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Articles 721 - 750 of 1259
Full-Text Articles in Marketing
2014-April-15-Krystian Tkaczewski To Perform In Powell Piano Series, University Marketing And Communications, East Tennessee State University
2014-April-15-Krystian Tkaczewski To Perform In Powell Piano Series, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-14-About The Civil War, University Marketing And Communications, East Tennessee State University
2014-April-14-About The Civil War, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Building A Successful Publishing Company, Joshua M. Buechner
Building A Successful Publishing Company, Joshua M. Buechner
Senior Honors Theses
Abstract
In the present book publishing industry, it is becoming increasingly difficult for traditional book publishing companies to compete and adapt due to the changing structure of the industry. By examining the history and industry of book publishing and lessons from Disney, TOMS Shoes, and the film industry, a feasible business strategy will be formulated for a book publishing company. Trends such as the rise in self-publishers and the balance between print books and eBooks are dramatically changing the industry environment, shifting the power towards authors more than ever before. Where once the only way to publish was through a …
2014-April-13-Etsu Recognized For Efforts To Address Prescription Drug Abuse, University Marketing And Communications, East Tennessee State University
2014-April-13-Etsu Recognized For Efforts To Address Prescription Drug Abuse, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-12-Opera Workshop To Present Two One-Act Operas, University Marketing And Communications, East Tennessee State University
2014-April-12-Opera Workshop To Present Two One-Act Operas, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Don’T Blame The Messenger! Political Advertising, Voter Attributions, And The 2012 Presidential Election, Karen M. Lancendorfer
Don’T Blame The Messenger! Political Advertising, Voter Attributions, And The 2012 Presidential Election, Karen M. Lancendorfer
Faculty Research and Creative Activities Award (FRACAA)
Over the last twenty years, political advertising has surpassed news and other traditional political sources as the most important source of voting information. Its role has been increasingly critical to election outcomes, as party-based campaigns have been transformed into media-based ones. Political ads work to set the public agenda for a campaign and help candidates shape the impressions voters have of them. Given the effect on public policies and elected officials that voting decisions have, it is important to understand how campaign advertising influences voter attitudes and behaviors.
As political advertising has grown, a substantial body of research has considered …
2014-April-11-Etsu Poets To Read Their Work At Johnson City Public Library Event, University Marketing And Communications, East Tennessee State University
2014-April-11-Etsu Poets To Read Their Work At Johnson City Public Library Event, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-11-Renaissance Summer Camps, University Marketing And Communications, East Tennessee State University
2014-April-11-Renaissance Summer Camps, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-10-Spring Jazz At The Culp To School Listeners In ‘Trumpet-Ology’, University Marketing And Communications, East Tennessee State University
2014-April-10-Spring Jazz At The Culp To School Listeners In ‘Trumpet-Ology’, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-10-Wets-Fm/Hd Holding Spring On-Air Fundraising Campaign, University Marketing And Communications, East Tennessee State University
2014-April-10-Wets-Fm/Hd Holding Spring On-Air Fundraising Campaign, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-10-Devault Tavern, University Marketing And Communications, East Tennessee State University
2014-April-10-Devault Tavern, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-09-Forensic Services, University Marketing And Communications, East Tennessee State University
2014-April-09-Forensic Services, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Understanding Entrepreneurial Opportunity Via Differentiated Bertrand Oligopoly Market Structure, Colton Hicks, Dr. Nile Hatch
Understanding Entrepreneurial Opportunity Via Differentiated Bertrand Oligopoly Market Structure, Colton Hicks, Dr. Nile Hatch
Journal of Undergraduate Research
In this paper we develop a method to be able to recognize opportunity for a new entrant in a Bertrand Oligopoly market based upon industrial organization. We infer from the demand curves of competitors if opportunity for a new entrant exists and the necessary characteristics of the entrant that would make it successful in a given market. This provides a significant contribution to the field of entrepreneurship since it has struggled to find a bona fide way to define and identify opportunity. Most research on entrepreneurial opportunity has focused on the characteristics of the product being developed, e.g., what are …
Adoption Of Social Media Marketing Among Professionals, Liana Moran
Adoption Of Social Media Marketing Among Professionals, Liana Moran
Honors College Theses
Social media marketing is the professional use of social media websites such as Facebook for marketing purposes. This thesis project examines the adoption patterns and factors behind the decision to use social media marketing among professionals. The researcher conducted in-depth interviews with business professionals from the real estate rental industry in Statesboro, Georgia, and analyzed the results and implications using thematic analysis. Everett Rogers’ diffusion of innovations theory provides the theoretical framework for the research with social media marketing being the innovation. The participants identified that observability, relative advantage and complexity/simplicity were major factors for adopting social media marketing. The …
Community Affair: The Effect Of Public Consumption On Cooperation In Redistribution Markets, Jowanza Joseph, Dr. Sterling Bone
Community Affair: The Effect Of Public Consumption On Cooperation In Redistribution Markets, Jowanza Joseph, Dr. Sterling Bone
Journal of Undergraduate Research
In this research we set out to understand why people choose to trade in redistribution markets. We define a redistribution market as a market where people swap good-for-good, and no cash exchanges take place. Economic theory predicts that individuals would be reluctant to trade dissimilar items (e.g. a book for a cd player). Given that trades of this sort take place in venues like swap.com and bookings.com; online sites where people trade hundreds of items per day, we sought to find a theory that would explain this behavior. Our hypothesis is that the way individuals value their goods (inferred value …
2014-April-08-Etsu At Kingsport Allandale To Hold Spring Yard Sale, University Marketing And Communications, East Tennessee State University
2014-April-08-Etsu At Kingsport Allandale To Hold Spring Yard Sale, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-08-Dance Concert, University Marketing And Communications, East Tennessee State University
2014-April-08-Dance Concert, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-08-Clinch Valley Wonders, University Marketing And Communications, East Tennessee State University
2014-April-08-Clinch Valley Wonders, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-08-Faculty Member Discovers College Students Not Getting Enough Vitamin D, University Marketing And Communications, East Tennessee State University
2014-April-08-Faculty Member Discovers College Students Not Getting Enough Vitamin D, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-08-Dr. Jill Stinson Assumes Editorial Role With Journal, University Marketing And Communications, East Tennessee State University
2014-April-08-Dr. Jill Stinson Assumes Editorial Role With Journal, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Social Media Marketing Use In Georgia’S Institutions Of Higher Education, James Kelly
Social Media Marketing Use In Georgia’S Institutions Of Higher Education, James Kelly
Honors College Theses
The Internet and social media are changing the way that people interact with the world around them everyday. Individuals are able to learn more about the products they use, places they visit, and other people within their network by simply turning on their computer, smart phone, or tablet. Thanks to this great utility, institutions of higher education around the world are using social media to interact with and market themselves to faculty, students, and even prospective students. After all, universities are aiming to prove that their product can add value to the lives of stakeholders while providing them with benefits …
2014-April-04-Sir Topham Hatt’S Big Top Spectacular Next At Carter Railroad Museum, University Marketing And Communications, East Tennessee State University
2014-April-04-Sir Topham Hatt’S Big Top Spectacular Next At Carter Railroad Museum, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-04-Etsu To Show ‘Unbreakable Threads’, University Marketing And Communications, East Tennessee State University
2014-April-04-Etsu To Show ‘Unbreakable Threads’, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-03-Etsu To Host Don Davis Speaking About The American Chestnut, University Marketing And Communications, East Tennessee State University
2014-April-03-Etsu To Host Don Davis Speaking About The American Chestnut, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-03-Etsu Alums On Cbs, University Marketing And Communications, East Tennessee State University
2014-April-03-Etsu Alums On Cbs, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-03-Information Sought On Mobile Device Use In Teaching And Learning, University Marketing And Communications, East Tennessee State University
2014-April-03-Information Sought On Mobile Device Use In Teaching And Learning, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-03-Carter Railroad Museum To Sponsor Spring Train, Steamboat Excursion, University Marketing And Communications, East Tennessee State University
2014-April-03-Carter Railroad Museum To Sponsor Spring Train, Steamboat Excursion, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-03-Etsu’S Dr. Ted Olson And ‘The Folk Box’ Celebrate ‘Record Store Day’, University Marketing And Communications, East Tennessee State University
2014-April-03-Etsu’S Dr. Ted Olson And ‘The Folk Box’ Celebrate ‘Record Store Day’, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-03-Jackie Baird, University Marketing And Communications, East Tennessee State University
2014-April-03-Jackie Baird, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-April-03-Buc Battalion Competitions, University Marketing And Communications, East Tennessee State University
2014-April-03-Buc Battalion Competitions, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.