Marketing Commons^™

Major Chinese Full-Text Electronic Information Resources For Researchers And Scholars, Jue Wang

DLPS Faculty Publications

China’s electronic publishing industry has developed very rapidly over the past decade. China has become one of the electronic publishing centers in Asia and will continue to flourish in the future. Chinese electronic databases provide the most efficient way for scholars, researchers and students to perform searches as well as to provide information for businesses and governments. In this article, the author gives a brief overview of selected databases which represent a small portion of the Chinese electronic resources and hopes it will serve as a reference to Chinese scholars world-wide.

Legally Speaking--John Doe And The Patriot Act, Bryan M. Carson

DLPS Faculty Publications

No abstract provided.

Ua19/2 Hoop Happenings On The Hill, Vol. I, Issue Iii, Wku Basketball

WKU Administration Documents

Newsletter published by the WKU Basketball office to promote the team and game attendance.

Better Health Sciences Collections With Oclc’S Worldcat, Carol Watwood

DLPS Faculty Publications

As the world's largest bibliographic database. OCLC's WorldCat has unique value in identifying materials for building a high-quality health sciences collection. WorldCat on FirstSearch is a valuable addition to the librarian's collection development toolbox to help compensate for the cessation of the Brandon/Hill lists. The database's large size, powerful keyword search feature, currency, and the ability to highlight important information through its interface all contribute to its usefulness in collection development. Several pilot projects and ongoing research in open access, "work-based" record design hold much promise for increased versatility.

Ua9 Spirit Of Giving, Wku Institutional Advancement

WKU Administration Documents

Newsletter highlighting donors and donations to WKU departments and programs.

Ua51 Plan For Change: Kentucky Library And Museum, Timothy Mullin

Library Annual Reports, Reports, and Statistics

To create a dynamic, exciting library and museum, which will be an asset to both Western Kentucky University and the community at large, a number of changes in our normal operations need to take place. The problems are each addressed below; storage, new gallery space, new exhibits, and new operating procedures to better meet the needs of the community and the campus. This plan will address each aspect of the anticipated changes, and set some priorities. All changes described will be consistent with the strategic plans of the University Libraries and Western Kentucky University.

Building Kentucky Collections With Worldcat, Carol Watwood

DLPS Faculty Publications

As the world’s largest bibliographic database, OCLC’s WorldCat is well known for its uses in cataloging and interlibrary loans. Less well known is its usefulness and versatility in making day-to-day decisions about collection development. The FirstSearch interface, available throughout Kentucky, is a user-friendly and useful interface for identifying relevant materials for a library’s collection. The prepublication records are helpful as an “early warning” for new publications. Other uses include the identification of state- and subject-specific materials. Also, the links and holdings records can help evaluate appropriateness for particular types of libraries and identify materials of interest. Furthermore, the inclusion of …

Teen Health Web Sites, Carol Watwood

DLPS Faculty Publications

Teens, like other age groups, often use the World Wide Web to search for health information. The health-related needs and interests of teens differ somewhat from other age groups. Good health Web sites for teens are hard to construct. Health Web sites for older teens may include content inappropriate for some school and library settings. No single site can be recommended overall. The age of users and the setting in which the information is to be used are important considerations.

Wilcher, Joda, 1905-1971 (Mss 155), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Collection 155. Chiefly business papers of Joda Wilcher, Bradfordsville, Kentucky, pertaining to his work as an agent that bought trees, especially walnut trees, for various lumber companies. Also a few family items, including his memorial book and other items relating to his funeral.

Ua11/1 Western Kentucky Unveils New Athletics Logos And Marks, Wku Public Affairs

WKU Administration Documents

Press release issued August 7, 2001 by WKU Public Affairs regarding the changes in WKU logos and athletic marks.

Integrated Marketing Communications And The Role Of Public Relations, Jennifer Lynch

Mahurin Honors College Capstone Experience/Thesis Projects

Integrated Marketing Communications is new and exciting. It's what's happening with communications today. However, as some define IMC in current literature, it cannot be a substitute for public relations, advertising, and marketing. Other definitions, though, seem to be more inclusive of all three functions. IMC combines a number of communication methods, but it is often flawed in scope. Experts' definitions differ, and IMC won't succeed to its fullest potential until there is more agreement among communicators. IMC is a whole new way of thinking, and may be more appropriately called Integrated Communications. It is a conglomeration of communication techniques and …

Ua68/18/3 Women's Studies Marketing Research, Kevin Briggs, Billy Conley, Michael Ferguson, Shannon Hendrick, Rob Lytle, Tara Strode

WKU Administration Documents

Marketing study prepared for Jimmie Price and Dawn Bolton early in the development of WKU's Women's Studies program.

An Economic Study Of The Relative Profitability Of Alfalfa Production And Marketing Practices, David Claycomb

Masters Theses & Specialist Projects

The seasonality of the price of alfalfa hay in Kentucky was studied as well as the potential cost or profitability of storage of this hay. Economic comparison of alfalfa hay production to other farm enterprises was carried out. In addition, an estimate of the value of two qualities of alfalfa hay was calculated based on 1991 prices. The analysis of 41 years of marketing data demonstrated significant differences (P<.01) in price with seasonal lows in June/July and a steady increase in price to a high in March. In general (based on $100 per ton hay and 12% interest) the alfalfa hay producer could lose from $5 to $10 storing hay and selling at a later date. There were some specific conditions where he might have realized a return to storage of $0.16 to $1.48 per ton. A further evaluation of average (KY Feeder) and good (KY Pride) quality hays indicated that current prices of $70-$75 and $100 per ton respectively were the prices where a dairyman would be able to include this hay in the cow's total diet. Even with problems of quality and quantity of alfalfa hay, the economic returns to the production of alfalfa hay were favorable when compared to other crops in Kentucky with the additional benefit of alfalfa being a crop that can result in reduced soil erosion from sloping land. Returns above variable costs can be from $120 to $400 per acre depending upon yield and sale price. However, an understanding of seasonality of price as well as storage costs need to be considered by alfalfa hay producers to assure realizing the above returns.

Ua11/1 On Campus, Vol 5, No. 3, Wku University Relations

WKU Administration Documents

On Campus newsletter featuring articles about faculty, staff and events at Western Kentucky University. Regular features are:

• College News
• Sponsored Programs
• Hot off the Press
• Personnel File

This issue includes articles:

• Eison, Sheila. Farewell to the Unexamined Life
• Meet the Planners of the Major Gift Campaign
• Saving Public Broadcasting
• Mastering the Art of Nursing
• A Very Special $1 Million Gift to WKU - Glen & Freida Wells
• All-State Art Exhibition
• It's in the Cards! - WKU business cards

Greenspan Brothers & Company (Mss 92), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Collection 92. Account books, 1910-1936 (6), including inventory, 1931, and receipts, 1930, 1934 (2), of Greenspan Bros. & Company, also known as The Bazaar, a dry goods store in Bowling Green, Kentucky. Data also about Reuben and Sego Greenspan and their store, 1902-1966 (6).

The Influence Of Marketing Strategies On Employee Perception Of A Small Rural Kentucky Hospital, Renee Perkins

Masters Theses & Specialist Projects

A well-known fact relating to health care in the 1990s is the delimma being faced by small rural hospitals across the United States. They are now at a crossroads between survival and closure. This thesis addresses the influence that effective marketing strategies can have on the outcome of rural hospitals if such strategies are targeted to the right populations Although the patients, the community, and the physicians are important target groups, this thesis addresses the impact marketing can have on the employee population and how that population can, in turn, affect community perception.

This is the first study to be …

Ua19/16/5 On-Campus Halftime Program, Wku Athletic Media Relations

WKU Administration Documents

On-Campus Halftime Program featuring Debby Cherwak recreation director interviewed by Todd Gibbs.

Ua36i/2/1 Peggy Keck Interview, Peggy Keck

WKU Administration Documents

Peggy Keck interviewed about Students in Free Enterprise competitions.

The Loving Of The Game: A Study Of Basketry In The Mammoth Cave Area, Denis O. Kiely

Masters Theses & Specialist Projects

The production and marketing of baskets in the Mammoth Cave area of Kentucky from 1880 to the present is observed in light of the cultural, technical, aesthetic, ad traditional aspects involved. The process of making a white oak ribbed basket is documented, as well as the technical and aesthetic variables from which the basket maker renders his product. The changing role of social organization and communication in the production and marketing of a traditional craft objects is also considered.

Ua62/2 The Graduate, Wku Bowling Green College Of Business

WKU Administration Documents

Newsletter created to commemorate accreditation of the college in 1982. It relates the history of the Bowling Green College of Commerce from the Glasgow Normal School and the Bowling Green Business University.

• Progress & Growth
• Accounting
• Business - Distributive Education & Office Administration
• Economics
• Finance & Quantitative Business Analysis
• Management & Marketing
• We've Got What You're Looking For - College of Business Administration Associates
• Wilder, Jerry. Opportunities for Business Graduates Remain Strong
• Working Papers Series
• Undergraduate Brochure
• Graduate Brochure
• Faculty & Staff

Ua42 Wku Hilltopper, Vol. 4, No. 8, Wku Scholastic Development

WKU Administration Documents

Orientation newsletter created by students for students.

• Flynn, James. Life After Western
• Harvey, Debbie. Want to Travel and Learn
• McCarty, Janice. Planning Your Schedule
• Winter on Campus
• You Asked Us
• Webstern's Dictionary
• How Much Do You Know About Higher Education?

Ua42 Wku Hilltopper, Vol. 4, No. 5, Wku Scholastic Development

WKU Administration Documents

Orientation newsletter created by students for students.

• McCarty, Janice. Movin' In
• Ribar, Richard. Check Cashing
• Super U
• WKU Counseling Center
• Questions?

Ua6 Lost River Cave: Old Developments, New Developments, Kenneth W. Smith

WKU Administration Documents

Paper written by Kenneth Smith for Management 410 class in 1976 regarding the potential business development of Lost River Cave.

Ua11/1 Western Kentucky University, Wku Public Affairs

WKU Administration Documents

Promotional brochure produced for Admissions Office and colleges to use in recruitment. Includes statement by President Dero Downing,

Ua9/4 Kentucky Building Postcard, College Heights Foundation

WKU Administration Documents

Postcard used in fund raising effort to complete the construction of the Kentucky Building.

Ua9/4 Kentucky Building Postcard, College Heights Foundation

WKU Administration Documents

Postcard used in fundraising campaign to complete the construction of the Kentucky Building.

Ua9/4 The Kentucky Building, College Heights Foundation

WKU Administration Documents

Pamphlet used in the Kentucky Building fundraising campaign. Contains testimonials by Irvin Cobb, Elizabeth Wood, Morgan Hughes, Arndt Stickles, Florence Ragland, J.R. Alexander, J.H. Clagett, Huston Quinn and John Townsend.

Ua12/2/1 College Heights Herald, Vol. V, No. 7, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Regular features include:

• Alumni News
• Athletics
• Chapel
• Class News
• Club News
• Editorials
• Kempusology Inside Out by Kelly Thompson
• Kollege Kampus Ravings by A. Shavings
• Personals
• Rambling ‘Round by Leon Cook
• Training School Notes

This issue contains articles:

• Kentucky Citizens, Students & Alumni of Western Teachers College Respond Splendidly to Kentucky Building Plans
• Summer School
• Western Car of Debaters in Collision
• Rocky Mountain Field Trip Progressing
• The Kentucky Education Association Convenes April 17-20 in Columbia Hall First Session Wednesday Evening 7:30
• Know Kentucky Kanters are off to Learn State
• Training …

Ua9/4 The $300,000 Campaign For The College Heights Foundation, College Heights Foundation

WKU Administration Documents

Brochure used to raise money for the Kentucky Building which includes lists of pledges.

Ua99/9 Announcement Of The Recognition Of The College Of Commerce, Bowling Green Business University

WKU Administration Documents

Announcement of College of Commerce of the Bowling Green Business University recoginitions:

• A Grade Junior College - University of Kentucky
• Member American Association of Junior Colleges
• Four Year Course - to be accredited