Marketing Commons^™

2022-May-18-Research Spotlight- Dr. Yaa Yamoah Anane ('20), Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Pursuing research at ETSU Bill Gatton College of Pharmacy has paid off for alumna Yaa Yamoah Anane ('20), PharmD, MBA, MSc, who currently serves as the Oncology Brand Marketing Manager with Astrazeneca as part of their Commercial Leadership Development Program.    Learn more about her story and research pursuits:   What did you research at Gatton?   •Examination of Asymmetric Dimethylarginine Levels in the Presence and Absence of Type 2 Diabetes with Exploratory Genetic Association Analysis •Type 2 Diabetes: An Exploratory Genetic Association Analysis and Effects on Cardiovascular and Renal Biomarkers •Evaluation of Orally Administered Poly(lactic-coglycolic) Acid Nanoparticles on Rat Brain   Why was …

2022-May-16-Join The Etsu Family, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (May 16, 2022) East Tennessee State University will host a Facilities Career Fair on Wednesday, May 18, from 2-7 p.m.  The event will be held in Ramsey Tower at William B. Greene Jr. Stadium.

ETSU human resources staff will be recruiting for temporary custodial positions and temporary grounds crew.  These jobs offer potential for full-time employment with benefits. Applicants must be 18 years or older in order to be considered.

Qualified applicants will receive an on-site interview. Applicants accepted for a position will be eligible for a sign-on bonus.

“This is a wonderful opportunity to join the …

2022-May-13-Etsu Enters Partnership With Bridgeathletic, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (May 13, 2022) – East Tennessee State University’s Center of Excellence for Sports Science and Coach Education (CESSCE) has announced a new partnership with BridgeAthletic, a company renowned for supplying world-class software that not only tracks athletic performance but delivers custom training programs to the individuals who use it.

As a part of the partnership, ETSU will gain access to BridgeTracker, a cutting-edge athletic management data tracking system. The cloud-based software prioritizes sport efficiency. It allows athletes, coaches and researchers to develop customized workout plans based not only on an athlete’s current ability and goals, but also …

2022-May-12-Etsu Opens Newly Renovated Space In Charles Ed Allen Hall, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 4, 2022) – East Tennessee State University celebrated the grand opening of newly renovated space on the first floor of Charles Ed Allen Hall (Building 2) on the VA campus that will house the university’s first cohort of occupational therapy (OT) students who begin the program later this month.

The $4 million renovation began in summer 2021 and transformed 14,000 square feet of space into a state-of-the-art physical rehabilitative sciences hub that will house ETSU’s new Doctor of Occupational Therapy program, as well as a new Master of Science in Orthotics and Prosthetics (O&P) that is currently …

2022-May-10-Etsu Reece Museum Hosting Award-Winning Local Art, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (May 10, 2022) – The Reece Museum at East Tennessee State University presents “Local Art in the Age of the 2020 Global Pandemic,” an exhibition featuring the work of 40 artists living or working in Tennessee’s First Congressional District during the early days of the pandemic.  

The exhibition is on display now through Sept. 30. A public reception will be held on Thursday, Aug. 25, from 5-7 p.m.

Work by Marie Porterfield

“Local Art in the Age of the 2020 Global Pandemic” is an exhibition of artwork made in 2019-2020. This special collection provides an “emotive snapshot …

2022-May-10-Honoring Faculty, Etsu Begins New Tradition, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (May 10, 2022) – Aiming to recognize the achievement of faculty members recently tenured and promoted, East Tennessee State University began a new tradition last week at the ETSU Martin Center for the Arts.  

University leadership distributed two specially designed coins each to faculty: one to keep in recognition of professional achievement and another to give to a student who has been an important part of the professor’s professional life.

Dr. Kimberly D. McCorkle

Faculty members handed out coins to students at Saturday’s graduation ceremonies. 

“This small symbol marks the important relationship between faculty and students at …

2022-March-09-Etsu Earns Top Pharmacy Award For Service, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (March 9, 2022) – East Tennessee State University Bill Gatton College of Pharmacy earned a top national award for service to the community, part of its continuing mission to serve the rural and underserved in the Appalachian Highlands.

The American Association of Colleges of Pharmacy (AACP) awarded ETSU the Lawrence C. Weaver Transformative Community Service Award, which is presented annually to one college or school of pharmacy across the United States demonstrating a major institutional commitment to addressing unmet community needs through education, practice and research. AACP is the national organization representing the interests of pharmacy education. …

2022-May-09-Resilient Schools Project, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (May 9, 2022) An innovative partnership between East Tennessee State University and the Unicoi County School System will provide a framework to support students who have experienced trauma and other adverse childhood experiences (ACEs).

The goal of the five-year initiative, called the Resilient Schools Project, is to guide administrators in identifying what tools, resources and practices the Unicoi County School System can provide to help these students overcome barriers to being successful in school, according to ETSU faculty member Dr. Ginger Christian.

“Children face challenging life events, and this can affect their ability to learn and thrive,” …

2022-May-07-Pomp And Circumstance, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (May 7, 2022) East Tennessee State University conferred degrees to more than 2,000 graduates today during Commencement Exercises at 10 a.m. and 2 p.m.

Michael Ainslie, venture investor and philanthropist and an East Tennessee native, delivered the keynote address during the 10 a.m. event.

“I want to challenge you to think differently about adversity,” Ainslie said to the graduates. “You will face it. Your first job may suck. You may run out of money and feel broke. You may already be there. You will have personal relationships that hit the skids. You may face a medical crisis. …

2022-May-06-Hooding And Commencement 2022, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (May 6, 2022) – The Class of 2022 at East Tennessee State University Bill Gatton College of Pharmacy received their doctoral hoods, officially becoming part of the college’s 13th graduating class.

The Hooding and Commencement ceremony was held on Friday, May 6, in the ETSU Martin Center for the Arts, where 73 student pharmacists earned their Doctor of Pharmacy. 

This ceremony was part of ETSU’s commencement weekend and was livestreamed for those unable to attend.

Dr. Debbie Byrd, dean of Gatton College of Pharmacy, thanked the graduating class for the mark they left on the college.

“We …

2022-May-06-Quillen College Of Medicine Celebrates Commencement, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 6, 2022) – Sixty-six students completed their medical education and received their Doctor of Medicine (M.D.) degrees at East Tennessee State University’s Quillen College of Medicine Commencement ceremony held on Friday, May 6.

The Class of 2022 is Quillen’s 41^st graduating class, and 2022 marks the 40^th anniversary of Quillen’s first graduating class, the Class of 1982.

Dr. William Block, a 1992 alumnus who now serves as ETSU vice president for clinical affairs and dean of Quillen College of Medicine, presided at the ceremony, which was at the Martin Center for the Arts.

“I am …

2022-May-06-Bill Gatton College Of Pharmacy Honors 73 Graduates, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (May 6, 2022) – The Class of 2022 at East Tennessee State University Bill Gatton College of Pharmacy received their doctoral hoods, officially becoming part of the college’s 13th graduating class.

The Hooding and Commencement ceremony was held on Friday, May 6, in the ETSU Martin Center for the Arts, where 73 student pharmacists earned their Doctor of Pharmacy. 

This ceremony was part of ETSU’s commencement weekend and was livestreamed for those unable to attend.

Dr. Debbie Byrd, dean of Gatton College of Pharmacy, thanked the graduating class for the mark they left on the college.

“We …

2022-May-05-Jenny Lockmiller, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (May 5, 2022)  – Jenny Lockmiller has been named director of University Career Services at East Tennessee State University.

The director oversees a wide range of services for ETSU undergraduate, graduate students and alumni. This includes career planning, internships and experiential learning, job searches and employment opportunities. The office of career services maintains strong relationships with national and local employers, and advances ETSU’s goal of fostering economic development in the region.

Lockmiller has been with ETSU since 2017 where she initially served as the director of Workforce Operations before advancing to Title I Career Services director for …

Online Atmospherics In Second-Hand Retail, Hope Manuel

Undergraduate Honors Theses

Within the retail sector, two sections have grown drastically with the help of each other in the past decade. Those two sections include online retail and second-hand retail. Online retail has grown remarkably due to the implementation of online atmospherics. This phenomenon led to the purpose of this study: to observe the online atmospherics present in online second-hand retail. To achieve this purpose, the literature related to online retail, target audience, motivations of consumers, reselling, and online second-hand apps was explored. For this study, five online second-hand retail sites were chosen. Eighteen of the most common online atmospherics were observed …

The Authenticity Of Body Positivity In The Media: A Comparative Analysis Of Four American-Owned Companies, Emma Mink

Undergraduate Honors Theses

Marketing strategies are changing how businesses sell their products. The body positivity movement is causing consumers to examine companies to determine if their intentions are authentic. Some of the ways consumers evaluate company authenticity include examining corporate social responsibility reports, types of advertising, or the brand-cause fit between the company and the body positivity movement. The author of this study followed two companies (Dove and Aerie) that are known for body positive advertising messages and two companies (Mattel/Barbie and Victoria Secret) that are known for promoting unrealistic body expectations. The author examined each companies’ mission statement, annual report, and types …

2022-May-01-Etsu Announces Laura Casey Terry Finish Line Scholarship, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – A new scholarship designed to provide assistance to students who began but did not complete a baccalaureate degree at East Tennessee State University will begin accepting applications for consideration later this year.

The “Laura Casey Terry Finish Line Scholarship” bears the name of the Multicultural Center’s director of Programing and Outreach. The scholarship, created by members of the ETSU Black Alumni Association, will focus on students with an interest in social justice, diversity, equity and inclusion who wish to return to ETSU to complete a baccalaureate degree in the Division of Cross-Disciplinary Studies.

“I cannot …

2022-May-01-Research Spotlight, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Five East Tennessee State University scientists recently participated in an international study focused on developing new approaches to improve the effectiveness of vaccines.

Research Spotlight

Data from this multi-institutional study, “An adjuvant strategy enabled by modulation of the physical properties of microbial ligands expands antigen immunogenicity,” was published in the journal Cell.

The research focused on modulating the physical properties of fungal sugars, called mannans, to …

2022-May-01-Meet Joshua Trimm, University Marketing And Communication, East Tennessee State University

ETSU News

When Joshua Trimm crossed the commencement stage at East Tennessee State University less than a month ago, the person who once thought a graduate degree may not be for him conquered those fears. In June, Joshua will begin a new job at one of the largest employers in the Appalachian Highlands – Eastman Chemical Company. 

 

Joshua is from Kingsport. He attended Northeast State Community College for two years and earned an associate degree in web design. A self-described “non-traditional student” who began his collegiate journey seven years ago, Joshua said time allowed him to learn the real value of higher …

2022-May-01-Etsu Students Named Interns At Barter Theatre, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Three East Tennessee State University students from the Department of Theatre and Dance have been selected as interns at Barter Theatre for the summer.

Seth Buckles

Kailey Kyle

2022-May-01-Etsus Online Mpa Program Provides Flexibility Networking Opportunities, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – For Katie Gouge, a 2020 University of Tennessee graduate, there were plenty of factors she considered when applying to graduate school. 

Ultimately, she chose East Tennessee State University’s Master of Public Administration program – a decision she is glad she made.  

“The program offers small class sizes and employs professionals from the field to instruct many of their classes,” said Gouge. “The program is also extremely affordable and offers financial resources to most of its students. I was also really able to tailor my classes around my work schedule.” 

Growing and increasingly marketable, ETSU’s online MPA …

2022-May-01-Meet Olivia Long, University Marketing And Communication, East Tennessee State University

ETSU News

Olivia Long just completed her first year as a pharmacy student in Gatton College of Pharmacy at East Tennessee State University. At the same time, she continued working toward her bachelor’s degree in pharmacy studies, taking advantage of Gatton’s Early Admission Pathway, which allows students to work on undergraduate and professional studies concurrently.

“I actually wanted to do pharmacy for a long time,” said Long, who comes to ETSU from Mount Juliet. “I was probably in eighth grade when I realized that I wanted to do that. None of my family members are pharmacists, but my mom is a nurse …

Strength Of Weak Ties Theory And College-University Marketing: A Case Study Of Etsu's Clemmer College, Sarah Nobles

Electronic Theses and Dissertations

As scholarly institutions enter a new era of hyper-competition, seeking innovative ways to engage with student populations has become central to social media marketing efforts. Developing strategies and tactics to interact with existing student populations presents new challenges for marketing departments, as well as the stakeholders who are often asked to provide user-generated content. Strong ties among stakeholder relationships can enhance communication with effective outcomes; however, it is the weak ties that may have the most impact. This study draws on existing literature regarding Strength of Weak Ties Theory and faculty and student surveys in East Tennessee State University’s Clemmer …

2022-April-28-Enjoy Retirement, University Marketing And Communication, East Tennessee State University

ETSU News

Congratulations to the following members of the East Tennessee State University family who retired in April.  Thank you for your service!

Connie Clyburn – Coordinator, Family Medicine, 22 years of service

Mary Lou Jean Mellons – Technical Clerk, Professional Development, 29 years of service

Randall L. Sanders – Head Football Coach, Intercollegiate Athletics, 18 years of service (four at ETSU)

Published April 28, 2022, as part of the Accent email newsletter for faculty and staff.

2022-April-28-Meet Tracy Laughlin, University Marketing And Communication, East Tennessee State University

ETSU News

(April 28, 2022) When Tracy Laughlin of Greeneville walks across the stage to receive his diploma at East Tennessee State University on Saturday, May 7, he will share the moment with his wife and his four children, ages 16, 13, 7, and 5.  

“Having my wife and children come to my graduation is a real joy for me because I have preached to them that even though life has its setbacks, as long as you’re willing to put in the work, you can accomplish anything,” Tracy said. 

Just a few years ago, Tracy was at a professional crossroads, feeling unfulfilled …

2022-April-28-Welcome To Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University welcomes the following faculty and staff members who recently joined the university:

Dr. Melody Blevins is Access ETSU project manager in the Department of Educational Foundations and Special Education. She comes to ETSU from the Washington County School System, where she was a special education interventionist. She holds a doctor of education degree from Milligan University.

Kate Emmerich is a mental health counselor in the Quillen College of Medicine, Office of Student Affairs. Before attaining her current position, she was a therapist at The Journey Center for Healing Arts. She holds a Master of Social Work …

2022-April-27-Make Sure Financial Aid Is Ready For Fall Etsu Officials Urge, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (April 27, 2022) – As the spring semester winds down, East Tennessee State University officials urge current and potential students to make sure their financial aid is ready for the fall semester.  

“Perhaps you have fun summer plans or want to avoid the stress of having unanswered financial questions at the start of a new semester,” said Catherine Morgan, director of Financial Aid and Scholarships at ETSU. “Whatever the case, now is the time to make sure your financial aid is in order before fall 2022.” 

Filing the 2022-2023 Free Application for Federal Student Aid, also known …

2022-April-25-Eyeing Language Program Expansion Etsu Adding French Instructors, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (April 25, 2022) – With an eye toward expanding global opportunities for students and building French into a concentration within the foreign language major, East Tennessee State University’s Department of Literature and Language is adding two full-time instructors this fall.  

Joining ETSU will be Amy Laws and Mallory Nischan.

Amy Laws

“I’m thrilled that Amy and Mallory have joined the Literature and Language family,” said Dr. Daniel Westover, professor and chair of the department. “French is one of the truly global languages, spoken on five continents by over 300 million people. It’s invaluable to anyone pursuing a …

2022-April-22-No Tuition Increase For Etsu Undergraduate, Graduate Students, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 22, 2022) – Undergraduate and graduate students attending East Tennessee State University this fall will not see an increase in tuition. 

During its quarterly meeting today, the ETSU Board of Trustees voted not to increase tuition and fees for the 2022-23 academic year. This decision applies to all in-state and out-of-state undergraduate students and graduate students, with the exception of those attending Gatton College of Pharmacy and Quillen College of Medicine. The Board also approved the 2022-23 operating budget, which goes into effect July 1.

Earlier today during the Academic, Research and Student Success Committee meeting, members …

2022-April-21-Etsu Jazz Ensemble Presenting Latin Music, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (April 21, 2022) – The East Tennessee State University Jazz Ensemble will present an evening of Latin music featuring the rhythms of South America, Africa and the Caribbean. The event is at 7:30 p.m. on Saturday, April 30, in the Grand Hall of the ETSU Martin Center for the Arts.

Concert is April 30

“We want to take the audience on a mini-vacation to the tropics with the sounds of Bossas, Mambos, Rhumbas, Sambas and more,” said Martin Walters, director of Jazz and Contemporary Music Studies at ETSU and a multiple Grammy winner. “This has been a …

2022-April-19-Gray Fossil Site Calling For Volunteers, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (April 19, 2022) – This summer, paleontologists at the Gray Fossil Site and Museum are going to be busy with the tasks of excavating and preserving fossils, and they’re looking for volunteers to help out. 

On Saturday, April 30, the museum will host a volunteer drive where attendees will learn about the ongoing operations at the site and how they can participate this year. The event will be held from 10 a.m. – noon.

Volunteer drive is April 30

The Gray Fossil Site, overseen by the Don Sundquist Center of Excellence in Paleontology at East Tennessee State …