Marketing Commons^™

2013-May-28-Tipqc Conference, University Marketing And Communicatins, East Tennessee State University

ETSU News

No abstract provided.

2013-May-28-Tsbdc June Classes, University Marketing And Communicatins, East Tennessee State University

ETSU News

No abstract provided.

Principles And Practices Of Bar And Beverage Management - The Drinks Handbook, James Peter Murphy

Books

Murphy, J. (2013) The Principles and Practices of Bar and Beverage Management - The Drinks Handbook, Goodfellows Publishing Ltd, Oxford, England.

The Principles and Practices of Bar and Beverage Management - The Drinks Handbook is an authoritative resource and comprehensive training guide, essential for all students, bartenders, sommeliers, mixologists, waiters and food and beverage practitioners the world over. Written and configured in an accessible and user-friendly style, packed with facts, explanatory illustrations and case studies it provides an in-depth knowledge of the products, plus the technical skills, practices and latest developments in the bar and beverage area.

Principles And Practices Of Bar And Beverage Management, James Peter Murphy

Books

Murphy, J. (2013) The Principles and Practices of Bar and Beverage Management, Goodfellows Publishing Ltd, Oxford, England.

Principles and Practices of Bar and Beverage Management is a comprehensive text and resource book designed to explain the latest developments and new complexities of managing modern bars - be they stand alone or part of larger institutions such as hotels and resorts.

2013-May-24-Nhm Blue Star Museum, University Marketing And Communicatins, East Tennessee State University

ETSU News

No abstract provided.

2013-May-22-Carter Railroad Museum, University Marketing And Communicatins, East Tennessee State University

ETSU News

No abstract provided.

2013-May-22-Etsu Renaissance Camps, University Marketing And Communicatins, East Tennessee State University

ETSU News

No abstract provided.

2013-May-21-Etsu Workshop, University Marketing And Communicatins, East Tennessee State University

ETSU News

No abstract provided.

2013-May-21-Etsu's Don Davis, University Marketing And Communicatins, East Tennessee State University

ETSU News

No abstract provided.

2013-May-21-Jack Tottle Concert, University Marketing And Communicatins, East Tennessee State University

ETSU News

No abstract provided.

2013-May-17-Etsu Dental Hygiene Student Angela Haynes Wins National Award, University Marketing And Communicatins, East Tennessee State University

ETSU News

No abstract provided.

2013-May-17-Storytelling Minor, University Marketing And Communicatins, East Tennessee State University

ETSU News

No abstract provided.

2013-May-16-Foundation Annual Meeting 2013, University Marketing And Communicatins, East Tennessee State University

ETSU News

No abstract provided.

2013-May-16-Foundation Gives $1m For Arts Center, University Marketing And Communicatins, East Tennessee State University

ETSU News

No abstract provided.

2013-May-14-Openbucs Announced, University Marketing And Communicatins, East Tennessee State University

ETSU News

No abstract provided.

2013-May-10-Etsu National Alumni Association Presents 2013 Alumni Awards, University Marketing And Communicatins, East Tennessee State University

ETSU News

No abstract provided.

2013-May-10-Etsu And Alternative School Students, University Marketing And Communicatins, East Tennessee State University

ETSU News

No abstract provided.

Hines, Duncan, 1880-1959 (Sc 2711), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and scan (Click on "Additional Files" below) for Manuscripts Small Collection 2711. Envelope, postmarked 1 July 1947, printed “From Duncan Hines To” and addressed to Manager, The Elms Guest House, Jessup, Maryland. Includes Hines’s printed return address of P.O. Box 548, Bowling Green, Kentucky.

2013-May-08-Etsu Student Rees Burt Receives National Award, University Marketing And Communicatins, East Tennessee State University

ETSU News

No abstract provided.

2013-May-08-Etsu's University School Receives High Achievement, University Marketing And Communicatins, East Tennessee State University

ETSU News

No abstract provided.

2013-May-07-Road Closure For Etsu Campus This Summer, University Marketing And Communicatins, East Tennessee State University

ETSU News

No abstract provided.

2013-May-06-University School Receives Award For High Academic Achievement, University School, East Tennessee State University, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Effect Of Social Media On Crowdfunding Project Results, Alexey Moisseyev

College of Business: Dissertations, Theses, and Student Research

Crowdfunding is a form of collaborative social media. Even though crowdfunding can function without social media, this phenomenon has developed greatly with the advance of social media. The studies in entrepreneurship and finance established connections between startup projects and social ties. However, the impact of social media on crowdfunding is still lightly studied in academic literature.

The purpose of this thesis is to define the influence of social media on crowdfunding. In particular, this research studies the connections between social media assets such as the social media followers and the social media seals of approval and crowdfunding results such as …

Wind Power In Utah, Whitney May, Roslynn Brain, Edwin R. Stafford

Management Faculty Publications

No abstract provided.

The Relationship Between Equity Dependence And Environmental Performance, Jason B. Macdonald, Matthew Maher

Marketing Faculty Publications and Presentations

How does a corporation’s dependence on its shareholders affect the sustainability of its commitment to environmental performance? Although the literature has investigated how the financial markets respond to environmental and green initiatives, it has yet to examine the relationship between a firm’s commitment to the environment and its dependence on the equity markets. In this research, we explore the relationship between equity dependence and environmental performance and find equity dependence is significantly related to corporations’ environmental concerns but not their environmental strengths.

Achieving Change In Students' Attitudes Toward Group Projects By Teaching Group Skills, Lawrence Hamer, Robert O'Keefe

College of Business Faculty and Staff Works

Despite the many positive benefits which can be derived from group assignments, faculty members frequently report that students generally dislike being assigned to a group project. This paper reports a quasi-experiment which presented students with information about the relevance and importance of group skills during the time in which they were working on an assigned group project, and then measured the students' attitudes toward group projects. The reported study demonstrates that instructors can alter students' perceptions of group work by incorporating instruction about group skills into group assignments.

Motivations Behind Traveling To Dark Tourism Destinations: A Qualitative Study For Future Marketing Campaign Targeting Dark Tourism To Chernobyl, Oleksandra Korotchuk

Renée Crown University Honors Thesis Projects - All

In 2011, the Ukrainian government granted tourist access to a place where one of the worst nuclear disasters in history occurred – Chernobyl. Since then, Chernobyl became the hottest Dark Tourism destination, attracting those who want to see the abandoned ghost-town of Pripyat, a place that 40,000 people used to call home. After the entire city was evacuated in a matter of hours, their belongings were left in pristine condition, disturbed only by the passage of time. Now, thousands of curious travel to Pripyat for guided tours of the Alienation Zone. These so-called Dark Tourists travel to destinations where death …

The Value Of Nongovernmental Free Vocational Training In Vietnam; The Opportunities And Barriers In Teaching Japanese Cooking Skills To Disadvantaged Vietnamese Youth, Koji Asada

Capstone Collection

Nongovernmental free vocational training for disadvantaged youth has been provided by various organizations in the world and has had a positive impact on the learners. This is also true in Vietnam.

However, how is the training geared to employment opportunities, designed to overcome challenges to learning and employment, and with what potential impact on the learners and communities. These questions have not been well answered.

This study examines the value of nongovernmental free vocational training in Hanoi city, Vietnam, which is in the middle of rapid economic development. Specifically, this study researched the future prospects of skill training in Japanese …

2013-May-America's Best Award - 2013, University School, East Tennessee State University, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Factors Of High-End Retail Marketing: A Study Of Growth Opportunities For Clothing Retailers In The American Women’S Apparel Industry, Jeremy Trungdzu Bui

Honors Scholar Theses

The purpose of this study is to assess current market conditions and to research growth opportunities for high-end American apparel retailers, with a focus women’s apparel, in the face of challenging economic conditions. Marketing factors will be discussed and will include manufacturing opportunities, brand development, and online retailing practices. The objective is to examine, understand, and intersect marketing strategies with new growth opportunities so that American apparel retailers can appeal to women consumers. Furthermore, recommendations for future growth will be offered as a result of the analysis of several high-end apparel retailers.