Marketing Commons^™

2002 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for June of 2002.

Internet Support Of Terrorism, Ibpp Editor

International Bulletin of Political Psychology

This article identifies aspects of the Internet that can facilitate terrorist operations

The Effects Of Subliminal Messages In Print Advertisements, Jamie Lynne Wilfong

Undergraduate Honors Thesis Collection

One very controversial topic within advertising is subliminal advertising. There are many studies about the subject of subliminal messages and their effects (Trappey, 1996). This type of advertising uses subliminal stimuli, messages presented so fast or so softly or so masked by other messages that one is not aware of "seeing" or "hearing" them (Hawkins, Best, Coney, 1995). When marketers put subliminal messages in advertising, they create subliminal advertising. Subliminal advertising, therefore, involves the use of words, pictures, and shapes that are purposely inserted into advertising materials so that the viewers of the material perceive the imagery at a subconscious …

Consumer Preferences For Personal Digital Assistant (Pda) In Hong Kong : A Conjoint Analysis Approach, Kei Kong Lau, Wai Hung Yip

Bachelor Degree - Marketing - Final Year Project

Stepping into the 21 st century, high technology becomes more and more important. Peoples not only use computers at home or in office, but also need to manage their work by computer outdoorsy. Therefore, PDA becomes a more popular mobile digital product in Hong Kong. Besides, because of its relatively low price, small in size and wide coverage of support software, number of PDA users in Hong Kong is increasing tremendously.

Since there are many special features of PDA that affect the consumers’ decision, we are going to find out the consumer preferences for PDA by using a Conjoint Analysis …

2002 May-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from May to December of 2002.

2002 May, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for May of 2002.

Learning The Process Of The Exhibit Design Industry, Deborah Dooley

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

Establishing And Maintaining A Buyer/Supplier Relationship Within The Product Development Industry For Model-Making And Prototyping, Kelly Vukad

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

The Airline Quality Rating 2002, Brent D. Bowen, Dean Headley, Uno Aviation Institute

Faculty Books and Monographs

UNOAI Report 02-2

The Airline Quality Rating (AQR) was developed and first announced in early 1991 as an objective method of comparing airline quality on combined multiple performance criteria. This current report, Airline Quality Rating 2002, reflects monthly Airline Quality Rating scores for 2001. AQR scores for the calendar year 2001 are based on 15 elements that focus on airline performance areas important to air travel consumers.

The Airline Quality Rating 2002 is a summary of month-by-month quality ratings for the 11 largest U.S. airlines operating during 2001. Using the Airline Quality Rating system of weighted averages and monthly performance …

Miscellaneous Publication 8/2002 - Statistics Report For The Western Australian Floriculture Industry - August 2000, Department Of Agriculture, Western Australia

Horticulture published reports

Statistical data plays an important role in many decisions faced by both established and prospective businesses within all industry sectors. In order to offer a better service to its customers, the Department of Agriculture (the Department) requires information regarding the cutflower and nursery industry within Australia and Western Australia.

Though there are many avenues available in order to obtain this statistical information, both locally and nationally, there is no concise summary available. In addition, information obtained must be assessed in detail to determine its reliability and relevance.

Current statistics for both the Australian and Western Australian nursery and cutflower industries …

2002 April, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for April of 2002.

Antecedents And Consequences Of Consumer Ethnocentrism Across Russia's Three Sub-Cultures, Shawn Thelen

Theses and Dissertations in Business Administration

Shimp and Sharma (1987) extended the concept of ethnocentrism to commercial products with the development of a 17-item Consumer Ethnocentrism Scale [CETSCALE]. Consumer ethnocentrism is the belief that purchasing imported products harms the local economy, increases unemployment, and is morally wrong (Skimp and Sharma 1987). Shimp and Sharma (1987) called for studies to determine antecedents to consumer ethnocentrism and to apply the CETSCALE across geographic and regional segments. This dissertation addresses a void in the literature by examining antecedents; Inglehart's Materialism/Post Materialism (1977) and Holbrook's Nostalgia (1993), and outcome variables; product purchase preference, of consumer ethnocentrism across sub-cultures postulated to …

Metro Acoustics Identity Manual, Melissa Meyer

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

Customer-Driven Services Management By S Balachandran, Response Books, Sage, New Delhi, 1999., D P S Verma

IIMB Management Review

No abstract provided.

제품수준과 상표수준에서의 고려군과 전형성 결정요인에 관한 연구, Kwang Jin Na

Asia Marketing Journal

No abstract provided.

정보형태에 따른 정보수용에 대한 개인주의 / 집단주의 성향의 효과, So Jin Park, Nak Hwan Choi

Asia Marketing Journal

No abstract provided.

바람직한 상호변경에 관한 탐색적 연구, Dae Ryun Chang, Gang Ok Jung, Dong Ryun Chang

Asia Marketing Journal

No abstract provided.

On - Line 과 Off - Line 을 결합한 Imc 전략의 성공적 실행사례, Kwang Ho Ahn, Byung Hoon Lim

Asia Marketing Journal

No abstract provided.

대학 환경특성이 전반적 서비스품질 , 서비스가치와 학생만족에 미치는 영향, Yong Ki Lee, Byung Jip Jang, Young Kyun Park

Asia Marketing Journal

No abstract provided.

2002 March, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for March of 2002.

Technology Selection And Commitment In New Product Development: The Role Of Uncertainty And Design Flexibility, V. Krishnan, Shantanu Bhattacharya

Research Collection Lee Kong Chian School Of Business

Selecting the right technologies to incorporate in new products is a particularly challenging aspect of new product definition and development. While newer advanced technologies may offer improved performance, they also make the product development process more risky and challenging. In this paper, we focus on the problem of technology selection and commitment under uncertainty, a major challenge to firms in turbulent environments. We argue that the ''pizza-bin'' approach of rejecting prospective technologies outright may not serve firms well when the pressure to differentiate products is enormous. After motivating the challenges and decisions facing firms using a real-life application from Dell …

Crop Updates 2002 - Lupins, Amelia Mclarty, Bob French, Laurie Wahlsten, Martin Harries, Paul Blackwell, Mike Collins, Bill Crabtree, Geoff Fosbery, Angie Roe, Matt Beckett, Abul Hashem, Nerys Wilkins, Geoff Thomas, Ken Adcock, Debbie Thackray, Jenny Hawkes, Roger Jones, Brenda Coutts, Manisha Shankar, Mark Sweetingham, Bevan Buirchell, Nichole Burges, Dominie Wright, Susan J. Barker, Jairo A. Palta, Neil C. Turner, Matt Evans, Brett Glencross, John Curnow, Wayne Hawkins, Jon C. Clements

Crop Updates

This session covers twenty four papers from different authors:

LUPIN INDUSTRY ISSUES AND RESEARCH DIRECTIONS

ACKNOWLEDGMENTS Amelia McLarty LUPIN CONVENOR DEPARTMENT OF AGRICULTURE

VARIETIES

1. Evaluation of lupinus mutabilis in Western Australia, Bob French, Laurie Wahlsten and Martin Harries, Department of Agriculture

2. Adaption of restricted-branching lupins in short-growing season environments, Bob French, Laurie Wahlsten, Department of Agriculture

ESTABLISHMENT

3. Moisture delving for better lupin establishment, Dr Paul Blackwell, Department of Agriculture

4. Lupins, tramlines, 600mm rows, rolling and shield spraying … a good result in a dry season! Paul Blackwell and Mike Collins, Department of Agriculture

5. Lupin …

2002 February, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for February of 2002.

A Dynamic It Adoption Model For The Soho Market: Pc Generational Decisions With Technological Expectations, Namwoon Kim, Jin K. Han, Rajendra K. Srivastava

Research Collection Lee Kong Chian School Of Business

The small-office/home-office (SOHO) professionals comprise the fastest growing segment in the labor force today. Typically being a one-person business based at home, SOHO owners mostly rely on office information technology to single handedly run their entire operation. Despite the segment's ostensibly growing dependence and influence on the information technology industry, still very little is known about the dynamics between SOHO and IT products. With the purpose of addressing this void, the SOHO professionals' adoption patterns of multigenerational IT products are ivestigated. Accordingly, an individual SOHO-level initial- and repeat-purchase logit model that captures the procurement patterns for successive generations of technological …

A Resource Guide For Seattle School District Beginning Marketing Teachers, Damen Scott Schuneman

Graduate Student Projects

A Marketing Education/ DECA program is an important link to building the bridge between high school students and potential employers. The importance of offering a Marketing/DECA program is equal to the importance of having a well-trained staff member that has the guidance and tools to be a successful marketing teacher and DECA advisor. A training tool for beginning marketing teachers presents the opportunity for beginning marketing teachers to gain valuable tips and information on how to develop and maintain a Marketing/DECA Program. The Resource Guide for Beginning Marketing Teachers provides the background information for beginning marketing teachers to begin facilitating …

2002 January-April, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to April of 2002.

Sampling Concepts, Paul Boyd, Ph.D.

MBA Faculty Conference Papers & Journal Articles

The usefulness of any research is dependent upon how well the group studied represents the group about which decisions are to be made or conclusions drawn. That is, it depends upon how well the sample reflects relevant characteristics of the population. When it is possible to study every member of that group there is no problem, for on these occasions we can easily calculate the exact attribute (parameter) of interest for our population.

For example, if we were interested in determining the average number of gallons of gasoline sold to customers at our service station yesterday, we …

Marketing Strategies For Career Services, Jessie Heideman

Graduate Research Papers

There are many marketing strategies career centers can use. Faculty, staff, alumni, and parents are extremely important targets to which services can be marketed. If career centers gain their support, they can promote the career center to students as well. Creating a marketing plan and a brand identity is another part of the process to market students to the career center. Once the career center achieves this step, the next step is looking at certain marketing ideas that may fit their specific college goals. The use of technology is another crucial strategy that can help attract students to career centers. …

Electronic Banking Business Practices And Marketing, Abdullah Alomran

Theses Digitization Project

The purpose of this study is to determine how banks and consumers are adapting to the Internet age; to understand the privacy, security and other issues involved with money transfers; to determine steps being taken to make e-banking adaptable to meeting the needs of the bank, customers, business and industry; to forecast e-banking potential; and to understand the role of marketing in the process.

The Teenage Market And The Fashion Industry In France And In Theunited States, Cathy Dorothee Aubert

Theses Digitization Project

This project dealt with the teenage market in France and in the United States. Its aim was to provide the readers with an overview of this market and outline distribution and communication strategies that manufacturers and retailers can use to attract this market to make their business grow. Until a few years ago, the fashion industry did not pursue this market. In stores, most brands were dividing their clothing range into three catagories, women, men, and children. As a growing market with over 23 million teens in the U.S. and over 5.4 million in France, teenagers have an incredible spending …