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Articles 991 - 1020 of 1259
Full-Text Articles in Marketing
2014-February-11-Eastman Credit Union, University Marketing And Communications, East Tennessee State University
2014-February-11-Eastman Credit Union, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-09-‘Java And Jazz’ Series Featuring Greyscale Expands For Spring Semester, University Marketing And Communications, East Tennessee State University
2014-February-09-‘Java And Jazz’ Series Featuring Greyscale Expands For Spring Semester, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-07-Students Urged To Complete Fafsa Form, University Marketing And Communications, East Tennessee State University
2014-February-07-Students Urged To Complete Fafsa Form, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-05-Signing Day, University Marketing And Communications, East Tennessee State University
2014-February-05-Signing Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-05-Etsu To Hold ‘7 Habits Of Highly Effective People’ Workshop, University Marketing And Communications, East Tennessee State University
2014-February-05-Etsu To Hold ‘7 Habits Of Highly Effective People’ Workshop, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-05-Etsu’S Rotc Signs Allura Sutter At Contracting Ceremony, University Marketing And Communications, East Tennessee State University
2014-February-05-Etsu’S Rotc Signs Allura Sutter At Contracting Ceremony, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-05-Emergency Notification Systems, University Marketing And Communications, East Tennessee State University
2014-February-05-Emergency Notification Systems, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-04-Black Faculty/Staff Banquet, University Marketing And Communications, East Tennessee State University
2014-February-04-Black Faculty/Staff Banquet, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-04-Tsbdc At Etsu Will Offer February Small Business Training Classes, University Marketing And Communications, East Tennessee State University
2014-February-04-Tsbdc At Etsu Will Offer February Small Business Training Classes, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-04-Basa Auction Guitar, University Marketing And Communications, East Tennessee State University
2014-February-04-Basa Auction Guitar, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-03-Mary Alexander To Speak On Dr. Hezekiah Hankal's Role In City History, University Marketing And Communications, East Tennessee State University
2014-February-03-Mary Alexander To Speak On Dr. Hezekiah Hankal's Role In City History, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-03-Roan Class Of 2018, University Marketing And Communications, East Tennessee State University
2014-February-03-Roan Class Of 2018, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-03-Dr. Melissa Schrift Named Chair Of Sociology And Anthropology, University Marketing And Communications, East Tennessee State University
2014-February-03-Dr. Melissa Schrift Named Chair Of Sociology And Anthropology, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-03-‘Valentine’S Day Fundraiser Concert’ A, University Marketing And Communications, East Tennessee State University
2014-February-03-‘Valentine’S Day Fundraiser Concert’ A, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-03-Natural History Museum To Celebrate Darwin Day, University Marketing And Communications, East Tennessee State University
2014-February-03-Natural History Museum To Celebrate Darwin Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-February-01-Kristen Campbell, University Marketing And Communications, East Tennessee State University
2014-February-01-Kristen Campbell, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014 February, Office Of Communications & Marketing, Morehead State University.
2014 February, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for February of 2014.
The Odd-Ending Price Justification Effect: The Influence Of Price Endings On Hedonic And Utilitarian Consumption, Jungsil Choi, Yexin J. Li, Priyamvadha Rangan, Promothesh Chatterjee
The Odd-Ending Price Justification Effect: The Influence Of Price Endings On Hedonic And Utilitarian Consumption, Jungsil Choi, Yexin J. Li, Priyamvadha Rangan, Promothesh Chatterjee
Business Faculty Publications
This paper examines how odd-ending pricing influences consumption of hedonic and utilitarian products. Four studies test the hypothesis that the discount image associated with odd-ending prices reduces anticipated guilt and provides justification for hedonic consumption – an effect the authors label the odd-ending price justification effect (OPJE). Study 1 reveals people are more likely to choose hedonic over utilitarian products when they have odd-ending prices. Study 2 finds that the effect of odd-ending prices on hedonic consumption is mediated by guilt reduction. Study 3 reveals a boundary condition for the OPJE – purchase likelihood of hedonic products increases only when …
2014-January-31-Martin School Of The Arts To Welcome Julia Dault, University Marketing And Communications, East Tennessee State University
2014-January-31-Martin School Of The Arts To Welcome Julia Dault, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-31-Football Signing Day, University Marketing And Communications, East Tennessee State University
2014-January-31-Football Signing Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Successful Marketing Strategies In Emerging Markets, Young Chan Kim, Jai Hak Chung, Hyung Sik Jung
Successful Marketing Strategies In Emerging Markets, Young Chan Kim, Jai Hak Chung, Hyung Sik Jung
Asia Marketing Journal
The global market is facing numerous changes nowadays, and also is the Southeast Asian market. Among those of some other regions, the Southeast Asian market is especially important to Korea for many reasons since it is one of the rapidly emerging markets, is geographically close to Korea, and has fair conditions for investigation. And in order to succeed in Southeast Asian markets, thorough examination about the countries is in need. This article catches a glimpse of the global market, the current status and changes of Southeast Asian markets, and Korean firms now doing business in these markets. Also, the article …
Is Corporate Rebranding A Double-Edged Sword? Consumers` Ambivalence Towards Corporate Rebranding Of Familiar Brands, Grace Ing Phang
Is Corporate Rebranding A Double-Edged Sword? Consumers` Ambivalence Towards Corporate Rebranding Of Familiar Brands, Grace Ing Phang
Asia Marketing Journal
Corporate rebranding has been evident in the qualitative corporate rebranding studies as an imposed organizational change that induces mixed reactions and ambivalent attitudes among consumers. Corporate rebranding for the established and familiar corporate brands leads to more ambivalent attitudes as these companies represent larger targets for disparaging information. Consumers are found to hold both positive and negative reactions toward companies and brands that they are familiar with. Nevertheless, the imposed change assumption and ambivalent attitude, in particular corporate rebranding, have never been widely explored in the quantitative corporate rebranding studies. This paper aims to provide a comprehensive empirical examination of …
Diversification Strategy Through Market Creation, Jae Seok Jeong, Nam Jung Kim, Hyun Joo Lim, Kang, Jung Hoon Moon
Diversification Strategy Through Market Creation, Jae Seok Jeong, Nam Jung Kim, Hyun Joo Lim, Kang, Jung Hoon Moon
Asia Marketing Journal
The purpose of this paper is to investigate upon a diversification strategy through market creation of CJ Group, which has contributed in positioning of the firm as one of the leading conglomerates in South Korea. With such objective, the background of CJ Group, followed by its business diversification strategies were explored, with reference to several case studies. The history of CJ Group began with establishment of CheilJedang Industrial Corporation in 1953, as the first domestic sugar producer and exporter of South Korea. The corporation gradually expanded its business ever since at both national and global level, to include the fields …
Exploring The Role Of Preference Heterogeneity And Causal Attribution In Online Ratings Dynamics, Wu Jin Chu, Min Jung Roh
Exploring The Role Of Preference Heterogeneity And Causal Attribution In Online Ratings Dynamics, Wu Jin Chu, Min Jung Roh
Asia Marketing Journal
This study investigates when and how disagreements in online customer ratings prompt more favorable product evaluations. Among the three metrics of volume, valence, and variance that feature in the research on online customer ratings, volume and valence have exhibited consistently positive patterns in their effects on product sales or evaluations (e.g., Dellarocas, Zhang, and Awad 2007; Liu 2006). Ratings variance, or the degree of disagreement among reviewers, however, has shown rather mixed results, with some studies reporting positive effects on product sales (e.g., Clement, Proppe, and Rott 2007) while others finding negative effects on product evaluations (e.g., Zhu and Zhang …
How Much Change Is Optimal When A Brand Is Newly Rebranded?, Kyoung Hee Chu, Doo Hee Lee, Min Sun Yeu, Park
How Much Change Is Optimal When A Brand Is Newly Rebranded?, Kyoung Hee Chu, Doo Hee Lee, Min Sun Yeu, Park
Asia Marketing Journal
There are many cases of rebranding and its numbers are growing. However, rebranding is still under research in the academic field, and there is no guideline on the effective way to change brand name. The objective of this paper is to integrate two inconsistent predictions from categorization theory and schema incongruity theory: a negative linear relationship (categorization theory) versus an inverted-U-shape relationship (schema incongruity theory) between brand name incongruity and consumer evaluation into one framework. Specifically, this study examines how the effect of incongruity between an existing brand name and a new brand name (hereafter called “brand name incongruity”) on …
Mpc, Yong June Kim, Hak Kyun Kim
Mpc, Yong June Kim, Hak Kyun Kim
Asia Marketing Journal
MPC is a specialized CRM company providing one-stop service through contact centers and has built a No. 1 “MPC Brand" in the industry. Founded in 1991, MPC has expanded into CRM solutions and services by launching businesses with database marketing. On Dec. 12, 2005, MPC became listed as the first company in the CRM industry on KOSDAQ. Now, MPC reserves 2,932 seats nationwide. MPC provides inbound/outbound services through various channels, such as phone and e-mail, and analyzes operating results in various aspects to improve services and make suggestions. MPC offers specialized training based on analyses of customers` requirements. Also, MPC …
2014-January-30-Family Mediation Training, University Marketing And Communications, East Tennessee State University
2014-January-30-Family Mediation Training, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2014-January-30-Dr. Brad Deweese Preparing Athletes For Winter Olympics, University Marketing And Communications, East Tennessee State University
2014-January-30-Dr. Brad Deweese Preparing Athletes For Winter Olympics, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Willingness To Pay For Eco-Friendly Products, Soon Hee Joung, Sun Wook Park, Yoon Jin Ko
Willingness To Pay For Eco-Friendly Products, Soon Hee Joung, Sun Wook Park, Yoon Jin Ko
Asia Marketing Journal
Environmental concern has been an important issue for a few decades, and the extent of consumer demand for eco-friendly consumption has been increased. This study seeks to investigate consumers` willingness to pay (WTP) a premium for eco-friendly cosmetics. This study evaluates how much more a consumer is willing to pay for eco-friendly cosmetics and examines significant factors influencing consumers` WTP for eco-friendly cosmetics. Consumers` WTP is measured using four different ecofriendly cosmetics: low-priced skin care cosmetics, low-priced makeup cosmetics, high-priced skin care cosmetics, and high-priced makeup cosmetics. This study uses the contingent valuation method (CVM) to estimate consumer`s WTP for …
Effects Of Storytelling In Advertising On Consumers` Empathy, Myung Jin Park, Doo Hee Lee
Effects Of Storytelling In Advertising On Consumers` Empathy, Myung Jin Park, Doo Hee Lee
Asia Marketing Journal
Differentiated positioning becomes increasingly difficult when brand salience weakens. Also, the daily increase in new media use and information load has led to a social climate that regards advertising stimuli as spamming. For these reasons, the focus of advertisement-related communication is shifting from persuading consumers through the direct delivery of information to an emphasis on appealing to their emotions using matching stimuli to enhance persuasion effects. Recently, both academia and industry have increasingly shown an interest in storytelling methods that can generate positive emotional responses and attitude changes by arousing consumers` narrative processing. The purpose of storytelling is to elicit …