploring why a consumer‘s likelihood to purchase sustainable products is not translated into actual sales. Based on an extensive review of the extant literature a theoretical model was developed and tested using an online survey distributed to …

2014-April-01-International Rotations Announced, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 1, 2014) Students at East Tennessee State University's Bill Gatton College of Pharmacy now have the opportunity to spend a portion of their training studying in places like Ireland, Scotland and Hungary.

School officials announced today (Tuesday, April 1) that affiliation agreements had been inked with five pharmacy schools in Europe that would allow ETSU pharmacy students to spend one month in an international exchange program.

Leaders of the five schools and other guests are in Johnson City this week for the Nathan L. Yokum International Symposium on Pharmacy Education, hosted by the ETSU Gatton College of …

The Functional Approach To Creating The Self, Obinna O. Obilo

Doctoral Dissertations

Studying consumers is at the heart of the sub-discipline of consumer behavior; to truly understand the core of said consumers however, the marketing literature has focused on studying the self. The extant literature has discussed the self from several conceptual view points. As such, this study provides a rich theoretical review reaching back into the 19th century literature and extending into more recent developments related to cognitive social psychology. James' (1890) global tripartite model of the self is adopted, and the various avenues by which consumers create their `selves' are then explored, with particular focus on James' material self (bodily …

How Graphic Visual Health Warnings Affect Young Smokers' Thoughts Of Quitting, J. Craig Andrews, Richard G. Netemeyer, Jeremy Kees, Scot Burton

Marketing Faculty Research and Publications

Two-thirds of adolescent and young adult smokers become lifetime smokers, and one-half of those lifetime smokers will die from this habit. The authors examine alternative persuasive pathways to thoughts of quitting taken by adolescent and young adult smokers when exposed to graphic visual health warnings on cigarette packages. For adolescent smokers, the authors find that graphic warnings and smoking frequency affect fear, and fear influences negative health beliefs about smoking, ultimately increasing thoughts of quitting. They also find that the graphic warning and a graphic warning × smoking frequency interaction have incremental effects on quit thoughts beyond the effects of …

An Integrated Marketing Communications Campaign For The Lincoln Saltdogs, Silver Lining Advertising Agency, Nicole Bormann, Annie Pigaga, Michaela Ostronic, Shelby Hinze, Miranda Milovich, Kayla Van Wie

College of Journalism and Mass Communications: Student Advertising Projects

Campaign Challenge To develop a campaign focused on increasing attendance at Saltdogs games while promoting an affordable and engaging form of entertainment for the Lincoln community.

Target Audiences The campaign's primary target markets are adults living in Lincoln with at least one child, possibly more, living at home.

Budget The campaign's budget is $50,000.

Objectives The objectives of the campaign are to increase attendance at home Saltdogs games and to promote the Saltdogs in the Lincoln community.

Creative Strategy The creative strategy for the campaign revolves around the theme, "Join the pack. Pack the park. Creative elements include print, outdoor, …

An Integrated Marketing Communications Plan For The Lincoln Saltdogs, Bullpen Team, Andrew Schori, Madi Maclean, Jeremy Shipe, Alex Wickenkamp, Aron Wehr

College of Journalism and Mass Communications: Student Advertising Projects

For the Spring of 2014 UNL CoJMC ADPR capstone course, Advertising and Public Relations Campaigns, the Lincoln Saltdogs approached our Campaigns class in developing a strategic campaign for Lincoln’s only professional baseball team. Brett Beer, the Director of Marketing for the Saltdogs, along with his associates, provided us with one objective in developing a full campaign strategy. Mr. Beer wanted us to “get butts in seats.” Our team, Bullpen, conducted both secondary and primary research, developed a core media mix and strategies, and incorporated strategic creative tactics that would get more “butts in seats” in portraying Saltdog baseball games as …

Consumer Research Needs From The Food And Drug Administration On Front-Of-Package Nutritional Labeling, J. Craig Andrews, Chung-Tung Jordan Lin, Alan S. Levy, Serena Lo

Marketing Faculty Research and Publications

Americans have increasingly busy lifestyles and desire quick and nutritious food choices. To provide consumers with at-a-glance nutrition information, many food manufacturers have introduced front-of-package (FOP) nutritional labeling systems. The purpose of this review is to reach out to the marketing and public policy discipline by identifying research needs on FOP systems not only to aid decision making for federal agencies, but also to help advance research on this important topic. We describe the many FOP systems, the FDA's regulatory background and approach to FOP systems, recent experimental research and gaps in knowledge, and research needs on FOP nutrition labeling.