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Articles 91 - 120 of 136

Full-Text Articles in Marketing

Perceived Entitlement Among Amillenials Versus Baby Boomers: A Cross-Generational Examination, Eliza Comer May 2017

Perceived Entitlement Among Amillenials Versus Baby Boomers: A Cross-Generational Examination, Eliza Comer

Undergraduate Honors Capstone Projects

As the Millennial workforce grows, understanding how Millennials are viewed- specifically in terms of entitlement-is an issue that merits attention, since perceived entitlement could negatively impact the extent to which an individual's contributions are valued in the workplace. While prior research suggests that Millennials are entitled (Allen 2015; Fisk 2010; Myers 2010), it neglects how perceptions of entitlement may differ across generations. We aim to address this gap by examining whether Baby Boomers and Millennials differ in their perceptions of what constitutes entitled behavior. Specifically, we test whether an individual's age, together with situational factors, may influence the extent to …

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Cosmetic Surgery And Body Image Among Utah Women, Susan R. Madsen, Janika Dillon, Robbyn T. Scribner Apr 2017

Cosmetic Surgery And Body Image Among Utah Women, Susan R. Madsen, Janika Dillon, Robbyn T. Scribner

Marketing and Strategy Faculty Publications

National media and scholars have puzzled over the high levels of plastic surgery among Utah women, and a national magazine even called Salt Lake City the “Vainest City in America.” Many wonder why Salt Lake City, capital of one of the most religious states in the nation, would employ more plastic surgeons per capita than Los Angeles. In fact, two-thirds of Utah Mormon women know someone who has undergone cosmetic plastic surgery. In a state known for its conservative and wholesome values, visitors are surprised at the large quantity of billboards lining Utah’s interstate freeway advertising plastic surgery and other …

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Childcare: Impact Recommendation Report, Erin Jemison, Susan R. Madsen Mar 2017

Childcare: Impact Recommendation Report, Erin Jemison, Susan R. Madsen

Marketing and Strategy Faculty Publications

Participants: Ann Austin (Center for Women & Gender, USU), Todd Harper (Wee Care Center, UVU), Jennifer Lynn Robinson (Gardner Policy Institute, U of U), Anna Bergevin (Gardner Policy Institute, U of U), Shauna Lower (University of Utah), Bree Murphy (YWCA Utah LEEEC), Kathy Link (Utah Office of Childcare), Anne Burkholder (YWCA Utah), Erin Jemison (YWCA Utah), Susan Madsen (UWLP, UVU), Leah Schilling (USU) Categories Current Resources/Strengths Gaps/Challenges Potential Interventi

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The Women And Leadership Theory Think Tank Report 2015, Julia Storberg-Walker, Susan R. Madsen Mar 2017

The Women And Leadership Theory Think Tank Report 2015, Julia Storberg-Walker, Susan R. Madsen

Marketing and Strategy Faculty Publications

On July 26–28, 2015, at George Washington University, 25 senior scholars from multiple disciplines gathered to attend a path-breaking event on women and leadership theory. The event, named The Women and Leadership Theory Think Tank (hereafter “Think Tank”), was a part of a targeted and comprehensive effort to “move the needle” forward on women and leadership theory. Beginning in 2013, Drs. Susan R. Madsen and Julia Storberg-Walker (with others) designed and delivered a series of related events, and women from all over the world have participated. The Think Tank was one strategy to scale up the impact on women and …

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Mammography Among Utah Women, Susan R. Madsen, Elyse Barnes, Robbyn T. Scribner Mar 2017

Mammography Among Utah Women, Susan R. Madsen, Elyse Barnes, Robbyn T. Scribner

Marketing and Strategy Faculty Publications

Breast cancer is one of the most commonly occurring cancers among U.S. women and the primary cause of cancer death among women in Utah. Yet, research has found that deaths from breast cancer can be substantially reduced if the tumor is discovered early, and mammography screening is the most effective method for the early detection. However, despite the advantages of mammography screening for reducing mortality, not all women receive screening according to recommended guidelines, and screening rates remain low among certain subpopulations of women. This is also true in Utah; in fact, a recent study showed Utah to be among …

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Domestic Violence Among Utah Women, Susan R. Madsen, Tiffany Turley, Robbyn T. Scribner Feb 2017

Domestic Violence Among Utah Women, Susan R. Madsen, Tiffany Turley, Robbyn T. Scribner

Marketing and Strategy Faculty Publications

Domestic violence is a serious and widespread issue affecting women and families in Utah. One in three Utah women will experience some form of domestic violence in her lifetime, and our rate is slightly higher than the national average (32.4% vs 28.8%). According to the Utah Domestic Violence Coalition, more than 40% of adult homicides in Utah since 2000 have been domestic violence related. Domestic violence is often presumed to refer only to physical violence, but it also includes many other forms of abuse— emotional, verbal, financial, spiritual, digital/online, and sexual. Domestic violence can be perpetrated against anyone regardless of …

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Mere Measurement “Plus”: How Solicitation Of Open-Ended Positive Feedback Influences Customer Purchase Behavior, Sterling A. Bone, Katherine N. Lemon, Clay M. Voorhees, Katie A. Liljenquist, Paul W. Fombelle, Kristen B. Detienne, R. Bruce Money Feb 2017

Mere Measurement “Plus”: How Solicitation Of Open-Ended Positive Feedback Influences Customer Purchase Behavior, Sterling A. Bone, Katherine N. Lemon, Clay M. Voorhees, Katie A. Liljenquist, Paul W. Fombelle, Kristen B. Detienne, R. Bruce Money

Management Faculty Publications

In two studies (a longitudinal field experiment with an established B2C national chain, and a field experiment with a B2B software manufacturer), we demonstrate that starting a survey with an open-ended positive solicitation increases customer purchase behavior. Study 1, a longitudinal field experiment, showed that one-year following the completion of a survey that began by asking customers what went well during their purchase experience, customers spent 8.25% more than customers who completed a survey that did not include the positive solicitation. In Study 2, we utilized multiple treatment groups to assess the step-wise gains of solicitation, measurement, and solicitation frame. …

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Unpaid Care Work Among Utah Women, Susan R. Madsen, Robbyn T. Scribner Jan 2017

Unpaid Care Work Among Utah Women, Susan R. Madsen, Robbyn T. Scribner

Marketing and Strategy Faculty Publications

Unpaid work, including childcare, eldercare, housework, and other tasks, is vitally important to the creation of strong families, communities, and nations; in fact, such domestic work has been called “the work that makes all other work possible.” According to the McKinsey Global Institute, the monetary value of women’s unpaid work is estimated to be $10 trillion each year, and women worldwide spend a significantly larger portion of their time than men performing this critical work. This happens for many reasons, including personal values and choices, cultural and social norms, unconscious biases, and specific economic and employment considerations. The global average …

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The Status Of Women In Utah Politics: A 2017 Update, Susan R. Madsen, D. Candice Pierucci Jan 2017

The Status Of Women In Utah Politics: A 2017 Update, Susan R. Madsen, D. Candice Pierucci

Marketing and Strategy Faculty Publications

In 2014, the Utah Women & Leadership Project (UWLP) released four research and policy briefs on the status of women in Utah politics, education, nonprofits, and business. These were initially prompted by the Center for American Progress report titled “The State of Women in America: A 50-State Analysis of How Women Are Faring Across the Nation” that ranked Utah last in terms of women being in positions of decision making and leadership. Soon after, a series of other national reports also gave Utah poor rankings, and most used the following four criteria: 1) gender wage gap, 2) educational attainment, 3) …

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Labor Force Participation: Impact Recommendation Report, Erin Jemison, Susan R. Madsen Dec 2016

Labor Force Participation: Impact Recommendation Report, Erin Jemison, Susan R. Madsen

Marketing and Strategy Faculty Publications

Participants: Carrie Mayne (DWS), Lecia Langston (DWS), Jennifer Seelig (SLC), Pamela Perlich (Director of Demographic Research, Kem C. Gardnes Policy Institute, University of Utah), Anne Burkholder (CEO, YWCA Utah, WIEC Member), Rep. Becky Edwards (Utah House of Representatives, CoChair of the WIEC), Rebecca Chavez-Houck Utah House of Representatives, Co-Chair of the WIEC), Susan Madsen (UWLP Director), Erin Jemison (Director of Public Policy, YWCA Utah)

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Sexual Assault Among Utah Women, Susan R. Madsen, Tiffany Turley, Robbyn T. Scribner Nov 2016

Sexual Assault Among Utah Women, Susan R. Madsen, Tiffany Turley, Robbyn T. Scribner

Marketing and Strategy Faculty Publications

Nearly one in two women in the U.S. will experience some form of sexual violence victimization in her lifetime (broadly defined), and Utah has the same overall rate. According to the most recent Utah Commission on Criminal and Juvenile Justice report, when considering more specific definitions, one in three Utah women has been sexually assaulted, and one in six women report having been raped. In fact, according to the U.S. Department of Justice, rape occurs in Utah at a rate higher than the national average. Hence, sexual assault is a serious problem within the state.

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Poverty Among Utah Women, Susan R. Madsen, Robbyn T. Scribner Nov 2016

Poverty Among Utah Women, Susan R. Madsen, Robbyn T. Scribner

Marketing and Strategy Faculty Publications

Although Utahans in general experience lower rates of poverty than the national average (11.3% in Utah vs. 14.7% nationwide), Utah women are more likely than Utah men to live in poverty, especially women who are heads of households and/or single parents. Many factors influence the levels of poverty among Utah women. The gender wage gap in Utah is one of the highest in the nation; women are much more likely to work minimum wage jobs, and women in Utah have lower levels of educational achievement—particularly at the bachelor’s degree level and higher—than women across the nation. Utah women within specific …

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The Status Of Women On Utah State Boards & Commissions, Susan R. Madsen, Elizabeth Goryunova Sep 2016

The Status Of Women On Utah State Boards & Commissions, Susan R. Madsen, Elizabeth Goryunova

Marketing and Strategy Faculty Publications

The purpose of both the Utah Women & Leadership Project (UWLP) Research & Policy Brief Series and the Research Snapshot Series is to provide data that can be useful to individuals, groups, organizations, and communities toward efforts to improve the equality and impact of girls and women throughout the state. A host of state rankings has continually listed Utah as one of the worst states in the nation for women. Although we disagree with some of the measures, it remains clear that change is needed to strengthen the impact of Utah women for the good of women themselves, families, communities, …

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Female Political Representation: Impact Recommendation Report, Erin Jemison, Susan R. Madsen Aug 2016

Female Political Representation: Impact Recommendation Report, Erin Jemison, Susan R. Madsen

Marketing and Strategy Faculty Publications

Participants: Anne Burkholder (CEO, YWCA Utah, WIEC Member), Mark Thomas (Chief Deputy, Director Elections, Lt. Governor’s Office), Pat Jones (Former Utah Senator; CEO, WLI), Sheryl Allen (Former Rep.; Chair, RWR), Rep. Becky Edwards (Utah House of Representatives, Co-Chair of the WIEC), Susan Madsen (UWLP Director), Erin Jemison (Director of Public Policy, YWCA Utah)

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Why Do We Need More Women Leaders In Central And Eastern Europe?, Susan R. Madsen, Tanja Slišković Aug 2016

Why Do We Need More Women Leaders In Central And Eastern Europe?, Susan R. Madsen, Tanja Slišković

Marketing and Strategy Faculty Publications

The majority of top leadership teams do not fully realize the value of having women in key positions. A large body of research has shown this is the case across all sectors, including business, government, political, nonprofit, and education. Depending on the entity, this may include women in both paid and unpaid roles ranging from positions such as supervisor, coordinator and manager, to school principal, council member, CEO, or board director. Gender inclusivity benefits not only businesses, but also entities such as legislatures, universities, schools, and city and municipality councils. Organizations will increasingly thrive when both men and women hold …

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The Status Of Women And Entrepreneurship In Utah, Susan R. Madsen, Ann Marie Wallace Jan 2016

The Status Of Women And Entrepreneurship In Utah, Susan R. Madsen, Ann Marie Wallace

Marketing and Strategy Faculty Publications

Is Utah a good place for women to start and run businesses? You may be misled if you rely on what the media has been reporting the past few years about women in Utah. A host of state rankings has continually put Utah as one of the worst states in the nation for women. For example, Utah did not fare well in the WalletHub’s recent “2015’s Best and Worst States for Women’s Equality.” Utah was also included in the New York Post’s “5 Places Women Shouldn’t Spend Their Travel Dollars,” and in 2014 Utah was ranked as the worst state …

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Targeting The Weak: A Content Analysis Of Violence In Advergames, Arshak Papazyan Dec 2015

Targeting The Weak: A Content Analysis Of Violence In Advergames, Arshak Papazyan

Undergraduate Honors Capstone Projects

With a rising trend of targeting children using various means of advertisement, the popularity of advergames has significantly increased. Although previous research suggests that negative content in advergames result in less favorable attitudes toward the game (Waiguny, et al., 2013), the presence of violence in advergames targeted to children aged three to ten years is significantly high. Despite the growing concern regarding violence in advergames and other means of advertisement targeted to children, research has not yet investigated the actual amount of violence in advergames. To shed light on this important issue, the present research discusses results of a descriptive …

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The Impact Of Visual Cues And Service Behavior On The Consumer Retail Experience, Taylor Bjerk Dec 2015

The Impact Of Visual Cues And Service Behavior On The Consumer Retail Experience, Taylor Bjerk

Undergraduate Honors Capstone Projects

With product differentiation low in the retail industry, businesses need to create strong brand images and increase customer loyalty in order to remain competitive. Visual merchandising is one tool that businesses have to communicate their message in a compelling and strategic manner. Within the scope of visual merchandising there are a number of atmospherics, or cues, which include visual, tactile, and auditory, that can be used in conjunction with one another to influence consumer behavior. Service encounters also have a strong influence on the consumer retail experience and must be managed effectively to make sure their influence is positive. All …

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Why Do We Need More Women Leaders In Higher Education?, Susan R. Madsen Jul 2015

Why Do We Need More Women Leaders In Higher Education?, Susan R. Madsen

Marketing and Strategy Faculty Publications

Research has shown that most managers and top leadership teams do not fully realize the value of having women in key positions, and this is the case across all sectors, including business, government, political, nonprofit, religious, community, and education (schools, colleges, and universities). Organizations will increasingly thrive when both men and women hold management and leadership roles. Gender inclusivity benefits not only businesses, but also entities such as churches, state legislatures, and city councils. This potential for greater thriving is also true for institutions of higher education in the U.S. and around the world. Understanding the value of inclusivity in …

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Cultural Influences On Women In Leadership: An Extension Of The Hofstede And Globe Dimensions, Wendy Bosshardt May 2015

Cultural Influences On Women In Leadership: An Extension Of The Hofstede And Globe Dimensions, Wendy Bosshardt

Undergraduate Honors Capstone Projects

Technology has forever changed the face of business. Although in the past business markets have been limited to local geographic areas, the concept of outsourcing has opened a diverse spectrum of international markets. An increase in suppliers and consumers can improve business effectiveness and efficiency, but entering international markets can be detrimental if the business is unaware of the subtle differences the new market has in regard to leadership styles and cultural values. Hofstede's cultural dimension analysis has been the primary research study for many industry and academic professionals (Bond 2002; Hofstede 1997). However, many scholars are questioning whether Hofstede's …

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Women, Confidence, And Leadership: What Do Utah Women Leaders Think?, Susan R. Madsen, Lyndee Anderson, Matthew Kelly, Jessica Rodriguez Feb 2015

Women, Confidence, And Leadership: What Do Utah Women Leaders Think?, Susan R. Madsen, Lyndee Anderson, Matthew Kelly, Jessica Rodriguez

Marketing and Strategy Faculty Publications

In 2014, the Utah Women & Leadership Project team collected data from various sources to understand some of the issues in Utah regarding women, confidence, and leadership. Why does this matter? Utah consistently ranks at or near the bottom of national studies on the status of women. For example, in 2013, the Center for American Progress released a report titled“ The State of Women in America: A 50-State Analysis of How Women Are Faring Across the Nation.” This report ranked Utah last of all 50 states in terms of women holding positions of decision making and leadership.

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Why Do We Need More Women Leaders In Utah?, Susan R. Madsen Jan 2015

Why Do We Need More Women Leaders In Utah?, Susan R. Madsen

Marketing and Strategy Faculty Publications

Research has shown that most managers and top leadership teams do not fully realize the value of having women in key positions, and this is the case across all sectors, including business, government, political, nonprofit, K-12 and higher education, religious, and community. Depending on the entity, this may include women in both paid and unpaid roles ranging from positions such as supervisor, coordinator, and manager, to school principal, council member, CEO, and board director. Organizations will increasingly thrive when both men and women hold management and leadership roles. This is true for organizations in the U.S. and around the world, …

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Women-Owned Business Branding: Consumer Behavior Based On Hedonic Vs. Utilitarian Positioning, Gracie Leeann Arnold Jan 2015

Women-Owned Business Branding: Consumer Behavior Based On Hedonic Vs. Utilitarian Positioning, Gracie Leeann Arnold

Undergraduate Honors Capstone Projects

Similar to the "country of origin" effect, branding a business with a specific ownership may have an effect on consumer purchasing behavior; but, as this trend grows so does the amount of research on how this effect is manifested. Large, powerful companies like Wal-Mart, Ex-IM Bank, and Toyota have recently launched initiatives to promote women-owned business enterprises by targeting women-owned suppliers. Women-owned business have seen unprecedented growth and market share in the past decade. In response, Wal-Mart has pledged to source $20 billion in goods from women-owned businesses by 2016. Wal-Mart began using the "Women-Owned" business logo (WOB) that was …

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The Status Of Women Leaders In Utah Businesses, Susan R. Madsen, D. Candice Backus, Glaucia Jones Apr 2014

The Status Of Women Leaders In Utah Businesses, Susan R. Madsen, D. Candice Backus, Glaucia Jones

Marketing and Strategy Faculty Publications

In September 2013, the Center for American Progress released a report titled“ The State of Women in America: A 50- State Analysis of How Women Are Faring Across the Nation.” This report ranks Utah last of all 50 states in terms of women being in positions of decision making and leadership. Although the focus is solely on the percentage of women in elected office and private sector management positions, we feel that a more detailed look on the status of women in leadership in various sectors within the state is useful. This is the last of four 2014 briefs, each …

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The Status Of Women Leaders In Utah Education, Susan R. Madsen, Brian Fischer, D. Candice Backus Mar 2014

The Status Of Women Leaders In Utah Education, Susan R. Madsen, Brian Fischer, D. Candice Backus

Marketing and Strategy Faculty Publications

In September of 2013, the Center for American Progress released a report titled“ The State of Women in America: A 50- State Analysis of How Women Are Faring Across the Nation.” The report ranked Utah last of all 50 states in terms of women holding positions of decision making and leadership. Because the focus was solely on the percentage of women in elected office and private sector management positions, we determined that a more detailed look at the status of women and leadership in various sectors within the state would be useful. This is the third of four 2014 briefs, …

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The Status Of Women Leaders In Utah Nonprofits, Susan R. Madsen, D. Candice Backus, Glaucia Jones, Brian Fischer Feb 2014

The Status Of Women Leaders In Utah Nonprofits, Susan R. Madsen, D. Candice Backus, Glaucia Jones, Brian Fischer

Marketing and Strategy Faculty Publications

In September 2013, the Center for American Progress released a report titled “ The State of Women in America: A 50- State Analysis of How Women Are Faring Across the Nation.” This report ranks Utah last of all 50 states in terms of women being in positions of decision making and leadership. Although the focus is solely on the percentage of women in elected office and private sector management positions, we feel that a more detailed look on the status of women in leadership in various sectors within the state would be useful. This is the second of four 2014 …

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The Status Of Women In Utah Politics, Susan R. Madsen, D. Candice Backus Jan 2014

The Status Of Women In Utah Politics, Susan R. Madsen, D. Candice Backus

Marketing and Strategy Faculty Publications

The Center for American Progress recently released a report titled, “The State of Women in America: A 50-State Analysis of How Women Are Faring Across the Nation.” This September 2013 document ranked Utah last in terms of women being in positions of decision making and leadership. The focus was on both the percentage of women in elected office (state and national levels) and also women holding private sector management positions, but it did not provide the depth needed to fully understand the issue. To provide leaders and residents with more detailed research, four 2014 briefs will be released that compare …

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Asilomar Declaration And Call To Action On Women And Leadership, Susan R. Madsen Aug 2013

Asilomar Declaration And Call To Action On Women And Leadership, Susan R. Madsen

Marketing and Strategy Faculty Publications

The Asilomar Declaration and Call to Action (Declaration) was first published in 2013 by attendees of the International Leadership Association’s (ILA) Women and Leadership Affinity Group (WLAG) inaugural conference held June 9-12, 2013. The conference, held at the Asilomar Conference Grounds in Pacific Grove, California, USA, had the theme “Building, Bridging, and Blazing Pathways for Women and Leadership: Celebrating the Past, Present, and Future.” After the second conference “Advancing Women in Leadership: Waves of Possibilities” was held in June 2015, we updated and refined the Declaration, resulting in this edition. The purpose of the Declaration is to capture and disseminate …

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An Analysis Of State-Level Economic Impacts From The Development Of Wind Power Plants In Cache County, Utah, Austin Coover, Edwin R. Stafford, Cathy Hartman Jun 2013

An Analysis Of State-Level Economic Impacts From The Development Of Wind Power Plants In Cache County, Utah, Austin Coover, Edwin R. Stafford, Cathy Hartman

Management Faculty Publications

This report provides an overview of the state of Utah’s development of its wind resources for the generation of electricity and an economic analysis of potential wind development in Cache County, Utah. This analysis draws on information from local wind developers and utilizes the Jobs and Economic Development Impact (JEDI) model (version W1.10.03) developed by the U.S. Department of Energy’s National Renewable Energy Laboratory (NREL) to estimate the total economic impacts (labor, supply chain, and induced) that could result from the development of a wind power plant in Cache County. Findings detail how a Cache County wind power plant could …

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An Analysis Of State-Level Economic Impacts From The Development Of Wind Power Plants In Wayne County, Utah, Jeffrey Parker, Edwin R. Stafford, Cathy Hartman Jun 2013

An Analysis Of State-Level Economic Impacts From The Development Of Wind Power Plants In Wayne County, Utah, Jeffrey Parker, Edwin R. Stafford, Cathy Hartman

Management Faculty Publications

This report provides an overview of the state of Utah’s development of its wind resources for the generation of electricity and an economic analysis of potential wind development in Wayne County, Utah. This analysis draws on information from local wind developers and utilizes the Jobs and Economic Development Impact (JEDI) model (version W1.10.03) developed by the U.S. Department of Energy’s National Renewable Energy Laboratory (NREL) to estimate the total economic impacts (labor, supply chain, and induced) that could result from the development of a wind power plant in Wayne County. Findings detail how a Wayne County wind power plant could …

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