Marketing Commons^™

The Future And Outlook Of Alternative Fuel Bus Industry And Its Marketing Strategy, Jui-Yu Chien

Theses Digitization Project

According to the current governmental regulations, all diesel buses will be replaced in the United States and the European market within the next ten years. There are over 60,000 buses in the United States and each year over 3,000 new buses of approximately 40 feet in length are purchased. The bus market has a growth rate of four to five percent per year over the last two years. The improvements in technology offered by United States companies prove unsatisfactory in terms of bus performance and the emissions of new buses. The energy crisis in the United States and concern over …

Nokia's Marketing Stategies Of Mobile Phones In Thailand And Hong Kong, Ajana Ouersoontornwatana

Theses Digitization Project

In recent years, the mobile phone has been used as a tool to conduct business in many areas. The insufficient number of fixed wireless services has created an opportunity for the entry of mobile phone systems into the market to provide telecommunication sevice in Thailand and Hong Kong. Mobile phone use has been growing dramatically during the past ten years as a result of the high rate of economic growth.

The Emergence Of Online Retail Commerce And The Influence Of Risk On Its Growth, Thidaluk Thangkabutra

Theses Digitization Project

No abstract provided.

Integrated Marketing Communications, Yousef Ali Obidan

Theses Digitization Project

The purpose of this project is to review the history of marketing following World War II and the changes taking place in the societies and the marketplace. The last decade of the 20th century brought many changes to the marketplace. Some changes were attributed to the introduction and use of technology while others relate to the expansion of the global marketplace. Customer demands and competitive forces require changes in market strategies.

Integrated Marketing Communications, Yousef Ali Obidan

Theses Digitization Project

The purpose of this project is to review the history of marketing following World War II and the changes taking place in the societies and the marketplace. The last decade of the 20th century brought many changes to the marketplace. Some changes were attributed to the introduction and use of technology while others relate to the expansion of the global marketplace. Customer demands and competitive forces require changes in market strategies.

Evaluation Of Cauliflower Varieties, Department Of Agriculture, Western Australia, Horticulture Australia

Horticulture research reports

This document has been prepared from a cauliflower variety evaluation trial conducted at the Manjimup Horticultural Research Institute, South West Highway, Manjimup WA 6258. The results reflect the growth characteristics, yield, quality and density of the cauliflower varieties as recorded at this site during the conditions of the growing period (May 2002 to September 2002).

This report is the thirty-fourth in a series produced from the evaluation of cauliflower and broccoli varieties, conducted at Manjimup Horticultural Research Institute. Cauliflower only has been evaluated in this and in subsequent trials.

The results are provided to allow seed suppliers, seedling nurseries, growers, …

Analyzing The Amount And Type Of Information That Is Presented In Thai Television Commercials, Oranee Supthawechaikul

Theses Digitization Project

The globalization of the market place is arguably the most important challenge facing companies. Globilization affects consumer behavior and attitudes in many ways, in that they transcend national borders. Thus, a major challenge facing the international marketer is to identify global market segments and reach them with products, marketing programs, and advertising messages that meet the common needs of the consumers.

Marketing And Crisis Plan For Summit Place Apartment Homes, Mack Rashad Rosemond

Theses Digitization Project

The objective of conducting primary research for the Summit Place Apartment Homes is to create a profile of people that are presently living in Summit Place. When dealing with apartment properties, marketing plans are definitely a necessity, as well as a good crisis plan. The residents' main concerns were safety and better customer service.

The Catholic Church's Approach To Restoring Its Image In The Face Of The Sexual Abuse Crisis, Ryan David Lanier

Theses Digitization Project

The public relations response of the church to the sexual abuse malady is the focus of this project. The purpose of this project is to evaluate the discourse and actions of the church according to image restoration theory.

How Do I Spot A Telemarketing Sales Scam?, Liz Gorham, Marilyn Noyes

All Archived Publications

No abstract provided.

Furniture Manufacturing And Marketing: Eight Strategic Issues For The 21st Century, Steven H. Bullard, C. D. West

Faculty Publications

“Take change by the hand, or it will take you by the throat.” Attributed to Winston Churchill, this brief sentence emphasizes the need to understand and embrace change in general. What important “changes” will impact furniture production and marketing in the 21st century? And what can furniture manufacturers and marketers do to “take change by the hand” today and in the future?

Annual Report 2001-2002, Imsa Fund

IMSA Fund Reports

In just over a decade and a half, the Illinois Mathematics and Science Academy*(IMSA) has become one of the premier institutions of its kind in our state, nation and world.

By any and all measures, IMSA is an unqualified success...a winner that works...a powerful model of what is possible when government, education, and the private sector come together to address important needs and challenges - in this case to develop talent and stimulate excellence in teaching and learning in mathematics, science and technology.

Much of IMSA's success to date has been made possible by the generous support of our investors, …

The Sustainability Of Sustainable Consumption, Paddy Dolan

Articles

This article examines the limitations of the concept of sustainable consumption in terms of the inadequate attention given to the social, cultural and historical contextualization of consumption. I argue that Macromarketing should adopt modes of inquiry that more fully engage with this contextualization. The implicit assumptions of ‘sustainable consumption’ center on the rational individual and his or her needs and wants, and neglect the significance of consumption practices as embodying the relations between individuals. Acts of consumption are not in opposition to, and prior to, macro structures and processes, they are macro processes at work. Consumer practices are cultural and …

Who Cares, Wins: The Students 10k Walk For The Chernobyl Children's Project, Joe Mcgrath

Case studies

Julian de Spainn, President of the Union of Students in Ireland looked around The Hub, a student bar in the Dublin City University campus. He was exhausted. So were the twenty or so people around him. Most of those present were fellow officers in USI. Earlier that day, Julian had witnessed a unique event in Irish student history. It was an event of which he was justifiably proud.

Online Advertising Using Banner Exchange Among Malaysian Dot Com Companies, Fionne Lai Fung Chong

Student Works (2000-2009)

This exploratory study attempts to understand the view and perceptions of Dot Com companies toward Online Advertising using Banner Exchange as an advertising tool. Banner Exchange works as the following. A company can exchanges their banners with other companies, this is considered as the customer-to-customer direct exchange. They can also choose to use Banner Exchange service from a Banner Exchange service provider. The perceptions and opinions of 8 Dot Com companies are analyzed. The analysis also focuses on factors influencing online promotions as well as factors to be considered in making effective online promotion decision. The study includes 8 identified …

City Branding : Exploring City Brand Of Kuala Lumpur, Vaani Manickam

Student Works (2000-2009)

The classical definition for branding is all about differentiating the product from its competitors for identification purposes. However, in recent years, brand being a sophisticated tool for countries, cities and destination. They are encouraged to think themselves as a brand. The competition between cities becomes aggressive in establishing its own image in order to attract stakeholders such as tourists, investors, business, student and skilled people. Kuala Lumpur, the capital city of Malaysia which is yet to mesh up the attributes and elements into a single brand. This research elicits information on attributes and elements to build a strong city brand …

Stereotypes In The Language Of Beauty Product Advertisements, J.R. Shanmugam

Student Works (2000-2009)

This study focuses on the connotative language used in printed facial and slimming advertisements, which may be adhering to any common stereotypes of tile ideal Malaysian beauty in terms of complexion and figure or body weight. It was found that beauty product advertisements do convey a stereotypical beauty to the potential consumer. This so-called ideal beauty has a fair and youthful-looking complexion and a slim figure However, this stereotypical beauty is only implied subtly through the advertisement The research methodology has been carried out in 4 stages Stage 1 consisted of mere extraction of words from the advertisements Stage 2 …

Ecs Electronic Cars System, Wilyang Soh

Student Works (2000-2009)

The revolution of Internet has enable billions of people all around the world to communicate interactively. Thus, business people have made used of the global market space in the Internet which breaks through the barrier of time and distance to promote their products. The Electronic Cars System is one of the e-commerce solutions for merchants to conduct business over the Internet and the target users are local car dealers and potential car buyers including local people and foreign workers in Malaysia only. Electronic cars system is a fascinating and worthwhile topic to be researched on. This thesis steps towards developing …

An Information Kiosk On Malaysian Cuisine 1 Citra Rasa Malaysia On Line, Sabjan Aniza

Student Works (2000-2009)

Laman web kiosk Citra Rasa Malaysia Online ialah laman web yang dibangunkan untuk memudahkan pengguna yang hendak mencari maklumat dan informasi mengenai masakan-rnasakan Malaysia beserta resepi-resepi yang popular dengan cara yang termudah dan terkini. Laman web ini bukan sekadar meberi maklumat tetapi juga boleh menerima dan memberi maklum balas kepada penguna-penggunanya. Oleh kerana pada masa kini boleh dikatakan kebanyakan pengguna-pengguna lebih mudah mendapatkan maklumat secara online, maka laman web ini marnpu memberi kemudahan kepada mereka yang hendak memperoleh informasi tentang resepi-resepi masakan Malaysia. Laporan Latihan Ilmiah Tahap Akhir ll ini mengandungi lapan bab secara keseluruhannya. Laporan ini akan menerangkan secara …

Sales Force Automation (Sfa), Ching Han Tai

Student Works (2000-2009)

This project focuses on the development of sales application in the market; named ' Sales Force Automation' or for short ' SFA', which also acts as a tool to create and manage marketing campaigns with costs and performance tracking capabilities. It also can define as a Customer Relationship Management system. Sales Force Automation (SFA) is an application service provider that focuses on providing and hosting applications related exclusively to business functions. [tallows the company to forecast revenues accurately, possesses a clear, reliable understanding of near-term future events, and can focus their resources accordingly. Microsoft Visual Studio.NET - ASP.NET, is to …

Pasar Mini Elektronik (E – Pasar Mini), Othman Noor Azmira

Student Works (2000-2009)

e-Dagang merupakan satu tapak pada layar internet yang menjalankan urusniaga pemiagaan atau perkhidmatan secara atas talian. Tajuk latihan ilmiah yang akan dibangunkan mempunyai kaitan dengan teknologi e-dagang. Sistem yang dibangunkan merupakan laman e-dagang iaitu e-Pasar Mini yang menjalankan pemiagaan menjual barangan keperluan harian secara atas talian. Ia tertumpu kepada pengguna yang berkerja dan kekurangan masa untuk membeli keperluan harian dan juga kepada semua pengguna internet. Di dalam laman web ini ada disediakan enjin pencarian untuk memudahkan pengguna membuat pencarian barangan supaya dapat menjimatkan masa selain daripada kemudahan browse yang telah disediakan. Metodologt Air Terjun bagi Kitar Hayat Pembangunan Sistem digunakan …

B2b Portal: Order Routing System, Pho Yen Lee

Student Works (2000-2009)

The Business-to-Business portal (B2B portal) is taken from the advantage of business flow in real world situation. B2B commerce site allow business partners to browse through the products supported by the other partners. Basically, this B2B commerce site divided into three portions, which are Product Catalogue and Purchasing System. Order routing system and Supplier fulfillment system. Product catalogue and Purchasing system focused on the sales channels. Business partner shopping through the product catalogue system and purchased the products through the purchasing system. The order routing system is under the responsibility of the administrator in the enterprise. The administrator controls the …

Virtual Auctions, Han Chooi Louis Tan

Student Works (2000-2009)

Virtual Auctions is about developing an e-auction system for online auctioning off general merchandise to bidders in specialized auctions such as travel auction, computer auction, car auction, etc. The system will allow bidders to do online registration and bidding, which could be for auctioning off many interesting, bizarre and exciting items such as watches, antiques etc. In the development of this system, there are several stages involved, which we will see in the following chapters of this report. Firstly there will be an Introduction chapter where the objectives and scope of this project is determined. Also there is a part …

When Do Rewards Have Enhancement Effects? An Availability Valence Approach, Brian C. Tietje

Marketing

It is commonly argued that although rewards induce behaviors, they undermine attitudes and motivation for subsequent action. This perspective has been applied in a consumer setting to suggest that sales promotions such as coupons will undermine consumer brand evaluations and brand loyalty. Instead of focusing on the undermining effects of promotional rewards, this research applies the availability valence hypothesis (Tybout, Sternthal, & Calder, 1983) to predict and explain when rewards will enhance recipient response. Two experiments demonstrate that an immediate reward from a product-related source enhances product evaluations by making favorable information more accessible than unfavorable information. Promotions enhance the …

Support For Computer Users: Concept Development And Measurement, Mary Helen Fagan, Barbara Ross Wooldridge, Stern Neill

Marketing

This study explores how support for computer users can be conceptualized and measured in information systems research. A number of studies have proposed that support for computer users plays an important role in the acceptance and utilization of information technology applications. In these studies, the support concept has been conceptualized in a variety of ways, and the findings have often not been as hypothesized. The paper provides a conceptual framework for understanding support for computer users, and then describes the development of an instrument to measure support for computer users in a business school lab environment. The paper should help …

The Established And Potential Mediating Variables In The Child's Understanding Of Advertising Intent: Towards A Research Agenda, Margaret-Anne Lawlor, Andrea Prothero

Articles

This paper aims to explore in detail the issue of advertising intent, with particular reference to the child. The literature review examines the importance of age, and cognitive and social development in this field, and considers whether or not children can distinguish between television programming and advertising. What the literature review illustrates is that research studies thus far have conflicting viewpoints on these areas. Within the research to date, there are also a number of important issues which do not seem to be addressed. Most notably, there is little research which considers the impact of advertising upon children, from the …

Cultural Values And Important Possessions: A Cross-Cultural Analysis, John Watson, Steven Lysonski, Tamara Gillan, Leslie Raymore

Marketing Faculty Research and Publications

The logic behind globalized advertising appeals is based on the premise that cultural value systems are converging. Yet, there is no clear agreement regarding the superiority of standardized campaigns vs. localized ones. One reason for this lack of agreement deals with the extent to which various cultures share similar values. The goal of this study is to apply a relatively new framework dealing with value differences developed by Schwartz [Adv. Exp. Soc. Psychol. 25 (1992) 1.] to New Zealand and the USA by looking at the connection between these values and possessions. The hypotheses received mix support. The results confirm …

Ethical Myopia: The Case Of "Framing" By Framing, Alan E. Singer, Steven Lysonski, Ming Singer, David Hayes

Marketing Faculty Research and Publications

No abstract provided.

Understanding The Interfaces: How Ocean Freight Shipping Lines Can Maximize Satisfaction, Srinivas Durvasula, Steven Lysonski, Subhash Mehta

Marketing Faculty Research and Publications

Physical distribution services are becoming increasingly important as supply chains strive to become more efficient in the logistical flow of goods to industrial customers. Performance of these services, however, takes place during encounters that customers have with various interfacing departments within the firm. These encounters may ultimately determine the level of satisfaction clients have with the service and the concomitant perceived quality. While previous research in this area has focused on service quality assessment, little attention has been given to determining the pattern of interfacing departments that maximize service satisfaction. This study examines a sample of shipping managers in Singapore …

Online Shopping Cart & Ordering System, Siang Schee Lee

Student Works (2000-2009)

E-commerce (electronic commerce or EC) is the buying and selling of goods and services on the Internet, especially the World Wide Web, E-commerce makes purchasing easier for customer. However, it will cost a corporation a lot of money to build up a dynamic e-commerce website. To overcome this issue, a web-based E-commerce development tool is developed to create web page to selling the corporation's products. The proposed project offers a web-based service to let any shopping stores build their own web store from start to finish. It include template for online shopping cart, backend management and database. The dynamic database …