Marketing Commons^™

Bowman, Johnston & Company - New York, New York (Sc 2853), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and scan (Click on "Additional Files" below) for Manuscripts Small Collection 2853. Letter, 1 July 1840, of Bowman, Johnston & Company, New York, to P. W. Vaughan and Son, Greensburg, Kentucky commenting on the tobacco market; also letter, 20 November 1840 with particulars of a recent sale of 35 hogsheads of tobacco on account.

[Sabbatical Report], Joanna Phillips

Sabbatical Reports

Research suggests that 2.4 billion conversations about brands occur daily in social media. Managers consistently cite consumers being negative as the number one fear upon entering social media, yet few organizations have policies in place to handle negative comments and there is a lack of research focusing on how to strategically handle negativity from consumers on social media. My sabbatical project addresses this paucity in the marketing literature by developing a construct called "Consumer Social Voice," defined as public complaining behavior attempting to change the operations of an organization.

Ua68/1/3 Potter College Of Arts & Letters Dean, Assistant Deans, Committees Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by the Potter College of Arts & Letters Dean, regarding the administration of Potter College.

Contact was a Potter College newsletter about funding opportunities, including grants, for faculty projects and research in the 1970s.

The Forum was a Potter College newsletter for faculty to share information about professional activities and discuss intellectual items of interest in the 1970s.

Potter College Potpourri was a newsletter for faculty, staff, and students that was available in print and online in the late 1990s. It included recent happenings, a frequently asked questions section, and brief departmental updates.

Arts & Letters is the …

Curd, Edwin William, 1864-1923 - Letters To (Sc 2767), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Small Collection 2767. Letters to Edwin W. Curd, Cave City, Kentucky, from shoe merchants J. Benckenstein and Company, Cincinnati, Ohio. The firm discusses the terms on which Curd should act as salesman for its goods, reports, discounts, payment of his traveling expenses, etc. The issues evidently became the subject of a legal dispute between the parties.

Park City Hotel Company - Bowling Green, Kentucky (Sc 1015), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and full-text scans for Manuscripts Small Collection 1015. Promotional letter written by Park City Hotel owner, W. G. Thomas, related to the hotel and a listing of hotel guests for 1940.

Hines, Duncan, 1880-1959 (Sc 2711), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and scan (Click on "Additional Files" below) for Manuscripts Small Collection 2711. Envelope, postmarked 1 July 1947, printed “From Duncan Hines To” and addressed to Manager, The Elms Guest House, Jessup, Maryland. Includes Hines’s printed return address of P.O. Box 548, Bowling Green, Kentucky.

Fletcher And Company - Covington, Kentucky (Sc 662), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and scan (Click on "additional files" below) for Manuscripts Small Collection 662. Advertising letter mailed from the office of Fletcher and Company, general lottery agents, Covington, Kentucky, offering 16 tickets on the “Royal Havana or Cuba Plan Lottery” for $10.00.

Shannon, Thomas Jefferson, 1801-1895 (Sc 561), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and typescript (click on Additional Files) for Manuscripts Small Collection 561. Journal of a voyage from South Union, Kentucky to New Orleans, Louisiana, which was kept by Thomas Jefferson Shannon, a selling agent for and a member of the South Union Colony of Shakers. The pagination refers to the typed copy of the journal which is also indexed mainly by names and places.

Ua3/9/7 President's Office-Ransdell Correspondence, Wku Archives

WKU Archives Collection Inventories

Selected correspondence not duplicated in the Reading File. Contains incoming correspondence and responses.

Ua42/1 Wku Winter Term Annual Report, Wku Summer Sessions & Winter Term

WKU Administration Documents

Annual report of WKU Winter Term course enrollments, college data, course sections and marketing.

Ua3/9/3 President's Office-Ransdell Reading File, Wku Archives, Virginia Brothers, Aaron Shuford

WKU Archives Collection Inventories

Reading file of outgoing correspondence regarding the administration of WKU, fund raising, thank yous and letters of condolence.

Maddox Brothers Tobacco Company - Mayfield, Kentucky (Sc 2586), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Small Collection 2586. Letter, 1920, from Maddox Brothers Tobacco company, Mayfield, Kentucky, soliciting orders for tobacco.

Hines, Duncan, 1880-1959 (Mss 410), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Collection 410. Materials relating to Duncan Hines and the marketing of the “Duncan Hines” brand of food products. Includes obituary notices for Duncan Hines, ice cream franchise agreement, stock certificate books for related companies, and a study on marketing the brand to consumers, especially women.

B. Douglass And Company - Louisville, Kentucky (Sc 497), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and scan (Click on "additional files" below) for Manuscripts Small Collection 497. Business letter, Louisville, Kentucky to customer of B. Douglass & Co., a mercantile agency, asking for information which will help the agency serve the merchants more efficiently.

Ua42/1 Summer Sessions Annual Report, Wku Summer Sessions & Winter Term

WKU Administration Documents

Annual report of the Summer Session demographics, enrollment trends, faculty stipends, tuition rates and marketing.

Lindeman, E. G. (Sc 610), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and scan (Click on "additional files" below) for Manuscripts Small Collecction 610. Letter written to Bethel Oakley, of Bowling Green, Kentucky, from E.G. Lindeman, giving information as requested about the Green River Chair Company of Livermore, Kentucky, of which Lindeman was treasurer.

Webb, Benedict Joseph, 1814-1897 (Sc 429), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and scan (Click on "additional files" below) for Manuscripts Small Collection 429. Statement and cover letter, 1871, to Richard Durbin, Big Reedy, Kentucky from Benedict Joseph Webb, assignee of J.C. Webb & Company, Louisville, Kentucky. Also, circular letter, 1872, from J.C. Webb announcing the opening of his wholesale and retail business in books and stationery.

The Growing Use Of Social Media In Political Campaigns: How To Use Facebook, Twitter And Youtube To Create An Effective Social Media Campaign, Kaitlin Vonderschmitt

Mahurin Honors College Capstone Experience/Thesis Projects

A political campaign is carefully crafted for each candidate, to address their constituency and present the candidate and party in the best possible way. After the creation of the United States suffrage was limited to land owning white men, these men were involved in politics by reading local newspapers and visiting the politicians face to face. However as we fast forward to the 1930’s President Franklin D. Roosevelt used the radio to connect with the American public, and then in 1960’s Nixon and Kennedy’s debate introduced the mass-produced version of face-to-face politics through televisions all over the country we begin …

Shakers (Sc 356), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and scans (Click on "additional files" below) for Manuscripts Small Collection 356. Letters, 1834-1851 (6), of the Shakers, chiefly of South Union, Kentucky, concerning the seed industry, religious affairs, economic conditions, wagon blueprint, etc., and receipts, 1868, 1870 (2).

Helm, Margie May, 1894-1991 (Sc 355), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and scan (Click on "Additional Files" below) for Manuscripts Small Collection 355. An incident related by Margie Helm, Bowling Green, Kentucky, regarding her grandfather, Churchill H. Blakey, and the boyhood experience he had while selling Bibles in Logan County, Kentucky, with friends, David Morton and Eckstein (Ex) Norton.

Kelly, Rita Helen Roberts (Fa 46), Manuscripts & Folklife Archives

Folklife Archives Finding Aids

Finding aid only for Folklife Archives Project 46. [A and G Specialty] Collection of typescripts, photographs and cassette tapes concerning the family/personal history and current occupation (flea market seller) of Vernon Anderson. Collection also contains information pertaining to Vernon’s childhood in Richmond County Georgia, career as a military M.P. and his various other occupations. The collection also contains interview typescripts, cassettes and photographs of Grace Little, who is an itinerant seller herself. Grace Little is interviewed concerning her childhood, family, and current occupation.

Volkerding Family Papers (Mss 385), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Collection 385. Letters written chiefly by Herman Frederick Wilhelm Volkerding, of Louisville, Kentucky, to his wife Mary Elizabeth (Hauber) Volkerding while traveling as a salesman for the John T. Barbee distillers. Volkerding pines for home and describes the scenery, hotels, amusements and rail travel in the western United States.

Rushing, Jon Rhett (Fa 42), Manuscripts & Folklife Archives

Folklife Archives Finding Aids

Finding aid only for Folklife Archives Project 42. [Martial arts equipment vendors] Project completed by Jon Rhett Rushing with Mike and Terri Doss (pseudonyms) and their personal narratives concerning an itinerant family selling business. Project completed for a folk studies class at Western Kentucky University.

Hester, Elizabeth Allen, B. 1956 (Fa 43), Manuscripts & Folklife Archives

Folklife Archives Finding Aids

Finding aid only for Folklife Archives Project 43. [Flea markets] Collection of typescripts, photographs and cassette tapes concerning the family/personal history and current occupation (flea market seller) of Margie Hawks. Collectioncontains a detailed account of the family history of Mrs. Hawks and their subsistence farming. Project completed by Elizabeth (Beth) Hester for a folk studies class at Western Kentucky University.

Pomerantz, Sandra Jean (Fa 36), Manuscripts & Folklife Archives

Folklife Archives Finding Aids

Finding aid only for Folklife Archives Project 36. [Mary Kay beauty consultant: Janet Stratton] Collection of transcripts, interview questions, interview indexes, and various supporting materials concerning the Mary Kay consulting business of Janet Lee Barton-Stratton, as well as family folklore and Mary Kay legends. Interview completed by Sandra Jean Pomerantz for a folk studies class at Western Kentucky University.

Hines-Park Foods, Inc. - Ithaca, New York (Sc 2460), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Small Collection 2460.  Two files containing documentation relating to registrations 629,236 and 623,168 of the trademark “Duncan Hines” by Hines-Park Foods, Inc. of Ithaca, New York.  Includes certificates of trademark registration dated 13 March and 19 June 1956, correspondence and records of U.S. registrations.  Also includes a Duncan Hines buttermilk pancake mix box.

Access To Business Research Resources Through Academic Library Web Sites: A Survey, John C. Gottfried

DLPS Faculty Publications

This study is an examination of access to business research resources through academic library Web sites, including research databases, catalog services, research guides, and business librarians. The Web sites of 114 academic libraries serving top business programs in the United States were studied. Results reveal a wide range of access to business research databases among the schools studied (anywhere from 11 to 100 business databases available). Over 95% of the schools provided business research guides, and nearly all schools provided at least some contact information for business librarians.

Alzheimer’S Disease, Carol Watwood

DLPS Faculty Publications

Alzheimer’s disease is a common health issue mostly found in elderly persons. An overview of the disease and a list of reliable Web-based information sources suitable for a general audience are presented.

Ua42/1 Wku Winter Term, Wku Summer Sessions & Winter Term

WKU Administration Documents

Annual report of the WKU Winter Term giving a summery of course enrollments, college data, course section information and marketing efforts.

Ua19/13 Athletic Marketing, Wku Archives

WKU Archives Collection Inventories

Records created by and about Athletic Marketing.