Marketing Commons^™

Consumers' Awareness Of Internet Banking - A Survey In Kuala Lumpur And Ipoh, See Yan Chan

Student Works (2000-2009)

The purpose of this research paper was to investigate the consumer's awareness on Internet banking in Kuala Lumpur and Ipoh. The dependent variable in this study was awareness (knowledge and perception), and the independent variables considered were age, gender, job level and education level. The data collection method is a 47-item questionnaire. A convenient sample of 100 respondents in Kuala Lumpur and 50 respondents in Ipoh at shopping malls were chosen for this study. The data analysis to test the several hypotheses included the use of Pearson correlations, t-tests and ANOVA test. The results showed that job level, education level …

Perkembangan Perdagangan Elektronik Di Malaysia, Navarajan Subramaniam

Student Works (2000-2009)

Kajian ini adalah berkenaan dengan perdagangan elektronik yang lebih dikenali sebagai e-dagang. Perdagangan elektronik ini telah diperkenalkan oleh kerajaan Malaysia pada awal tahun 90-an. Kajian ini akan menumpukan kepada tahap kesedaran dan potensi masa depan e-dagang di Malaysia. Kajian ini dijalankan ke atas sampel yang terpilih di sekitar Kuala Lumpur. Kajian bertujuan untuk melihat tahap kesedaran dan pemahaman rakyat amnya mengenai pelaksanaan e-dagang di Malaysia. Perdagangan elektronik berlaku melalui talian elektronik yang melibatkan urusan berkait dengan pengiklanan, pesanan, penjualan dan semua aktiviti pembelian serta termasuk juga penghantaran bagi perkhidmatan atau produk yang memungkinkan dihantar melalui media elektronik. Organisasi perniagaan memerlukan …

A Study On Infant Formula Industry In Malaysia, Kaun Kwai

Student Works (2000-2009)

Since established in 1959, DUMEX (Malaysia) Sdn. Bhd. is the market leader in infant formula business in Malaysia. Stricter Code of Ethics for Infant Formula Products and increasing market competitiveness however, have awaken the need to examine appropriate marketing strategies in order to remain as number one in the infant formula segment. Marketing strategies proposed for infant formula industry in this study are predominantly based on capabilities of DUMEX (Malaysia) Sdn. Bhd. DUMEX Nutrition Services Team plays an important role in creating infant formulas awareness among health care professionals. Dilemma of high staff turnover generated a need to determine correlation …

Developing An Effective Marketing Strategy For Petlin (Ldpe), Ramu Shankar

Student Works (2000-2009)

Malaysian International Trading Corporation (MITCO), a fully owned subsidiary of Petroliam Nasional Berhad (PETRONAS) has been appointed to market the Low Density Polyethylene (LOPE) of PETRONAS's share to be produced by PETRONAS's joint-venture petrochemical plant called PETLIN. The plant would be on-stream (in production) at the end of the year 2001. A continued rapid growth in the low-density polyethylene (LOPE) market has been expected globally for the next 4 to 5 years although competition is being encountered from other resins such as polypropylene in the important consumer and industrial packaging market. The growing concern is that the impact of this …

Retail Customers' Perception Towards Internet Banking In Malaysia, Suliman Adam

Student Works (2000-2009)

Banking Institutions (Bis) have entered into an Internet Banking (IB) era following Bank Negara Malaysia's decision to allow domestic Bis to set up their IB services commencing 1 June 2000. Foreign Bis were given permission to set up communicative website beginning from 1 January 2001 and a full-fledged IB from 1 January 2002 onwards. A survey performed on 169 respondents indicated 27 .8% of the respondents are IB users. The most dominant profile of IB users based on the survey is single Malay male with tertiary/professional qualification. They are mostly Government servants with disposable incomes ranging from RM1 ,000 to …

Money Attitude And Compulsive Buying Behaviour Among Urban Malaysians, Boon Chui Teo

Student Works (2000-2009)

This paper seeks to explore the attitude of urban Malaysians towards money, Ethnic and gender differences on their money attitude were examined. In addition to exploring money attitude, compulsive buying, a specific aspect of abnormal consumer buying was investigated. Specifically, the intent of this study is to examine the extent to which money attitude influence compulsive buying. This study involved 270 respondents from the urban areas in the Klang Valley and Kuala Lumpur and was conducted using survey approach to a convenient sample of consumers. Gresham and Fontenot's Money Attitude Scale ( 1989) and later modified to reflect money behaviour …

Teenagers' Acceptance Of Products Endorsed By Ethnicity Of Local Celebrities, See Seng Lim

Student Works (2000-2009)

The world population today is said to be not less than seven billion citizens. It is said that every minute a baby is being born somewhere in the world and unconfirmed statistic reported that a big fraction of the population comprises of the youths. lf the report findings are true there is a huge and lucrative teen market waiting to be tapped yearly that might runs into billions of US$ dollars. No wonder the teenager has been the focus of media attention and commercialization. This paper seeks to explore the Malaysian teen market and their acceptance of celebrity as an …

Home Buying : A Contemporary Study Of House Buyers In Klang Valley, Ching Ching Ngu

Student Works (2000-2009)

The recent economic slowdown has posted greater challenges to the developers. Likewise, general consumer sentiment towards the housing market is bullish and the new residential development would further increase the residential stock in the country. The challenges for developers are to produce the kind of houses that meet the buyer's demand by studying the market first before embarking on any project. Therefore, the objectives of this study are as followings:

• To identify factors that influence house buyers in their choice of house;

• To study the housing needs of the house buyers;

• To examine the search behaviour of …

Perkembangan Perdagangan Elektronik Di Malaysia, Navarajan Subramaniam

Student Works (2000-2009)

Kajian ini adalah berkenaan dengan perdagangan elektronik yang lebih dikenali sebagai e-dagang. Perdagangan ini telah diperkenalkan oleh kerajaan Malaysia pada awal tahun 90-an. Kajian ini akan menumpukan kepada tahap kesedaran dan potensi masa depan e-dagang di Malaysia. Kajian ini dijalankan ke atas sampel yang terpilih di sekitar Kuala Lumpur. Kajian bertujuan untuk melihat tahap kesedaran dan pemahaman rakyat amnya mengenai pelaksanaan e-dagang di Malaysia. Perdagangan elektronik berlaku melalui talian elektronik yang melibatkan urusan berkait dengan pengiklanan, pesanan, penjualan dan semua aktiviti pembelian serta termasuk juga penghantaran bagi perkhidmatan atau produk yang memungkinkan dihantar melalui media elektronik. Organisasi perniagaan memerlukan polisi …

A Study Of Consumer Buying Behaviour In The Selection Of Sauces, Chow Sim Cheong

Student Works (2000-2009)

Sauces are the common product used by most of the household in Malaysia. Every household usually has at least a bottle of Chilli Sauce or Tomato Ketchup or Oyster Sauce. It is interesting to study the selection criteria of Malaysian households on the purchases of sauces by the demographic (such as gender, ethnicity, age, education, occupation and income) and psychographic characteristics (such as social class and lifestyle). Psychographic refers to a set of values or tastes exhibited by a group of consumers, especially as they are reflected in consumption patterns. Purchase behaviour, including store patronage preferences, is also explored. Data …

Seasonality Of Volatility And Returns And Their Causal Relationship In The Kuala Lumpur Stock Exchange, Hock Chai Toh

Student Works (2000-2009)

The primary objective of this study is to investigate the presence of seasonal variation in stock volatility and trading return across the days of the week and their causal relationship in the Malaysian stock market for period 3 July 1995 to 30 June 2000. The study revealed that there is no strong evidence to indicate the persistent presence of seasonal variation in stock volatility across the days of the week for the entire sample period and the three sub-periods, which correspond with a stable, declining and rising stock market. This finding does not concur with the previous findings on the …

Penerbitan Buku Tamil Di Malaysia : Suatu Kajian Dari Sudut Penerbitan Dan Pemasaran, Balachandran Murugasan

Student Works (2000-2009)

Book publishing Is a continuing process since Guttenburg founded the moving publishing machine. From that period It grew with various technological changes. The book publishing process makes our civilization more meaningful, by giving more evidence on social, economic and political development. Since Independence, Tamil book publishing has been facing more dilemma In the process to develop the business. Facing problem In this Industry Is common as many entrepreneurs willing to choose It as a career. After Independence, only two Tamil publishing company have been Identified as still moving In the business. However, only one company Is actively playing Its role …

Reform In The Electricity Supply Industry And Implementation Of A Competitive Electricity Market In Malaysia, William Kim Cheong Leong

Student Works (2000-2009)

Over the past decade, a number of nations have restructured their electricity industries. Several nations have also significantly reduced the government's role in the ownership and management of the electricity industries both at the state and national level. The wave of changes is driven by the forces of competition; the need to make the industry more efficient and allowing customers to have choices in deciding their electricity supplier, the package of services and the associated prices that best meet their needs. A crucial element of the deregulation and reform in the electric industry is the creation of a wholesale electricity …

Opportunities For Competitive Strategy In The Malaysia's Food Industry, Kieng Yii Ng

Student Works (2000-2009)

Competition among the food industries in the local and international environment is intensifying with the opening up of the market and the growing trends towards a wider acceptance of different foods as people and products are crossing the border more freely today. In general, market trends tend to cascade down from the more developed countries to the developing countries. With this in mind, this study started with the scanning of the environment in the global market with emphasis on the food trends in developed countries namely European Union, United States and Japan. This exploratory research used mainly secondary data. With …

A Study On Customer Relationship Management In The Banking Sector In Malaysia, Donny Yhew Chjuan Lim

Student Works (2000-2009)

In this era of marketing, which is known as the relationship era, customers are identified as the main determinant of success for a business. Hence, corporations are tailoring their products and services to suit their customers' need and demand. This leads to the introduction of Customer Relationship Management (CRM). CRM is best defined as a technology based business strategy whereby companies leverage increased customers' knowledge to build profitable relationships, based on optimising value delivered and realised from their customers. With the introduction of the CRM concept to the banking industry, it was perceived that the responses to customers' queries have …

Online Flowers And Gifts Shop, Kwung See Chit

Student Works (2000-2009)

With the tremendous growth of the Internet and the expansion of the World Wide Web, more and more information is being put on the Internet. The Internet creates a global marketplace that breaks the barrier of time, place and distance, within which conducts Electronic Commerce. E-Commerce is a system that includes not only those transactions that center on buying and selling good and services to directly generate revenue, but also those transactions that support customer service, or facilitating communications between business partners. This thesis describes a developed system to automate purchasing of goods online. The Online Flowers and Gifts Shop …

Regulatory Reforms In The Malaysian Telecommunications Sector, Wai Ching Poon

Student Works (2000-2009)

The Malaysian telecommunications sector was privatized in 1987. A crucial ingredient in the success of the privatization of any telecommunications sector is the accompanying regulatory reforms. The main objective of this study is to examine the regulatory reforms that have taken place in the Malaysian telecommunications sector. Shifting the provision of telecommunications services operations away from the government makes it easier for the sector to achieve greater efficiency and possibly freedom from political intervention. This process can be further strengthened by innovative financing and investment strategies. In reality, firms are much better informed than the regulator. The key concept of …

A Competitive Analysis On The Metal Packaging Coatings Industry In Malaysia, Mee Lin Yang

Student Works (2000-2009)

Numerous studies had been carried out in the past, on various industries in Malaysia, but none could be found with regards to the metal packaging coatings industry. The market environment and size of the industry have remained broadly unknown. Statistical reports by the statistic department often include the output of this industry under the paints and varnish production category. This research was an attempt to study and consolidate as much information as possible, pertaining to the market environment and market size of the metal packaging coatings industry in Malaysia. In order to achieve this, a market survey was conducted by …

Forecasting Tea Production In Malaysia, Tamil Selvan. Krishnan

Student Works (2000-2009)

Forecasting is an inevitable part of production planning. Forecasting of future production is an essential Input to decision making as knowledge of this has always promised advantages and opportunities of many kinds. The forecaster's goal is to find a useful way to express a time-structured relationship so that predictions of future production can be incorporated into the decision making process. Fluctuations and variations in the production of tea in Malaysia is affected by uncontrollable and controllable factors. These factors cause fluctuations, trend, seasonality, cycles and irregular patterns in the yield series. These fluctuations create uncertainty and this makes decision making …

Children Influence In Family Decision-Making, Siew Ling Lim

Student Works (2000-2009)

This study has attempted to examine the distinct factors that may he said to characterize the children purchase decision-making style. Concentration is centered on an analysis of the influence of the children for various selected products in an attempt to determine whether there exists a particular pattern according to the different family background Children's income and saving patterns were also observed to investigate the relationship between financial resources and their influence pattern. The analysis had been carried out on the basis of a survey of 446 families in Peninsular Malaysia Respondents included "marketing housewives" and children who were asked to …

A Psychographics And Demographic Profile Of Individual Investors Of Kuala Lumpur Stock Exchange, Ezlika Mohd. Ghazali

Student Works (2000-2009)

The growing complexity and sophistication of the stock market had made stock broking a specialized profession. The era of globalization will pose a threat to securities industry in Malaysia. Thus, the importance of marketing in stock broking firms should not be taken for granted. In terms of market segmentation, demographic characteristics alone may no longer serve as a basis for segmenting individual investors. This had led to the development of psychographics research to more effectively communicate and market. By analyzing the characteristics of the individual investors, brokers in Malaysia will be in a better position to identify new opportunities. The …

A Study On Consumer Satisfaction Towards Housing : A Study Of Pkns House Buyers, Norita Mohd Sidek

Student Works (2000-2009)

PKNS is an active housing developer in the Selangor State. As a responsible developer who wants to remain competitive and relevant, PKNS is very much concerned about the level of their customers' satisfaction. The objective of this study is to identify the attributes that the potential house owners consider important and to determine the satisfaction level of PKNS house owners. Mowen and Minor's (1998) Expectancy Disconfirmation Model of Customer Satisfaction and Dissatisfaction was used as a basis for this study. Primary data was collected by quota sampling from PKNS's house buyers in Shah Alam and Kota Damansara. Three main issues …

Consumer Behavior And Religiosity Of Muslim Community In Klang Valley : Consumer Perception On Halal And Non Halal In Products And Services, Burhan Adnan

Student Works (2000-2009)

Consumption of products and services are one of the most important activities in human life. Therefore, being consumers they cannot run away from making decisions in all aspects of consumption process. It was identified that religious factor does playing an important role in the decision making process by the rules and taboos its inspired. This research project is trying to explore the religiosity aspect of Muslim consumers in Klang Valley and its relationship with the consumption of halal and non halal on products and services. The halal and non halal products and services have been further refined to halal restaurant, …

Consumer Behaviour Towards Counterfeit Product : A Study On Urban Malaysian Consumers, Swat Hah Lim

Student Works (2000-2009)

Counterfeiting is the production of copies that are identically packaged, including trademarks and labelling, copied so as to seem to the consumer the article is genuine. Product counterfeiting has become a serious problem for a number of industries. United States companies alone lose approximately $200 billion in sales annually as a result of counterfeiting. In Malaysia, very little study has been done on counterfeiting despite numerous studies claimed that the developing countries such as Asian countries were the paradise for counterfeiters. The present study intends to examine counterfeiting from the demand side perspective, consumer behaviour related to counterfeit purchases will …

Grocery Retailing In Malaysia : Improvements Through Ecr Application, Nikki Siew Hong Lee

Student Works (2000-2009)

The increasing population of sophisticated consumers is demanding for more quality, variety and service but for less money and time. This emerging pattern of consumers demanding more for less - is an issue facing the increasingly competitive grocery industry today. The increasing number and importance of large multi-national retailers in Asia during the last 5 years is further challenging the grocery business. Certainly, the ambience of the front store of a Tops or a Carrefour is as appealing as in shops anywhere. But peer into the back room, go round the yard, follow the delivery trucks and we are back …

Brand Awareness, Usage & Purchase Patterns Of Hair Shampoo : A Consumer Behavior Perspective, Siew Fong Tong

Student Works (2000-2009)

The hair shampoo industry in Malaysia is becoming highly competitive with more products of local and imported brands. The purpose of this study is to provide a better understanding of the behavior of consumers with regards to hair shampoo. The specific objectives of this study are to examine the unaided brand awareness of hair shampoo; the usage and purchase patterns of hair shampoo; the evaluative criteria used in product performance evaluation and if differences exist among the different ethnic groups; to investigate factors and their relative importance that influence consumers' choice of hair shampoo as well as to examine if …

Knowledge Management And Organization In Malaysia, Koji Shiota

Student Works (2000-2009)

The term 'Industrial society' has been a proper one to explain the wide and deep influence of the industrialization to the society and the wealth of the country in 20th century. Its related concepts and theories such as division of labour, specialization, standardization, mass-production, learning curb, scale economy and others explained well the corporate competitiveness especially from the viewpoint of 'efficiency' and '(financial) capital'. After 1960s some people began to describe the new paradigm such as Daniel Bell's 'Post­industrial society' and Albin Tofler's 'The third wave.' These three decades we have seen the shift from industrial economy to service economy …

Case Study : R. J. Reynolds Tobacco Malaysia, Kok Tee Lim

Student Works (2000-2009)

For this project assignment, I choose R.J. Reynolds Malaysia for my project because of a number of reasons. Firstly, there are only 3 main competitors exist in Malaysia such as Rothmans of Pall Mall, Malayan Tobacco Co and Philip Morris and the tobacco industries in Malaysia are highly regulated by government such as raising taxes, banning smoking in most public places and setting maximum limits for tar and nicotine in cigarettes can still provide competitive advantage. Furthermore, RJRM concentrates on exporting its products to Asia like Japan, Thailand, Brunei, Hong Kong and Duty Free Shops

Business Use Of The Internet In The Unit Trust Industry, Leap Sing Tee

Student Works (2000-2009)

The worldwide network of computers, called "Internet", provides opportunities for a company to do business in cyberspace. The Internet is the first exciting, significant marketing tool to emerge in recent years. Organization find it more and more important to represent themselves on the Internet to get more customers, to increase the public awareness of the companies and their products. However, the use of Internet by the Malaysia business is still at the early stage and most of the corporate leaders are finding it difficult to keep up with fast moving markets. Therefore, this paper intends to investigate how the unit …