Marketing Commons^™

Ua19/16/5 Athletic Media Relations - Film/Video/Audio File, Wku Archives

WKU Archives Collection Inventories

Film, video and dvd's created by and about the Athletics Department. Files are arranged in the following sub-series:

1. Athletic Music
2. Athletics
3. Basketball, Mens
4. Basketball, Womens
5. Cheerleading
6. Coaches
7. Football
8. Golf
9. Halftime Shows
10. PSA's
11. Press Conferences
12. Sportsline
13. Baseball
14. Track & Field
15. Volleyball

Farmers' Markets In Kentucky: A Geospatial, Statistical, And Cultural Analysis, Elizabeth Ann Schmitz

Masters Theses & Specialist Projects

To assess what factors are driving the exponential growth of farmers’ markets in Kentucky, geospatial and statistical analysis of a database of 121 farmers’ markets was conducted. A statewide survey of market leaders and a case study of a single farmers’ market both identified reasons for growing support of farmers’ markets in Kentucky.

Market distribution, vendor levels, and gross sales were mapped against a backdrop of county urban classification, median household income, and education levels. Kruskal-Wallace analysis was used to identify if Kentucky’s rural, micropolitan, and metropolitan markets differ significantly in terms of their age, number of vendors, and market …

Shorts, Roberta (Fa 520), Manuscripts & Folklife Archives

Folklife Archives Finding Aids

Finding aid only for Folklife Archives Project 520. Material collected by Roberta Shorts for a Western Kentucky University folk studies class. Included are recordings and fieldnotes for interviews with six individuals on personal experience narratives, ghost stories, and jokes and photographs, fieldnotes, and a PowerPoint presentation on material culture and of a 2004 String Cheese Incident concert at the Louisville Palace Theatre in Louisville, Kentucky.

What Appeals To The Wku Honors Student? A Promotion Mix Designed To Intrigue, Brittany T. Kittleman

Mahurin Honors College Capstone Experience/Thesis Projects

The presence of honors programs and honors colleges at universities is a growing trend in response to increased competition for high-caliber students. Public universities are finding that honors colleges can provide students with an affordable option that is equivalent to the educational experience of a private institution. There is minimal research regarding the promotion strategies of honors colleges, and regarding promotions that are most effective in attracting high-caliber students to universities with honors colleges. This thesis attempts to expand on this area of research by analyzing the factors, opportunities, and experiences that were most important to current honors students of …

Preservation And Renovation Of Historical Downtown Bowling Green: The Galloway Resort, Brandy Nicole Hill

Mahurin Honors College Capstone Experience/Thesis Projects

For the past 50 years, urban development such as suburbs, shopping malls, highways, and retail chains have impacted the way that Americans live their everyday lives. While it is nice to quickly accomplish that daunting to-do list, these developments have demolished the main streets and downtowns of America. No longer do residents enjoy scenic shopping days, coffee in the park or simply a stroll around the town. Thus resulting in downtown business establishments closing and buildings became condemned. The property around what used to be an area full of life, fun and excitement became dull, boring and underappreciated. For this …

Ua19/9 Mascots, Wku Archives

WKU Archives Collection Inventories

An artificial collection regarding the WKU mascot Big Red consisting of correspondence, awards and fan club materials.

Ua1e Wku Memorabilia Collection, Wku Archives

WKU Archives Collection Inventories

Memorabilia has been donated by and collected from various sources. Many of the earliest artifacts have come into the WKU Archives with no surviving documentation. This record group has not been completely described, and will be added to as more artifacts and items make their way into the WKU Archives. Most of the items in the collection are for exhibit purposes only. Images may be requested from the WKU Archivist. Items may be pulled for researchers by prior appointment.

Legally Speaking--Legal Implications Of Reference Books For Publishers And Consumers, Bryan M. Carson

DLPS Faculty Publications

No abstract provided.

Baird, Henry Herring, 1902-1991 - Collector (Mss 279), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Collection 279. Account books and other financial records related to Jenkins-Ryan Tobacco Company of Adairville, Kentucky. Also includes financial records associated with the farms and businesses operated by Thomas Henry Baird, Jr., as well as the 1941 monthly financial reports and a label from Scott Tobacco Company of Bowling Green, Kentucky.

Sugar Creek Creamery Company - Louisville, Kentucky (Sc 1976), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and scan (Click on "Additional Files" below) for Manuscripts Small Collection 1976. Letter from Sugar Creek Creamery Company, Louisville, Kentucky, soliciting cream for manufacture of Sugar Creek butter.

Walker, Marion (Kumler), B. 1864 (Sc 1948), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and scan (Click on "Additional Files" below) for Manuscripts Small Collection 1948. Letter to prospective sales agents and promotional material for a beauty aid product produced and distributed by Mrs. Marion Walker of Louisville, Kentucky.

Lee, Laura Harper, B. 1946 (Fa 515), Manuscripts & Folklife Archives

Folklife Archives Finding Aids

Finding aid only for Folklife Archives Project 515. Interviews conducted by Laura Harper Lee between September and November of 1985 with Brenda Venable on the subject of itinerant selling. Venable discusses her five years as a Mary Kay consultant, including her sales strategy, the products offered by Mary Kay Cosmetics and its distribution system, and what it is like to be a Mary Kay consultant.

Ua68/13/5 Potter College Of Arts & Letters Journalism & Broadcasting Student Organizations, Wku Archives

WKU Archives Collection Inventories

Records created by School of Journalism student organizations. These include the Advertising Club, PRSSA and ImageWest.

Lin Daiyu--An Unyielding Girl In A Stifling Society, Haiwang Yuan

DLPS Faculty Publications

Lin Daiyu is a famous Chinese young woman created by one of the four classic Chinese novels titled A Dream of the Red Mansions. The loss of her love and life was the result of a society where human choices were suppressed. Her story shows that in a society full of intrigues and corruption, a girl as pure and naive as her could never survive.

Ding Ling, Haiwang Yuan

DLPS Faculty Publications

Ding Ling is one of the most controversial women of intellect in contemporary Chinese history. A writer, activist, and a CPC member, her life, legendary as it was, reflected the ups and downs of the modern and contemporary Chinese history.

Monkey King, Haiwang Yuan

DLPS Faculty Publications

Journey to the West creates a monkey hero known as the Monkey King. The classic Chinese novel is epitomizes various aspects of the Chinese civilization, particularly in terms of its religions, its indigenous popular beliefs in particular.

Chinese Fireworks, Haiwang Yuan

DLPS Faculty Publications

This article introduces the history of fireworks in China, including its recorded and legendary origins. It also discusses the production of and market for the fireworks. Current challenges and innovations are also mentioned.

Chinese Ethnicities And Their Culture: An Overview, Haiwang Yuan

DLPS Faculty Publications

China, the most populous country in the world, is also a nation of great diversity. In addition to the majority population of Han Chinese, there are some 55 officially recognized national minorities--including Tibetan, Mongol, Manchu, Zhuang, Dai, and Gaoshan. The folklore of these minorities is often obscure and difficult to find in the English-speaking world, as is information about the people, their cultural histories, and their traditional customs. This book fills a gap by offering more than 50 representative folktales from China's minorities, as well as background information on each of the ethnic groups.

Harp, Deborah Ann, B. 1956 (Fa 231), Manuscripts & Folklife Archives

Folklife Archives Finding Aids

Finding aid and full-text scan of paper (Click on “Additional Files” below) for Folklife Archives Project 231. Paper: "Dime Store Narratives" written by Deborah Ann Harp for a Western Kentucky University class.

Jenkins, James - Letter To (Sc 1562), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Small Collection 1562. Business letter from R.H. Short, New Orleans, to James Jenkins, Bowling Green, Kentucky, which discusses the sale of agricultural commodities. Includes a wholesale price list from New Orleans. Typescript is also included.

Ua1c9 Document Photos, Wku Archives

WKU Archives Collection Inventories

Images of documents from the WKU Archives digitized for publication or on-line exhibits.

Ua1c8 Logos & Symbols Photos, Wku Archives

WKU Archives Collection Inventories

Images of logos and symbols of Western Kentucky University and its predecessors.

1. Athletics
2. Illustrations / Artwork

Ua96/1 Southern Normal School Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by and about the Southern Normal School. Series includes recruitment materials such as advertisements and flyers; course catalogs; student newspaper The Southern Educator and the announcement that the Southern Normal School will become Western Kentucky State Normal School.

Dunbar, Elijah, 1821-1911 (Sc 1335), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and scan (Click on "Additional Files" below) for Manuscripts Small Collection 1335. Letter written by Elijah Dunbar from Bowling Green, Kentucky, to his brother in Canton, Massachusetts. Evidently he and an associate were traveling piano salesmen. Dunbar vividly describes the terrible road conditions between Bowling Green and Elkton, Kentucky.

Read, Emily Jane, 1839-1916 (Sc 1497), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Small Collection 1497. Letter from Emily J. Read, Rich Pond, Kentucky, to an unnamed friend. she discusses peoplein the neighboring region and her husband's mercantile operation in Rich Pond.

Digital Object Identifiers And Their Use In Libraries, Jue Wang

DLPS Faculty Publications

Digital Object Identifiers (DOIs) are persistent identifications that are assigned to any entity in order to manage intellectual content on digital networks. The DOI system has been managed by an open membership consortium, the International DOI Foundation (IDF), founded in 1998. Usage of the DOI system is cross-industry beyond academic publishing. This article provides an overview of what a DOI is; the structure of DOI; DOI Registration Agencies (RA); metadata associated with DOIs, and advantages for libraries.

Electronic Reserves And The Failed Confu Guidelines: A Place To Start Negotiations, Bryan M. Carson

DLPS Faculty Publications

No abstract provided.

The Importance Of Intellectual Property Licensing In 21st Century Libraries, Bryan M. Carson

DLPS Faculty Publications

No abstract provided.

Legally Speaking — Drama In The Library: Always Seek Permission To Publicly Peform Scripts, Even When The Library Owns Them, Bryan M. Carson

DLPS Faculty Publications

No abstract provided.

Security At Western Kentucky University Libraries: A Case Study And Overview, Dan Forrest

DLPS Faculty Publications

Using an actual incident from the spring of 2006, this article provides an overview of the security arrangements at WKU libraries. They include a Library Security Officer, student patrollers, security gates and strips in books and other materials in the library, as well as a networked system of security cameras. The article includes conclusions drawn from the discussed incident and recommendations for other libraries.