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- Consumer behavior (3)
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Articles 31 - 60 of 89
Full-Text Articles in Marketing
Factors Influencing Consumers' Trust In Online Shopping., Norasmah Noa
Factors Influencing Consumers' Trust In Online Shopping., Norasmah Noa
Student Works (2010-2019)
Despite the growing development of e-commerce and emerging of online shopping as a new way of doing business, it is still a new technology breakthrough in Malaysia. Unlike the traditional bricks and mortar marketplace, the online shopping includes several distinct factors that will influence consumers’ trust to shop and subsequently purchase online. As stated by Kaufaris and Hampton-Sosa (2004), lack of trust in online environment is a primary reason why many web users do not shop online. This study aims to identify what factors influencing consumers’ trust in online shopping, to examine whether trust influence consumers to purchase online, and …
The Role Of The Ethical Brand And Its Effect On Industrial Buyers' Responses., Sulaiman Sulaiman
The Role Of The Ethical Brand And Its Effect On Industrial Buyers' Responses., Sulaiman Sulaiman
Student Works (2010-2019)
The main aim of the present study is to empirically test the ethical brand (EB) as a construct and to discuss about mediation impact – what is the most influencing result? Conceptually, the notion of the ethical brand has been established as a brand that considers responsibility toward its stakeholders. Definition the ethical brand is brand as a moral actor that is responsible toward social, economic and environment has the integrity to do the right thing and gives superior value to its stakeholders. The present study adds the concept of the ethical brand in a model to relate with company …
The Antecedents Of Initial Trust On Intention To Purchase Online In Malaysia., Chin Kian Hoong
The Antecedents Of Initial Trust On Intention To Purchase Online In Malaysia., Chin Kian Hoong
Student Works (2010-2019)
Internet shopping is not new to developed countries, particularly from the western part. However, survey shows that the volume of Internet purchase in Malaysia is far behind compared to those countries. The percentage of Internet shopping in Malaysia is relatively low compared to other Internet usage. Lack of initial trust on Internet vendors is an issue in Internet shopping. Without a trusting foundation, Internet shoppers are reluctant to move forward to make transactions online. Therefore, formation of trusting attitude is imperative in any success of Internet business. However, the factors that influence the formation of initial trust Internet shopping remain …
Factors Affecting Brand Loyalty Among Malaysian Consumers In Their Choice Of Mobile Phone Brands., Bel Lew Lee Peng
Factors Affecting Brand Loyalty Among Malaysian Consumers In Their Choice Of Mobile Phone Brands., Bel Lew Lee Peng
Student Works (2010-2019)
Purpose Brand loyalty is a key factor that explains brand choice with which the consumer expresses his/her satisfaction with a brand. It is also one of the key constructs predicting consumer behavior. This study proposes and tests a five-factor model that explains the variations in the choice of mobile phone brands among Malaysian consumers. These factors include brand name, brand design, perceived quality, price and promotion. Design/ Methodology/ Approach A survey questionnaire was used as the research instrument for data collection in this study. The methods of collecting the quantitative survey data included self-administered and e-mailed questionnaires. Data was collected …
Malaysian Attitude Towards Standardisation Versus Adaptation : A Study Of Print Advertisements., Keng Siew Li
Malaysian Attitude Towards Standardisation Versus Adaptation : A Study Of Print Advertisements., Keng Siew Li
Student Works (2010-2019)
Global advertising has becoming essential with the popularity of businesses penetrating into international market. This has indirectly created high demand of marketing products and services offering internationally. Therefore, understanding consumers’ favourable attitude towards advertising would be the key factor in sustaining effective international marketing. For instant, the globally well known brand “Coca-Cola” which has gotten its image recognized globally due to its standardisation strategy, has said that going localised is the essential key to success by the company’s CEO in Financial Times (27 march 2000). For that reasons, identifying and understanding of these key factors towards whether to standardise or …
From Online Perceived Value To E-Loyalty : A Study Of Malaysian Low Cost Carriers., Lim Pey Chyi
From Online Perceived Value To E-Loyalty : A Study Of Malaysian Low Cost Carriers., Lim Pey Chyi
Student Works (2010-2019)
Emergence of Malaysia-based low cost carriers (LCCs) has changed the travelling trends and air ticket purchasing behaviors in the country lately. With the advancement of information technology, consumers now can purchase online air ticket 24/7/365. Besides, consumers are more aware of the online offerings through massive advertising and promotional efforts implemented by LCCs. Price-sensitive consumers are now well-informed and aware of the benefits of buying air tickets online. Therefore, establishing a web site that provides good online service becomes the priority of LCCs marketers. This research was conducted with the objective of studying Malaysian consumers’ perception towards the online perceived …
The Effects Of Consumer Animosity, Consumer Ethnocentrism And Patriotism On The U.S. Made Products : A Study Of Muslim Consumers In Malaysia., Khairul Anuar Mohammad Shah
The Effects Of Consumer Animosity, Consumer Ethnocentrism And Patriotism On The U.S. Made Products : A Study Of Muslim Consumers In Malaysia., Khairul Anuar Mohammad Shah
Student Works (2010-2019)
The primary objective of this study is to examine the negative attitudes of Malaysian Muslim consumers towards US made products. The conceptual model for this study was adapted from the model developed by Klein, Ettenson and Morris (1998). In their model, two sources of negative attitudes towards foreign made products were included, i.e., consumer animosity and consumer ethnocentrism. However, this study integrated another source of negative attitude, i.e., patriotism. The framework of this study suggests that consumer animosity, consumer ethnocentrism and patriotism will negatively influence the judgment of US made products and, subsequently, their purchase willingness and purchase action. Also, …
Factors Influencing The Adoption Of Online Purchase Through Blogs In Malaysia / Fariza Malawati Abdullah, Fariza Malawati Abdullah
Factors Influencing The Adoption Of Online Purchase Through Blogs In Malaysia / Fariza Malawati Abdullah, Fariza Malawati Abdullah
Student Works (2010-2019)
Internet users in Malaysia have grown from only fifteen percent Internet penetration over population in year 2000 to sixty-six percent penetration in year 2009. The Internet has become a means of transaction for consumers in the global market. A study by the International Data Corporation (IDC) indicates that the future forecast of online shopping in Malaysia looks bright and promising. One of the more popular online marketing channels is Blogs. This study aims to identify the adoption factors towards online purchase through Blogs in the Malaysian consumers’ context. A conceptual model integrating five determinants namely, utilitarian orientation, hedonic orientation, trust, …
The Study Of Antecedents Of Customer Loyalty Towards Established Mobile Service Providers In Malaysia., Nicole Yap Chen Yan
The Study Of Antecedents Of Customer Loyalty Towards Established Mobile Service Providers In Malaysia., Nicole Yap Chen Yan
Student Works (2010-2019)
Despite the high churn rates, the Malaysian telecommunications industry is growing. However, the lack of customer focus in this market has yielded one of the worst customer loyalty levels. The competitiveness of the domestic market has been further intensified with the implementation of mobile network portability (MNP), which has further complicated the issue of customer loyalty, as research has shown that better deals and low switching costs means that satisfied consumers never mind changing service provider. This shows that satisfaction no longer ensures loyalty (Grabowich & Guy, 2007). The purpose of this research is to identify the major antecedents that …
Consumer Decision-Making Styles Of The Three Major Ethnic Groups In Malaysia Towards Casual Wear Buying., Daphne Fam Sin Ying
Consumer Decision-Making Styles Of The Three Major Ethnic Groups In Malaysia Towards Casual Wear Buying., Daphne Fam Sin Ying
Student Works (2010-2019)
The hot and humid climate in Malaysia makes the wearing of casual wear in the country for all normal interactions other than formal functions the norm rather than the exception. As Malaysia is a multi cultural country with different ethnic group, it is pertinent that a study be conducted on the casual wear buying decision making styles of the different ethnic group in the country – namely the Malay, Chinese and Indians. Although there have been numerous studies done relating to consumers decision making styles using the Consumer Style Inventory (CSI) developed by Sproles and Kendall (1986) but then most …
Customer-Based Brand Equity Of The Sportswear Market In Malaysia., Emilia Rosemera Uzir
Customer-Based Brand Equity Of The Sportswear Market In Malaysia., Emilia Rosemera Uzir
Student Works (2010-2019)
Abstract not available
Survey On The Adoption And Implementation Of Cost Of Quality (Coq) Reporting Among Manufacturing Organizations In Malaysia., Murugan Rasamanie
Survey On The Adoption And Implementation Of Cost Of Quality (Coq) Reporting Among Manufacturing Organizations In Malaysia., Murugan Rasamanie
Student Works (2010-2019)
Cost of Quality (COQ) has been regarded as an effective tool to contribute to achieve customer satisfaction and profits. This study explored the key issues of COQ reporting among manufacturing organizations in Malaysia. Present competitive global business environment and customer expectation for high quality product at competitive prices has initiated this study to determine the awareness level and adoption rate of COQ reporting among manufacturing organizations in Malaysia. The manufacturing organizations for this study were picked through stratified random sampling technique, using the Federation of Malaysian Manufacturers (FMM) Directory, 2009. The questionnaires were distributed via email and directly to the …
A Study On Full Service Restaurants' Attributes And The Key Determinants Of Customer Satisfaction Behavioural Intention., Chow Sweet Fun
A Study On Full Service Restaurants' Attributes And The Key Determinants Of Customer Satisfaction Behavioural Intention., Chow Sweet Fun
Student Works (2010-2019)
Food service sector in Malaysia is sizeable and rapidly growing. The lifestyle changes created by modern living are expected to continue to fuel the steady growth of food service sector. However, due to the minimal entry barrier, this industry has become more competitive than ever and susceptible to failure. To obtain a better understanding of the customers’ preference in choosing food establishment, the importance and performance of 22 attributes that are divided to four construct namely physical environment, food quality, service quality and price fairness and the significant determinants of customer satisfaction and behavioural intention are evaluated. The restaurant attributes …
Faktor-Faktor Yang Mempengaruhi Permintaan Harta Tanah Kediaman Di Malaysia., Rohayu Abdul Majid
Faktor-Faktor Yang Mempengaruhi Permintaan Harta Tanah Kediaman Di Malaysia., Rohayu Abdul Majid
Student Works (2010-2019)
Consistent with their nature as the most popular housing type in Malaysia, ten-ace houses record the highest sales and continue to dominate developers' interest in future housing development. At the same time, this particular housing type ranks high on the overhang with the highest number in unsold units to record. Ironically, there exist a significant proportion of medium income people who do not own a housing unit. The main objective of this study is to identify the factors that influence housing demand. Through the determination of components and elements, housing demand model was developed for the prediction of the total …
Ecs Electronic Cars System, Wilyang Soh
Ecs Electronic Cars System, Wilyang Soh
Student Works (2000-2009)
The revolution of Internet has enable billions of people all around the world to communicate interactively. Thus, business people have made used of the global market space in the Internet which breaks through the barrier of time and distance to promote their products. The Electronic Cars System is one of the e-commerce solutions for merchants to conduct business over the Internet and the target users are local car dealers and potential car buyers including local people and foreign workers in Malaysia only. Electronic cars system is a fascinating and worthwhile topic to be researched on. This thesis steps towards developing …
City Branding : Exploring City Brand Of Kuala Lumpur, Vaani Manickam
City Branding : Exploring City Brand Of Kuala Lumpur, Vaani Manickam
Student Works (2000-2009)
The classical definition for branding is all about differentiating the product from its competitors for identification purposes. However, in recent years, brand being a sophisticated tool for countries, cities and destination. They are encouraged to think themselves as a brand. The competition between cities becomes aggressive in establishing its own image in order to attract stakeholders such as tourists, investors, business, student and skilled people. Kuala Lumpur, the capital city of Malaysia which is yet to mesh up the attributes and elements into a single brand. This research elicits information on attributes and elements to build a strong city brand …
Online Shopping Cart & Ordering System, Siang Schee Lee
Online Shopping Cart & Ordering System, Siang Schee Lee
Student Works (2000-2009)
E-commerce (electronic commerce or EC) is the buying and selling of goods and services on the Internet, especially the World Wide Web, E-commerce makes purchasing easier for customer. However, it will cost a corporation a lot of money to build up a dynamic e-commerce website. To overcome this issue, a web-based E-commerce development tool is developed to create web page to selling the corporation's products. The proposed project offers a web-based service to let any shopping stores build their own web store from start to finish. It include template for online shopping cart, backend management and database. The dynamic database …
Online Advertising Using Banner Exchange Among Malaysian Dot Com Companies, Fionne Lai Fung Chong
Online Advertising Using Banner Exchange Among Malaysian Dot Com Companies, Fionne Lai Fung Chong
Student Works (2000-2009)
This exploratory study attempts to understand the view and perceptions of Dot Com companies toward Online Advertising using Banner Exchange as an advertising tool. Banner Exchange works as the following. A company can exchanges their banners with other companies, this is considered as the customer-to-customer direct exchange. They can also choose to use Banner Exchange service from a Banner Exchange service provider. The perceptions and opinions of 8 Dot Com companies are analyzed. The analysis also focuses on factors influencing online promotions as well as factors to be considered in making effective online promotion decision. The study includes 8 identified …
Stereotypes In The Language Of Beauty Product Advertisements, J.R. Shanmugam
Stereotypes In The Language Of Beauty Product Advertisements, J.R. Shanmugam
Student Works (2000-2009)
This study focuses on the connotative language used in printed facial and slimming advertisements, which may be adhering to any common stereotypes of tile ideal Malaysian beauty in terms of complexion and figure or body weight. It was found that beauty product advertisements do convey a stereotypical beauty to the potential consumer. This so-called ideal beauty has a fair and youthful-looking complexion and a slim figure However, this stereotypical beauty is only implied subtly through the advertisement The research methodology has been carried out in 4 stages Stage 1 consisted of mere extraction of words from the advertisements Stage 2 …
Niche Market And Customer Analysis For The Introduction Of A Potential New Pharmaceutical Product In Peninsular Malaysia, Jeyalakshmi Rajan
Niche Market And Customer Analysis For The Introduction Of A Potential New Pharmaceutical Product In Peninsular Malaysia, Jeyalakshmi Rajan
Student Works (2000-2009)
Benign Prostatic Hyperplasia (BPH) is a non-cancerous condition in which the number of prostate cells increases, causing the gland to enlarge. Nearly all men develop BPH If they live long enough and about half would develop symptoms of BPH. Company A's product is one of three drugs competing for the BPH market. In view of the slow growth of its product, Company A was considering launching a new formulation. Thus, a customer and market evaluation was essential to understand the market and develop relevant marketing strategies for such a launch. The major objectives of this study were to: (a) determine …
Bond Rating Of Upgrades And Downgrades : The Impact On Stock Returns, C. Thaneswary Chelliah
Bond Rating Of Upgrades And Downgrades : The Impact On Stock Returns, C. Thaneswary Chelliah
Student Works (2000-2009)
This paper examines the share market reactions to bond rating changes of upgrades and downgrades. In term of analysis the upgrade and the downgrade category has been divided into changes based on the investment and speculative groups. The market model was used in determining abnormal returns for the study. This research provides the relation of changes taken place within the group and across the group. In addition, this paper is also examining the impact of rating changes due to financial prospect and the companies' leverage. All the analysis is based in Malaysian scenario . The result suggests that there were …
Surgical Gloves Contract Packaging Business : A Feasibility Study, Phok Wee Heng
Surgical Gloves Contract Packaging Business : A Feasibility Study, Phok Wee Heng
Student Works (2000-2009)
Founded in 1991, Doyen Medipharm is the world's only manufacturer of automated packaging machinery whose products are designed and engineered specifically to package medical devices. Doyen intends to capitalise on its market position by adding at least one further revenue stream. With its strength and market position, a major opportunity for the Doyen is the incorporation of Contract Packing facilities. The Contract packing market is dominated by poorly equipped low margin Companies, and now Doyen intend to challenge this market by equipping facilities with state of the art Doyen machines. Doyen Malaysia office was set up in 1996 serving as …
Business Plan For A Malaysian Premium Cafe, Yew Kwan Yip
Business Plan For A Malaysian Premium Cafe, Yew Kwan Yip
Student Works (2000-2009)
Speciality cafes are currently divided into two main groups; the foreign branded cafes and our very own local coffee shops. Borneo Cafe is conceptualise to fill the vacuum between these two groups. We intend to serve local speciality roasted coffee in a local ambience. The name Borneo was chosen to reflect nature and environment with a reflection to the past era where life was simpler and individuals have time chatting to each other. Consumers patronising our cafe will sit on wooden furniture's, earthy tone colours to pacify the sight and mind, the aroma of freshly roasted coffee and the sound …
An Information Kiosk On Malaysian Cuisine 1 Citra Rasa Malaysia On Line, Sabjan Aniza
An Information Kiosk On Malaysian Cuisine 1 Citra Rasa Malaysia On Line, Sabjan Aniza
Student Works (2000-2009)
Laman web kiosk Citra Rasa Malaysia Online ialah laman web yang dibangunkan untuk memudahkan pengguna yang hendak mencari maklumat dan informasi mengenai masakan-rnasakan Malaysia beserta resepi-resepi yang popular dengan cara yang termudah dan terkini. Laman web ini bukan sekadar meberi maklumat tetapi juga boleh menerima dan memberi maklum balas kepada penguna-penggunanya. Oleh kerana pada masa kini boleh dikatakan kebanyakan pengguna-pengguna lebih mudah mendapatkan maklumat secara online, maka laman web ini marnpu memberi kemudahan kepada mereka yang hendak memperoleh informasi tentang resepi-resepi masakan Malaysia. Laporan Latihan Ilmiah Tahap Akhir ll ini mengandungi lapan bab secara keseluruhannya. Laporan ini akan menerangkan secara …
Pasar Mini Elektronik (E – Pasar Mini), Othman Noor Azmira
Pasar Mini Elektronik (E – Pasar Mini), Othman Noor Azmira
Student Works (2000-2009)
e-Dagang merupakan satu tapak pada layar internet yang menjalankan urusniaga pemiagaan atau perkhidmatan secara atas talian. Tajuk latihan ilmiah yang akan dibangunkan mempunyai kaitan dengan teknologi e-dagang. Sistem yang dibangunkan merupakan laman e-dagang iaitu e-Pasar Mini yang menjalankan pemiagaan menjual barangan keperluan harian secara atas talian. Ia tertumpu kepada pengguna yang berkerja dan kekurangan masa untuk membeli keperluan harian dan juga kepada semua pengguna internet. Di dalam laman web ini ada disediakan enjin pencarian untuk memudahkan pengguna membuat pencarian barangan supaya dapat menjimatkan masa selain daripada kemudahan browse yang telah disediakan. Metodologt Air Terjun bagi Kitar Hayat Pembangunan Sistem digunakan …
Sales Force Automation (Sfa), Ching Han Tai
Sales Force Automation (Sfa), Ching Han Tai
Student Works (2000-2009)
This project focuses on the development of sales application in the market; named ' Sales Force Automation' or for short ' SFA', which also acts as a tool to create and manage marketing campaigns with costs and performance tracking capabilities. It also can define as a Customer Relationship Management system. Sales Force Automation (SFA) is an application service provider that focuses on providing and hosting applications related exclusively to business functions. [tallows the company to forecast revenues accurately, possesses a clear, reliable understanding of near-term future events, and can focus their resources accordingly. Microsoft Visual Studio.NET - ASP.NET, is to …
Virtual Auctions, Han Chooi Louis Tan
Virtual Auctions, Han Chooi Louis Tan
Student Works (2000-2009)
Virtual Auctions is about developing an e-auction system for online auctioning off general merchandise to bidders in specialized auctions such as travel auction, computer auction, car auction, etc. The system will allow bidders to do online registration and bidding, which could be for auctioning off many interesting, bizarre and exciting items such as watches, antiques etc. In the development of this system, there are several stages involved, which we will see in the following chapters of this report. Firstly there will be an Introduction chapter where the objectives and scope of this project is determined. Also there is a part …
B2b Portal: Order Routing System, Pho Yen Lee
B2b Portal: Order Routing System, Pho Yen Lee
Student Works (2000-2009)
The Business-to-Business portal (B2B portal) is taken from the advantage of business flow in real world situation. B2B commerce site allow business partners to browse through the products supported by the other partners. Basically, this B2B commerce site divided into three portions, which are Product Catalogue and Purchasing System. Order routing system and Supplier fulfillment system. Product catalogue and Purchasing system focused on the sales channels. Business partner shopping through the product catalogue system and purchased the products through the purchasing system. The order routing system is under the responsibility of the administrator in the enterprise. The administrator controls the …
Perception On Luxury Consumption : A Study Of Car Owner In Kuala Lumpur And Selangor, Yoke Kin Kuek
Perception On Luxury Consumption : A Study Of Car Owner In Kuala Lumpur And Selangor, Yoke Kin Kuek
Student Works (2000-2009)
No abstract provided.
Car-4-U: Web Based Car Purchasing Search System, Terlok Chand Deepak Sharma
Car-4-U: Web Based Car Purchasing Search System, Terlok Chand Deepak Sharma
Student Works (2000-2009)
This report is about a web based car purchasing search system Car - 4 - U. Car - 4 - U consists of three main modules which are the administrator module, the dealer module and the public user module. The administrator module is for the developer to maintain the system, hence a user name and password will be needed to log in. A developer will be able to add new data regarding cars, delete any unwanted or purchased cars, update existing data, change password and view the feedback entered by users in the administrator module. The dealer module is for …