Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Education (6421)
- Higher Education (6421)
- Advertising and Promotion Management (10)
- Social and Behavioral Sciences (8)
- Communication (7)
-
- Sports Management (7)
- Arts and Humanities (6)
- Social Media (5)
- Business Administration, Management, and Operations (4)
- Business Analytics (3)
- E-Commerce (3)
- Finance and Financial Management (3)
- Nonprofit Administration and Management (3)
- Accounting (2)
- Art and Design (2)
- Arts Management (2)
- Business and Corporate Communications (2)
- Communication Technology and New Media (2)
- Educational Administration and Supervision (2)
- Entrepreneurial and Small Business Operations (2)
- Film and Media Studies (2)
- Higher Education Administration (2)
- Mass Communication (2)
- Public Relations and Advertising (2)
- Rhetoric (2)
- Rhetoric and Composition (2)
- Technology and Innovation (2)
- Applied Linguistics (1)
- Keyword
-
- Marketing (12)
- Management and Marketing (7)
- Advertising (3)
- Social sciences (3)
- Women's golf (3)
-
- Consumer behavior (2)
- Education (2)
- Higher education (2)
- Management (2)
- Retail (2)
- Adoption (1)
- Affordable Care Act (1)
- Appalachian country music (1)
- Artificial Intelligence (1)
- Artificial intelligence (1)
- Athletes (1)
- Behavior (1)
- Behavior versus monetary value of endorsement deals (1)
- Body Positivity (1)
- Brand Authenticity (1)
- Brand Identity (1)
- Brand and Media Strategy (1)
- Brand identity (1)
- Brand perception (1)
- Brand strategy (1)
- Branding (1)
- Cancer (1)
- Case Study (1)
- College marketing (1)
- College students (1)
- Publication Year
- Publication
- Publication Type
Articles 2011 - 2040 of 6458
Full-Text Articles in Marketing
2020-February-19-Carter Railroad Museum Heritage Day, University Marketing And Communication, East Tennessee State University
2020-February-19-Carter Railroad Museum Heritage Day, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Feb. 19, 2020) – For the first time ever, East Tennessee State University’s George L. Carter Railroad Museum will hold its monthly Heritage Day about America’s railroading industry on Saturday Feb. 29, leap day.
During this free event, several of the Heritage Day layouts will focus on the simpler days of American railroads. Normally operating less than 200 miles of track, short lines were just what the name implies, railroad companies that ran local and rural train movements. Some companies operated alone while others were owned by corporations that invested in them to access specific areas. These operations …
2020-February-19-The Healthy Campus Focus Of Etsu Student Success Symposium, University Marketing And Communication, East Tennessee State University
2020-February-19-The Healthy Campus Focus Of Etsu Student Success Symposium, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Feb. 19, 2020) – “The Healthy Campus: Well-Being and Your Campus Community” is the focus of the 2020 Student Success Symposium to be hosted by ETSU’s Division of Student Life and Enrollment on Friday, March 27, from 8 a.m.-4 p.m. in the D.P. Culp Student Center.
Keynote speaker Dr. Nance Lucas will address “Uplifting Well-Being in Higher Education.”
Lucas is executive director of the Center for the Advancement of Well-Being at George Mason University, where she is the co-founder of Leading to Well-Being programs, MasonLeads, and the Leadership Legacy Program, for which she also serves as the senior …
2020-February-19-Professional Characters In Westerns, University Marketing And Communication, East Tennessee State University
2020-February-19-Professional Characters In Westerns, University Marketing And Communication, East Tennessee State University
ETSU News
main>
JOHNSON CITY (Feb. 19, 2020) – “Professional Characters in Westerns” is the topic of a free public lecture to be given by Dr. Ken Hall at East Tennessee State University on Wednesday, Feb. 26, at 3:30 p.m. in the Reece Museum.
Hall’s talk is part of the Sigma Tau Delta Lecture Series sponsored by ETSU’s chapter of the international English honor society that promotes universal literacy, excellence in writing and appreciation of the literary arts.
Hall, a professor of Spanish in the ETSU Department of Literature and Language, will base his talk on material from his new book, “Professionals …
2020-February-19-Professors Receive Funding To Study Adverse Childhood Experiences Aces, University Marketing And Communication, East Tennessee State University
2020-February-19-Professors Receive Funding To Study Adverse Childhood Experiences Aces, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Feb. 19, 2020) – Dr. Megan Quinn and Dr. Shimin Zheng, associate professors in the East Tennessee State University College of Public Health’s Department of Biostatistics and Epidemiology, have been awarded a Research Development Committee Major Grant for a pilot study to assess how adverse childhood experiences (ACEs) affect a patient’s readiness to adhere to HIV treatment.
The researchers will collaborate with ETSU Health’s Center of Excellence for HIV/AIDS and the Center of Excellence in Inflammation, Infectious Disease and Immunity. This project stemmed from work that Quinn completed with Elaine Loudermilk, a doctor of public health student in …
2020-February-18-Etsu Elevates Pitch Competition, University Marketing And Communication, East Tennessee State University
2020-February-18-Etsu Elevates Pitch Competition, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Feb. 18, 2020) – Seven minutes – that’s how long each of the five competing teams will have to convince the audience that their service project is worthy of a $5,000 service grant from East Tennessee State University. The public is invited to be a part of this “Shark Tank Style” competition at the ETSU Millennium Center ballroom on Thursday, Feb. 20, at 6:30 p.m.
The ETSU Elevates initiative, which supports service projects aimed at improving the lives of people across the region, was introduced by ETSU President Brian Noland last fall. So far, six teams have …
2020-February-18-Pharmacy Students Featured On National Pharmacy Magazine Cover, University Marketing And Communication, East Tennessee State University
2020-February-18-Pharmacy Students Featured On National Pharmacy Magazine Cover, University Marketing And Communication, East Tennessee State University
ETSU News
Pharmacy students featured on national pharmacy magazine cover
JOHNSON CITY (Feb. 18, 2020) – A group of students at East Tennessee State University Bill Gatton College of Pharmacy were featured on the cover of the American Pharmacist Association-Academy of Student Pharmacists’ (APhA-ASP) Student Pharmacist magazine.
The theme of the photoshoot in the November/December 2019 bi-monthly magazine was “Personal & Team Development” and featured students on the ETSU Basler Team Challenge and Aerial Adventure Course completing team-based activities. The photos were included in the magazine’s feature article, “Becoming a Successful Team,” by Dr. Crystal Atwell, APhA director of student and new …
2020-February-17-Uses Of The Drum In African Culture, University Marketing And Communication, East Tennessee State University
2020-February-17-Uses Of The Drum In African Culture, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Feb. 17, 2020) – “The Many Uses of the Drum in African Culture” is the focus of a free public talk by Rev. Vincent Dial to be held Thursday, Feb. 20, at East Tennessee State University.
In his talk, which will take place at 12:30 p.m. in Rogers-Stout Hall, room 101, Dial will discuss the impact of the drum on the political, economic, cultural and social development of Africa, as well as its various uses in America by Africans who entered the United States during and after the Colonial Era.
Dial, an ETSU alumnus, was a teacher and …
2020-February-17-Edu-Dolly Pn, University Marketing And Communication, East Tennessee State University
2020-February-17-Edu-Dolly Pn, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Feb. 17, 2020) – “Dolly: P/N 35 National Juried Art Exhibition” opens Tuesday, Feb. 18, at East Tennessee State University’s Slocumb Galleries. The exhibit will continue through March 13.
The juror of this 35th annual “Positive/Negative” exhibition is Logan Lockner, an Atlanta-based writer and the editor of Burnaway, an online magazine of contemporary art and criticism from the American South. His writing has also appeared in such national publications as Art Papers, Pelican, Bomb, Photograph and The Rib, and he recently edited the anthology “Stranger, Harder, Brighter: The 2019 Burnaway Reader.” In 2018, he was a finalist …
2020-February-17-Fall Deans List, University Marketing And Communication, East Tennessee State University
2020-February-17-Fall Deans List, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Feb. 17, 2020) – East Tennessee State University has announced the names of students who attained a grade point average qualifying them for inclusion in the dean’s list for the fall 2019 semester.
To receive this honor, undergraduate students must successfully complete a minimum of 12 hours of undergraduate coursework with no grade below ‘B-’ in any course taken, and a grade point average of at least 3.5 on a 4.0 scale. Students from the Bill Gatton College of Pharmacy must successfully complete a minimum of 12 hours and earn a grade point average of at least 3.5 …
2020-February-17-Sonja Dubois, University Marketing And Communication, East Tennessee State University
2020-February-17-Sonja Dubois, University Marketing And Communication, East Tennessee State University
ETSU News
Sonja Dubois
JOHNSON CITY (Feb. 17, 2020) – East Tennessee State University’s Department of History will host a free public talk by Holocaust survivor Sonja Dubois on Wednesday, Feb. 26, at 4 p.m. in Rogers-Stout Hall, room 118.
Born Clara van Thijin in Rotterdam, Netherlands, on Oct. 19, 1940, Dubois became a Holocaust child survivor in July 1942, when her parents were deported to Auschwitz. She was adopted and raised by a Dutch foster family, first in the Netherlands and then in the United States, without fully being told about her biological family and true identity.
The Knoxville resident chronicled …
2020-February-14-February Story Slam, University Marketing And Communication, East Tennessee State University
2020-February-14-February Story Slam, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Feb. 14, 2020) – “Scars” is the theme for February in East Tennessee State University’s “Re-Generation: A Johnson City Story Slam” series.
This free public Story Slam will be held Friday, Feb. 21, at 8 p.m. at JRH Brewing, 458 W. Walnut St. Donations at the door are welcome.
The “Re-Generation” series of unvarnished storytelling concerts opens the door to audience members instead of paid professional tellers. These events follow the story slam concept that originated in 2001 with The Moth, a non-profit literary society from New York, and spread to cities around the country.
Storytellers in the …
2020-February-14-Upcoming Music Recitals, University Marketing And Communication, East Tennessee State University
2020-February-14-Upcoming Music Recitals, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Feb. 14, 2020) – The East Tennessee State University Department of Music continues its spring 2019 concert season with a number of performances featuring faculty and guest artists.
All of the following performances are open to the public:
- Yi-Yang Chen, ETSU assistant professor of piano, will present a Faculty Recital on Friday, Feb. 21, at 7:30 p.m. in the Brown Hall auditorium. He will perform masterpieces by Beethoven in honor of the composer’s 250th birthday, along with works by Granados, Prokofiev and others. The program will also include the United States premier of a new work …
2020-February-14-Etsu Board Of Trustees, University Marketing And Communication, East Tennessee State University
2020-February-14-Etsu Board Of Trustees, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Feb. 14, 2020) — East Tennessee State University’s Board of Trustees will hold a series of meetings Feb. 20-21.
A called meeting of the Executive Committee will take place Thursday, Feb. 20, at 4 p.m. in the President’s Conference Room on the second floor of Burgin Dossett Hall.
The Board of Trustees will hold its quarterly meeting and several committee meetings on Friday, Feb. 21, at the Millennium Center. The full Board of Trustees will meet in room 220 beginning at 1 p.m.
Committee meetings will also be held at the following times:
- Audit – 9 a.m.
- Finance …
2020-February-14-Etsu Presents Antigone, University Marketing And Communication, East Tennessee State University
2020-February-14-Etsu Presents Antigone, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY – (February 14, 2020) The great Sophocles tragedy “Antigone” will open the spring semester season in the Department of Theatre and Dance at East Tennessee State University. Performances will be at the Bud Frank Theatre Thursday-Saturday, Feb. 20-22, at 7:30 p.m. and Sunday, Feb. 23, at 2 p.m.
As the show opens, the two sons of Oedipus – Eteokles and Polyneikes – have been fighting for the kingship of Thebes. Both men die in the battle. Their successor, Kreon, decides that King Eteokles will be buried, but Polyneikes, because he was leading a foreign army, will be left …
2020-February-12-Dr Katherine Weiss, University Marketing And Communication, East Tennessee State University
2020-February-12-Dr Katherine Weiss, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Feb. 12, 2020) – “Claire-Lise Holy: An Artist’s Reflections on Theatre and Literature” is the focus of a free public talk by Dr. Katherine Weiss at East Tennessee State University on Wednesday, Feb. 19, at noon in the Reece Museum.
This talk is part of the “Women on Wednesdays” lecture series sponsored by the university’s Women’s Studies Program.
Dr. Katherine Weiss
Dr. Katherine Weiss is a professor of English and chair of the ETSU Department of Literature and Language.Claire-Lise Holy was a visual artist who worked as a costume and set designer, as well as a painter …
2020-February-11-New Year New Name, University Marketing And Communication, East Tennessee State University
2020-February-11-New Year New Name, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Feb. 11, 2020) – The East Tennessee State University Center for Prescription Drug Abuse Prevention and Treatment, established in 2016, began 2020 with a new name: the ETSU Addiction Science Center (ASC).
The change is part of a concerted effort to keep pace with the evolving nature of the opioid crisis, whereby heroin and fentanyl are now the leading cause of unintentional overdose death in the U.S. – not prescribed pain medications.
In addition, the new name provides an opportunity to expand research efforts to include the study of co-morbid health conditions and poly-substance misuse, incorporating studies focused …
2020-February-10-Professor Receives Grant To Research Transdermal Treatment Of Opioid Addiction, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
2020-February-10-Professor Receives Grant To Research Transdermal Treatment Of Opioid Addiction, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Feb. 10, 2020) – A faculty member at East Tennessee State University Bill Gatton College of Pharmacy has received a grant to aid in her research of the transdermal naloxone treatment of opioid addiction, potentially saving more lives from overdose by making the life-saving drug easier to administer and require less doses.
Dr. Ashana Puri, assistant professor of Pharmaceutical Sciences, received one of 16 national American Association of Colleges of Pharmacy 2020 New Investigator Awards (NIA) worth $10,000 that will help fund her research project “Development of Transdermal Systems of Naloxone for Treatment of Opioid Addiction.”
“I was …
2020-February-10-The Sublime Flawed Animal, University Marketing And Communication, East Tennessee State University
2020-February-10-The Sublime Flawed Animal, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Feb. 10, 2020) – “The Sublime Flawed Animal,” an exhibit featuring East Tennessee State University Department of Art and Design adjunct faculty and staff continues through Friday, Feb. 14, at the Tipton Gallery in downtown Johnson City.
The group exhibition celebrates the creativity, excellence and dedication of these ETSU employees in homage to all adjunct faculty across the country.
This exhibition is curated by Alice Salyer, former advertising art director and current adjunct faculty in graphic design at ETSU. It features the work of Marie Barry, Sam Boven, Laken Bridges, Karlota Contreras-Koterbay, Amber Farley, John Hilton, Liz Layton, …
2020-February-10-Professor Receives Grant To Research Transdermal Treatment Of Opioid Addiction, University Marketing And Communication, East Tennessee State University
2020-February-10-Professor Receives Grant To Research Transdermal Treatment Of Opioid Addiction, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Feb. 10, 2020) – A faculty member at East Tennessee State University Bill Gatton College of Pharmacy has received a grant to aid in her research of the transdermal naloxone treatment of opioid addiction, potentially saving more lives from overdose by making the life-saving drug easier to administer and require less doses.
Dr. Ashana Puri, assistant professor of Pharmaceutical Sciences, received one of 16 national American Association of Colleges of Pharmacy 2020 New Investigator Awards (NIA) worth $10,000 that will help fund her research project “Development of Transdermal Systems of Naloxone for Treatment of Opioid Addiction.”
“I was …
2020-February-06-A Study Of African American History Museums, University Marketing And Communication, East Tennessee State University
2020-February-06-A Study Of African American History Museums, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Feb. 6, 2020) – Over the past two decades, scholars have begun to study how African American history in the U.S. is often misrepresented or completely disregarded compared to other historical narratives. Key moments and people in African American history have often been neglected or trivialized in museum spaces.
“At the same time, some sites have challenged existing landscapes of memory and created new ones in order to produce ‘counter narratives’ that bring African American struggles front and center,” says Dr. Candace Forbes Bright, assistant professor in the Department of Sociology and Anthropology at East Tennessee State University. …
2020-February-05-Etsu Announces Expanded Role For Quillen Dean, University Marketing And Communication, East Tennessee State University
2020-February-05-Etsu Announces Expanded Role For Quillen Dean, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Feb. 5, 2020) – East Tennessee State University announced that Dr. Bill Block, who has served as dean of Quillen College of Medicine for the past year, will assume additional responsibilities as the university’s Vice President for Clinical Affairs and Dean of Quillen College of Medicine.
“As the work of ETSU Health continues to expand and as we deepen our partnerships with Ballad Health, I have asked Dr. Bill Block to represent the university in a leadership capacity and provide oversight of these initiatives,” said ETSU President Brian Noland.
In his role as Vice President for Clinical Affairs, …
2020-February-04-Hidden Challenges Understanding Invisible Disabilities, University Marketing And Communication, East Tennessee State University
2020-February-04-Hidden Challenges Understanding Invisible Disabilities, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Feb. 4, 2020) – “I thought that once you lost your hearing that was the end, but I was extraordinarily wrong,” says singer/songwriter Mandy Harvey, a Golden Buzzer winner on “America’s Got Talent” who now tours not only performing but also encouraging others to persevere despite differing abilities.
After losing her hearing profoundly and suddenly at age 19, as a music education major at Colorado State, Harvey went through what she calls a “zombie time.”
“I gave up on music,” she tells Jay Ruderman in one of his “All Inclusive” podcasts. “I didn’t even sing in the shower …
2020-February-04-Basler Chairholder Mauricio AntóN, University Marketing And Communication, East Tennessee State University
2020-February-04-Basler Chairholder Mauricio AntóN, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Feb. 4, 2020) – World-renowned paleoartist Mauricio Antón is in residence at East Tennessee State University this spring as the chairholder of the Wayne G. Basler Chair of Excellence for the Integration of the Arts, Rhetoric and Science.
Created in 1994, the Basler Chair of Excellence brings a variety of scholars to the community to broaden learning opportunities for ETSU students and the general public in the arts, humanities and science. It is named in honor of a longtime member of the ETSU Foundation who is a strong advocate of programs at the university and has a deep …
2020-February-03-Emergency Testing, University Marketing And Communication, East Tennessee State University
2020-February-03-Emergency Testing, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY – (Feb. 3, 2020) As part of its continued emphasis on campus safety, East Tennessee State University will test its emergency mass notification systems on Wednesday, Feb. 5, at 9:35 a.m.
The system includes an outdoor warning siren system with five large speakers strategically placed on the main campus and on the VA campus, an emergency text messaging and email service, an alert message on the ETSU homepage and a public address system in select university buildings.
ETSU’s outdoor siren system will sound at 9:35 a.m. Once it begins, the alert messaging and the PA system will be …
2020-February-03-Quillen College Of Medicine To Host Medical Summer Camp For Rural Students, University Marketing And Communication, East Tennessee State University
2020-February-03-Quillen College Of Medicine To Host Medical Summer Camp For Rural Students, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Feb. 3, 2020) – Rural high school students already eyeing a career in medicine can get an early glimpse into the field by attending the Rural High School Medical Summer Camp hosted by East Tennessee State University’s Quillen College of Medicine.
The camp is geared toward rising juniors and seniors or recent graduates of high schools in rural areas who want to become a physician or related health career. The camp will be held June 7-12 and will include information on the various health sciences fields for which there are programs at ETSU, as well as field trips …
2020-February-03-Free Tax Preparation Assistance, University Marketing And Communication, East Tennessee State University
2020-February-03-Free Tax Preparation Assistance, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Feb. 3, 2020) — A group of East Tennessee State University business student volunteers, under the guidance of accountancy faculty member Dr. Michelle Freeman, will offer free tax preparation assistance again this year through the Internal Revenue Service Volunteer Income Tax Assistance (VITA) Program.
ETSU is an approved VITA location, and with financial support from Eastman Credit Union (ECU), student volunteers will assist taxpayers whose total household income was $55,000 or less during tax year 2019. Tax preparation services will be offered on the following Saturdays – Feb. 15, Feb. 29, March 14, and 28, from 8:45 a.m. …
2020-February-Ms Boys Basketball Champions, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
2020-February-Ms Boys Basketball Champions, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
No abstract provided.
2020-February-01-Alex Jatto, University Marketing And Communication, East Tennessee State University
2020-February-01-Alex Jatto, University Marketing And Communication, East Tennessee State University
ETSU News
Alex Jatto’s big personality has led him in many different directions at East Tennessee State University.
“I’ve had to figure out how to channel my excitement because sometimes it can be off the charts,” he says.
It all started with an audition to play keyboard for the Gospel Choir. Then, Alex connected with ETSU’s Army ROTC Program.
“Eric Coleman recruited me (to ROTC) and he put me on the right path to distinguishing myself as an African American leader,” he says.
Alex served as cadet battalion executive officer (XO) and is currently the public affairs/recruitment officer. In his role as …
2020-February-01-Going Places, University Marketing And Communication, East Tennessee State University
2020-February-01-Going Places, University Marketing And Communication, East Tennessee State University
ETSU News
ETSU welcomes the following new faculty and staff to the university family:
Jesse S. Anderson is a data integrity coordinator in Community Outreach. He holds an M.A. in new media studio from ETSU.
Dr. Willie Anderson is an assistant professor in the Division of Neurology of the Department of Pediatrics. Before coming to ETSU, he was a pediatric neurologist in private practice. He holds an M.D. from the Indiana University School of Medicine.
Dr. Robin Antepara is an ESL (English as a second language) lecturer in the Department of Literature and Language. She comes to ETSU from Lincoln Memorial University, …
2020-February-01-Enjoy Retirement, University Marketing And Communication, East Tennessee State University
2020-February-01-Enjoy Retirement, University Marketing And Communication, East Tennessee State University
ETSU News
Congratulations to the following members of the East Tennessee State University family who retired in February. Thank you for your service!
Gerri S. Brockwell – HR Business Partner, Human Resources
Dwight Douglas Ernst – Licensed Clinical Social Worker, Office of Practice
Mary Lou Hawk – Coordinator, Division of Laboratory Animal Resources
Ricky Lynn Holmes – Painter Lead Worker, Plant Maintenance and Repairs
Janice Lyles – Radiation Safety Officer, Environmental Health and Safety
Betty Ann Proffitt – Executive Aide, Department of Educational Leadership and Policy Analysis
Gary T. Stevens – Plumber, Building Maintenance