Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Education (833)
- Higher Education (823)
- Social and Behavioral Sciences (110)
- Advertising and Promotion Management (61)
- Accounting (34)
-
- Communication (32)
- Economics (30)
- Business and Corporate Communications (25)
- Finance and Financial Management (25)
- Entrepreneurial and Small Business Operations (23)
- Business Administration, Management, and Operations (19)
- Public Affairs, Public Policy and Public Administration (19)
- Sales and Merchandising (19)
- Arts and Humanities (18)
- Library and Information Science (13)
- Public Relations and Advertising (13)
- Hospitality Administration and Management (12)
- Public Affairs (12)
- Social Media (12)
- Tourism and Travel (12)
- International Business (11)
- Psychology (10)
- Agribusiness (9)
- Life Sciences (9)
- Mass Communication (9)
- Organizational Behavior and Theory (9)
- Sociology (9)
- Other Business (8)
- Institution
-
- East Tennessee State University (801)
- Georgia Southern University (62)
- Kennesaw State University (48)
- Asia Marketing Journal (AMJ) (35)
- De La Salle University (23)
-
- Singapore Management University (17)
- Institute of Business Administration (16)
- Liberty University (15)
- Marquette University (15)
- University of Nevada, Las Vegas (14)
- Morehead State University (12)
- California Polytechnic State University, San Luis Obispo (11)
- Cleveland State University (10)
- Munster Technological University (9)
- University of Kentucky (9)
- University of Nebraska - Lincoln (8)
- Southwestern Oklahoma State University (7)
- University of Nebraska at Omaha (6)
- Brigham Young University (5)
- Chapman University (5)
- Louisiana Tech University (5)
- Loyola Marymount University and Loyola Law School (5)
- Old Dominion University (4)
- Purdue University (4)
- The University of San Francisco (4)
- University of Arkansas, Fayetteville (4)
- University of South Florida (4)
- University of Texas Rio Grande Valley (4)
- Utah State University (4)
- Western Kentucky University (4)
- Keyword
-
- Marketing (53)
- Association of Marketing Theory and Practice Proceedings 2014 (50)
- Social media (20)
- Advertising (14)
- Consumer behavior (14)
-
- Sport Marketing (9)
- Ethics (8)
- Internet (8)
- Library marketing (8)
- Library posters (8)
- Library promotion (8)
- READ (8)
- Marketing research (7)
- Public relations (7)
- Social Media (7)
- Sustainability (7)
- General papers (6)
- Non-Profit Marketing (6)
- Service Marketing (6)
- Branding (5)
- Ireland (5)
- Marketing Education (5)
- Marketing management (5)
- Relationship marketing (5)
- Social sciences (5)
- Brand (4)
- Brand equity (4)
- Brand management (4)
- Business (4)
- CRM (4)
- Publication
-
- ETSU News (735)
- Accent [newsletter] (64)
- AMTP Proceedings 2014 (50)
- Asia Marketing Journal (35)
- Atlantic Marketing Journal (30)
-
- DLSU Business & Economics Review (23)
- International Conference on Marketing (14)
- Marketing Faculty Research and Publications (13)
- Morehead State Press Release Archive, 1961 to the Present (12)
- Research Collection Lee Kong Chian School Of Business (11)
- Business Faculty Publications (9)
- Journal of Applied Marketing Theory (9)
- UNLV Theses, Dissertations, Professional Papers, and Capstones (9)
- Library Marketing Materials (8)
- Marketing Faculty Publications (8)
- Dissertations, Theses and Capstone Projects (7)
- Oklahoma Research Day Abstracts (7)
- Senior Honors Theses (7)
- Doctoral Dissertations (6)
- Masters Theses (6)
- Theses (6)
- Faculty Publications (5)
- Marketing & Business Law Faculty Works (5)
- Marketing & Entrepreneurship Faculty Publications (4)
- Marketing and Strategy Faculty Publications (4)
- Open Access Theses (4)
- USF Tampa Graduate Theses and Dissertations (4)
- College of Journalism and Mass Communications: Student Advertising Projects (3)
- Department of Marketing Faculty Scholarship and Creative Works (3)
- Faculty Articles (3)
- Publication Type
- File Type
Articles 361 - 390 of 1259
Full-Text Articles in Marketing
2014-08-15-Dr. Katie Baker, University Marketing And Communications, East Tennessee State University
2014-08-15-Dr. Katie Baker, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-08-15-Bill Gatton College Of Pharmacy Welcomes Class Of 2018, University Marketing And Communications, East Tennessee State University
2014-08-15-Bill Gatton College Of Pharmacy Welcomes Class Of 2018, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-08-15-Dr. Lee Bidgood And Shara Lange Produced Their Documentary, University Marketing And Communications, East Tennessee State University
2014-08-15-Dr. Lee Bidgood And Shara Lange Produced Their Documentary, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-07-15-Pogil, University Marketing And Communications, East Tennessee State University
2014-07-15-Pogil, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-07-15-Pride Week, University Marketing And Communications, East Tennessee State University
2014-07-15-Pride Week, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-08-15-Distinguished Faculty Awards, University Marketing And Communications, East Tennessee State University
2014-08-15-Distinguished Faculty Awards, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-08-15-Don Mccarty, Etsu’S Postal Services Manager, University Marketing And Communications, East Tennessee State University
2014-08-15-Don Mccarty, Etsu’S Postal Services Manager, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-08-15-Bill Gatton College Of Pharmacy Welcomes Class Of 2018, University Marketing And Communications, East Tennessee State University
2014-08-15-Bill Gatton College Of Pharmacy Welcomes Class Of 2018, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-August-15-Students Can Walk The ‘Buc Path’ To Success At Etsu, University Marketing And Communications, East Tennessee State University
2014-August-15-Students Can Walk The ‘Buc Path’ To Success At Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-15-Martin School Announces Fall 2014 Season, University Marketing And Communications, East Tennessee State University
2014-August-15-Martin School Announces Fall 2014 Season, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-15-Mira Gerard Named Chair Of Art And Design, University Marketing And Communications, East Tennessee State University
2014-August-15-Mira Gerard Named Chair Of Art And Design, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-15-Dr. Maria A. Niederberger Named Chair Of The Department Of Music, University Marketing And Communications, East Tennessee State University
2014-August-15-Dr. Maria A. Niederberger Named Chair Of The Department Of Music, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-08-15-Dr. Lee Bidgood And Shara Lange Produced Their Documentary, University Marketing And Communications, East Tennessee State University
2014-08-15-Dr. Lee Bidgood And Shara Lange Produced Their Documentary, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-08-15-New Employees, University Marketing And Communications, East Tennessee State University
2014-08-15-New Employees, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-08-15-Bill Gatton College Of Pharmacy Welcomes Class Of 2018, University Marketing And Communications, East Tennessee State University
2014-08-15-Bill Gatton College Of Pharmacy Welcomes Class Of 2018, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-August-15-Joshua Shepherd, University Marketing And Communications, East Tennessee State University
2014-August-15-Joshua Shepherd, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-15-Kortum: Biluut Petroglyphs, University Marketing And Communications, East Tennessee State University
2014-August-15-Kortum: Biluut Petroglyphs, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-15-Lt. Col. Glen Howie, University Marketing And Communications, East Tennessee State University
2014-August-15-Lt. Col. Glen Howie, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-14-Heart Research Grants, University Marketing And Communications, East Tennessee State University
2014-August-14-Heart Research Grants, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-14-Bailes Honored For Csab National Accreditation Board Service, University Marketing And Communications, East Tennessee State University
2014-August-14-Bailes Honored For Csab National Accreditation Board Service, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Relationship Between Social Media Use And Consumer Brand Engagement, Joshua Stein
The Relationship Between Social Media Use And Consumer Brand Engagement, Joshua Stein
Journal of Undergraduate Research at Minnesota State University, Mankato
The use of social media by businesses as a communication tool has grown rapidly in recent years. Despite this rapid adoption, little is known about the use of social media among consumers and its effect on brand behavior. This research study aims to fill this gap by investigating the relationship between social media use and consumer brand engagement. To conduct this research, an on-line survey was administered through Survey Monkey to 60 undergraduates ranging in age from 18-24 through a snowball method. Survey questions included: extent of social media use, willingness to engage with brands, views on online vs. offline …
2014-August-11-Teaching With Pogil, University Marketing And Communications, East Tennessee State University
2014-August-11-Teaching With Pogil, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Consumer Behavior In The Online Context, Shannon Cummins, James W. Peltier, John A. Schibrowsky, Alexander Nill
Consumer Behavior In The Online Context, Shannon Cummins, James W. Peltier, John A. Schibrowsky, Alexander Nill
Marketing & Entrepreneurship Faculty Publications
The purpose of this article is to review the consumer behavior and social network theory literature related to the online and e-commerce context.
Design/methodology/approach
To conduct the review, the authors draw on a sample of 942 articles published from 1993 to 2012 addressing consumer behavior or social network issues in the online or social media context. The sample is analyzed by both era (incubation, expansion and explosion) and primary topic.
Findings
Eight categories of online consumer behavior research are described. In the order from largest to smallest, these are: cognitive issues, user-generated content, Internet demographics and segmentation, online usage, cross …
2014-August-11-White Oak String Band, University Marketing And Communications, East Tennessee State University
2014-August-11-White Oak String Band, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-08-Umoja Storytelling, University Marketing And Communications, East Tennessee State University
2014-August-08-Umoja Storytelling, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-05-Etsu Professional Development To Offer Civil Mediation Training In Kingsport, University Marketing And Communications, East Tennessee State University
2014-August-05-Etsu Professional Development To Offer Civil Mediation Training In Kingsport, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-05-Child Study Center New Children, University Marketing And Communications, East Tennessee State University
2014-August-05-Child Study Center New Children, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-05-Ousley's Dermatology Book, University Marketing And Communications, East Tennessee State University
2014-August-05-Ousley's Dermatology Book, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-05-Senior Scientist Hired, University Marketing And Communications, East Tennessee State University
2014-August-05-Senior Scientist Hired, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-05-Dr. Brad Deweese, University Marketing And Communications, East Tennessee State University
2014-August-05-Dr. Brad Deweese, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.