Marketing Commons^™

2009-April-20-A Bfa Graphic Design Exhibition By Meranda Burd, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2009-April-20-A Bfa Drawing Exhibition By Autumn Hill, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

A Strategic Analysis Of Foot Locker, Inc., Richard A. Sweeney

Senior Honors Theses

During the past couple of years, Foot Locker, Inc. has underperformed the public’s expectations. This has been evidenced by the rapid slide of its share price. The current economical situation has further weighted down on the company’s ability to provide shareholder value. This paper will describe the problems associated with Foot Locker, Inc.’s underperformance in the marketplace. These problems must be remedied if the company is to earn an attractive rate of return for its investors. Using secondary research, these problem areas will be identified by analyzing the current internal and external situation surrounding Foot Locker, Inc., determining the intensity …

2009-April-14-Managing Stress In The Workplace For Employees, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2009-April-11-The Baird's Tapir Project Of Costa Rica, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2009-April-07-Conflicts In A Relationship At Work, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2009-April-07-Etsu Undergraduate Student Research Symposium ''Jay's Symposium'', University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2009-April-06-A Bfa Graphic Design Exhibition By Zach Armistead, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2009-April-06-A Bfa Jewelry Exhibition By Jennifer Culp, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2009-April-03-A Bfa Sculpture Exhibtion By Tyrone Larue, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2009-April-02-Encoded Archival Description, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Does Brand Image Or Taste Have More Influence On Consumer Preference For Energy Drinks?, Matthew Moore

Honors Projects in Marketing

In the past, numerous studies have been completed comparing brand image to product performance. In these studies it has been shown that brand image does have an effect on preferences and observers evaluate product performance differently when brand image is part of the equation. However, Generation Y is often cited as being skeptical of advertising, because they have been bombarded with media their entire lives. Therefore, this study examined a product targeted towards Generation Y, energy drinks, and compared stated brand preferences to actual product performance. The sample was 68 college students from Bryant University varying in age from 18 …

Product Placement And The Effects Of Persuasion Knowledge, Stephen Fitch

Honors Projects in Marketing

This study examines the effect of persuasion knowledge and cognitive busyness on attitude toward a brand embedded in a popular movie. Product placement is filling an increasingly important role in marketing strategy as conventional techniques have been rendered ineffective by their own ubiquity. Cognitive busyness was hypothesized to cause a product placement message to be processed on a superficial, peripheral level. If joined with persuasion knowledge, the subject’s lack of ability to devote resources to critically evaluate the message would activate compartmentalized knowledge of products and brands increasing the ease of this information’s mental accessibility and thus aid the formation …

The Impact Of High Risk Propensity On Lifestyle And Consumption Behaviors, Gergely Nemeth

Honors Projects in Marketing

This research investigates the effects of high-risk propensity (as measured by the sensation seeking scale) on lifestyle variables such as substance use and abuse, number of sexual partners and driving behavior, and explores the consumption patterns exhibited by different risk propensity groups. An online survey with 340 participants was conducted; 64 low, 204 medium and 62 high sensation seekers were identified. High sensation seekers exhibited riskier behaviors across all lifestyle and consumption behaviors and led us to conclude that it is, in fact, a constant personality variable. We have not found a significant difference between age and sports activities one …

Imsa360: Spring 2009, Imsa Fund

IMSA Fund Reports

As a teaching and learning laboratory for imagination and inquiry, the Illinois Mathematics and Science Academy enables students to pursue their own compelling questions and identify and solve real-world problems. In these pursuits, they learn to collaborate with each other and the best minds around the globe. This process fosters integrative learning and enhances critical thinking, creativity, problem solving and teamwork.

Our feature stories in this issue of IMSA360 take you on an amazing journey that demonstrates how IMSA students turn their passions, talents and knowledge into action. Under the guidance of inspiring faculty, staff and world experts, students have …

A Red Devils-Inspired Parallel In The Re-Branding Of Aig?, Knowledge@Smu

Knowledge@SMU

AIG’s sponsorship of Manchester United has given the insurance giant a big boost in brand visibility. However, before more value can be extracted from the $107 million deal, the financial crisis hit. Coupled with the on-going outrage over AIG’s legal obligations to pay bonuses to the Financial Products division -- the same business unit that caused most of its financial issues, the company is suffering from unprecedented damage to its credibility and branding. Steps are being taken to re-brand the company. How can this be more effective?

When Corporate Policies And Consumer Values Collide: Examining The Relationship Between Religion And Controversial Business Decisions, Krist R. G. Swimberghe

Doctoral Dissertations

Religion appears to play a very important role in people's lives in the United States. Some companies, however, continue to make business decisions which appear to be contrary to the value systems of a majority of consumers in the United States. Although past descriptive research has confirmed that religiousness influences consumers' and marketing managers' ethical judgments of their own behavior, this research has not explored the influence of religion in the buyer-seller dyad. To fill this gap in the consumer behavior literature, this study uses the Hunt-Vitell theory of ethics to help explain how consumers' religiosity influences their ethical judgments …

Investigating The Relationship Between An It Project Manager's Emotional Intelligence And The Customer's Perception Of Success, William Jacob Lamarsh Ii

Engineering Management & Systems Engineering Theses & Dissertations

This research focuses on the intersections of Project Management, Information Technology (IT), and Emotional Intelligence. The Project Management Institute (PMI) created the Project Management Professional (PMP) certification, which is one of the most highly regarded and sought after professional certifications (Project Management Institute 2005, p. 15-18). This certification acknowledges the holder as a knowledgeable practitioner in Project Management. The purpose behind Project Management is to obtain requirements, sometimes fluid at best, and develop solutions that are traceable by schedule and cost controls. This approach allows a Project Manager to monitor and control the project through successful completion. However, the PMI …

The Nutrition Elite: Do Only The Highest Levels Of Caloric Knowledge, Obesity Knowledge, And Motivation Matter In Processing Nutrition Ad Claims And Disclosures?, J. Craig Andrews, Richard G. Netemeyer, Scot Burton

Marketing Faculty Research and Publications

This study examines the role of the highest levels of caloric knowledge, obesity consequences knowledge, and motivation to search for nutrition information in the processing of relative nutrient content claims in advertisements, such as “half the calories” or “half the fat,” for products relatively high in total calorie levels. After controlling for the impact of demographics, dietary habits, body mass index, relative ad claims and disclosures, perceived weight gain risk, and other variables, the authors find curvilinear (quadratic) effects for caloric knowledge, obesity consequences knowledge, and motivation to search for nutrition information on intent to buy an advertised, high-calorie snack …

Marketing To The Poor: An Integrative Justice Model For Engaging Impoverished Marketing Segments, Nicholas J. C. Santos, Gene R. Laczniak

Marketing Faculty Research and Publications

The relatively recent entry of multinational corporations (MNCs) into low-income markets, particularly in developing countries, affords the opportunity for the more inclusive capitalism envisioned by globalists. Alternatively, an expansion of MNC marketing in less developed economies might foreshadow the greater exploitation of disadvantaged consumers predicted by many critics of expanded free trade. To diffuse the charge of “exploitative” marketing, it is imperative that corporate marketing efforts seeking to engage impoverished segments be grounded in a strong ethical framework. This article unveils one such framework—the “integrative justice model” (IJM). The IJM is an aspirational model that outlines how to market ethically …

2009 April, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for April of 2009.

Exploring Marketing And Sales Opportunities: How Companies Reach Their Target Market Using Hospitality And Tourism Venues For Distribution Of The Product Or Services, Ricardo J. Rodriguez-Canales

UNLV Theses, Dissertations, Professional Papers, and Capstones

Many companies unrelated or semi-related to travel and tourism have found their niche within the hospitality and tourism industry. Companies who primarily focus on fashion, retail, weddings, outdoor adventure, real estate, sports and entertainment have successfully negotiated space to promote their products and services to hospitality and tourism clientele. This can be seen at the many resorts and casinos that have retail shops in their facilities as well as golf courses, restaurants and clubs that market directly to and make their profits from hospitality patrons. This complimentary mix makes up the diverse experience travelers encounter. To narrow the focus of …

2009-March-30-A Bfa Fibers Exhibition By Brianna Knight, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2009-March-30-A Bfa Graphic Design Exhibition By Daniel Brown, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2009-March-24-Differences In The Ways Of Thinking In The Middle East And The West, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2009-March-23-A Ba Honors Graphic Design Exhibition By Krystina Ramey, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2009-March-23-A Mfa Painting Exhibition By Brandon Pruett, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2009-March-23-An Honors Thesis Exhibition By Nikolai Borziak, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2009-March-20-A Bfa Photography Exhibition By Travis Brown, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2009-March-18-Bringing Out The Best In Others, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.