Marketing Commons^™

An Analysis Of State-Level Economic Impacts From The Development Of Wind Power Plants In Box Elder County, Utah, Jeffrey Parker, Cathy Hartman, Edwin R. Stafford

Management Faculty Publications

This report provides an overview of the state of Utah’s development of its wind resources for the generation of electricity and an economic analysis of potential wind development in Box Elder County, Utah. This analysis draws on information from local wind developers and utilizes the Jobs and Economic Development Impact (JEDI) model (version W1.10.03) developed by the U.S. Department of Energy’s National Renewable Energy Laboratory (NREL) to estimate the total economic impacts (labor, supply chain, and induced) that could result from the development of a wind power plant in Box Elder County. Findings detail how a Box Elder County wind …

Wind Power In Utah, Whitney May, Roslynn Brain, Edwin R. Stafford

Management Faculty Publications

No abstract provided.

Educational Attainment: A Utah Women And Education Update, Susan R. Madsen, Heather Bertotti Sarin

Marketing and Strategy Faculty Publications

Utah leaders created a big goal: 66% of Utah’s population will have postsecondary degrees or vocational certificates by the year 2020. This goal is based on a report from the Georgetown University Center on Education and the Workforce that projected Utah’s economy will need 66% of its population with some form of postsecondary education by 2018 to remain competitive. Currently, 38.3% of Utahns hold associate degrees or higher. This baseline underscores the urgency of working toward the 66% goal. Figure 1 highlights the current gap in educational attainment.

College Enrollment And Graduation: A Utah Women And Education Update, Susan R. Madsen, Heather Bertotti Sarin

Marketing and Strategy Faculty Publications

This is the second in the 2013 series of Utah Women and Education Initiative (UWEI) Research and Policy Briefs written to help state leaders, educators, legislators, and community members understand the current state of higher education for women in Utah. The first brief on education attainment of the Utah population included information about Utah’s big goal of having 66% of Utah’s population with postsecondary degrees or vocational certificates by the year 2020. The purpose of this second brief is to highlight the current enrollment and graduation data of women and men attending postsecondary institutions in Utah.

Promoting The Value Of Sustainably Minded Purchase Behaviors, Edwin R. Stafford, Cathy Hartman

Management Faculty Publications

Corporate environmental responsibility and sustainability have become mainstream. Coca-Cola has been working on alleviating global water scarcity, given that water is the primary ingredient of soft drinks and critical to Coca-Cola’s future. Facebook has made public its “carbon footprint” emitted from its data centers for 2011 (equivalent to 285,000 metric tons of carbon dioxide), declaring that it aims to reduce it by 25% via clean energy by 2015. And Wal-Mart has erected its first commercial-scale wind turbine at its Red Bluff, Calif., distribution center to supply 15 to 20% of the facility’s electricity needs at a substantial cost savings over …

An Investigation Of Potential Marketing Strategies For Entry Into The Shiitake Mushroom Industry In Utah, Imran Khan

All Graduate Plan B and other Reports, Spring 1920 to Spring 2023

This study provides an analysis of the mushroom industry in the Utah with a focus on identifying opportunities for entry into the specialty mushroom market. Determining the strategic position of the mushroom industry requires the use of local information. In this study, a local survey of consumers in Northern Utah was used to generate specific information about consumer preferences and attitudes about mushrooms and how a new entrant might be positioned to address consumers’ wants and needs related to mushrooms, and specifically specialty mushrooms. Regression analysis and trend analysis were also performed using data obtained either from the survey or …

The Essential Structure Of Compulsive Buying: A Phenomenological Inquiry, Letty Workman

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

While many jokes and sales of specialty merchandise have been made that make light of consumers who frequently shop and buy (e.g., "When the going gets tough, the tough go shopping," or "I am a shopaholic"), for 18 million Americans suffering from compulsive buying, the process of shopping and buying has caused their lives to literally go out of control. The outcomes of this disease for individuals, families, and business are all negative. In a marketing era of social responsibility, if marketers either knowingly or unknowingly encourage increased consumption among compulsive buyers, potential negative outcomes stand to impact others well …

How Advertisers Mess With Our Minds And Wallets, Ann House

All Current Publications

This publication provides insight on how marketers gain consumers' interest and trust and what rights consumers are entitled to.

Lodging Analysis For Glimmerglass Opera Patrons, Andrea Busby

Undergraduate Honors Capstone Projects

Thousands of people travel to the small town of Cooperstown, New York each summer to see the Baseball Hall of Fame and Glimmerglass Opera. With so many visitors to this small town in New York’s Center Leather-stocking area, it is often difficult to find proper lodging. This paper presents the problems visitors face in locating lodging, discusses the process of determining what lodging options are available, and then describes a study undertaken to investigate opera patrons’ perceptions of lodgings while attending the festival. The paper concludes with results and marketing implications for Glimmerglass Opera.

Take Your Business Elsewhere: A Marketing Plan For The Usu College Of Business, Mckenzie Rae Anderson

Undergraduate Honors Capstone Projects

The College of Business study abroad program began in the summer of 2007. The study abroad program promises to be a strong point in the scholastic career of any student that chooses to participate, as well as a key strategy to the future success of the College of Business as a whole.

The success of this program comes from overall national growth in the interest of studying abroad, as well as the trend in business of globalization. While there seems to be some competition for the College of Business study abroad program, the specialized needs that the program addresses provides …

How Do I Spot A Telemarketing Sales Scam?, Liz Gorham, Marilyn Noyes

All Archived Publications

No abstract provided.

Art, Advertising, And Everything Else., Maria Esparza

Undergraduate Honors Capstone Projects

I always wanted to "do" advertising ever since I was five years old. I'd sit in front of the TV on Saturday morning and edit the toy commercials in my head. I wasn't sure what I was doing--but I knew it was better than what was on TV.

A Survey To Determine The Potential Training Stations Available For Distributive Education Students In Logan, Utah, Bruce E. Lind

All Graduate Plan B and other Reports, Spring 1920 to Spring 2023

All youth need to develop salable skills and those understandings and attitudes that make the worker an intelligent and productive participant in economic life. To this end , most youth need supervised work experience as well as education in the skills and knowledge of their occupations.

Education is considered by many philosophers to be the vehicle through which society achieves the goals it believes to be significant. The cooperative distributive education program is one of the vehicles that educators have created.

The first statement points out the need for supervised work experience as a part of America's educational program. The …

A Pilot Study To Determine The Characteristics And Acceptance Of A Mobile Office Education Classroom To Serve Small High Schools In Utah, Arlyn N. Anderson

All Graduate Plan B and other Reports, Spring 1920 to Spring 2023

For many years the office practice curriculums in the small high schools in Utah have been incomplete. Small high schools generally do not offer the same opportunities for learning as larger high schools due to the lack of funds, a smaller student body, and a shortage of trained personnel. Their distance from larger metropolitan areas where office opportunities are more readily available has made it economically unsound to offer such training programs and facilities. Often, students do not receive adequate training to prepare them for entry level jobs upon graduation from high school.

Students graduating from small high schools must …

Qualifications Of Distributive Education Personnel In The State Of Utah 1966-1967 As Compared To Criteria In Distributive Education Issues, Jolene J. Parker

All Graduate Plan B and other Reports, Spring 1920 to Spring 2023

During 1962, 15,782 businesses in the United States failed. Nearly half, 7,552 of the failures were in the retail field. Causes of failure ranged from insufficient capital to poor store location. However, more than ninety per cent of the failures in retailing are thought to be caused by a lack of training and experience on the part of store owners and their employees. In 1966, the state of Utah had the highest per capita business failure rate of any state in the nation as reported by Dun's Review Magazine. Undoubtedly business failures in Utah are also caused by the lack …

Marketing From The Uintah Basin, F. S. Slaugh

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

The following is a production and marketing survey of the Uintah Basin. Consideration is given to production only as it affects the marketing conditions. Each problem of the market is interwoven by the conditions of production, and is weighed in the light of the following: Soil, Climate, Available Water, Range, Inhabitants, and Transportation conditions.