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Articles 1 - 30 of 90
Full-Text Articles in Marketing
Examining Factors Influencing Customer Loyalty In Omnichannel Retailing: The Mediating Role Of Customer Experience, Min Xiuxia
Student Works (2020-2029)
Research aims: This study aims to investigate factors that influence customer loyalty in omnichannel retailing and mediating role of customer experience. It also examining an impact of customer engagement on customer loyalty within the omnichannel context. Design/Methodology/Approach: A quantitative research design was employed using a structured online questionnaire distributed to consumers in Malaysia who had purchased from the same retail brand through both online and offline channels. Data were analysed using Smart PLS (Partial Least Squares) Structural Equation Modelling (PLS-SEM) to test the hypothesised relationships among omnichannel characteristics, individual characteristics, customer experience, customer engagement and customer loyalty. Research findings: The …
Unpacking Low Glycaemic Index (Gi) Food Purchase Intentions In An S-O-R Framework: The Multidimensional Moderating Roles Of Consumer Knowledge And Trust, Cao Henglei
Student Works (2020-2029)
Research aim: Examine Malaysian consumers’ decisions to purchase low-GI foods using the S–O–R framework, while considering how knowledge and trust shape these decisions. Design/Methodology/Approach: A quantitative survey was conducted among 302 Malaysian consumers, with data analysed via confirmatory factor analysis, structural equation modelling, and moderation analysis. Research findings: Attitudes toward low-GI foods are shaped by health consciousness, environmental concern, and social influence, but not price perception. Purchase intention is directly influenced by trust, with moderation observed only for subjective knowledge. Theoretical contribution/Originality: Extends the S–O–R framework through differentiating knowledge type and clarifying the role of trust in low-GI food consumption. …
Digital Marketing In Theatre Organizations: A Study On Mahua Fun Age Troupe In China, Peng Wang
Digital Marketing In Theatre Organizations: A Study On Mahua Fun Age Troupe In China, Peng Wang
Student Works (2020-2029)
The rapid popularization of Internet technology has changed the face of the whole world. With the advent of the era of digital, online marketing has come in a new way. Based on the traditional marketing methods, the marketing concept and model evolved from the traditional marketing methods are constantly innovated to play a role in the enterprise's marketing strategy and promote the enterprise to complete the overall business objectives more quickly. Shuyu Qi, a professor at the China academy of administration, said that in today's world, cultural development and economic development are increasingly integrated, and cultural industry has gradually become …
Developing Consumer-Based Service Brand Equity (Cbsbe): An Airline Industry Perspective, Sarker Md Moniruzzaman
Developing Consumer-Based Service Brand Equity (Cbsbe): An Airline Industry Perspective, Sarker Md Moniruzzaman
Student Works (2020-2029)
The competitive challenges facing airline companies such as consolidation, merger, acquisition and passengers’ dynamic buying behaviour require sound branding strategies that may help organisations survive and thrive effectively. Although contemporary brand equity models have been acknowledged and tested in the service branding context, they are not quite adaptable to the airline sector. A critical review of the literature also confirms that earlier models are more appropriate for product-dominant brands, as they ignore the crucial roles of direct service experience, which is the nucleus of service organisations. Besides, the two essential elements of brand asset (i.e., brand consistency and perceived value) …
The Role Of Brand Credibility And Brand Experience In Post-Consumption Outcomes Of Hotel Choice Among Malaysian Muslim Consumers, Rosli Nadzirah
The Role Of Brand Credibility And Brand Experience In Post-Consumption Outcomes Of Hotel Choice Among Malaysian Muslim Consumers, Rosli Nadzirah
Student Works (2020-2029)
This research investigates the importance of hotel attributes in examining Malaysian Muslim tourists' hotel choice. Based on the mean-end chain theory, it explores the relationship among nine constructs; hotel attributes, brand credibility, brand experience, brand attachment and post-consumption outcomes which consisted of satisfaction, revisit intention and word-of-mouth, as well as travel motivation and Islamic religiosity. A total of 474 valid and usable self-administered questionnaires were collected through purposive sampling technique. Partial Least Squares Structural Equation Modelling (PLS-SEM) approach was deployed to validate the research model and the research hypotheses. The result indicates that brand experience fully mediates the relationship between …
The Influence Of Facebook Social Interaction On Healthy Eating Behaviour And Work Productivity / Wong Wen Yin, Wen Yin Wong
The Influence Of Facebook Social Interaction On Healthy Eating Behaviour And Work Productivity / Wong Wen Yin, Wen Yin Wong
Student Works (2020-2029)
In the current competitive global environment, one of the core determinants of the business success lies in the foundation to workplace productivity amongst the employees. The rise of social media in the health domain can have it play the role of an alternative channel for the promotion of healthy eating behaviour. Literatures outlined that social interaction on Facebook seems relevant towards the promotion of positive health behaviour(s). However, details pertaining to the interaction and its subsequent impact on health remains unexplored. This research examines the influence of Facebook social interaction on healthy eating behaviour and its subsequent impact on work …
The Relationship Between Corporate Social Responsibility Orientation, Marketing Capabilities And Organisational Performance., Wan Kalthom Yahya
The Relationship Between Corporate Social Responsibility Orientation, Marketing Capabilities And Organisational Performance., Wan Kalthom Yahya
Student Works (2010-2019)
The main objective of this study is to investigate why organisations need to integrate environmental and societal problems into their core business operations, strategies and their contribution towards organisational performance. To achieve this, firstly, this study will examine the elements of antecedents for corporate social responsibility orientation as these elements are considered crucial to organisational corporate social responsibility practices. Corporate social responsibility orientation is important as a basic value, goal and strategy for organisation so as to compete in the marketplace. In addition, it is how organisations handle their social responsibility and performance simultaneously. Secondly, by using the constructs, this …
The Impact Of Islamic Attributes Of Destination On Tourists' Motivation, Satisfaction And Destination Loyalty., Mohamed Mohamed Kamal Battour
The Impact Of Islamic Attributes Of Destination On Tourists' Motivation, Satisfaction And Destination Loyalty., Mohamed Mohamed Kamal Battour
Student Works (2010-2019)
Most discussions in destination marketing literature have tended to revolve around the theory of push and pull motivation when they want to explain why people travel and select a specific destination. The theory assumes that people are first of all pushed by internal desires or emotional factors to travel and then they are pulled by external or tangible factors (destination attributes). Tourist satisfaction is important to market destinations successfully because it is linked directly to destination choice, consumption of products and service, and repeat visits. Recent researchers supported that these push factors and pull factors influence overall tourist satisfaction, which …
Factors Influencing The Acceptance And Purchase Intention Of Online Grocery : A Study Of Malaysian Consumers., Liew Kwee Yee
Factors Influencing The Acceptance And Purchase Intention Of Online Grocery : A Study Of Malaysian Consumers., Liew Kwee Yee
Student Works (2010-2019)
The aim of this study is to understand the Malaysian consumers’ perception of online grocery shopping in order to identify various factors that influence the acceptance and buying intention of online grocery. The factors include perceived convenience (PC), perceived information accessibility (PIA), perceived order accessibility (POA), perceived risk (PR), perceived enjoyment (PE), and social factors (SF). The research framework suggested that PC, PIA, POA, PR are the factors that influence consumer attitude towards online grocery shopping (ATT) and future online grocery buying intention (FBI). Another two constructs which are PE and SF have been proposed in the research framework as …
A Study Of Consumers' Global Brand Attitudes In Malaysia., Cheah Yee Nin
A Study Of Consumers' Global Brand Attitudes In Malaysia., Cheah Yee Nin
Student Works (2010-2019)
Purpose – This paper aims to examine the attitudes towards global brands by inspecting the construct of materialism, cosmopolitanism, consumer ethnocentrism and perceived global brand value. The paper also inspects the moderating role of religiosity in the relationship between perceived global brand value and global brand attitude. Design/methodology/approach – Consumer from Malaysia were surveyed on the constructs, and five brands were selected to gauge the perceive value. Findings – The findings show that materialism and cosmopolitanism are the antecedents to perceived global brand value, and perceived global brand value is the key indicator to global brand attitude. Consumer ethnocentrism is …
Environmental Knowledge, Attitudes, And Behaviours : A Cross Cultural Study Of Malaysian Consumers., Cheong Hui Lu
Environmental Knowledge, Attitudes, And Behaviours : A Cross Cultural Study Of Malaysian Consumers., Cheong Hui Lu
Student Works (2010-2019)
This study attempted to examine Malaysian consumers across multi-cultural roots; mainly Malay, Chinese and Indian in terms of their environmental knowledge, attitudes and behaviours. A survey was carried out using a selfadministered questionnaire. A total of 300 Malaysian respondents (150 Malays, 100 Chinese and 50 Indians) were targeted and recruited through quotaconvenience- sampling. Surveys were distributed in various locations in Klang Valley such as hospitals, shopping malls, recreational parks, university and business centres. The respondents were required to complete the questionnaire in 15 minutes and return it back on the spot. The questionnaire was divided into four parts: Part A …
Employees' Brand Commitment In The Service Industry : Luxury Hotel Chains In Malaysia., Cheng Siew Yee
Employees' Brand Commitment In The Service Industry : Luxury Hotel Chains In Malaysia., Cheng Siew Yee
Student Works (2010-2019)
This recent study examines employer branding as a concept for enhancing employees’ brand commitment in the luxury hotel chains in Klang Valley, Malaysia. Employer branding is viewed as a holistic process which consists of several dimensions in communicating their employees’ attitude and commitment to the organizations and customers. In this study, research related to the indicators of employees’ brand commitment is reviewed to construct a conceptual framework of employer brand. This concept has received limited awareness from past researchers, particularly in the context of luxury hotel chains in the Eastern countries. For a clearer understanding on the employees’ brand commitment …
Islamic Attributes And Its Impact On Muslim Tourists' Satisfaction : A Study Of Iran., Farnaz Farahdel
Islamic Attributes And Its Impact On Muslim Tourists' Satisfaction : A Study Of Iran., Farnaz Farahdel
Student Works (2010-2019)
Many countries in the world are considering tourism as an important sector in their economy. Tourism can bring many people from different countries to a destination and as a result, it can contribute to its economy significantly. Achieving tourist satisfaction could be very challenging for countries. There are several factors which can impact tourist satisfaction; among them, push and pull motivational factors have been emphasized in this paper. There is this assumption that the impact of motivational factors can be influenced by other elements like Islamic attributes. In this study, it has been attempted to examine the impact of motivational …
A Study Of The Effect Of Globalisation On The Malaysian Film Production Industry., Herwina Rosnan
A Study Of The Effect Of Globalisation On The Malaysian Film Production Industry., Herwina Rosnan
Student Works (2010-2019)
Studies on the effects of globalisation are extensive. However, the existing literature concerning the effects of globalisation on the film production industry has been largely the interest of scholars from cultural studies, media and/or communications fields of study. Much of their concerns pertain to the spread of cultural homogeneity and the effects of culture, particularly that of film consumption, on citizens or local audiences. Although cultural industries have become one of the most dynamic emerging sectors in world trade studies, many developing countries have not given fair attention to their film industries due to the priority given to other sectors. …
The Relationship Between American Popular Culture And Some Selected Aspects Of Consumer Behaviour : A Study Of Malaysian Adolescents., Zailin Zainal Ariffin
The Relationship Between American Popular Culture And Some Selected Aspects Of Consumer Behaviour : A Study Of Malaysian Adolescents., Zailin Zainal Ariffin
Student Works (2010-2019)
People’s consumption patterns are subject to a range of influences and youth are no different in this respect. Globalization creates an explosion of products and images for consumers to choose from. In consequence, one is left with questions concerning how young consumers construct meaningful identities and how strategies may be evoked as lifestyles and subculture fragment. This study endeavours to explain the impact of American Popular Culture on the behaviour of Malaysian adolescents as well as to determine the impact of popular music as the prominent source of American Popular Culture. This is done to understand the influence of American …
Investigating The Mediation Effect Of Satisfaction On Relationships Between Service Quality And Perceived Value To Loyalty : Empirical Evidence From Telecommunication Service Centres In Malaysia., Nor Ilyani Zainal
Student Works (2010-2019)
In the telecommunication business, running telco service centres is very important and central to the business operations. Telco service centres play a very important role in the telecommunications service industry as they serve as the primary connector between the telcos and their customers. Therefore, an assessment of service quality and customer satisfaction with services received at the telco service centres in Malaysia is essential. It is imperative for telcos in Malaysia to continue to address core needs of existing and prospective customers in order to drive growth and build an outstanding reputation in the industry within the region. Customer satisfaction …
Personality Characteristics As Antecedents Of Word Of Mouth In Travel Industry : Comparison Of Online Versus Offline Environment., Mina Borhani
Student Works (2010-2019)
Word of mouth marketing has recently generated much attention from scholars due to its criticality for businesses to succeed. Many companies are now trying to create buzz and generate positive word of mouth (WOM), since that is one of the most influential factors on consumer purchase decision. The purpose of this study is to investigate the role of personality characteristics as a driver of word of mouth behavior. Five personality dimensions including self-confidence, conservativeness, assertiveness, risk taking attitude, and sense of justice, are chosen as independent variables of the model. Attitude towards word of mouth as mediator and behavior of …
Consumer Complaint Behaviour And The Effectiveness Of Consumer Court In Malaysia., Zhao Wen Jie
Consumer Complaint Behaviour And The Effectiveness Of Consumer Court In Malaysia., Zhao Wen Jie
Student Works (2010-2019)
In the face of accelerating globalisation, consumers have to face new challenges and threats, and they also have to confront the flooding of goods and services in local markets as never before. Due to the lack of the skills and information for making choices on purchasing that are safe, reflect value for money and for workers and the environment, consumer protection becomes even more important. Consumer complaint behaviour involves third parties who have become important in our society. This study investigates two main research objectives. The first main objective is to observe whether the Tribunal for Consumer Claim (TCC) is …
Traditional Traders And Hypermarket Growth In Malaysia., Holst Hans Peter
Traditional Traders And Hypermarket Growth In Malaysia., Holst Hans Peter
Student Works (2010-2019)
Retail markets in Malaysia were protected from foreign direct investment and competition until the latter part of the 1980s when the Government began a deliberate policy of liberalisation. this change is exemplified by French hypermarket chain Carrefour opening the first hypermarket in Malaysia, in 1994. Carrefour was the hypermarket leader in France and experienced in developing economies, e.g. Thailand; Brazil. The large scale and technologies of the hypermarket selling space and organisation were new to Malaysia, and visibly attracted large numbers of customers. Hypermarket inscreased their presence in Malaysia in a short period of time. The 1999 Review of Progress …
Religiosity And Hotel Selection., Muqeddes Abdul'ahed
Religiosity And Hotel Selection., Muqeddes Abdul'ahed
Student Works (2010-2019)
Islamic rules and regulations have huge influence on Muslims‘ choices and preferences. This research was started by considering the fact that despite the potential importance of the religion, less attention has been paid to the role of Islam on Muslims‘ behavior as customer. Therefore, it is conducted as a contribution to establishing link between Islamic religiosity and consumer behavior. This study investigates the relationship between religiosity and hotel selection behavior of Muslim travelers, and also, examines differences in hotel selection between highly religious and less religious customers. Findings suggested Muslim travelers‘ religiosity has influences on their hotel selection behavior. A …
Corporate Image, Service Quality, Customer Perceived Value, Relationship Quality And Its Effect On Switching Intention Among Islamic Banking Customers In Malaysia., Nor Hashima Hashim
Corporate Image, Service Quality, Customer Perceived Value, Relationship Quality And Its Effect On Switching Intention Among Islamic Banking Customers In Malaysia., Nor Hashima Hashim
Student Works (2010-2019)
Abstract NA
Corporate Social Responsibility (Csr) In Catering Industry : The Perception Of Diners And Their Buying Behavior., Hamidreza Ghotb
Corporate Social Responsibility (Csr) In Catering Industry : The Perception Of Diners And Their Buying Behavior., Hamidreza Ghotb
Student Works (2010-2019)
Corporate social responsibility (CSR) has been the center of attention over the past decade and gained more popularity in this period. Many organizations are integrating CSR initiatives into their business strategies in the hope of gaining competitive advantage in business, as well as providing support and help for the society and the environment. There have been some studies focusing on the benefits of involvement in CSR on image, reputation, trust and profit for many organizations in different industries. However, it seems that restaurant industry has not received a fair share of research in this regard. The proposed study is attempting …
The Impact Of Corporate Rebranding On Organisation's Market Value : Malaysian Perspective / Ee Mei Chin., Mei Chin Ee
The Impact Of Corporate Rebranding On Organisation's Market Value : Malaysian Perspective / Ee Mei Chin., Mei Chin Ee
Student Works (2010-2019)
No abstract provided.
Relationship Among Service Quality, Food Quality, Perceived Value, Customer Satisfaction And Behavioural Intentions In The Malaysian Fast Food Industry., Seaw Thiam Chin
Relationship Among Service Quality, Food Quality, Perceived Value, Customer Satisfaction And Behavioural Intentions In The Malaysian Fast Food Industry., Seaw Thiam Chin
Student Works (2010-2019)
Fast food industry generates multi-billion dollars every year worldwide and is still growing, especially in Asia. Malaysian consumers were first exposed to fast food when A&W opened its outlet in Malaysia in 1961. Since then, the fast food industry has experienced dramatic growth in Malaysia. Today, fast food consumption is becoming a part of the Malaysian’s lifestyle. A number of studies have been undertaken to address the service quality and customer satisfaction in fast food restaurants. This can be problematic because some other potential determinants of customer satisfaction such as food quality and perceived value are disregarded. Moreover, most studies …
Consumers Attitude Towards "Mamak" Food In Malaysia., Kartina Abu Bakar
Consumers Attitude Towards "Mamak" Food In Malaysia., Kartina Abu Bakar
Student Works (2010-2019)
Malaysia is a unique country as there are multi races and ethnics of people live together in harmony and as such there are many ethnic foods such as “Mamak” food. “Mamak” food is popular among Malaysian and can be found from roadside stalls to café or Bistro concept restaurants. The objective of this study is to provide an insight into customers dining intention to “Mamak” restaurants measuring the service quality and food attributes. Surprisingly, only one of the factor of service quality that is assurance and one variable of food attributes which is aroma has a greater influence for customers …
Customer Loyalty In Financial Services From A Service-Dominant Logic Perspective., Kat Mui Ling
Customer Loyalty In Financial Services From A Service-Dominant Logic Perspective., Kat Mui Ling
Student Works (2010-2019)
Purpose – Modern customers are now more informed, connected, and active in their consumption activities. As a result, it is becoming increasingly common for consumers to jointly create value with the firm to satisfy their personalised demand. The purpose of this research is to investigate the effect of involving customer as active participants in the co-production of consumption experience and co-creation of value on customer loyalty in the provision of financial services. Design/methodology/approach – The hypotheses were tested by using regression analysis on data collected from a survey that yielded 285 respondents who are the customers of various unit trust …
A Study On The Determinants Of Behavioral Intention Towards Using Mobile Banking Services In Malaysia., Ang Gim Wah
A Study On The Determinants Of Behavioral Intention Towards Using Mobile Banking Services In Malaysia., Ang Gim Wah
Student Works (2010-2019)
The mobile and wireless market continues to grow at a rapid pace globally, and is considered one of the fastest growing markets in the world. The popularity of mobile communication has transformed electronic banking (wired environment) into mobile banking (wireless environment). This trend contributes the anticipated growth of mobile financial solutions as many financial institutions are very excited about the great potential of mobile banking with its large pool of users. Location and time will no longer constrain people from completing their banking transactions using mobile banking services. Therefore, the objective of this study is to examine the extent of …
Determining Effect Of Website Usability And Satisfaction Loyality And Positive Word-Of-Mouth : Malaysia Internet Banking., Tan Hui Lee
Student Works (2010-2019)
In Malaysia, Internet Banking has been evaluated in many ways, often in the aspect of adoption and implementation. In this paper, we review Internet Banking from the competitive environment and consumer perspectives with the purpose to develop an understanding of the effect of website usability, customer satisfaction on loyalty and positive word-of-mouth (WOM). It was found that website usability and customer satisfaction enhances customer loyalty and word-of-mouth in the Malaysia Internet Banking. It was also discovered that customer satisfaction mediates the relationship between website usability and customer loyalty as well as between website usability and WOM, and that customer loyalty …
Survey On Customer's Perception Of Their Main Banker's Value Disciplines And Service Loyalty : A Case Of Retail Banking Customers In Malaysia., Ng Oy Lin
Student Works (2010-2019)
Being the main banker often enable banks to secure the share of customer’s wallet. However, this position is under threat in view of further market liberalization and technology advancement in the industry. Previous studies have shown that organizations are able to achieve market leadership by delivering comprehensive value delivery strategies which comprise of operational excellence, product leadership and customer intimacy. As organizations often have limited resources, it is paramount to select one of the three value disciplines to be delivered above industry standards but at the same time, ensuring that the other two value disciplines which are not selected, continued …
Functional Food And Malaysian Consumers., Tan Li Li
Functional Food And Malaysian Consumers., Tan Li Li
Student Works (2010-2019)
Functional Food refers to foods and beverages that have beneficial effects beyond that of basic nutrition, purposeful to improve health and reduce the risk of diseases (IFIC, 2009). Different ethnic, cultures and religions perceive products differently in Malaysia. Therefore, marketers may have difficulties to reach out to their target market. The purpose of this research paper is to investigate the factors affecting the purchase intention of Functional Food in Malaysia. It is imperative to note that attitude, health consciousness, religion and beliefs are important factors which influence consumers purchase intention of Functional Food in Malaysia. The researcher has developed 56 …