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Articles 331 - 360 of 1259
Full-Text Articles in Marketing
2014-August-27-Alliance For Continued Learning 2014, University Marketing And Communications, East Tennessee State University
2014-August-27-Alliance For Continued Learning 2014, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Consumer Financial Anxiety: Us Regional Financial Service Firms’ Trust Building Response To The Financial Crisis, Devon Johnson, Mark Peterson
Consumer Financial Anxiety: Us Regional Financial Service Firms’ Trust Building Response To The Financial Crisis, Devon Johnson, Mark Peterson
Department of Marketing Faculty Scholarship and Creative Works
Purpose–The purpose of this paper is to examine how small and medium-sized, regional financial service firms reacted to the financial crisis by helping their customers cope with their heightened state financial anxiety during the Economic Crisis of 2008. It also examines the variety of strategies pursued by these firms to rebuild consumer trust in their brands in the ensuing years. Design/methodology/approach–The authors relied on grounded theory as a methodological approach to understand the unfolding situation of the financial crisis and to inductively develop a framework explainingmanagers’ experience with consumer financial anxiety and trust. Data collection involved key informant interviews with …
2014-August-26-Etsu Holding Auditions For Musical ‘Oklahoma!’, University Marketing And Communications, East Tennessee State University
2014-August-26-Etsu Holding Auditions For Musical ‘Oklahoma!’, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-26-Natural History Museum To Host ‘Fossil And Artifact Id Night’, University Marketing And Communications, East Tennessee State University
2014-August-26-Natural History Museum To Host ‘Fossil And Artifact Id Night’, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-26-Learn A New Language Or Improve Skills With Etsu Rosetta Stone Offer, University Marketing And Communications, East Tennessee State University
2014-August-26-Learn A New Language Or Improve Skills With Etsu Rosetta Stone Offer, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-26-Etsu Learns Of Case Of Bacterial Meningitis, University Marketing And Communications, East Tennessee State University
2014-August-26-Etsu Learns Of Case Of Bacterial Meningitis, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-26-Etsu Student Places Third In National Weightlifting Competition, University Marketing And Communications, East Tennessee State University
2014-August-26-Etsu Student Places Third In National Weightlifting Competition, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-26-Smoking And Obesity, University Marketing And Communications, East Tennessee State University
2014-August-26-Smoking And Obesity, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Assessment Of The Mankato Area's Young Adult Population's Knowledge Of Mall Video Mining For Marketing Research, Tyler S. Goodmanson, Brett E. Fleck, Emily A. Johnson
Assessment Of The Mankato Area's Young Adult Population's Knowledge Of Mall Video Mining For Marketing Research, Tyler S. Goodmanson, Brett E. Fleck, Emily A. Johnson
Journal of Undergraduate Research at Minnesota State University, Mankato
The most modern form of gathering marketing information is not as new as many people believe. The trepidation of Big Brother’s cameras watching down on us puts a chill down most peoples’ backs. In numerous mall stores, cameras are located in each store and are examining you. Most believe that the cameras are positioned for the purpose of shoplifting and crime, but the truth is many are also used for the purpose of marketing. Video mining as it is known has emerged as the latest method of conducting market research. The stores that are participating in this study are diligently …
2014-August-25-Etsu’S Dr. Jesse Graves Wins Fellowship Of Southern Writers Award, University Marketing And Communications, East Tennessee State University
2014-August-25-Etsu’S Dr. Jesse Graves Wins Fellowship Of Southern Writers Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-25-Entrepreneurs’ Club To Host Former Afg President Wayne Basler, University Marketing And Communications, East Tennessee State University
2014-August-25-Entrepreneurs’ Club To Host Former Afg President Wayne Basler, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-22-Deadlines Fast Approaching For Students To Register, Pay Fees, University Marketing And Communications, East Tennessee State University
2014-August-22-Deadlines Fast Approaching For Students To Register, Pay Fees, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Customer Satisfaction Analysis In Loading & Unloading At Indonesia Vehicle Terminal With Servqual Method, Audy Nirsa Kusuma
Customer Satisfaction Analysis In Loading & Unloading At Indonesia Vehicle Terminal With Servqual Method, Audy Nirsa Kusuma
World Maritime University Dissertations
No abstract provided.
2014-August-21-Conference To Focus On Managing Aberrant Behavior In Dementia Patients, University Marketing And Communications, East Tennessee State University
2014-August-21-Conference To Focus On Managing Aberrant Behavior In Dementia Patients, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-21-Etsu’S Don Mccarty Earns Highest Honor In Mail Management Field, University Marketing And Communications, East Tennessee State University
2014-August-21-Etsu’S Don Mccarty Earns Highest Honor In Mail Management Field, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-21-Pride Week, University Marketing And Communications, East Tennessee State University
2014-August-21-Pride Week, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-20-Carter Railroad Museum Honors Western Railways At August Heritage Day, University Marketing And Communications, East Tennessee State University
2014-August-20-Carter Railroad Museum Honors Western Railways At August Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-20-‘Clinchfield No. 1’ Book Signing Saturday At Carter Railroad Museum, University Marketing And Communications, East Tennessee State University
2014-August-20-‘Clinchfield No. 1’ Book Signing Saturday At Carter Railroad Museum, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Marketing The Ir: Strategies From The Marquette Survey, Rose Fortier
Marketing The Ir: Strategies From The Marquette Survey, Rose Fortier
Library Faculty Research and Publications
Marquette University’s institutional repository, e-Publications@Marquette, was established in 2008 for the deposit of faculty publications and research. Despite active participation by some faculty, universal participation remains an elusive goal. During the spring of 2013, faculty participation and needs were assessed via survey and compared to the IR’s capabilities in addressing those needs. Based upon the assessment survey and the IR’s available resources, a marketing plan and promotional strategies were created. The presentation will include analysis of the survey results and how they informed the creation of a marketing plan. Details of the marketing plan will be discussed as well as …
2014-August-18-Research Helping Als Patients, University Marketing And Communications, East Tennessee State University
2014-August-18-Research Helping Als Patients, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-07-15-Charitable Pharmacy, University Marketing And Communications, East Tennessee State University
2014-07-15-Charitable Pharmacy, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-07-15-Mary B. Martin School Announces Season Schedule, University Marketing And Communications, East Tennessee State University
2014-07-15-Mary B. Martin School Announces Season Schedule, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-07-15-Dr. Cecilia Mcintosh, University Marketing And Communications, East Tennessee State University
2014-07-15-Dr. Cecilia Mcintosh, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-07-15-Convocation, University Marketing And Communications, East Tennessee State University
2014-07-15-Convocation, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-07-15-College Of Medicine First Week, University Marketing And Communications, East Tennessee State University
2014-07-15-College Of Medicine First Week, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-07-15-New Employees, University Marketing And Communications, East Tennessee State University
2014-07-15-New Employees, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-08-15-Biologist Conducts Summer Study Of Forest Fires, University Marketing And Communications, East Tennessee State University
2014-08-15-Biologist Conducts Summer Study Of Forest Fires, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-07-15-Rdc Rogin Skaya, University Marketing And Communications, East Tennessee State University
2014-07-15-Rdc Rogin Skaya, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-07-15-Welcome Week, University Marketing And Communications, East Tennessee State University
2014-07-15-Welcome Week, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2014-08-15-Olson Discovers Bluegrass Music’S ‘Missing Link’, University Marketing And Communications, East Tennessee State University
2014-08-15-Olson Discovers Bluegrass Music’S ‘Missing Link’, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.