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Articles 1021 - 1050 of 1259
Full-Text Articles in Marketing
Oriental Brewery, Co. Ltd. Vitalizing Cass Brand Through Brand Portfolio Strategy, Sung Tai Hong, Young Seok Son, Woon Bong Na
Oriental Brewery, Co. Ltd. Vitalizing Cass Brand Through Brand Portfolio Strategy, Sung Tai Hong, Young Seok Son, Woon Bong Na
Asia Marketing Journal
The case study of OB shows dramatic market dynamics between leader brand vs. follower brand similar to Kirin vs. Asahi in Japan for two decades. Almost 20yrs ago, the brand status of OB was dramatically fallen because of the environmental pollution of subsidiary company and harsh competition of rivalry brand. But OB made a ground change in its brand strategy. OB departed from the pride in its past to bet on the new. OB decided to vitalize Cass brand through brand portfolio strategy. They deployed 3 phase articulated marketing plans; Phase I, Acquisition of Cass brand through M&A and strategic …
2014-January-30-Museum To Offer Lecture By Dr. Audrey Depelteau On Climate Change, University Marketing And Communications, East Tennessee State University
2014-January-30-Museum To Offer Lecture By Dr. Audrey Depelteau On Climate Change, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Effect Of Regulatory Focus On The Link Between Purchase Behavior And Redemption Behavior, Ji Yoon Kim
The Effect Of Regulatory Focus On The Link Between Purchase Behavior And Redemption Behavior, Ji Yoon Kim
Asia Marketing Journal
Previous research on loyalty program has verified the factors that influence redemption behavior and the understanding of the mechanism of redemption behavior with academic and practical implications. However, these research has not proven boundary conditions in which the phenomena can be strengthened or weakened? that is, the moderating effect remains unclear. The inclusion of moderating variables can provide a more extensive understanding of the mechanism of this behavior from academic and managerial perspectives alike. Therefore, this current research proposes regulatory focus as a moderating variable, which has received scarce attention in the study of loyalty program behavior, especially individual characteristic …
Fantastic Collaboration Of Financial Services And Telecommunication, Seon Min Lee, Seung Woo Chun, Young Hyuck Joo, Yoo
Fantastic Collaboration Of Financial Services And Telecommunication, Seon Min Lee, Seung Woo Chun, Young Hyuck Joo, Yoo
Asia Marketing Journal
In May 2012, the collaboration of Hana Bank, top financial service company, and SK Planet, top telecommunication service provider, introduced a new credit card that was filled with all-in-one benefits into the market. Leveraging strong infrastructure of two companies, each top in its own industries, the awareness and preference of ‘Club SK Card’ brand rapidly increased to about 25% in less than one year. Moreover, this new card was enthroned in the most sold credit card of year 2012, accounting for a market share of 7.2% in the credit card market and more than 80% in the mobile credit card …
2014-January-30-Etsu College Of Business And Technology To Hold Career Fair 2014, University Marketing And Communications, East Tennessee State University
2014-January-30-Etsu College Of Business And Technology To Hold Career Fair 2014, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-28-Basler Chairholder Mary Jane Jacob To Speak On ‘Process As Practice’, University Marketing And Communications, East Tennessee State University
2014-January-28-Basler Chairholder Mary Jane Jacob To Speak On ‘Process As Practice’, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-27-Etsu’S Dr. Robert Sawyer Announced As Co-Recipient Of Hoffman Prize, University Marketing And Communications, East Tennessee State University
2014-January-27-Etsu’S Dr. Robert Sawyer Announced As Co-Recipient Of Hoffman Prize, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-26-Etsu Congratulates Alumnus Justin Stanton On Grammy Success, University Marketing And Communications, East Tennessee State University
2014-January-26-Etsu Congratulates Alumnus Justin Stanton On Grammy Success, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-24-Dr. Joe Bidwell Named Chair Of Biological Sciences, University Marketing And Communications, East Tennessee State University
2014-January-24-Dr. Joe Bidwell Named Chair Of Biological Sciences, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-24-Etsu To Screen Film ‘The Iran Job’, University Marketing And Communications, East Tennessee State University
2014-January-24-Etsu To Screen Film ‘The Iran Job’, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-24-Dr. John Wheeler Publishes Behavior Management Text, University Marketing And Communications, East Tennessee State University
2014-January-24-Dr. John Wheeler Publishes Behavior Management Text, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-24-Mirari Brass Quintet To Perform In Concert, University Marketing And Communications, East Tennessee State University
2014-January-24-Mirari Brass Quintet To Perform In Concert, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-24-Slocumb Galleries Displaying Works By ‘Ceramicists Of Seagrove, N.C.’, University Marketing And Communications, East Tennessee State University
2014-January-24-Slocumb Galleries Displaying Works By ‘Ceramicists Of Seagrove, N.C.’, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-24-Carter Railroad Museum’S January Heritage Day, University Marketing And Communications, East Tennessee State University
2014-January-24-Carter Railroad Museum’S January Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-24-‘Earthen Bodies: Ceramics As Sculptural Form’ On Display At Tipton Gallery, University Marketing And Communications, East Tennessee State University
2014-January-24-‘Earthen Bodies: Ceramics As Sculptural Form’ On Display At Tipton Gallery, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-21-Entrepreneurs' Club Dan Eldridge, University Marketing And Communications, East Tennessee State University
2014-January-21-Entrepreneurs' Club Dan Eldridge, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
A Parsimonious Instrument For Predicting Students’ Intent To Pursue A Sales Career: Scale Development And Validation, James W. Peltier, Shannon Cummins, Nadia Pomirleanu, James Cross, Rob Simon
A Parsimonious Instrument For Predicting Students’ Intent To Pursue A Sales Career: Scale Development And Validation, James W. Peltier, Shannon Cummins, Nadia Pomirleanu, James Cross, Rob Simon
Marketing & Entrepreneurship Faculty Publications
Students’ desire and intention to pursue a career in sales continue to lag behind industry demand for sales professionals. This article develops and validates a reliable and parsimonious scale for measuring and predicting student intention to pursue a selling career. The instrument advances previous scales in three ways. The instrument is generalizable across academic settings and is shown to be sensitive to differences across varied course coverage and learning activities. The instrument is parsimonious and offers a high reliability coefficient. Finally, the instrument is validated both before and after exposure to a sales module, thus capturing perceptual and attitudinal changes …
2014-January-23-Etsu University School, University Marketing And Communications, East Tennessee State University
2014-January-23-Etsu University School, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-23-Affordable Care Act, University Marketing And Communications, East Tennessee State University
2014-January-23-Affordable Care Act, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-23-Etsu Business Students Offer Free Tax Preparation Assistance, University Marketing And Communications, East Tennessee State University
2014-January-23-Etsu Business Students Offer Free Tax Preparation Assistance, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-22-Update On Meningitis Case At Etsu, University Marketing And Communications, East Tennessee State University
2014-January-22-Update On Meningitis Case At Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-22-Martin School Announces Spring 2014 Lineup, University Marketing And Communications, East Tennessee State University
2014-January-22-Martin School Announces Spring 2014 Lineup, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-22-‘Life In The City’ At Reece Museum Features Work Of Joseph Delaney, University Marketing And Communications, East Tennessee State University
2014-January-22-‘Life In The City’ At Reece Museum Features Work Of Joseph Delaney, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-21-Rural Mental Health, University Marketing And Communications, East Tennessee State University
2014-January-21-Rural Mental Health, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-18-Several Etsu Offices Offer Extended Hours At Start Of Semester, University Marketing And Communications, East Tennessee State University
2014-January-18-Several Etsu Offices Offer Extended Hours At Start Of Semester, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-17-Special Activities To Mark Martin Luther King Jr. Day At Etsu, University Marketing And Communications, East Tennessee State University
2014-January-17-Special Activities To Mark Martin Luther King Jr. Day At Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-16-Pizza Tasting Competition To Benefit Gray Fossil Site, University Marketing And Communications, East Tennessee State University
2014-January-16-Pizza Tasting Competition To Benefit Gray Fossil Site, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-16-Possible Case Of Meningitis Reported At Etsu, University Marketing And Communications, East Tennessee State University
2014-January-16-Possible Case Of Meningitis Reported At Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-15-Wykoff To Discuss Health Of State Before Senate Committee, University Marketing And Communications, East Tennessee State University
2014-January-15-Wykoff To Discuss Health Of State Before Senate Committee, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Investigating The Portrayal And Influence Of Sustainability Claims In An Environmental Advertising Context, Shannon Cummins, Timothy M. Reilly, Les Carlson, Stephen J. Grove, Michael J. Dorsch
Investigating The Portrayal And Influence Of Sustainability Claims In An Environmental Advertising Context, Shannon Cummins, Timothy M. Reilly, Les Carlson, Stephen J. Grove, Michael J. Dorsch
Marketing & Entrepreneurship Faculty Publications
The ability of consumer judges to identify sustainable messages in environmental advertising and the effect of these messages is explored. A content analysis provides insight into these judges’ perceptions of the depth of environmental advertising messages. An experiment investigates the influence of sustainable messages and includes collection of cognitive response data to evaluate the cognitive dimension of sustainability messages. Content analysis results suggest that sustainability messages may influence how environmental advertisements are perceived. These findings are supported by the cognitive response data, which shows cognitive differences across advertisements, and the experimental manipulation that suggests sustainable ads may be more involving …