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Articles 151 - 180 of 352
Full-Text Articles in Marketing
Can You Mix Emotions For Intensity & Intention?, Kirsten Passyn
Can You Mix Emotions For Intensity & Intention?, Kirsten Passyn
Atlantic Marketing Association Proceedings
No abstract provided.
Charm Pricing In Real Estate: Impact By Price Segment And Market Conditions, Jason Beck, Lindsay Levine, Michael Toma
Charm Pricing In Real Estate: Impact By Price Segment And Market Conditions, Jason Beck, Lindsay Levine, Michael Toma
Atlantic Marketing Association Proceedings
No abstract provided.
Mental Model Dilemma Of Technological Shifts And Generational Gaps? Incorporated From The Musings Of An Octogenarian, Madhavi Chakrabarty
Mental Model Dilemma Of Technological Shifts And Generational Gaps? Incorporated From The Musings Of An Octogenarian, Madhavi Chakrabarty
Atlantic Marketing Association Proceedings
No abstract provided.
The Impact Of User-Generated Content And Online Reaction Videos On The Marketing Of Video Games, Diane R. Edmondson, W. Randy Clark, Trevor Golter
The Impact Of User-Generated Content And Online Reaction Videos On The Marketing Of Video Games, Diane R. Edmondson, W. Randy Clark, Trevor Golter
Atlantic Marketing Association Proceedings
No abstract provided.
Did Covid-19 Make Professional Sales Obsolete In Business-To-Business Transactions?, Laura Robinson
Did Covid-19 Make Professional Sales Obsolete In Business-To-Business Transactions?, Laura Robinson
Atlantic Marketing Association Proceedings
No abstract provided.
Gentrification, Poverty, And Investors’ Influence On Vulnerable Populations: A Market Perspective Case Study, Doreen E. Sams, Mary K. Rickard, Aruna Sadasivan
Gentrification, Poverty, And Investors’ Influence On Vulnerable Populations: A Market Perspective Case Study, Doreen E. Sams, Mary K. Rickard, Aruna Sadasivan
Atlantic Marketing Association Proceedings
No abstract provided.
Lgbt Inclusive Healthcare Advertising And Purchase Intention, Ilgim Benoit, Jeffrey Foreman
Lgbt Inclusive Healthcare Advertising And Purchase Intention, Ilgim Benoit, Jeffrey Foreman
Atlantic Marketing Association Proceedings
No abstract provided.
Inclusive Marketing Campaigns: Building The Business And Social Cohesion, Yvette Lynne Bonaparte Dr.
Inclusive Marketing Campaigns: Building The Business And Social Cohesion, Yvette Lynne Bonaparte Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
Stimulus Codability And Attribute Typicality On Attitudes, Tommy Hsu, Chris Shao
Stimulus Codability And Attribute Typicality On Attitudes, Tommy Hsu, Chris Shao
Atlantic Marketing Association Proceedings
No abstract provided.
Small Value-Add Local Food Retailer’S Covid-19 And Post-Covid-19 Strategies, Timothy Schauer
Small Value-Add Local Food Retailer’S Covid-19 And Post-Covid-19 Strategies, Timothy Schauer
Atlantic Marketing Association Proceedings
No abstract provided.
Face Presence In User-Generated Photos And Its Effect On Review Helpfulness, Anh Dang, Bridget Nichols, Mark Nichols
Face Presence In User-Generated Photos And Its Effect On Review Helpfulness, Anh Dang, Bridget Nichols, Mark Nichols
Atlantic Marketing Association Proceedings
No abstract provided.
Unplanned Shopping And Spending Behavior Of Organic Grocery Product Users During In-Store Shopping: Effects Of Consumer Innovativeness Traits And Digital/Traditional Promotions, Dale A. Cake, Wooyang Kim, Vikas Agrawal, Douglass Johansen
Unplanned Shopping And Spending Behavior Of Organic Grocery Product Users During In-Store Shopping: Effects Of Consumer Innovativeness Traits And Digital/Traditional Promotions, Dale A. Cake, Wooyang Kim, Vikas Agrawal, Douglass Johansen
Atlantic Marketing Association Proceedings
No abstract provided.
Supply Chain And Warehouse Management Strategies In The Western Pa Grocery Industry, Alan D. Smith
Supply Chain And Warehouse Management Strategies In The Western Pa Grocery Industry, Alan D. Smith
Atlantic Marketing Association Proceedings
No abstract provided.
What’S In A Name? Public Perceptions Of Multi-Level Marketing, Robert A. Peterson
What’S In A Name? Public Perceptions Of Multi-Level Marketing, Robert A. Peterson
Atlantic Marketing Association Proceedings
No abstract provided.
You Won’T Believe What She Looks Like Now! Celebrity Clickbait And The Knowledge Gap, Cynthia B. Hanson
You Won’T Believe What She Looks Like Now! Celebrity Clickbait And The Knowledge Gap, Cynthia B. Hanson
Atlantic Marketing Association Proceedings
No abstract provided.
Convincing Consumers To Get Jabbed Through Health Message Framing, James Reardon, Joseph French, Mike Martin, Anita Radon
Convincing Consumers To Get Jabbed Through Health Message Framing, James Reardon, Joseph French, Mike Martin, Anita Radon
Atlantic Marketing Association Proceedings
No abstract provided.
A Framework For Integrating Content Marketing And Social Media Engagement For More Effective University Branding, Julie M. Pharr
A Framework For Integrating Content Marketing And Social Media Engagement For More Effective University Branding, Julie M. Pharr
Atlantic Marketing Association Proceedings
No abstract provided.
Snip Or Skip? Consumer Attitudes And Marketing Message Development For Spay/Neuter Efforts, Rebecca Burcham
Snip Or Skip? Consumer Attitudes And Marketing Message Development For Spay/Neuter Efforts, Rebecca Burcham
Atlantic Marketing Association Proceedings
No abstract provided.
The Demise Of A Nostalgic Brand: The Case Of The Hudson’S Bay Company, Jon Littlefield
The Demise Of A Nostalgic Brand: The Case Of The Hudson’S Bay Company, Jon Littlefield
Atlantic Marketing Association Proceedings
No abstract provided.
How Can Natural Language Processing Help Examine Branding Strategies? Evidence From U.S. Nonprofit Healthcare Brands, Jae Hwan Lee, Jiyoon An
How Can Natural Language Processing Help Examine Branding Strategies? Evidence From U.S. Nonprofit Healthcare Brands, Jae Hwan Lee, Jiyoon An
Atlantic Marketing Association Proceedings
No abstract provided.
From A Racial Reckoning To Retrenchment: A Longitudinal Analysis Of Retailers’ Corporate Sociopolitical Activism Messaging, Whitney Ginder, Olivia Johnson
From A Racial Reckoning To Retrenchment: A Longitudinal Analysis Of Retailers’ Corporate Sociopolitical Activism Messaging, Whitney Ginder, Olivia Johnson
Atlantic Marketing Association Proceedings
No abstract provided.
Damned If You Do, Damned If You Don’T: Booking Channel Attribution In Hospitality, Retail, And Food Services, Scott M. Widmier
Damned If You Do, Damned If You Don’T: Booking Channel Attribution In Hospitality, Retail, And Food Services, Scott M. Widmier
Atlantic Marketing Association Proceedings
No abstract provided.
Service Quality Assessment Of Disparate African American Heritage Trails Using The Servqual Model, Jerome Christia
Service Quality Assessment Of Disparate African American Heritage Trails Using The Servqual Model, Jerome Christia
Atlantic Marketing Association Proceedings
No abstract provided.
When Digital Engagement Builds Trust: Exploring Buyer Responses To Salesperson Social Media Use, Chris Nelson, Lauren Atchley
When Digital Engagement Builds Trust: Exploring Buyer Responses To Salesperson Social Media Use, Chris Nelson, Lauren Atchley
Atlantic Marketing Association Proceedings
No abstract provided.
Illuminating Key Teamwork Skills With Case Studies To Increase Student Satisfaction, Kelly Green Atkins, Michelle S. Freeman
Illuminating Key Teamwork Skills With Case Studies To Increase Student Satisfaction, Kelly Green Atkins, Michelle S. Freeman
Atlantic Marketing Association Proceedings
No abstract provided.
Beauty In The Ai Of The Beholder: Exploring Human And Machine Assessment Of Creative Work, Melissa Clark
Beauty In The Ai Of The Beholder: Exploring Human And Machine Assessment Of Creative Work, Melissa Clark
Atlantic Marketing Association Proceedings
No abstract provided.
Building Career Readiness In A Marketing Research Classroom, Elizabeth C. Alexander
Building Career Readiness In A Marketing Research Classroom, Elizabeth C. Alexander
Atlantic Marketing Association Proceedings
No abstract provided.
More Insight, More Impact: Co-Teaching As A Catalyst For Engagement In Sales Education, William Bergman Mr., Jeffrey Carlson Dr.
More Insight, More Impact: Co-Teaching As A Catalyst For Engagement In Sales Education, William Bergman Mr., Jeffrey Carlson Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
Exploring The Benefits Of Marketing Certifications In Higher Ed, Michelle Carpenter
Exploring The Benefits Of Marketing Certifications In Higher Ed, Michelle Carpenter
Atlantic Marketing Association Proceedings
No abstract provided.
Teaching Social Marketing Concepts Through Prosocial Behavior Lenses, Bela Florenthal
Teaching Social Marketing Concepts Through Prosocial Behavior Lenses, Bela Florenthal
Atlantic Marketing Association Proceedings
No abstract provided.