Marketing Commons^™

Working Up A Tan, Gerry Mortimer

Case studies

Ann McLean looked down again at the brochure on her desk. The blue-eyed, white toothed blond, complete with her glowing tan, stared back at her. She opened the small A4 sized brochure and quickly scanned its contents. It was typical ‘Americanese’ and was obviously targeted at the beauty saloons and beauticians. It extolled the virtues of a tanning system called ‘Sunkissed’. She had promised her friend, Susan, that she would at least give her an indication later that week, of whether she was prepared to invest in a project to launch the tanning system in Ireland, and possibly the UK.

The Strategic Response Of Dublin's Traditional Department Stores To Intensifying Competition, Edmund O'Callaghan, Mary Wilcox

Articles

In Dublin city competition within the retail sector is intensifying and city-centre department stores, in common with other traders, face many challenges. Indigenous retailers must contend not only with each other, but also with an on-going invasion of international retailers who have been attracted by Ireland’s booming economy. UK multiples have made major in-roads into Dublin's retail scene and the city centre's latest shopping mall, The Jervis Centre, is so dominated by UK retailers that it has been christened 'Little Britain' In the past fifty years, many of Dublin's once dominant department stores have succumbed to the vagaries of retailing. …

A Study On Infant Formula Industry In Malaysia, Kaun Kwai

Student Works (2000-2009)

Since established in 1959, DUMEX (Malaysia) Sdn. Bhd. is the market leader in infant formula business in Malaysia. Stricter Code of Ethics for Infant Formula Products and increasing market competitiveness however, have awaken the need to examine appropriate marketing strategies in order to remain as number one in the infant formula segment. Marketing strategies proposed for infant formula industry in this study are predominantly based on capabilities of DUMEX (Malaysia) Sdn. Bhd. DUMEX Nutrition Services Team plays an important role in creating infant formulas awareness among health care professionals. Dilemma of high staff turnover generated a need to determine correlation …

Essays In Distribution Channel Management Under Demand Uncertainty, Rakesh Kumar Niraj

Faculty Scholarship

This dissertation deals with issues that arise in distribution channel management where channel partners face uncertain environments. The two essays address two related but slightly different ways channel partners often interact in environments characterized by uncertain demand. In the first essay, I look at voluntary information sharing arrangements between distribution channel partners, like those in the Category Management initiative in food retailing, in two different settings. The results from a simple bilateral monopoly channel indicate an asymmetry in retailer's and manufacturer's incentives to enter such information-sharing alliances. Only relatively sophisticated retailers find it profitable to enter such alliances, while manufacturers …

Development Of A Line Of Greeting Cards For Alcoholics And Those Impacted By Alcoholism, Alice C. Milligan

Seton Hall University Dissertations and Theses (ETDs)

No abstract provided.

Developing An Effective Marketing Strategy For Petlin (Ldpe), Ramu Shankar

Student Works (2000-2009)

Malaysian International Trading Corporation (MITCO), a fully owned subsidiary of Petroliam Nasional Berhad (PETRONAS) has been appointed to market the Low Density Polyethylene (LOPE) of PETRONAS's share to be produced by PETRONAS's joint-venture petrochemical plant called PETLIN. The plant would be on-stream (in production) at the end of the year 2001. A continued rapid growth in the low-density polyethylene (LOPE) market has been expected globally for the next 4 to 5 years although competition is being encountered from other resins such as polypropylene in the important consumer and industrial packaging market. The growing concern is that the impact of this …

The Shop Windows Were Full Of Sparkling Chains: Consumer Desire And Woolf’S Night And Day, Elizabeth Outka

English Faculty Publications

“You know the horror of buying clothes” (L2 232), wrote Virginia Woolf to her sister in 1918. This statement takes us to the heart of early critical assumptions about Woolf and consumerism. Following good modernist principles, the argument ran, Woolf’s art was naturally above shopping, distinct from and even a reaction against consumer culture. More recently, critics such as Jennifer Wicke, Rachel Bowlby, and Reginald Abbott have unsettled this separation and have started to consider the complex relations among consumption, the market, and Woolf’s writing. Most of this attention, however, has focused either on selected essays or on Mrs. Dalloway …

Car-4-U: Web Based Car Purchasing Search System, Terlok Chand Deepak Sharma

Student Works (2000-2009)

This report is about a web based car purchasing search system Car - 4 - U. Car - 4 - U consists of three main modules which are the administrator module, the dealer module and the public user module. The administrator module is for the developer to maintain the system, hence a user name and password will be needed to log in. A developer will be able to add new data regarding cars, delete any unwanted or purchased cars, update existing data, change password and view the feedback entered by users in the administrator module. The dealer module is for …

Country Of Origin Effect On Products From Mainland China In Hong Kong, Man Yee Chan, Pui Wa Tsang

Bachelor Degree - Marketing - Final Year Project

This study examines the effect of the country of origin cue on Hong Kong consumers’ purchasing of products from the two countries—China and Japan. The research findings suggest that the country of origin and brand image are the important evaluative criteria for Hong Kong consumer.

There are three main objectives in the report. First is to explore the overall image of Mainland Chinese products in Hong Kong market. The other is to assess the impact of the country of origin on Mainland Chinese products in Hong Kong market. Last, we make some suggestions for improving the image of Mainland Chinese …

Facilitators And Inhibitors Of Supply Chain Innovation-Prospects For Supply Chain Managment In The Irish Grocery Sector, Joan Keegan, Edmund O'Callaghan, Mary Wilcox

Articles

Supply chain management is one of the most significant strategic challenges currently facing the Irish grocery sector. The UK grocery market with its emphasis on composite deliveries via regional distribution centres is extremely sophisticated; the Irish grocery sector, however, is in the embryonic stage of implementing central distribution. The potential to develop innovative supply chain systems is mediated by both national logistic-related variables and company characteristics. In addition to competitor activity and market forces, drivers and inhibitors such as economic growth, consumer preferences, the regulatory environment and physical and technological infrastructure influence the evolution of supply chain systems. This paper …

Invading The "Homes" Of The Homeless: Is Existing Right-Of-Privacy/Publicity Legislation Adequate?, Laurel Kallen

Cardozo Arts & Entertainment Law Journal

No abstract provided.

Money Attitude And Compulsive Buying Behaviour Among Urban Malaysians, Boon Chui Teo

Student Works (2000-2009)

This paper seeks to explore the attitude of urban Malaysians towards money, Ethnic and gender differences on their money attitude were examined. In addition to exploring money attitude, compulsive buying, a specific aspect of abnormal consumer buying was investigated. Specifically, the intent of this study is to examine the extent to which money attitude influence compulsive buying. This study involved 270 respondents from the urban areas in the Klang Valley and Kuala Lumpur and was conducted using survey approach to a convenient sample of consumers. Gresham and Fontenot's Money Attitude Scale ( 1989) and later modified to reflect money behaviour …

A Study Of Consumer Buying Behaviour In The Selection Of Sauces, Chow Sim Cheong

Student Works (2000-2009)

Sauces are the common product used by most of the household in Malaysia. Every household usually has at least a bottle of Chilli Sauce or Tomato Ketchup or Oyster Sauce. It is interesting to study the selection criteria of Malaysian households on the purchases of sauces by the demographic (such as gender, ethnicity, age, education, occupation and income) and psychographic characteristics (such as social class and lifestyle). Psychographic refers to a set of values or tastes exhibited by a group of consumers, especially as they are reflected in consumption patterns. Purchase behaviour, including store patronage preferences, is also explored. Data …

Perkembangan Perdagangan Elektronik Di Malaysia, Navarajan Subramaniam

Student Works (2000-2009)

Kajian ini adalah berkenaan dengan perdagangan elektronik yang lebih dikenali sebagai e-dagang. Perdagangan ini telah diperkenalkan oleh kerajaan Malaysia pada awal tahun 90-an. Kajian ini akan menumpukan kepada tahap kesedaran dan potensi masa depan e-dagang di Malaysia. Kajian ini dijalankan ke atas sampel yang terpilih di sekitar Kuala Lumpur. Kajian bertujuan untuk melihat tahap kesedaran dan pemahaman rakyat amnya mengenai pelaksanaan e-dagang di Malaysia. Perdagangan elektronik berlaku melalui talian elektronik yang melibatkan urusan berkait dengan pengiklanan, pesanan, penjualan dan semua aktiviti pembelian serta termasuk juga penghantaran bagi perkhidmatan atau produk yang memungkinkan dihantar melalui media elektronik. Organisasi perniagaan memerlukan polisi …

Seasonality Of Volatility And Returns And Their Causal Relationship In The Kuala Lumpur Stock Exchange, Hock Chai Toh

Student Works (2000-2009)

The primary objective of this study is to investigate the presence of seasonal variation in stock volatility and trading return across the days of the week and their causal relationship in the Malaysian stock market for period 3 July 1995 to 30 June 2000. The study revealed that there is no strong evidence to indicate the persistent presence of seasonal variation in stock volatility across the days of the week for the entire sample period and the three sub-periods, which correspond with a stable, declining and rising stock market. This finding does not concur with the previous findings on the …

Home Buying : A Contemporary Study Of House Buyers In Klang Valley, Ching Ching Ngu

Student Works (2000-2009)

The recent economic slowdown has posted greater challenges to the developers. Likewise, general consumer sentiment towards the housing market is bullish and the new residential development would further increase the residential stock in the country. The challenges for developers are to produce the kind of houses that meet the buyer's demand by studying the market first before embarking on any project. Therefore, the objectives of this study are as followings:

• To identify factors that influence house buyers in their choice of house;

• To study the housing needs of the house buyers;

• To examine the search behaviour of …

Teenagers' Acceptance Of Products Endorsed By Ethnicity Of Local Celebrities, See Seng Lim

Student Works (2000-2009)

The world population today is said to be not less than seven billion citizens. It is said that every minute a baby is being born somewhere in the world and unconfirmed statistic reported that a big fraction of the population comprises of the youths. lf the report findings are true there is a huge and lucrative teen market waiting to be tapped yearly that might runs into billions of US$ dollars. No wonder the teenager has been the focus of media attention and commercialization. This paper seeks to explore the Malaysian teen market and their acceptance of celebrity as an …

Perception On Luxury Consumption : A Study Of Car Owner In Kuala Lumpur And Selangor, Yoke Kin Kuek

Student Works (2000-2009)

No abstract provided.

A Study On Customer Relationship Management In The Banking Sector In Malaysia, Donny Yhew Chjuan Lim

Student Works (2000-2009)

In this era of marketing, which is known as the relationship era, customers are identified as the main determinant of success for a business. Hence, corporations are tailoring their products and services to suit their customers' need and demand. This leads to the introduction of Customer Relationship Management (CRM). CRM is best defined as a technology based business strategy whereby companies leverage increased customers' knowledge to build profitable relationships, based on optimising value delivered and realised from their customers. With the introduction of the CRM concept to the banking industry, it was perceived that the responses to customers' queries have …

Opportunities For Competitive Strategy In The Malaysia's Food Industry, Kieng Yii Ng

Student Works (2000-2009)

Competition among the food industries in the local and international environment is intensifying with the opening up of the market and the growing trends towards a wider acceptance of different foods as people and products are crossing the border more freely today. In general, market trends tend to cascade down from the more developed countries to the developing countries. With this in mind, this study started with the scanning of the environment in the global market with emphasis on the food trends in developed countries namely European Union, United States and Japan. This exploratory research used mainly secondary data. With …

Reform In The Electricity Supply Industry And Implementation Of A Competitive Electricity Market In Malaysia, William Kim Cheong Leong

Student Works (2000-2009)

Over the past decade, a number of nations have restructured their electricity industries. Several nations have also significantly reduced the government's role in the ownership and management of the electricity industries both at the state and national level. The wave of changes is driven by the forces of competition; the need to make the industry more efficient and allowing customers to have choices in deciding their electricity supplier, the package of services and the associated prices that best meet their needs. A crucial element of the deregulation and reform in the electric industry is the creation of a wholesale electricity …

Penerbitan Buku Tamil Di Malaysia : Suatu Kajian Dari Sudut Penerbitan Dan Pemasaran, Balachandran Murugasan

Student Works (2000-2009)

Book publishing Is a continuing process since Guttenburg founded the moving publishing machine. From that period It grew with various technological changes. The book publishing process makes our civilization more meaningful, by giving more evidence on social, economic and political development. Since Independence, Tamil book publishing has been facing more dilemma In the process to develop the business. Facing problem In this Industry Is common as many entrepreneurs willing to choose It as a career. After Independence, only two Tamil publishing company have been Identified as still moving In the business. However, only one company Is actively playing Its role …

Perkembangan Perdagangan Elektronik Di Malaysia, Navarajan Subramaniam

Student Works (2000-2009)

Kajian ini adalah berkenaan dengan perdagangan elektronik yang lebih dikenali sebagai e-dagang. Perdagangan elektronik ini telah diperkenalkan oleh kerajaan Malaysia pada awal tahun 90-an. Kajian ini akan menumpukan kepada tahap kesedaran dan potensi masa depan e-dagang di Malaysia. Kajian ini dijalankan ke atas sampel yang terpilih di sekitar Kuala Lumpur. Kajian bertujuan untuk melihat tahap kesedaran dan pemahaman rakyat amnya mengenai pelaksanaan e-dagang di Malaysia. Perdagangan elektronik berlaku melalui talian elektronik yang melibatkan urusan berkait dengan pengiklanan, pesanan, penjualan dan semua aktiviti pembelian serta termasuk juga penghantaran bagi perkhidmatan atau produk yang memungkinkan dihantar melalui media elektronik. Organisasi perniagaan memerlukan …

Retail Customers' Perception Towards Internet Banking In Malaysia, Suliman Adam

Student Works (2000-2009)

Banking Institutions (Bis) have entered into an Internet Banking (IB) era following Bank Negara Malaysia's decision to allow domestic Bis to set up their IB services commencing 1 June 2000. Foreign Bis were given permission to set up communicative website beginning from 1 January 2001 and a full-fledged IB from 1 January 2002 onwards. A survey performed on 169 respondents indicated 27 .8% of the respondents are IB users. The most dominant profile of IB users based on the survey is single Malay male with tertiary/professional qualification. They are mostly Government servants with disposable incomes ranging from RM1 ,000 to …

Consumers' Awareness Of Internet Banking - A Survey In Kuala Lumpur And Ipoh, See Yan Chan

Student Works (2000-2009)

The purpose of this research paper was to investigate the consumer's awareness on Internet banking in Kuala Lumpur and Ipoh. The dependent variable in this study was awareness (knowledge and perception), and the independent variables considered were age, gender, job level and education level. The data collection method is a 47-item questionnaire. A convenient sample of 100 respondents in Kuala Lumpur and 50 respondents in Ipoh at shopping malls were chosen for this study. The data analysis to test the several hypotheses included the use of Pearson correlations, t-tests and ANOVA test. The results showed that job level, education level …

2001 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for January of 2001.

Why A Journal Of Research For Consumers?, Simone Pettigrew

Research outputs pre 2011

This article outlines the rationale behind the introduction of the Journal of Research for Consumers. The potential benefits to be gained from educating consumers are discussed, and arguments are made for the contribution of consumer researchers to the consumer education process. In particular, the deficiencies of the current dependence on research that produces managerial outcomes are discussed in terms of the limitations they place on understanding the relevance of consumption in consumers' lives. The structure of the Journal of Consumer Research is described in terms of the access provided to both academic and consumer audiences.

On The Interaction Of Alphabetic And Logographic Words With Sounds And Images, Nader T. Tavassoli, Jin K. Han

Research Collection Lee Kong Chian School Of Business

It is well established that reading alphabetic words is dominated by phonological (sound-based) processes, whereas phonological processes do not appear to dominate the processing of Chinese logographs, where visual processes are more pronounced (for reviews, see Tavassoli, in press; Zhou & Marslen-Wilson, 1999). Most previous demonstrations of these linguistic differences have relied on low-level processes that potentially do not involve short-term memory. For example, they have attempted to assess differences in the speed (measured in milliseconds) by which phonological and semantic information get activated in the brain. Our research adds to a growing stream of consumer behavior research that has …

Understanding The Digital Divide As It Relates To Electronic Commerce, Franklin D. Gaillard

Theses and Dissertations in Business Administration

There exists an electronic digital divide within the United States. This digital divide concerns access to the Internet and its corresponding technologies. The U.S. government is concerned about the digital divide because it appears that certain ethnic groups and income levels are being excluded from computer technologies and the Internet. These groups include African Americans and Hispanics, who are lagging the Caucasians significantly in gaining access to the Internet. For a while the gap between majority and minority groups appeared to be widening. Since Internet access is a prerequisite to electronic commerce, an understanding of the relationship between the digital …