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Articles 301 - 330 of 1259
Full-Text Articles in Marketing
2014-September-05-Asthma, Allergies To Be Topics Of Discussion At One-Day Workshop, University Marketing And Communications, East Tennessee State University
2014-September-05-Asthma, Allergies To Be Topics Of Discussion At One-Day Workshop, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-05-Kruppa, Nih Grant, University Marketing And Communications, East Tennessee State University
2014-September-05-Kruppa, Nih Grant, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-05-Saturday Lecture At Nhm To Focus On French Archaeology, University Marketing And Communications, East Tennessee State University
2014-September-05-Saturday Lecture At Nhm To Focus On French Archaeology, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-05-Sierra Galloway, University Marketing And Communications, East Tennessee State University
2014-September-05-Sierra Galloway, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-05-Etsu, Milligan To Present 'Men In Song', University Marketing And Communications, East Tennessee State University
2014-September-05-Etsu, Milligan To Present 'Men In Song', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-04-Disruption: Climate.Change., University Marketing And Communications, East Tennessee State University
2014-September-04-Disruption: Climate.Change., University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-03-Etsu Football Releases Fall Schedule, University Marketing And Communications, East Tennessee State University
2014-September-03-Etsu Football Releases Fall Schedule, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-03-Etsu’S Carter Railroad Museum Plans Fall Scenic Railway Excursion, University Marketing And Communications, East Tennessee State University
2014-September-03-Etsu’S Carter Railroad Museum Plans Fall Scenic Railway Excursion, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-03-Induction Loop System, University Marketing And Communications, East Tennessee State University
2014-September-03-Induction Loop System, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-02-Kozinetz Appointed Chair, University Marketing And Communications, East Tennessee State University
2014-September-02-Kozinetz Appointed Chair, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-02-Etsu Public Art Project To Honor Infamous Elephant Big Mary, University Marketing And Communications, East Tennessee State University
2014-September-02-Etsu Public Art Project To Honor Infamous Elephant Big Mary, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-02-Kappa Psi Award, University Marketing And Communications, East Tennessee State University
2014-September-02-Kappa Psi Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Branding Your Company, Singapore Management University
Branding Your Company, Singapore Management University
Perspectives@SMU
You need to understand what your brand stands for before building it
Antecedents Of Taiwan Chinese Consumers' Purchase Intentions Toward U.S. - And Japanese-Made Household Appliances, Rajshekhar G. Javalgi, Jieun Park, Oscar Lee, V. Kanti Prasad
Antecedents Of Taiwan Chinese Consumers' Purchase Intentions Toward U.S. - And Japanese-Made Household Appliances, Rajshekhar G. Javalgi, Jieun Park, Oscar Lee, V. Kanti Prasad
Business Faculty Publications
The purpose of this article is to understand the factors influencing Taiwan's Chinese consumers’ purchase intentions toward U.S. and Japanese household appliances. The authors attempt to develop and test a comprehensive model linking such purchase intentions to several constructs including Taiwan Chinese consumers’ openness to foreign cultures, consumer nationalism, product familiarity, traditional cultural values orientation, and product-country image. The result of analysis using structural equation modeling shows that consumer nationalism has a strong indirect effect on purchase intention via the product-country image construct. Taiwan Chinese consumers’ traditional cultural values orientation and openness to foreign cultures have direct effects on consumer …
2014-September-01-National Science Foundation Sends Etsu Paleontologists To China, University Marketing And Communications, East Tennessee State University
2014-September-01-National Science Foundation Sends Etsu Paleontologists To China, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-01-Faith Vaughn, University Marketing And Communications, East Tennessee State University
2014-September-01-Faith Vaughn, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-01-Department Of Music Announces Fall Concert Schedule, University Marketing And Communications, East Tennessee State University
2014-September-01-Department Of Music Announces Fall Concert Schedule, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-September-01-Linville, University Marketing And Communications, East Tennessee State University
2014-September-01-Linville, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Predicting The Presence Of Chief Marketing Officers (Cmos) On Top Management Teams And The Moderating Influence Of Cmo Presence On The Relationship Between Firm Visibility, Market Power, And Industry Orientation And Firm Performance, Laurie Renee Hodge
Dissertations, Theses and Capstone Projects
In response to increasing demands on firm performance, organizations have attempted to become more consumer and market responsive by adopting industry conventions, such as appointing a chief marketing officer (CMO) to the top management team (TMT). However, scholarly research on the presence or absence of a CMO, and the relationship between the presence of a CMO on the TMT and firm performance is nascent and conflicting. Thus, the purpose of these studies was to address these issues. First, using institutional theory I empirically examined the conditions of firm visibility, firm market power, and industry orientation to predict CMO presence / …
Cross-Border Shopping: A Research Proposal For A Comparison Of Service Encounters Of Canadian Cross-Border Shoppers Versus Canadian Domestic In-Shoppers, Brian A. Zinser, Gary Brunswick
Cross-Border Shopping: A Research Proposal For A Comparison Of Service Encounters Of Canadian Cross-Border Shoppers Versus Canadian Domestic In-Shoppers, Brian A. Zinser, Gary Brunswick
Journal Articles
The phenomenon known as out-shopping behavior (also known as intermarket patronage) is further explored and analyzed within the context of international cross-border consumer behavior. The authors provide an extensive literature review and a set of research hypotheses, as well as a suggested research methodology, and argue that this research will allow for significant contributions to the literature on out-shopping, international cross-border shopping, and services marketing.
2014 September, Office Of Communications & Marketing, Morehead State University.
2014 September, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for September of 2014.
Exploring The Relationship Between Online Search And Offline Sales For Better "Nowcasting", Sandeep R. Chandukala, Jeffrey P. Dotson, Qing Liu, Stephan Conrady
Exploring The Relationship Between Online Search And Offline Sales For Better "Nowcasting", Sandeep R. Chandukala, Jeffrey P. Dotson, Qing Liu, Stephan Conrady
Research Collection Lee Kong Chian School Of Business
Although the conditions that motivate individuals to buy, sell, search, and post on the Internet are diverse, the information generated as a byproduct of these activities has the potential to help marketers develop a better understanding of consumer and firm behavior. In this paper, we utilize online product search data to build a model that links sales to marketing mix activity. The objectives of this research are threefold: first, to incorporate secondary data collected from online sources into a model of demand, thus improving our ability to forecast sales; second, to develop a better understanding of the role of marketing …
2014-August-31-Art Brown, University Marketing And Communications, East Tennessee State University
2014-August-31-Art Brown, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-31-Katie Prendergast, University Marketing And Communications, East Tennessee State University
2014-August-31-Katie Prendergast, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-31-Fossil 5k To Benefit Museum Exhibition And Education Programs, University Marketing And Communications, East Tennessee State University
2014-August-31-Fossil 5k To Benefit Museum Exhibition And Education Programs, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-30-Social Work, University Marketing And Communications, East Tennessee State University
2014-August-30-Social Work, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-29-Johnson City Community Health Center Receives $250,000 For Mammography Services, University Marketing And Communications, East Tennessee State University
2014-August-29-Johnson City Community Health Center Receives $250,000 For Mammography Services, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-29-'Still Pointe' Etsu.Edu /News/2014/08_Aug/Stillpointe.Php, University Marketing And Communications, East Tennessee State University
2014-August-29-'Still Pointe' Etsu.Edu /News/2014/08_Aug/Stillpointe.Php, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-28-Tsbdc Classes To Be Offered In September Article, University Marketing And Communications, East Tennessee State University
2014-August-28-Tsbdc Classes To Be Offered In September Article, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-August-28-Etsu To Host Tri-Cities College Fair With 70 Colleges Participating, University Marketing And Communications, East Tennessee State University
2014-August-28-Etsu To Host Tri-Cities College Fair With 70 Colleges Participating, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.