Marketing Commons^™

거시환경 변화에 대응한 마케팅 전략의 수립방안, 성태 홍, 주영 김, 형찬 김

Asia Marketing Journal

No abstract provided.

가족의 구매의사결정에서 성별역할관념론과 자원이론에 대한 연구, 석후 강

Asia Marketing Journal

No abstract provided.

삼성컴퓨터 매직스테이션 : 통합 마케팅 커뮤니케이션 ( Imc ) 을 통한 시장 리더쉽 확보전략, 동훈 김, 홍수 박

Asia Marketing Journal

No abstract provided.

동태적 환경변화에 능동적 대응으로 차별적 지위를 확보하려는 동원증권, 광호 안, 병훈 임, 성록 이

Asia Marketing Journal

No abstract provided.

가상시장에서의 소비자 재구매의도에 관한 연구, 병렬 배, 종채 김

Asia Marketing Journal

No abstract provided.

2001 March, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for March of 2001.

Crop Updates 2001 - Lupins, Mark Sweetingham, Beven J. Buirchell, Bob French, Laurie Wahlsten, Janet Wtoth, Kirsty Bayliss, Wallace Cowling, R. F. Brennan, Miles Dracup, Nick Galwey, Bob Thomsom, Moin Salam, Art Diggle, Geoff Thomas, Bill O'Neill, Debbie Thackray, Kevin Walden, M. Shankar, Dominie Wright, Nichole Burges, Hu'aan Yang, Ming Pei You, David Bowran, Abul Hashem, Nerys Wilkins, Aik Cheam, Terry Piper, Paul Blackwell, Miles Obst, Andrew Sandison, Cameron Weeks, Erin Hasson, Luigi Moreschi, Brett Glencross, Jon Clements, Miles Dracup, Ramon Hall, Stuart Johnson, Madeleine Ball, Sofia Sipsas, David Petterson

Crop Updates

This session covers twenty six papers from different authors:

INTRODUCTION,

1. Introduction, Dr Mark Sweetingham LUPIN RESEARCH AND INDUSTRY DEVELOPMENT, Agriculture Western Australia

VARIETIES

2. Lupin variety performance: Are you making the most of it? Bevan J. Buirchell, Agriculture Western Australia

3. Adaption of restricted-branching lupins in Western Australia, Bob French and Laurie Wahlsten, Agriculture Western Australia

4. Isolated microspore culture of lupin for production of doubled haploids, Dr Janet Wroth, Dr Kirsty Bayliss and A/Prof. Wallace Cowling, Plant Sciences, Faculty of Agriculture, The University of Western Australia

NUTRITION

5. Banding manganese fertiliser below the seed increases seed …

A Strategic Marketing Analysis Of The Western Australian Olive Industry, Francis D'Emden

Horticulture published reports

A recent survey of Western Australian olive growers has revealed the rapid expansion of the State's Olive Industry, with at least 1.7 million olive trees to be planted in the next two to four years in Western Australia. NSW and SA are currently the dominant producers with around 64% of olive trees planted in those States.

This analysis concentrates on the olive oil market, as most groves have been planted to varieties suited to olive oil production. Approximately 4% of trees are table varieties, most of which have been planted amongst groves of predominantly oil or dual-purpose varieties.

Western Australia …

Examining The Impact Of Destructive Acts In Marketing Channel Relationships, Jonathan D. Hibbard, Nirmalya Kumar, Lisa W. Stern

Research Collection Lee Kong Chian School Of Business

In virtually all marketing channel relationships, one of the parties eventually will engage in an action that another channel member considers potentially destructive for the relationship. How a particular channel member reacts to such an act has implications for the long-term viability and success of the relationship. On the basis of a large data set collected from both a focal supplier and its independent dealers, the authors classify dealers' responses to a supplier's destructive acts by extending the response 'typology of exit, voice, and loyalty, which is based on Hirschman's seminal writings on responses to decline in organizations and states. …

2001 February, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for February of 2001.

2001 January-September, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to September of 2001.

Irish Marketing Review, Vol. 14, No. 2, 2001, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

Harmonized Yet In Tune With The Local Conditions: An Investigation Of Global Advertising And The Inherent Challenges Of Reaching Broad Audiences Without Compromise, Alison Dye

MA TESOL Collection

In the field of advertising communications on a global scale seems to be largely driven and pulled by current trends of thought. And often times pushed through the pipelines of transnational, networked agencies in search of speedy, cost-efficient and unified solutions. Certainly, reaching a broad audience with the most economical route is a real concern of companies today and will continue to be the case. I beckon brand bearers, concept developers and advertisers to merely dare to consider a more nuanced set of factors prior to spinning out global campaigns. Those elements include: inquiry into the true existence of a …

Privacy And Consumer Agency In The Information Age: Between Prying Profilers And Preening Webcams, Nikhilesh Dholakia, Detlev Zwick

College of Business Faculty Publications

This article is about the ability of the consumer to control his or her destiny in the new electronic marketspace. Two seemingly opposite phenomena – the need for privacy and the desire for exhibitionism and voyeurism – are vying for attention on the media landscape. We believe the simultaneous occurrence of privacy concerns and ultraexhibitionism is not coincidental. Indeed, exhibitionism and voyeurism seem to offer new tools for consumer resistance against the electronic surveillance systems in networked markets and are inextricably linked to consumers’ desire for control over their intimate personal information.

The Feasibility Of Establishing An Internet Advertising Agency In The United Arab Emirates, Ahmed Shams Khouri

Theses Digitization Project

The subject selected for this research project is the identification of the strategies to establish an Internet market agency in the United Arab Emirates(UAE) that offers advertising assistance via web sites to companies doing business in this country.

Generational Marketing: Baby Boomers, Generation X And The Net Generation, Jane Ronnfeldt

Theses Digitization Project

The purpose of this project is to gain a better understanding of the different market opportunities available to credit unions. The project differentiates the markets by age: Net Generation 2 to 22, Generation X 23 to 34 and the Baby Boomers 35 to 53. Each of these groups are important to the ongoing health of credit unions.

Strategic Marketing Plan For Norton Community Credit Union, Valerie Sue Spiro

Theses Digitization Project

The purpose of this project is to develop a comprehensive, strategic marketing plan for Norton Community Credit Union.

Pernova: A Travel Industry Business Plan, Dave Dietrich

Theses Digitization Project

The travel and tourism industries are today facing unprecedented challenges in coping with emerging technology paradigms. Consequently, reengineering traditional travel business models is necessary. Internet technologies coupled with increasingly complex software applications and information structures are distracting travel companies from the strategic elements of providing values to travelers.

Strategic Marketing Plan For San Antonio Urology Medical Group, Incorporated, Victor Choy Ching

Theses Digitization Project

San Antonio Urology Medical Group, Inc. (SAUMG) is a single speciality urologic practice in Southern California comprised of three urologists. The rapid changes occurring in healthcare must be analyzed and strategies developed to enhance the continued growth fo SAUMG and to shape its future.

A Study And Implementation Of An Electronic Commerce Website Using Active Server Pages, Soumaya Boutkhil

Theses Digitization Project

The purpose of this project is to design an electronic commerce site for MarocMart company. MarocMart.com is an one-stop shopping company for a number of high quality products: carpets, jewelry, pottery, wood, leather, metals, and fashion items, etc... Each article is unique, hand-made by Moroccan craftsmen.

Psychographics And Vals System As Marketing Segmentation Approach By Business Establishments In United Arab Emirates, Rashed Abdulaziz Al-Shamsi

Theses Digitization Project

Psychographics is the principal technique used by consumer researchers as an operational definition or measure of life style. One aim of psychographics is to provide quantitative measures of consumer lifestyles, in contrast to soft or qualitative research from focused group interviews, depth interviews and similar techniques. The scope of this thesis is to discuss the psychographics analysis and life system in the United Arab Emirates (UAE) as a tool of marketing communication segmentation.

Irish Marketing Review, Vol.14, No. 1, 2001, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

Selecting International Modes Of Entry And Expansion, Gregory E. Osland, Charles R. Taylor, Shaoming Zou

Scholarship and Professional Work - Business

Selecting a mode for entering or expanding in a foreign market is a crucial strategic decision for an international firm. This article identifies and compares the most influential factors that affect the international modes of entry and expansion decisions of US and Japanese firms. Using mail surveys, this is one of the first studies on this subject to collect data from top executives in both Japan and the USA. Findings reveal that the Japanese are particularly sensitive to external risk and other target market factors. For Americans, company factors, such as international experience, appear to be most important when selecting …

The Influence Of Motives Of Sports Fans On Affinity For Television, Internet, Radio, And Newspapers, Christopher Edward Lasak

Theses Digitization Project

This study investigated the relationship between motives of sports fans, and affinity for television, Internet, radio, and newspapers. Specifically economic, aesthetic, eustress, self-esteem, group affiliation, entertainment, and family motives all were expected to influence affinity for television, Internet, radio and newspapers.

Disney: Delights And Doubts, Nikhilesh Dholakia, Jonathan Schroeder

College of Business Faculty Publications

Disney and its spectacularly successful theme parks are analyzed through the lens of its consumers. We focus on how Disney manages the consumption experience and discuss Disney strategies from several perspectives. Disney provides a paradigm for contemporary consumption. A framework is presented to understand consumption in Disney and Disneyesque settings. Finally, we offer cautions and critiques regarding such strategies-a guide for the informed consumer.

Does Vanity Describe Other Cultures?: A Cross Cultural Examination Of The Vanity Scale, Srinivas Durvasula, Steven Lysonski, John Watson

Marketing Faculty Research and Publications

Vanity is a psychological construct that describes a person's excessive concern with physical appearance or achievement. A scale, recently developed to measure this construct, has been psychometrically validated using data from U.S. respondents. The goal of this paper is to determine if this scale can be used cross-culturally. If the scale has cross-cultural applicability, it can be used as a counseling device to guide and alert individuals to certain tendencies. The scale also can be used to track foreign cultures as they adopt a consumerism ethos more aligned to Western consumer culture. Based on data from 475 young adults in …

The Use Of Marketing Knowledge In Formulating And Enforcing Consumer Protection Policy, J. Craig Andrews

Marketing Faculty Research and Publications

The purpose of this first chapter of the handbook is to discuss how the findings and approaches offered by the marketing discipline are used in consumer protection policy.

Annual Report 2000-2001, Imsa Fund

IMSA Fund Reports

How will the state, nation and world we know change in this new century? How will we produce our food, travel from place to place, care for our fellow human beings and sustain the energy to power it all? How will nations communicate and citizens receive news? What medical, ecological or informational challenges are on the horizon? Who will initiate life-changing innovations, and how will the next generation learn to do the same? The Illinois Mathematics and Science Academy asks these questions of its students and teachers, other Illinois students and teachers, and the public at large - and in …

Identification Of Linkage Between Strategic Group And Performance Of Indian Commercial Banks: A Combined Approach Using Dea And Co-Plot, Prithwiraj Nath, Avinandan Mukherjee, Manabendra Nath

Marketing Faculty Research

This paper explores the linkage between strategic grouping and performance of the Indian banking sector. Strategic grouping and performance were identified using published financial information for all public sector banks. Grouping of Indian public sector banks following comparable financial strategy – with similar asset quality, operational efficiency and profitability was operationalized using the graphical display method of Co-plot.

From their position in the two dimensional conceptual map, banks with identical financial performance formed strategic groups with significant positive linkage between better groups and their superior financial performance, which showed their inherent homogeneity in business policy decisions. Relative performance of the …

Public Perceptions Of Wisconsin’S Pavements And Tradeoffs In Pavement Improvement, Richard Robinson, David Kuemmel, Ronald C. Sonntag, Stephen F. Shober, Robert J. Griffin

Marketing Faculty Research and Publications

Findings are reported from Phase II of a three-phase pooled-fund project in Wisconsin, Iowa, and Minnesota to determine perceptions of drivers regarding pavement of rural two-lane highways. Among the survey topics were drivers' trust in the state department of transportation (DOT), pavement improvement trade-offs, and pavement evaluation. Results of the Wisconsin portion of the survey data are the focus of this study. The survey questionnaire was based in part on Phase I focus groups conducted to gauge beliefs about pavements as well as the language describing ruts, tining, and other pavement characteristics. Phase II entailed a statewide telephone survey of …