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2002

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Articles 91 - 97 of 97

Full-Text Articles in Marketing

When Do Rewards Have Enhancement Effects? An Availability Valence Approach, Brian C. Tietje Jan 2002

When Do Rewards Have Enhancement Effects? An Availability Valence Approach, Brian C. Tietje

Marketing

It is commonly argued that although rewards induce behaviors, they undermine attitudes and motivation for subsequent action. This perspective has been applied in a consumer setting to suggest that sales promotions such as coupons will undermine consumer brand evaluations and brand loyalty. Instead of focusing on the undermining effects of promotional rewards, this research applies the availability valence hypothesis (Tybout, Sternthal, & Calder, 1983) to predict and explain when rewards will enhance recipient response. Two experiments demonstrate that an immediate reward from a product-related source enhances product evaluations by making favorable information more accessible than unfavorable information. Promotions enhance the …

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Support For Computer Users: Concept Development And Measurement, Mary Helen Fagan, Barbara Ross Wooldridge, Stern Neill Jan 2002

Support For Computer Users: Concept Development And Measurement, Mary Helen Fagan, Barbara Ross Wooldridge, Stern Neill

Marketing

This study explores how support for computer users can be conceptualized and measured in information systems research. A number of studies have proposed that support for computer users plays an important role in the acceptance and utilization of information technology applications. In these studies, the support concept has been conceptualized in a variety of ways, and the findings have often not been as hypothesized. The paper provides a conceptual framework for understanding support for computer users, and then describes the development of an instrument to measure support for computer users in a business school lab environment. The paper should help …

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2002 January, Office Of Communications & Marketing, Morehead State University. Jan 2002

2002 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for January of 2002.

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For A Good Cause : The Effects Of Cause Important, Cause Proximity, Congruency And Participation Effort On Consumers' Evaluation Of Cause Related Marketing, Stacy Landreth Jan 2002

For A Good Cause : The Effects Of Cause Important, Cause Proximity, Congruency And Participation Effort On Consumers' Evaluation Of Cause Related Marketing, Stacy Landreth

LSU Doctoral Dissertations

In the past several years, companies have discovered the importance of strategic social alliances, particularly in the form of cause related marketing (CRM) programs. Varadarajan and Menon (1988) describe the key feature of CRM as is that the firm’s contribution is linked to consumers’ engagement in revenue producing transactions with the firm. It is essentially a way for a firm to “do well by doing good” and provides several benefits to both the firm and the non-profit organizations receiving the donations. In general, academic researchers have found favorable consumer attitudes toward the firm, products and the non-profit organization involved. Consumers …

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Bond Rating Of Upgrades And Downgrades : The Impact On Stock Returns, C. Thaneswary Chelliah Jan 2002

Bond Rating Of Upgrades And Downgrades : The Impact On Stock Returns, C. Thaneswary Chelliah

Student Works (2000-2009)

This paper examines the share market reactions to bond rating changes of upgrades and downgrades. In term of analysis the upgrade and the downgrade category has been divided into changes based on the investment and speculative groups. The market model was used in determining abnormal returns for the study. This research provides the relation of changes taken place within the group and across the group. In addition, this paper is also examining the impact of rating changes due to financial prospect and the companies' leverage. All the analysis is based in Malaysian scenario . The result suggests that there were …

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Surgical Gloves Contract Packaging Business : A Feasibility Study, Phok Wee Heng Jan 2002

Surgical Gloves Contract Packaging Business : A Feasibility Study, Phok Wee Heng

Student Works (2000-2009)

Founded in 1991, Doyen Medipharm is the world's only manufacturer of automated packaging machinery whose products are designed and engineered specifically to package medical devices. Doyen intends to capitalise on its market position by adding at least one further revenue stream. With its strength and market position, a major opportunity for the Doyen is the incorporation of Contract Packing facilities. The Contract packing market is dominated by poorly equipped low margin Companies, and now Doyen intend to challenge this market by equipping facilities with state of the art Doyen machines. Doyen Malaysia office was set up in 1996 serving as …

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Business Plan For A Malaysian Premium Cafe, Yew Kwan Yip Jan 2002

Business Plan For A Malaysian Premium Cafe, Yew Kwan Yip

Student Works (2000-2009)

Speciality cafes are currently divided into two main groups; the foreign branded cafes and our very own local coffee shops. Borneo Cafe is conceptualise to fill the vacuum between these two groups. We intend to serve local speciality roasted coffee in a local ambience. The name Borneo was chosen to reflect nature and environment with a reflection to the past era where life was simpler and individuals have time chatting to each other. Consumers patronising our cafe will sit on wooden furniture's, earthy tone colours to pacify the sight and mind, the aroma of freshly roasted coffee and the sound …

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