Marketing Commons^™

2014-April-01-Carolina Thur De Koos, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-April-01-Loren Kirk New Speaker Of The House Apha-Asp, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

1-APR-2014

Loren Kirk new Speaker of the House APhA-ASP

We would like everyone to join us in congratulating Loren Kirk for being elected as 2014-2015 APhA-ASP National Speaker of the House! We are so proud of you and know you will serve the Academy well!

2014-April-01-Etsu’S Sherrod Library Announces Scholarship Winners, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

The Effect Of Online Reviews On Attitude And Purchase Intention: How Consumers Respond To Mixed Reviews, Chatdanai Pongpatipat

Theses and Dissertations in Business Administration

Three studies investigate how consumers respond to mixed reviews under personal and social influences. The first study looks at how individual self-construal influences the way consumers process mixed reviews from professional critics vs. regular consumers. The study finds consumers with an independent (interdependent) self construal to have less favorable attitude and to be less likely to purchase the product when the negative review comes from professional critics (consumers). Study 2 explores how consumption social context determines the way consumers respond to mixed reviews and how consumer knowledge moderates this behavior. For public consumption, the study finds that both attitude and …

Assessing The User Experience When Using Mobile Augmented Reality In Advertising, Shanshan Li

Open Access Theses

Facing huge profits brought by applying augmented reality (AR) to advertising on mobile devices, this study investigated the user experience from four dimensions as emotional, instrumental, motivational and social experience when using AR as an advertising tool. It aims to help designers understand that how the user experience emerges during the use of AR advertising tool. In addition, providing some design suggestions to AR designer. Eighteen participants were recruited and the data were collected through observation and interviews. According to the results, users evaluated their emotional experience higher than the other three dimensions. The AR's value in building brand awareness …

Software Architecture And Development For Controlling A Hubo Humanoid Robot, Anne Giulia Pellicciotti

Open Access Theses

This study considers the level of involvement of participants viewing bilingual and English language TV commercials. It analyzes results from 295 non-Hispanic participants studying at a Midwestern university. In the study, participants were asked to view four commercials. Using Zaichkowsky's (1994) 10-item Personal Involvement Inventory (PII), participants scaled the advertisements on a 7-level scale. The scale evaluated participants' emotional and cognitive involvement with the ad. This between-subjects design required that participants be randomly separated into viewing all-English or all-bilingual advertisements. Findings showed no significant difference in involvement levels between bilingual or English commercials within this demographic group. Those with higher …

Consumer Perceptions Of Child-Friendly Shaped Healthy Fruit And Vegetable Snacks, Selena Lauren Baker

Open Access Theses

Fruits and vegetables (FV) are widely recognized as healthful foods by the public, and most individuals are aware of dietary guidance recommendations to consume more FV. However, actual consumption of FV has been and continues to be low in the United States and many other countries, despite public health efforts to change this trend. The sub-optimal intake of FV among children and adolescents is of particular concern due to high nutrient requirements for proper growth and development during these life stages. Fruit and vegetable intake patterns in childhood have been shown to track into later life and may affect individuals' …

Read Poster - Dr. Randy Hinds, Vp For Operations, Chief Business Officer And Chief Information Officer, Amy Thompson

Library Marketing Materials

READ Poster, featuring Dr. Randy Hinds, VP for Operations, Chief Business Officer and Chief Information Officer.

Book: The American Kaleidoscope: Race, Ethnicity and the Civic Culture, by Lawrence H. Fuchs. Middletown: Wesleyan, 1990.

Selling Life To Abortion-Seekers: A Content Analysis Of Passive And Active Persuasion In Crisis Pregnancy Center Marketing, Alexander Kocman

Masters Theses

For supporters of the pro-life cause, crisis pregnancy centers (or CPC's) have become the "darlings of the movement," according to the New York Times (Belluck, 2013), offering women with unplanned pregnancies free advice, information, classes, childcare, and needed supplies. For abortion advocates, such establishments are intended to seduce vulnerable abortion-seekers into a situation where they will be counseled out of an abortion and possibly even proselytized. Yet for as much controversy as exists in the news media, medical community, and legal realm about CPC's, there is an unsettling lack of understanding of how--and why--CPC's market themselves the way they do. …

Like, Retweet, Repeat: Social Media's Impact On Real Estate Marketing, Emily Kendall

Masters Theses

With the advent of Facebook and Twitter, people from all walks of life in all parts of the world have the ability to connect electronically, impersonally, and constantly. Small businesses are just beginning to unlock the power of social media marketing, specifically real estate professionals. Shelly Chaiken created the Heuristic Systematic Model of persuasion, the descendant of the Elaboration Likelihood Model. This study applies the tenets of Chaiken's HSM to the methods of persuasion employed by real estate agents via Facebook and Twitter. Fifty participants were surveyed by the researcher in order to gauge their activity, interest level, and motivation …

Common Beliefs And Reality About Partial Least Squares: Comments On Rönkkö And Evermann, Joe F. Hair, Jörg Henseler, Theo K. Dijkstra, Marko Sarstedt

Faculty Articles

No abstract provided.

An Examination Of The Role Relationship Marketing Plays In The B2b Model Between Chinese Manufacturers And American Distributors, Ran An

Masters Theses

Relationship marketing has been a heated topic in the communication paradigm. The primary relationship is the one between a supplier or provider of goods or services and buyers and users of those goods or services. In order to facilitate it, other stakeholders in the network of relationships may have to be involved. This thesis examined the relationship between Chinese manufacturers and American distributors by a pilot qualitative study. Social exchange theory was used as a scope to analyze the relationship. Nine participants from both sides answered computer-mediated interview questions. Business ethics and worldviews are important factors that businessmen look for …

Canadian Patriotism And The Timbit: A Rhetorical Analysis Of Tim Horton's Inc.'S Canadian Connection Through The Application Of Semiotics, Shelanne Jennings

Masters Theses

This study examines the content of Tim Horton's television advertisements from 1980 to 2014 from a communication perspective. Using Peirce's semiotic theory, this study examines the significations of Canadian culture as they appear within each advertisement for the purpose of establishing the time and extent to which Canadian culture was used over the course of Tim Horton's advertising history. This study finds that Tim Horton's advertisements did not purposefully use Canadian significations during the 1980s to create a connection between their brand and Canadian patriotism. However, after discovering Canadians' natural affinity to the Tim Horton's brand through focus group research …

How Corporations Use Social Media: An Exploratory Study, Victor Khachatryan

Honors College Theses

This paper explores the role of social media in increasing a company’s brand equity and strengthening its customer relationships. The data collected consists of three case studies of major American companies, two interviews with Brazilian entrepreneurs, and a survey conducted to start-up companies in the New York City area. The paper then concludes that the use of social media by businesses, leads to a positive relationship with brand equity and improved customer relationships. Nevertheless, further research is required to see how other factors interact with brand equity and customer relationships to get a better understanding of social media and its …

2014 April, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for April of 2014.

An Integrated Marketing Communications Plan For The Lincoln Saltdogs, Jayus Advertising And Public Relations, Jessica Robertson, Lindsey Lehms, Mel Mitchell, Becca Rose, Laura Dennis, Nate Gran

College of Journalism and Mass Communications: Student Advertising Projects

Research: Our research upheld that the Lincoln Salt dog's baseball game is a well-known and popular summer activity for adults and their young children. Saltdogs games are generally well attended, but certain aspects of the experience are disliked such as the cost of concessions.

Audience: This campaign targets adults 35+, primarily those with young families who are homeowners and live/work in the Lincoln area.

Objective: The primary goal of this campaign is to increase game attendance by 10% and to make the community more aware of new and existing promotions.

Budget: The budget constraints we operated under were $50,000 plus …

2014 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. President's Letter
3. SIEC-ISBE International

The Story As A Cultural Transmitter: Applications For Business Education, Carol Blaszczynski, Ph.D.

International Journal for Business Education

Stories assist in transmitting cultural wisdom, including wisdom about the business community. The role of stories in various contexts such as education (including international management), management, and marketing, as well as the job search is explained. The article concludes by presenting instructional activities for business education that develop cultural competence through stories.

Satiation From Sensory Simulation: Evaluating Foods Decreases Enjoyment Of Similar Foods, Jeff Larson, Joseph P. Redden, Ryan S. Elder

Faculty Publications

We demonstrate in two studies that people get more satiated on a food after repeatedly rating or choosing among similar foods shown in pictures. Repeated evaluations of food apparently have an effect similar to actual consumption—decreased enjoyment of foods that share a similar taste characteristic (i.e., sensory-specific satiety). We provide mediation evidence to show that satiation manifests because considering a food engenders spontaneous simulations of the taste of that food item, which by itself is enough to produce satiation. These findings establish sensory simulations as an important mechanism underlying satiation, and provide behavioral evidence that simple evaluations can produce sensory-specific …

The Status Of Women Leaders In Utah Education, Susan R. Madsen, Brian Fischer, D. Candice Backus

Marketing and Strategy Faculty Publications

In September of 2013, the Center for American Progress released a report titled“ The State of Women in America: A 50- State Analysis of How Women Are Faring Across the Nation.” The report ranked Utah last of all 50 states in terms of women holding positions of decision making and leadership. Because the focus was solely on the percentage of women in elected office and private sector management positions, we determined that a more detailed look at the status of women and leadership in various sectors within the state would be useful. This is the third of four 2014 briefs, …

2014-March-31-Etsu To Host 2014 Appalachian Student Research Forum, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-March-31-Foundation Sees Bright Future For University School, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-March-31-Etsu To Host 2014 Appalachian Student Research Forum, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-March-31-Foundation Sees Bright Future For University School, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-March-30-Isaac Banks, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-March-30-Isaac Banks, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-March-29-Carter Railroad Museum Celebrates Fourth Annual ‘Steam Up!’, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-March-29-Carter Railroad Museum Celebrates Fourth Annual ‘Steam Up!’, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-March-28-Etsu Library To Host ‘Tables Of Content’, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-March-28-Matti Raekallio To Perform In Powell Piano Series, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.