Marketing Commons^™

Successful Sales Management: By Grant Stewart, London: Universities Press, 1999., S Ramesh Kumar

IIMB Management Review

Any book aimed at the practitioner of sales/marketing should not give an impression that it is written by either a knowledge creating high-priest of academic concepts or by a guru of jargon who is in the business of making simple things complex. Grant Stewart certainly qualifies as an author who believes in the power of simplicity. While the author’s targeted audience for the book includes marketing managers in the higher echelons of the corporate hierarchy, the book will probably be useful to sales managers or senior sales executives who are on the threshold of assuming higher responsibilities in the area …

연고가 제품구매와 점포선택에 미치는 영향, Dong Chul Han

Asia Marketing Journal

No abstract provided.

경로구성원 쌍방의 독자적 신뢰에 대한 개념적 연구, 주영 김, 도훈 함, 구성 김

Asia Marketing Journal

No abstract provided.

사회 , 개인규범 , 행동결과중요성지각이 환경친화제품구매 , 재활용행동에 미치는 영향, 동모 구

Asia Marketing Journal

No abstract provided.

판매성과에 대한 개인변수와 환경변수의 효과를 매개하는 판매노력과 목표수준, 낙환 최, 영아 김

Asia Marketing Journal

No abstract provided.

인터넷 쇼핑의 수용에 관한 연구, 종칠 신, 창석 송

Asia Marketing Journal

No abstract provided.

시도이론에 관한 이론적 연구, Richard P . Bagozzi

Asia Marketing Journal

No abstract provided.

Manipulating Ethos And Pathos: Accents, Product Complexity, And Promotional Messages In Chile, Victor Ramon Davila

Theses and Dissertations - UTB/UTPA

This dissertation is motivated by fundamental questions about source effects in persuasive communications: Do receiver attributes influence perceptions about the source and about the object of the message? Do source and object cues influence receiver perceptions about the source? Do source and object cues influence receiver perceptions about the object of the message?

Traditional conceptions of receiver responses to a source have focused on character trait inferences. Of these character trait inferences, the literature on source credibility appears to converge on two categories: source expertise and source trustworthiness. A more recent stream of research has grown around the concept of …

2000 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for June of 2000.

A Proposed Marketing Strategy For Go2hk.Com, Kit Ming Chan, Shuk Man Tam

Bachelor Degree - Marketing - Final Year Project

Within these few years, the Internet becomes popular in the world. There are many well-known websites, such as the eBay, Amazon and Yahoo, etc.. In foreign countries, Web auction is very famous for the Internet users in foreign countries, while it is a new kind of electronic business in Hong Kong. The trend of web auction has penetrated into Hong Kong in this few years, but it is still at a growth stage of the industry life cycle.

Web auction seems to be a new type of business in electronic commerce, thus it can attract the people to participate it …

2000 May-September, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from May to September of 2000.

Teens' Use Of Traditional Media And The Internet, Carrie La Ferle, Steven M. Edwards, We-Na Lee

Temerlin Advertising Institute Research

As the teen market segment expands and spending power increases, advertisers are cognizant of the importance in understanding traditional and emerging media trends in reaching this new generation of consumers. Increasing penetration of the internet at home and at school encouraged the authors to examine teens' relationships with media. Time allocation across media and the needs fulfilled by each medium were investigated. The study further explored how the internet, given its ability for two-way communication, stacks-up against interpersonal communication sources. Influences of gender and home access to the internet were analyzed, as were the methods teens use to learn about …

Bulletin 4422 - Exotic Diseases - Cattle, Agriculture Western Australia

Bulletins 4000 -

An exotic disease is a disease that is not present in Australia.

If an exotic disease did occur in Australia it would cause· production losses, stock deaths and stop exports of primary production. When export markets are lost they can only be re-established once it is proven the disease is eradicated

2000 May, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for May of 2000.

The Airline Quality Rating 2000, Brent D. Bowen, Dean Headley, Uno Aviation Institute

Faculty Books and Monographs

UNOAI Report 2000-2

The Airline Quality Rating (AQR) was developed and first announced in early 1991 as an objective method of comparing airline performance on combined multiple criteria. This current report, Airline Quality Rating 2000, reflects monthly Airline Quality Rating scores for 1999. AQR scores for the calendar year 1999 are based on 14 elements that focus on airline performance areas important to air travel consumers.

The Airline Quality Rating 2000 is a summary of month-by-month quality ratings for the ten major domestic U.S. airlines operating during 1998. Using the Airline Quality Rating system of weighted averages and monthly performance …

Sales Training Practices In Malaysia: Comparisons Of Domestic And Multinational Companies, Mohamad Asri Jantan

Theses and Dissertations in Business Administration

This dissertation expands the domestic sales training research into international settings by examining and comparing sales training practices of domestic and multinational companies (MNCs) in Malaysia. Fourteen hypotheses were proposed and examined: (1) the two groups' comparative sales training practices; (2) the two groups' sales managers' perceptions toward important sales training tasks; (3) the relationships of the different perceptions toward important sales training tasks to sales 9 managers' performance measures; and (4) the effect of two groups' demographic variables on perceived adequacy of the overall sales training programs.

Cross-sectional data were collected via self-administered questionnaires distributed to sales managers, marketing …

Explicating Sex Differences In Marketing Managers' Egoist Versus Utilitarian Ethical Orientations: The Effects Of The Enactment Of Agentic Versus Communal Social Roles, Jason Blair Macdonald

Theses and Dissertations - UTB/UTPA

This study examines the issue of sex differences in ethical orientations and suggests that the enactment of social roles and the associated use of information processing strategies influence the presence of sex differences in managers' ethical orientations. Managers' ethical judgments and intentions to use punishments or rewards to encourage ethical behavior are the two dependent variables in the study.

A 3 (prime: gender-role, work-role, no role) by 4 (ethical condition: positive egoist/positive utilitarian, positive egoist/negative utilitarian, negative egoist/positive utilitarian, and negative egoist/negative utilitarian) experimental design was applied in the efforts to answer the main research question: What is the role …

From Market Driven To Market Driving, Nirmalya Kumar, Lisa Scheer, Philip Kotler

Research Collection Lee Kong Chian School Of Business

Firms are constantly exhorted to become more market driven. However, our study of 25 pioneering companies (e.g. Body Shop, IKEA, Tetra Pak) whose success has been based on radical business innovation indicates that such companies are better described as market driving. While market driven processes are excellent in generating incremental innovation, they rarely produce the type of radical innovation which underlies market driving companies. Market driving companies, who are generally new entrants into an industry, gain a more sustainable competitive advantage by delivering a leap in customer value through a unique business system. Market driving strategies entail high risk, but …

2000 April, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for April of 2000.

시장지향성에 대한 관리자와 종업원간 , 호텔등급별 지각차이 및 사업성과의 관계 분석, Yong Ki Lee, Kyung Lan Jang, Jong Dal Im

Asia Marketing Journal

No abstract provided.

종업원의 직무만족과 조직의 서비스지향성이 종업원의 서비스지향성에 미치는 영향에 관한 연구, Seong Yeon Park

Asia Marketing Journal

No abstract provided.

편집위원장 임기를 마치면서 드리는 글, Jae Il Kim

Asia Marketing Journal

No abstract provided.

The Horizontal Organization; By Frank Ostroff, London: Oxford University Press, 1999, Ganesh Jejurikar

IIMB Management Review

No abstract provided.

The Marketing Challenge; By Laura Mazur And Annik Hogg, Hyderabad : University Press, 1998, Mithileshwar Jha

IIMB Management Review

No abstract provided.

4p 스키마타를 넘어서, In Soo Chun, Il Hyun Bae

Asia Marketing Journal

No abstract provided.

브랜드 수준과 카테고리 수준에서의 상황적 경쟁 구조에 관한 연구, Young June Kim, So Young Kim

Asia Marketing Journal

No abstract provided.

패널자료를 통해 나타난 국내소비자들의 상표애호도 수준과 가격판촉간의 관계에 대한 연구, Byung Hun Lim, Kwang Ho Ahn

Asia Marketing Journal

No abstract provided.

소비자들의 소매점 평가에 자민족중심주의 , 지각된 토착화 및 지각된 기여도가 미치는 영향, Chang Hoon Shin, Dong Dae Lee

Asia Marketing Journal

No abstract provided.

2000 March, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for March of 2000.

2000 February, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for February of 2000.