Marketing Commons^™

2014-January-15-Sam Hiester, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-January-14-Old Time Pride Band To Perform At Lincoln Center This Weekend, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-January-14-Etsu Black Faculty And Staff Association To Host Rev. Robert Jones, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-January-14-Etsu Anticipates February Opening Date For New Parking Garage, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-January-14-Rhett Byrne Named First Bettie Wilson Scholarship Recipient, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-January-13-Etsu College Of Nursing Receives $1.2 Million Grant For Interprofessional Care, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-January-10-Winter Issue Of ‘Now & Then: The Appalachian Magazine’ Looks At Music, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

The Status Of Women In Utah Politics, Susan R. Madsen, D. Candice Backus

Marketing and Strategy Faculty Publications

The Center for American Progress recently released a report titled, “The State of Women in America: A 50-State Analysis of How Women Are Faring Across the Nation.” This September 2013 document ranked Utah last in terms of women being in positions of decision making and leadership. The focus was on both the percentage of women in elected office (state and national levels) and also women holding private sector management positions, but it did not provide the depth needed to fully understand the issue. To provide leaders and residents with more detailed research, four 2014 briefs will be released that compare …

2014-January-08-Spaces Still Available For Etsu Gre And Gmat Prep Sessions, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-January-08-1/2 Welcome Dr. Means, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-January-08-Etsu To Offer Clinical Medical Assistant Training, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-January-07-Help For Graduate Students Available At Etsu Boot Camp, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-January-07-Pharmacy Tech Course, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

What Makes A Homepage Effective – Aals 2014 Presentation, Leslie R. Steinberg, Steven Barnes, Roger Skalbeck

Georgetown Law Faculty Publications and Other Works

As the approach to website development is constantly evolving to accommodate the latest technology, what are the best practices in law school home page design? Speakers will include Roger Skalbeck, author of the annual "Top 10 Law School Home Pages" ranking, who will explain the methodology, analysis and trends related to the study, and Steven Barnes, who will share the award-winning approach used at Penn Law to earn accolades from key constituencies, tie for #1 in “The Top 10 Home Pages” and earn a 2013 Webby People’s Voice Award.

2014-January-02-University School Open House, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Marketing Strategies To Alleviate Risk And Build Trust For Emerging Online Brands: Case Of An Asian Cosmetic Brand Entering Into The Usa, Sarah Song Southworth, Minjeong Kim

Faculty Publications - College of Business

Despite the growth of emerging brands launching their businesses online as their first retail channel, there is a lack of understanding regarding effective marketing strategies specific to them. The present research offers marketing strategies to alleviate risk and build trust, with a particular focus on emerging online fashion brands. The study examines how familiar cues such as store name and brand origin can be used to construct a perception of quality around an unfamiliar brand in order to alleviate risk and build trust. The researchers also observe how consumers’ online purchase experience with a particular product category influences how their …

Community Preparatory School: Alumni Relations Plan, Arnold Robinson

Marketing and Communications

When trying to get people to understand your message, you can use the Uses and Gratifications theory which talks about how people tend to pay attention when they are entertained, informed, their opinions get reinforced and they have a sense of belonging. Our message will get people to pay attention because the Alumni already have a sense of belonging to CPS, and it informs and reinforces their opinions about caring for their Alma mater. We will get Alumni to believe this message by holding events and other activities in which they can be a part of.

Fixing Advising: A Model For Faculty Advising, Robert M. Crocker, Marlene Kahla, Charlotte Allen

Faculty Publications

This paper addresses mandates to fix the advising process with a focus on faculty advising systems. Measures of student success and satisfaction, administrative issues, and faculty concerns are among the many factors discussed. Regression analysis is used to explore long-voiced faculty complaints that students do not follow advice. A case study is used to illustrate changes in one department’s advising process and measures of student satisfaction are reported. A model of advising components is offered to illustrate practices suggested to realize the full potential of the advising process.

02. Business, University Of Central Oklahoma

Oklahoma Research Day Abstracts

No abstract provided.

04. Finance, University Of Central Oklahoma

Oklahoma Research Day Abstracts

No abstract provided.

03. Economics, University Of Central Oklahoma

Oklahoma Research Day Abstracts

No abstract provided.

07. Marketing, University Of Central Oklahoma

Oklahoma Research Day Abstracts

No abstract provided.

Imaginary Worlds: Using Visual Network Scales To Capture Perceptions Of Social Networks, Ajay Mehra, Stephen P. Borgatti, Scott M. Soltis, Theresa M. Floyd, Daniel S. Halgin, Brandon Ofem, Virginie Lopez-Kidwell

Management and Marketing Faculty Publications

Social networks are not just patterns of interaction and sentiment in the real world; they are also cognitive (re)constructions of social relations, some real, some imagined. Focusing on networks as mental entities, our essay describes a new method that relies on stylized network images to gather quantitative data on how people “see” specific aspects of their social worlds. We discuss the logic of our approach, present several examples of “visual network scales,” discuss some preliminary findings, and identify some of the problems and prospects in this nascent line of work on the phenomenology of social networks.

Case Studies In Sustainability Management - The Oikos Collection Vol. 3, Jordi Vives Gabriel, A. Erin Bass, R. J. Morris

Faculty Books and Monographs

Editor: Jordi Vives Gabriel

Chapter 9, Lululemon’s commitment to the environment: A tangle of seaweed, suppliers & social responsibility, co-authored by A. Erin Bass, UNO faculty member.

With the rapidly growing importance of sustainability and corporate responsibility in a globalised world, management schools are increasingly integrating long-term economic, environmental and social issues into their teaching and research. Climate change, poverty, labour standards and human rights are among the many topics that future decision-makers will need to face in their careers. Business education needs to reflect this new reality and provide a broadened understanding of value creation in order to create …

01. Accounting, University Of Central Oklahoma

Oklahoma Research Day Abstracts

No abstract provided.

05. Information Operations Management, University Of Central Oklahoma

Oklahoma Research Day Abstracts

No abstract provided.

06. Management, University Of Central Oklahoma

Oklahoma Research Day Abstracts

No abstract provided.

Read Poster - Dr. Ken Harmon, Provost And Vp For Academic Affairs, Amy Thompson

Library Marketing Materials

READ Poster, featuring Dr. Ken Harmon, Provost and Vice President for Academic Affairs and Professor of Accounting.

Book: Stumbling on Happiness, by Daniel Gilbert. New York: Knopf, 2006.

The Store-As-A-Brand Strategy: The Effect Of Store Environment On Customer Responses, Archana Kumar, Youn Kyung Kim

Department of Marketing Faculty Scholarship and Creative Works

Despite their significance within the apparel industry, retailers selling just their own brand of apparel (single-brand apparel retailers) have not been examined for the relationship between their store environment and customer responses. This study explores the effect of store environment on customers' internal evaluations and behavior toward single-brand apparel retailers. Further, to understand the store-as-a-brand strategy, this study examined whether customers have similar cognitive and affective perceptions toward the store versus merchandise. A mall intercept survey was conducted and a non-recursive structural equation model was employed to test the proposed hypotheses. This study found that social, design, and ambient cues …

Knowledge Needs Of Firms: The Know-X Framework For Marketing Strategy, Sreedhar Madhavaram, Andrew C. Gross, Radha Appan

Business Faculty Publications

In today’s knowledge-intensive economy, the acquisition, development, and management of knowledge are fundamental to the survival and growth of firms. Consequently, organizational knowledge has emerged as a potential source of competitive advantage for firms. Specific to the marketing context, research has long since recognized the role of knowledge in effective marketing. Therefore, through a systematic review of organizational knowledge research and the knowledge business environment, this paper (1) identifies different types of organizational knowledge required by firms and develops the know-x framework, (2) discusses exemplars of different types of marketing knowledge products that firms might require, (3) identifies and discusses …