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Articles 6451 - 6458 of 6458
Full-Text Articles in Marketing
2008-September-30-Look Out Below, University Marketing And Communications, East Tennessee State University
2008-September-30-Look Out Below, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2008-September-30-Concert Band, Wind Ensemble To Perform In Fall Concert, University Marketing And Communications, East Tennessee State University
2008-September-30-Concert Band, Wind Ensemble To Perform In Fall Concert, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2008-September-30-Staff Convocation Remarks By President Stanton, University Marketing And Communications, East Tennessee State University
2008-September-30-Staff Convocation Remarks By President Stanton, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2008-September-01-Appalachia: A Visual Concert, University Marketing And Communications, East Tennessee State University
2008-September-01-Appalachia: A Visual Concert, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2008-March-13-Award For Student Achievement On Tvaas Scores, University School, East Tennessee State University, University Marketing And Communications, East Tennessee State University
2008-March-13-Award For Student Achievement On Tvaas Scores, University School, East Tennessee State University, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Factors Influencing Student-Athlete Choice Of Institution, Edward G. Howat
Factors Influencing Student-Athlete Choice Of Institution, Edward G. Howat
Electronic Theses and Dissertations
The purpose of this study was to determine the factors that influenced prospective student-athletes to attend East Tennessee State University. Using a qualitative research design, interviews were conducted with 36 freshman scholarship student-athletes. Participants represented student-athletes from each sport. A literature review covered the history of intercollegiate athletics, the history of recruiting student-athletes, the process of recruiting student-athletes, and the decline of public perception towards intercollegiate athletics. Results from the interviews were analyzed using inductive analysis. Patterns, themes, and categories of analysis emerged from the data. The data from the interviews were then unitized and categorized. The categorized units were …
Forecasted Characteristics Of The Grocery Industry In America: Factors To Enhance Viability In The Marketplace Of The Twenty-First Century, Terence F. O'Brien
Forecasted Characteristics Of The Grocery Industry In America: Factors To Enhance Viability In The Marketplace Of The Twenty-First Century, Terence F. O'Brien
Electronic Theses and Dissertations
The purpose of this study was to forecast what the competitive retail environment will resemble in the grocery industry in the year 2010, what measures a company must take to prepare to compete in the predicted environment, and what internal organizational structure will help to facilitate a company's competitive strategy in 2010. The study was conducted using the Delphi Technique. It is a forecasting mechanism designed to build consensus using an expert Delphi Committee. The committee consisted of 55 professionals representing many fields closely associated with the grocery industry: retailing, wholesaling, manufacturing, labor, academe, fresh meat and produce, labor, relations, …
Marketing Acceptance And Its Relationship To Selected Institutional Characteristics In Higher Education Institutions, Melanie G. Narkawicz
Marketing Acceptance And Its Relationship To Selected Institutional Characteristics In Higher Education Institutions, Melanie G. Narkawicz
Electronic Theses and Dissertations
This study examined the level of acceptance of marketing by colleges and universities in the United States. It was based upon the "Four Stage Model Reflecting the Acceptance of Marketing in Higher Education Institutions" developed by Simmons and Laczniak (1992). The primary purposes of this study were to validate the model and to identify the operational level of marketing acceptance at colleges and universities. Secondary purposes were to determine if the level of acceptance differed according to source of control/affiliation (public v. private), highest level of degree awarded (associate, baccalaureate, master's, doctors), regional location, urban location, and institutional size. Variables …