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Articles 61 - 90 of 136

Full-Text Articles in Marketing

Labor Force Participation Among Utah Women, Susan R. Madsen, Robbyn T. Scribner Dec 2019

Labor Force Participation Among Utah Women, Susan R. Madsen, Robbyn T. Scribner

Marketing and Strategy Faculty Publications

Over the past half-century or so, Utah women’s participation in the labor force has steadily increased at a rate of about 8% per decade (Utah Women & Leadership Project, 2019). According to the most recent (2017) U.S. Census Bureau estimates, women in Utah make up 45% of the state workforce, which is slightly lower than the U.S. women’s share of the national workforce, 47.8% (United States Census Bureau, 2017a). In general, Utah women are about as likely to be employed as U.S. women, but Utah women are less likely to work full-time year-round (Department of Work-force Services, 2014). Numerous factors …

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The Status Of Women In Utah Politics: Counties, Mayors, City Councils, And Boards Of Education, Susan R. Madsen, D. Candice Pierucci Dec 2019

The Status Of Women In Utah Politics: Counties, Mayors, City Councils, And Boards Of Education, Susan R. Madsen, D. Candice Pierucci

Marketing and Strategy Faculty Publications

Several national reports earlier in the past decade ranked Utah last or near last in terms of women being in positions of decision making and leadership, including a 2013 Center for American Progress report titled “The State of Women in America: A 50-State Analysis of How Women Are Faring Across the Nation” (Chu & Posner, 2013). These and other rankings most often use the following four criteria: 1) gender wage gap, 2) educational attainment, 3) women in management roles, and 4) women serving in state legislatures. Research released through the Utah Women & Leadership Project and the Utah Women & …

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What Academic Advisors Can Do To Strengthen The Impact Of Utah Girls And Women, Susan R. Madsen Dec 2019

What Academic Advisors Can Do To Strengthen The Impact Of Utah Girls And Women, Susan R. Madsen

Marketing and Strategy Faculty Publications

This idea sheet is based on a 2019 gathering of 25 university academic advisors. Female college students in Utah face unique challenges and have lagged their national peers in terms of college completion. Informed academic advisors are well-positioned to help Utah women gain the many lifelong benefits that come from finishing a college degree.

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Women And Finance: Impact Recommendation Report, Erin Jemison, Susan R. Madsen Nov 2019

Women And Finance: Impact Recommendation Report, Erin Jemison, Susan R. Madsen

Marketing and Strategy Faculty Publications

Participants: Erin Jemison (YWCA Utah Policy Director), Susan Madsen (UWLP, UVU), Danny Harris (AARP Utah), Amanda Christensen (USU Extension, Utah Money Moms), Nancy Anderson (Key Bank, Forbes Columnist), Courtney Giles (YWCA Utah Educator & Women’s Wellness Specialist), Ann House (U of U Personal Money Management Center), Kori Renwick (IRS SPEC), Martha Wunderli (AAA Fair Credit Foundation), Susan Speirs (Utah Association of Certified Public Accountants), Brittany Griffin (Utah Treasurer’s Office), Jonyce Bullock (CPA, Squire), Jesse Mecham (You Need a Budget)

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The Status Of Women On Utah State Boards & Commissions: A 2019 Update, Susan R. Madsen, Megan Roper Nov 2019

The Status Of Women On Utah State Boards & Commissions: A 2019 Update, Susan R. Madsen, Megan Roper

Marketing and Strategy Faculty Publications

Research shows that organizations will increasingly thrive when both men and women hold leadership roles. Gender inclusivity benefits not only businesses, but also entities such as churches, state legislatures, city councils, state governments, and state and local boards and commissions. Studies have shown that there are numerous benefits to attracting, retaining, promoting, and empowering women within organizations and entities. These benefits are discussed at length in a previous brief titled “Why Do We Need More Women Leaders in Utah?”2More specifically, research demonstrates the need for the government—and democratic governance processes in general—to reflect gender diversity accurately within its constituency at …

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What Women In Medicine Can Do To Strengthen The Impact Of Utah Girls And Women, Susan R. Madsen Nov 2019

What Women In Medicine Can Do To Strengthen The Impact Of Utah Girls And Women, Susan R. Madsen

Marketing and Strategy Faculty Publications

This idea sheet is based on a 2019 gathering of 25 female medical practitioners (physicians and advanced practice providers). Wellinformed health care providers are uniquely positioned to support and strengthen girls and women over a lifetime. This discussion focused on how practitioners can influence through providing quality patient care, serving as visible role models, educating their communities, mentoring, and advocating broadly to promote women’s wellbeing.

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Strategies That Male Allies Use To Advance Women In The Workplace, Susan R. Madsen, April Townsend, Robbyn T. Scribner Oct 2019

Strategies That Male Allies Use To Advance Women In The Workplace, Susan R. Madsen, April Townsend, Robbyn T. Scribner

Marketing and Strategy Faculty Publications

The purpose of this research study was to identify and examine, from both men’s and women’s perspectives, the specific behaviors and strategies male allies use to successfully support the advancement of women in workplace settings. From a survey of 243 men and women, the team gathered qualitative survey data that were analyzed to identify the strategies and behaviors used by male allies. Top responses included developmental relationships, human resource (HR) processes, leadership development, recognition (both public and private), treating women as equals, and challenging sexist behavior. Some differences existed between perceptions of men and women in terms of the most …

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Utah Women In Stem Education: A 2019 Update, Cheryl Hanewicz, Susan Thackeray, Susan R. Madsen Aug 2019

Utah Women In Stem Education: A 2019 Update, Cheryl Hanewicz, Susan Thackeray, Susan R. Madsen

Marketing and Strategy Faculty Publications

According to a recent article in Utah Business Magazine, Utah had the strongest job growth in the nation in 2018, with no signs of slowing down. Forbes ranked Utah second in their 2018 Best States for Business scorecard, moving it up from third the previous year. Given the increase in the number of high-tech firms in Utah, it should come as no surprise that many jobs are based in the STEM (science, technology, engineering and mathematics) fields. In fact, Utah contains three of the top 100 best cities for STEM jobs in the United States, including Salt Lake City (#8), …

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What Athletic Coaches Can Do To Strengthen The Impact Of Utah Girls And Young Women, Susan R. Madsen Jun 2019

What Athletic Coaches Can Do To Strengthen The Impact Of Utah Girls And Young Women, Susan R. Madsen

Marketing and Strategy Faculty Publications

This idea sheet is based on a 2019 gathering of 25 coaches of girls’ and young women’s sports from around the state of Utah. Sports participation is a widely recognized pathway to leadership, and coaches are in an ideal position to positively influence their athletes. This discussion focused on how coaches can first lead by example and then work to support girls’ personal development and resilience. Attendees also emphasized the importance of building team unity and influencing other stakeholders to strengthen girls and young women in sports.

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What Young Women Leaders Can Do To Strengthen The Impact Of Utah Girls And Teens, Susan R. Madsen May 2019

What Young Women Leaders Can Do To Strengthen The Impact Of Utah Girls And Teens, Susan R. Madsen

Marketing and Strategy Faculty Publications

This idea sheet is based on a 2019 gathering of 30 Young Women leaders from The Church of Jesus Christ of Latter-day Saints (hereafter, “the Church”) in Utah. Since around 60% of Utahns identify as members of the Church, these leaders have the potential to influence a large segment of Utah teens. This discussion focused on how leaders could help young women find purpose and perspective, develop new knowledge and skills, form healthy relationships, and grow as leaders. Attendees also discussed how they could advocate for young women with other stakeholders.

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What Utah Fathers Can Do To Strengthen The Impact Of Their Daughters, Susan R. Madsen Apr 2019

What Utah Fathers Can Do To Strengthen The Impact Of Their Daughters, Susan R. Madsen

Marketing and Strategy Faculty Publications

This idea sheet is based on a 2019 gathering of 25 fathers who are raising school-aged daughters in Utah. Knowing that fathers profoundly affect their daughters’ growth and development throughout the years, their discussion focused on culture, family dynamics, personal development, confidence and resilience, and education and career preparation.

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What Elementary School Administrators Can Do To Strengthen The Impact Of Utah Girls, Susan R. Madsen Mar 2019

What Elementary School Administrators Can Do To Strengthen The Impact Of Utah Girls, Susan R. Madsen

Marketing and Strategy Faculty Publications

This idea sheet is based on a 2019 gathering of 25 elementary school principals and other administrators who met to discuss ways they can support girls in Utah, both in educational success and in many other areas of life.

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What Utah Mothers Can Do To Strengthen The Impact Of Their Daughters, Susan R. Madsen Feb 2019

What Utah Mothers Can Do To Strengthen The Impact Of Their Daughters, Susan R. Madsen

Marketing and Strategy Faculty Publications

This idea sheet is based on a 2018 gathering of 25 mothers who are raising school-aged daughters in Utah. With the knowledge that mothers are one of the most powerful influences in a girl’s life, this discussion focused on various topics, including culture, confidence and self-discovery, education, personal and social development, and resilience.

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What Women’S Networks And Groups Can Do To Strengthen The Impact Of Utah Girls And Women, Susan R. Madsen Dec 2018

What Women’S Networks And Groups Can Do To Strengthen The Impact Of Utah Girls And Women, Susan R. Madsen

Marketing and Strategy Faculty Publications

This idea sheet is based on a 2018 gathering of 65 leaders of women’s networks, groups, and organizations in Utah in many arenas. It provides an overview of opportunities to influence cultural attitudes in ways that are relevant in all settings, followed by specific ideas and solutions to advance and empower women and girls in more distinct environments.

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Substance Use Disorders Among Utah Women, Robbyn T. Scribner, Susan R. Madsen Nov 2018

Substance Use Disorders Among Utah Women, Robbyn T. Scribner, Susan R. Madsen

Marketing and Strategy Faculty Publications

Substance use disorders, including the opioid epidemic, have reached crisis levels throughout the United States, and Utah is no exception. In 2017, more than 72,000 Americans died from drug overdoses, a number that has doubled in the past decade. According to the Centers for Disease Control, 635 Utahns died from a drug overdose in 2016; that is 22.4 per 100,00 population, a rate that was above the national average of 19.8 and the 19th highest in the nation for that year. Although in Utah and the U.S. as a whole, men are more likely to die from a drug overdose, …

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Utah Women's Postsecondary Education Roundtable, Susan R. Madsen Oct 2018

Utah Women's Postsecondary Education Roundtable, Susan R. Madsen

Marketing and Strategy Faculty Publications

Utah must harness the power of education for its residents, as the state’s future economic success and high quality of life rests squarely upon having an educated population. Increasing the number of Utah residents completing a postsecondary certificate or degree is a powerful strategy for maximizing the quality of life in Utah. An educated population increases both the social and economic capital of the state. Cultivating an educated populace requires creating a college-going culture and assuring that both women and men earn postsecondary certificates and degrees to the maximum extent possible.

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What Male Allies Can Do To Strengthen The Impact Of Utah Women In Workplace Settings, Susan R. Madsen Oct 2018

What Male Allies Can Do To Strengthen The Impact Of Utah Women In Workplace Settings, Susan R. Madsen

Marketing and Strategy Faculty Publications

This idea sheet is based on a 2018 gathering of 25 professional men at various stages in their careers, all of whom have committed to supporting and advancing women professionally. Understanding that male engagement is critical in reducing workplace gender imbalances, these suggestions focus on what men can do in professional settings to create awareness, rethink systems, build capacity (in both women and men), foster developmental relationships, and advocate for necessary cultural change.

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Entrepreneurship And Women-Owned Business: Impact Recommendation Report, Erin Jemison, Susan R. Madsen Sep 2018

Entrepreneurship And Women-Owned Business: Impact Recommendation Report, Erin Jemison, Susan R. Madsen

Marketing and Strategy Faculty Publications

Participants: Ann Marie Wallace (WBCUtah), Erin Jemison (YWCA Utah), Susan Madsen (UWLP, UVU), Pam Palermo (St. George Chamber), Rose Maizner (Womenpreneurs), Karin Palle (Utah Women’s Network), Pam Juliano (The Juliano Group), Roxana King (Professional Women’s Roundtable), Allison Lew & Kassidi Henrie (Women Who Build)

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Childcare: What Utahns Need To Know, Robbyn T. Scribner, Susan R. Madsen Sep 2018

Childcare: What Utahns Need To Know, Robbyn T. Scribner, Susan R. Madsen

Marketing and Strategy Faculty Publications

Childcare is an important consideration for millions of American families; 71% of all women with children under 18 are in the labor force, comprising one-third of the total female workforce in the U. S. Further, childcare costs are becoming increasingly burdensome; in the U.S. generally, and in 33 states specifically (including Utah), the annual cost of childcare is higher than the cost of in-state tuition at a four-year public college. Although childcare is a family and community issue, women often bear the primary responsibility for managing childcare, and, in the case of female heads of household, women may carry both …

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What School Counselors Can Do To Strengthen The Impact Of Utah Young Women, Susan R. Madsen Jun 2018

What School Counselors Can Do To Strengthen The Impact Of Utah Young Women, Susan R. Madsen

Marketing and Strategy Faculty Publications

This idea sheet is based on a 2018 gathering of 25 school counselors from Utah junior high and high schools to discuss ways they can support young women in Utah, particularly in terms of educational aspirations and success. Their insights focus on influencing culture, advocacy, capacity building, and external engagement, as well as ideas for professional development to improve counselors’ abilities to engage and support young women in the state.

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An Investigation Of The Impact Of Changing Social Norms On Female Clothing Attire Pre And Post Ww Ii, Bailey Marie Burningham May 2018

An Investigation Of The Impact Of Changing Social Norms On Female Clothing Attire Pre And Post Ww Ii, Bailey Marie Burningham

Undergraduate Honors Capstone Projects

Not only did World War II bring about changes to the economy and policy in the United States, it also changed women's fashion and, consequently, the way in which women's fashion was presented through marketing efforts. This study is an investigation of how changing social norms, as seen in various marketing material, may have impacted women's attire before and after World War II. The study will be conducted by analyzing various reports on how changes came to pass throughout this time, and how different factors may have instigated the change. Additionally, an analysis of marketing materials used pre and post …

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Sexual Harassment: What Utahns Need To Know, Robbyn T. Scribner, Susan R. Madsen, Amber Thackeray Mar 2018

Sexual Harassment: What Utahns Need To Know, Robbyn T. Scribner, Susan R. Madsen, Amber Thackeray

Marketing and Strategy Faculty Publications

Although workplace sexual harassment has likely been around since the conception of workplaces, and sexual harassment has been illegal in the U.S. for decades, it is safe to say that the issue has never received as much attention as it has since the autumn of 2017. High-profile instances of sexual harassment in visible industries such as entertainment, politics, the media, and the nation’s largest businesses have put this issue at the forefront of our national conversations surrounding gender and the workplace. The #metoo stories, shared by millions of women worldwide indicating that they had also experienced sexual harassment or sexual …

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The Status Of Women Leaders In Utah Nonprofits: A 2018 Update, Susan R. Madsen, Ashlie Hew-Len, Amber Thackeray Feb 2018

The Status Of Women Leaders In Utah Nonprofits: A 2018 Update, Susan R. Madsen, Ashlie Hew-Len, Amber Thackeray

Marketing and Strategy Faculty Publications

In 2014, the Utah Women & Leadership Project (UWLP) published a research and policy brief titled “The Status of Women Leaders in Utah Nonprofits.” The document was the second of four Utah studies published that year; the others focused on the status of women’s leadership in politics, education, and business. This brief gives a four-year update to decide what, if any, progress has been made in women’s leadership within Utah’s nonprofit sector. The brief compares Utah data with national data, reviews the applicable literature, and compares these results to the data in the 2014 brief.

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What Business Leaders Can Do To Strengthen The Impact Of Utah Girls And Women, Susan R. Madsen Jan 2018

What Business Leaders Can Do To Strengthen The Impact Of Utah Girls And Women, Susan R. Madsen

Marketing and Strategy Faculty Publications

This idea sheet is based on a gathering of 25 women CEOs and top executives from Utah companies to discuss ways business leaders can use their influence to strengthen the impact of Utah girls and women. Their insights focus on things leaders can do in their own companies, through engaging with educational institutions, in the community, and in the Utah corporate culture at large.

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Unpaid Care Work: Impact Recommendation Report, Erin Jemison, Susan R. Madsen Nov 2017

Unpaid Care Work: Impact Recommendation Report, Erin Jemison, Susan R. Madsen

Marketing and Strategy Faculty Publications

Participants: Anne Burkholder (YWCA Utah), Renata Forste (BYU), Julie de Azevedo Hanks (therapist, researcher), Danny Harris (AARP), Erin Holmes (BYU), Erin Jemison (YWCA Utah), Susan Madsen (UWLP, UVU), Robbyn Scribner (UWLP, UVU), LaDawn Stoddard (UServeUtah), Becky Utz (University of Utah)

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Utah Women And Mental Health, Robbyn T. Scribner, Susan R. Madsen, Elyse Barnes Nov 2017

Utah Women And Mental Health, Robbyn T. Scribner, Susan R. Madsen, Elyse Barnes

Marketing and Strategy Faculty Publications

According to the World Health Organization, “There is no health without mental health.” A national report stated that in 2015 nearly 1 in 5 adults in the U.S. (43.4 million, or 17.9%) suffered from a mental illness and that 9.8 million Americans (4% of all adults) had a serious mental illness. Although one recent in-depth study showed Utah ranking slightly below the national average in the percentage of adults who suffer from poor mental health, the state regularly reports rates higher than the national average for depression. Another recent study that considered both the percentage of adults with mental illness …

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Access To Healthcare: Impact Recommendation Report, Erin Jemison, Susan R. Madsen Sep 2017

Access To Healthcare: Impact Recommendation Report, Erin Jemison, Susan R. Madsen

Marketing and Strategy Faculty Publications

Participants: Laurie Baksh (Dept. of Health), Senator Luz Escamilla, Vicky Fuentes (Comunidades Unidas), Erin Jemison (YWCA Utah), Becky King (Division of Substance Abuse & Mental Health), Jenifer Lloyd (AUCH), Susan Madsen (Utah Women & Leadership Project, UVU), UVU), Jessie Mandle (VUC), Jean Millar (Intermountain Healthcare), Kyl Myers (U of U), Jessica Sanders (U of U), Sara Simonsen (U of U), Heather Stringfellow (PPAU), Micah Vorwaller (UHPP)

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The Status Of Women Leaders In Utah Education: A 2017 Update, Susan R. Madsen, Elizabeth Goryunova, Ashlie Hew-Len Sep 2017

The Status Of Women Leaders In Utah Education: A 2017 Update, Susan R. Madsen, Elizabeth Goryunova, Ashlie Hew-Len

Marketing and Strategy Faculty Publications

In 2014, the Utah Women & Leadership Project (UWLP) released a research and policy brief titled, “The Status of Women Leaders in Utah Education.” The document was one of four released in 2014 that focused on understanding the status of women’s leadership in politics, education, nonprofits, and business. This brief provides a three-year update to determine what, if any, progress has been made in women’s leadership within Utah’s public (K–12) and higher education (public and the two largest private) sectors. The brief compares Utah data with national data and reviews the applicable literature.

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The Gender Wage Gap In Utah, Susan R. Madsen, Janika Dillon, Robbyn T. Scribner Aug 2017

The Gender Wage Gap In Utah, Susan R. Madsen, Janika Dillon, Robbyn T. Scribner

Marketing and Strategy Faculty Publications

In 2016, American women earned approximately 20% less than men. This gap has narrowed substantially since 1963, when the Equal Pay Act was passed and women earned 41% less than men; yet a gap persists, and a half century later women are still paid less than men in almost every occupation. In Utah, a woman earns approximately 71 cents per dollar that a man earns (though reports vary, several recent national studies show a gap between 70–71 cents), and according to the American Association for University Women, we have the nation’s fourth-largest gender wage gap for year-round full-time workers. With …

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The Status Of Women Leaders In Utah Business: A 2018 Update, Susan R. Madsen, Shirlayne Quayle, Robbyn T. Scribner May 2017

The Status Of Women Leaders In Utah Business: A 2018 Update, Susan R. Madsen, Shirlayne Quayle, Robbyn T. Scribner

Marketing and Strategy Faculty Publications

In 2014, the Utah Women & Leadership Project (UWLP) released a research and policy brief titled “The Status of Women Leaders in Utah Business.” The document was one of four released in 2014 that focused on understanding the status of women’s leadership in politics, education, nonprofits, and business. This brief provides a four-year update to determine what, if any, progress has been made in women’s leadership within Utah’s business sector. The brief compares Utah data with national data and reviews the applicable literature dealing specifically with women in the highest levels of business leadership, including C-level positions and presence on …

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