Marketing Commons^™

Ua11/1 Western Kentucky Unveils New Athletics Logos And Marks, Wku Public Affairs

WKU Administration Documents

Press release issued August 7, 2001 by WKU Public Affairs regarding the changes in WKU logos and athletic marks.

2001 August, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for August of 2001.

Strategy Implementation Effectiveness In A Nonprofit Environment: The Case Of Museum Stores, Sandra A. Mottner

Theses and Dissertations in Business Administration

The character of museums in America has changed significantly in this century as museums change how they market themselves to their constituents. One of these changes has been the growth and development of museum stores. First designed to supplement museum income museum stores are now a major source of museum funding (American Association of Museums 1999) and a source of educational enhancement of the museum's educational mission (Theobald 2000). However, despite the growth of the museum store, virtually no academic research has been undertaken.

This research seeks to help fill this void in the literature of not only museum store …

Hospitals And The Web: A Maturing Relationship, Daniel Fell, C. David Shepherd

Faculty Articles

How are hospitals using the Internet in marketing today? Where are health care marketers focusing their online efforts?What returns are marketers seeing from their Internet initiatives and investments? These are some of the questions we have been tracking since 1995 when we conducted the first-ever study to examine the ways that hospital marketers around the country were using the Internet and other emerging technology to promote their organizations. In the most recent survey, we look at what health care marketers are doing online and take the pulse of an industry grappling with rapid change and as yet unproven Internet strategies.

Towards A Strategy-Balanced Measure Of Business Performance: Conceptualization And Empirical Examination With The Market Orientation Construct, David William Lambert

Theses and Dissertations in Business Administration

Although previous research has theoretically asserted and provided partial empirical support for a positive relationship between an organization's market orientation and business performance, few studies have demonstrated this relationship using a broader conceptualization of business performance that extends beyond market-based and financial measures. This dissertation conceptualizes and develops valid measurements of key dimensions of a business performance construct—termed strategy-balanced measure of business performance (SBMBP)—and empirically tests this construct with the market orientation construct. To fully capture the financial and operational domain of business performance, the SBMBP construct is developed through a multidisciplinary literature review, in-depth telephone interviews, and industry and …

2001 July, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for July of 2001.

Market Orientation: Towards An Understanding In Developing Marketplaces Of South America, Howard Warren Olsen

Theses and Dissertations in Business Administration

Theory development is essential for the health and wellbeing of marketing as it provides boundaries and a foundation for the growth of the discipline. Kohli and Jaworski's (1990, 1993) efforts provided the critical first step in the evolution of market orientation theory. However, evidence has not confirmed regularities in various industry circumstances as well as different international marketplaces. The literature is replete with a variety of different scales that have been used. Finally, the concept of market orientation is based upon the premise that such activities enhance business performance, but requisite performance measures have not been properly matched with the …

Lisrel 적용상의 유의사항과 문제점, 현철 조, 재원 유

Asia Marketing Journal

No abstract provided.

서비스제공자의 고객지향성이 관계 질 및 재구매의도에 미치는 영향, 병렬 배, 민우 이

Asia Marketing Journal

No abstract provided.

기업의 성격에 관한 신제도학파 접근방법의 범위와 한계, 운승 여

Asia Marketing Journal

No abstract provided.

서비스 회복속성이 고객의 공정성인식과 만족에 미치는 영향에 관한 탐색적 연구, 재원 유, 성호 김, 승익 백

Asia Marketing Journal

No abstract provided.

선행적 대응을 통한 새로운 시장개척 사례, 세조 오, 동성 곽, 해선 이, 김

Asia Marketing Journal

No abstract provided.

한국통신의 신상품 메가패스의 마케팅 전략, 성호 이, 서일 채, 래안 박

Asia Marketing Journal

No abstract provided.

브랜드 개성과 자아이미지의 일치성이 브랜드 태도에 미치는 영향에 관한 연구, 주영 박, 인혁 최, 경숙 장

Asia Marketing Journal

No abstract provided.

Revitalizing The Pharmaceutical Business : Innovative Marketing Approaches By R. B. Smarta, New Delhi: Sage Publications, 1999., Swaminathan Subramaniam

IIMB Management Review

No abstract provided.

Consumer Self-Confidence: Refinements In Conceptualization And Measurement, William O. Bearden, David M. Hardesty, Randall L. Rose

Faculty Publications

The development and validation of measures to assess multiple dimensions of consumer self-confidence are described in this article. Scale-development procedures resulted in a six-factor correlated model made up of the following dimensions: information acquisition, consideration-set formation, personal outcomes, social outcomes, persuasion knowledge, and marketplace interfaces. A series of studies demonstrate the psychometric properties of the measures, their discriminant validity with respect to related constructs, their construct validity, and their ability to moderate relationships among other important consumer behavior variables.

2001 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for June of 2001.

The Importance Of Agency Training In Hong Kong Life Insurance Industry, Kwong Fai Chan, Sau Ching Leung

Bachelor Degree - Marketing - Final Year Project

The core objective of this project is to provide a review of the current agency training practice Hong Kong’s Life Insurance Industry. This is a very interesting topic. After the study, we learn why training is so important in this industry.

In fact, training in life insurance industry is an important issue. Many large insurance companies spend lots of resource and capital on training. They set up a Training Department to organize different types of training programs for its agent. This is especially true as the competitive environment is becoming more and more complicated and fiercely.

To carry out this …

Miscellaneous Publication 009/2001 - Pistachios Western Australia An Income Producing Reforestation Opportunity For The Wheatbelt, Andrew Quinn

Horticulture published reports

Faced with a rising water-table, salt and acid land impacts, the Western Australian Wheatbelt requires significant changes to traditional farming system models.

Part of this drive towards improved sustainability is the need to re-plant substantial areas to tree belts or blocks. One of the limiting factors in the widescale adoption of on-farm tree planting is the narrow range of opportunities to generate income from these sites.

This report presents a model for the development of a Pistachio nut industry with production integrated into existing Wheatbelt farming systems. In addition to offering significant environmental benefits, the Pistachio tree offers the opportunity …

Western Australian Avocado Industry Survey - 2000, Alec Mccarthy

Horticulture research reports

Key components of the project: The avocado industry in Western Australia has been steadily growing over the past 15 years. During this time there has been no comprehensive survey of the industry to determine its size and production base. This survey aimed to collect information from as many commercial avocado growers as possible about tree numbers, age, yield, markets, growing methods and general industry knowledge.

Industry significance: This survey will provide comprehensive data on the avocado industry that will enable producers, packers, marketeers, investors, etc to have greater confidence in their various decision makings.

Key outcomes: Significant increases in annual …

2001 May, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for May of 2001.

The Market Of Weight Loss Products, Sau Kwan, Jessica Ng

Bachelor Degree - Marketing - Final Year Project

Research objectives

In this project, the research objectives are to understand the consumer behavior of buying weight loss products and we especially need to know consumer knowledge, attitude and value. Finding out the social responsibility and business ethic of producing and promoting weight loss products is another objective. It is important to understand what promotion strategies are used by weight loss product producers. Finally, it is to understand what is the market trend of these products in the future.

The Airline Quality Rating 2001, Brent D. Bowen, Dean Headley, Uno Aviation Institute

Faculty Books and Monographs

UNOAI Report 01-2

The Airline Quality Rating (AQR) was developed and first announced in early 1991 as an objective method of comparing airline quality on combined multiple performance criteria. This current report, Airline Quality Rating 2001, reflects monthly Airline Quality Rating scores for 2000. AQR scores for the calendar year 2000 are based on 15 elements that focus on airline performance areas important to air travel consumers.

The Airline Quality Rating 2001 is a summary of month-by-month quality ratings for the ten major U.S. airlines operating during 2000. Using the Airline Quality Rating system of weighted averages and monthly performance …

Information Acquisition And Investment Decisions On The Internet: An Empirical Investigation, Syed H. Akhter, Pervaiz Alam

Marketing Faculty Research and Publications

With intensifying competition, the significance of understanding customer characteristics related to information acquisition and decision making on the Internet has increased. An understanding of customer characteristics can become a crucial element in the development and implementation of marketing strategy. This paper examines the influence of some key demographic and psychological variables on information acquisition and investment decisions on the Internet, related to mutual funds. Findings indicate that product familiarity, age, and information breadth significantly influenced information acquisition. For investment decisions on the Internet, in addition to the above-mentioned variables, sex and overconfidence was also significant.

Exploring Marketing Synergies In Mergers & Acquisitions, Kavita Pathak

Management Dynamics

No abstract provided.

The Impact Of Country Image Effects On The Perceived Quality Of Selected Brands Of Air Conditioner Marketed In Hong Kong, Lai Nga, Sharon Liu, Yiu Fai, Terry Chau

Bachelor Degree - Marketing - Final Year Project

No abstract provided.

2001 April, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for April of 2001.

Market Prospects Organic Carrots & Other Vegetables, Steven Mccoy

Horticulture published reports

This report provides a brief overview of the market opportunity for West Australian organically grown carrots and other vegetables grown in rotation with carrots. The report outlines market opportunities and important aspects of the local WA, interstate and export markets for consideration by conventional carrot growers with an interest in investing in the production of carrots grown organically, certified in compliance with the Australian "National Standards for Organic and Biodynamic Production".

Advertising Appeal And The New Woman, Santosh Dhar, Prashant Mishra, Upinder Dhar

IIMB Management Review

The study of the act reinforces the view clearly reinforces the view that while targetting customers, their psycho-social status as reflected by their employment and marital status, cannot be ignored. Women in today's market cannot be considered as a homogeneous group. Their diversity in terms of psycho-social status must be accepted and taken into consideration while making any segmentation and target decision. The present and previous researches suggest that increasing resources of women and an emerging social shift towards egalitarianism are producing more joint and independent decision-making in product service categories of high perceived risk. The increased importance of feminine …

Building Customer Loyalty By Ian Linton, Universities Press, 1993, Indian Edition 1997, Pp 208, Price: Rs 175., Shekhar Trivedi

IIMB Management Review

Today's consumer, better informed and more discerning, recognises and expects excellence, and successful companies are those that are taking steps to meet customer needs and expectations. Customer loyalty is of paramount importance in today's competitive world and building it should be an integral part of business strategy, and an activity involving all the departments of the company. This, in brief, is the message of Ian Linton's book.