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Articles 181 - 210 of 352
Full-Text Articles in Marketing
Addressing The Genai Proficiency Gap In Marketing Education: A Multi-Dimensional Assessment Framework, Denny Mccorkle, Memo Diriker, James Reardon
Addressing The Genai Proficiency Gap In Marketing Education: A Multi-Dimensional Assessment Framework, Denny Mccorkle, Memo Diriker, James Reardon
Atlantic Marketing Association Proceedings
No abstract provided.
Slowing Down Fast Fashion With A Closet Inventory Project, Melissa Clark
Slowing Down Fast Fashion With A Closet Inventory Project, Melissa Clark
Atlantic Marketing Association Proceedings
No abstract provided.
Preventive Health Care Information Acquisition Via Social Media: A Generational Cohort Analysis, Terry Stringer Damron, Joe Cangelosi
Preventive Health Care Information Acquisition Via Social Media: A Generational Cohort Analysis, Terry Stringer Damron, Joe Cangelosi
Atlantic Marketing Association Proceedings
No abstract provided.
Generational Differences In Smartphone Health App Use, Terry Stringer Damron, Joe Cangelosi
Generational Differences In Smartphone Health App Use, Terry Stringer Damron, Joe Cangelosi
Atlantic Marketing Association Proceedings
No abstract provided.
Maladaptive Influences Of Direct-To-Consumer Pharmaceutical Advertising On Preventive Health Care Engagement: The Moderating Role Of Age, Loneliness, And Health Anxiety, Sanjay Puligadda, Terry Damron
Maladaptive Influences Of Direct-To-Consumer Pharmaceutical Advertising On Preventive Health Care Engagement: The Moderating Role Of Age, Loneliness, And Health Anxiety, Sanjay Puligadda, Terry Damron
Atlantic Marketing Association Proceedings
No abstract provided.
Crime, Consumers, And Clustering: A Geomarketing Analysis Of Retail Behavior Across Urban Markets, Mark J. Sciuchetti Dr., Jianping Huang
Crime, Consumers, And Clustering: A Geomarketing Analysis Of Retail Behavior Across Urban Markets, Mark J. Sciuchetti Dr., Jianping Huang
Atlantic Marketing Association Proceedings
No abstract provided.
Geofencing In Action, Courtney E. Craven
Geofencing In Action, Courtney E. Craven
Atlantic Marketing Association Proceedings
No abstract provided.
From Mercedes Benz Stadium To The Staples Center: A Cross-League Analysis Of Stadium Naming Rights Brand Affinity In Professional Sports, Darin White
Atlantic Marketing Association Proceedings
No abstract provided.
Tuning Up The Brand: Thematic Music And Consumer Perceptions In Online Retail, Victoria Passyn, Lisa Montgomery
Tuning Up The Brand: Thematic Music And Consumer Perceptions In Online Retail, Victoria Passyn, Lisa Montgomery
Atlantic Marketing Association Proceedings
No abstract provided.
Acquiring Marketing Skills Through Experience Learning, Rui Aray Chen, Ceyhan Ck Kilic, Tara Whitson, Chris Y. Shao
Acquiring Marketing Skills Through Experience Learning, Rui Aray Chen, Ceyhan Ck Kilic, Tara Whitson, Chris Y. Shao
Atlantic Marketing Association Proceedings
No abstract provided.
Sustainable Or Stylish? Exploring The Ev Adoption Gap In Marginalized Markets, George W. Stone, Kirsten Passyn, Joe Huscroft
Sustainable Or Stylish? Exploring The Ev Adoption Gap In Marginalized Markets, George W. Stone, Kirsten Passyn, Joe Huscroft
Atlantic Marketing Association Proceedings
No abstract provided.
Blue Mind: Can Experiences Near The Ocean Inspire Transcendent Emotions That Lead To Consumer Creativity?, Christy Ashley, Jason D. Oliver
Blue Mind: Can Experiences Near The Ocean Inspire Transcendent Emotions That Lead To Consumer Creativity?, Christy Ashley, Jason D. Oliver
Atlantic Marketing Association Proceedings
No abstract provided.
Consumer Entitlement And Consumer Expectations, Tommy Hsu, Chris Y. Shao
Consumer Entitlement And Consumer Expectations, Tommy Hsu, Chris Y. Shao
Atlantic Marketing Association Proceedings
No abstract provided.
Emotion Is Dead, But Can Persuasion Survive? The Effect Of Ai-Generated Reviews In Digital Marketing On Consumer Trust, Jianping Huang, Mark J. Sciuchetti Dr.
Emotion Is Dead, But Can Persuasion Survive? The Effect Of Ai-Generated Reviews In Digital Marketing On Consumer Trust, Jianping Huang, Mark J. Sciuchetti Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
The Role Of Disclosure And Message Characteristics In Sponsored News Recognition, Attitude, And Click Intention: Research Questions And Methodological Approach, Cynthia B. Hanson
The Role Of Disclosure And Message Characteristics In Sponsored News Recognition, Attitude, And Click Intention: Research Questions And Methodological Approach, Cynthia B. Hanson
Atlantic Marketing Association Proceedings
No abstract provided.
How Website Trust Develops Across Websites Of Different Quality And How Product Involvement Affects That Development: A Visual Processing Perspective, James Coyle, Lee Hillman, Linh Nguyen
How Website Trust Develops Across Websites Of Different Quality And How Product Involvement Affects That Development: A Visual Processing Perspective, James Coyle, Lee Hillman, Linh Nguyen
Atlantic Marketing Association Proceedings
No abstract provided.
Translation Quality As A Cue: Effects On Fair Price Perceptions And The Moderating Role Of Consumer Traits, Chiara Marinelli, Marco Balzano, Guido Bortoluzzi
Translation Quality As A Cue: Effects On Fair Price Perceptions And The Moderating Role Of Consumer Traits, Chiara Marinelli, Marco Balzano, Guido Bortoluzzi
Atlantic Marketing Association Proceedings
No abstract provided.
Bringing Career Conversations Into The (Virtual) Classroom: Making 1:1 Office Hours Mandatory In An Online Marketing Capstone, Dayna Reed
Atlantic Marketing Association Proceedings
No abstract provided.
From Local Innovation To Global Impact: The Ncino Story, Fredrika J. Spencer
From Local Innovation To Global Impact: The Ncino Story, Fredrika J. Spencer
Atlantic Marketing Association Proceedings
No abstract provided.
Defying Conventions: The Marketing Alchemy Of Transforming 'Ugly' Into Iconic, Monisha Gupta, Rex Evans Mcclure
Defying Conventions: The Marketing Alchemy Of Transforming 'Ugly' Into Iconic, Monisha Gupta, Rex Evans Mcclure
Atlantic Marketing Association Proceedings
No abstract provided.
Permission-Based Marketing: Using Gis To Create Information Visualizations For Nonprofit Organizations., Mark J. Sciuchetti Dr., Jianping Huang
Permission-Based Marketing: Using Gis To Create Information Visualizations For Nonprofit Organizations., Mark J. Sciuchetti Dr., Jianping Huang
Atlantic Marketing Association Proceedings
No abstract provided.
Putting People First: Female Ceos And Relational Csr, Prachi Gala, Duncan Nicol
Putting People First: Female Ceos And Relational Csr, Prachi Gala, Duncan Nicol
Atlantic Marketing Association Proceedings
No abstract provided.
An Analysis Of Gender Differences In Ratings Of Importance Of School Physical Education And Recreation Programs, Paul J. Costanzo
An Analysis Of Gender Differences In Ratings Of Importance Of School Physical Education And Recreation Programs, Paul J. Costanzo
Atlantic Marketing Association Proceedings
No abstract provided.
The Influence Of Athletics On University Branding: Through The Lens Of Key Stakeholders, Justin Grubb, Shiva Nandan
The Influence Of Athletics On University Branding: Through The Lens Of Key Stakeholders, Justin Grubb, Shiva Nandan
Atlantic Marketing Association Proceedings
No abstract provided.
The Utilization Of Hiring High-Profile Head Football Coaches To Market The Athletic Department And Boost Fan Attendance At Ncaa Division I Institutions, Tim Wilson, Chris Croft, Sabrina Reed
The Utilization Of Hiring High-Profile Head Football Coaches To Market The Athletic Department And Boost Fan Attendance At Ncaa Division I Institutions, Tim Wilson, Chris Croft, Sabrina Reed
Atlantic Marketing Association Proceedings
No abstract provided.
Education By Implementation: Experiential Case Study Creation For Mba Practicums, Thomas Tanner, Heather Kirkwood, Tyler Milfeld, Yvonne Tanner
Education By Implementation: Experiential Case Study Creation For Mba Practicums, Thomas Tanner, Heather Kirkwood, Tyler Milfeld, Yvonne Tanner
Atlantic Marketing Association Proceedings
No abstract provided.
Tapping The Brakes: An Exploratory Survey Into Consumer Perceptions Of Autonomous Vehicles, Matt Zothner, George D. Shows, Pia A. Albinsson
Tapping The Brakes: An Exploratory Survey Into Consumer Perceptions Of Autonomous Vehicles, Matt Zothner, George D. Shows, Pia A. Albinsson
Atlantic Marketing Association Proceedings
No abstract provided.
Case: Goods Or Services? Consumers That Prefer Access Over Ownership, John E. Crawford
Case: Goods Or Services? Consumers That Prefer Access Over Ownership, John E. Crawford
Atlantic Marketing Association Proceedings
No abstract provided.
A Comparison Of Demographics And Social Media Preferences In An Obgyn Office, Jerome Christia
A Comparison Of Demographics And Social Media Preferences In An Obgyn Office, Jerome Christia
Atlantic Marketing Association Proceedings
No abstract provided.
How College Departments Can Use Inbound Digital-Content Marketing To Effectively Recruit Students: Exploratory Research, Preliminary Recommendations, And Unanswered Questions, Julie M. Pharr
Atlantic Marketing Association Proceedings
No abstract provided.