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Full-Text Articles in Marketing

2006 February, Office Of Communications & Marketing, Morehead State University. Feb 2006

2006 February, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for February 2006.


2006 January-April, Morehead State University. Office Of Athletics. Jan 2006

2006 January-April, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to April of 2006.


Better Health Sciences Collections With Oclc’S Worldcat, Carol Watwood Jan 2006

Better Health Sciences Collections With Oclc’S Worldcat, Carol Watwood

DLPS Faculty Publications

As the world's largest bibliographic database. OCLC's WorldCat has unique value in identifying materials for building a high-quality health sciences collection. WorldCat on FirstSearch is a valuable addition to the librarian's collection development toolbox to help compensate for the cessation of the Brandon/Hill lists. The database's large size, powerful keyword search feature, currency, and the ability to highlight important information through its interface all contribute to its usefulness in collection development. Several pilot projects and ongoing research in open access, "work-based" record design hold much promise for increased versatility.


Ua9 Spirit Of Giving, Wku Institutional Advancement Jan 2006

Ua9 Spirit Of Giving, Wku Institutional Advancement

WKU Administration Documents

Newsletter highlighting donors and donations to WKU departments and programs.


Annual Report 2005-2006, Imsa Fund Jan 2006

Annual Report 2005-2006, Imsa Fund

IMSA Fund Reports

"Since its inception, the Illinois Mathematics and Science Academy (IMSA) has provided the citizens of the state of Illinois with a world-class academy for the educational advancements of students with aptitude for mathematics, science and technology fields and solid learning and leadership potential," Nunez said.

At Argonne, Nunez has led research and development efforts in a variety of areas including Nanotechnology, Material Sciences, Physics, Higher Energy Physics, Mathematics and Computing Sciences and Biosciences.

In addition to leading the Board and serving as an impressive role model for students and alumni, he also has remained one of IMSA's most vocal champions …


Towards Non-Prescriptive Issues: A Teaching Framework For Selecting Marketing Dissertation Topics, Conor Horan Jan 2006

Towards Non-Prescriptive Issues: A Teaching Framework For Selecting Marketing Dissertation Topics, Conor Horan

Conference papers

There is a significant absence in academic literature, textbooks and practical teaching tools for advising or guiding student learning, in a practical non-prescriptive manner, toward topic selection and development. Prescriptive or rational approaches, taken by many research methods textbooks, are not adequate or sufficient when teaching this important first stage in the research process. Non-prescriptive approaches describing manageable steps should be researched more to fill this pedagogic gap. This paper attempts to promote academic discussion on a pedagogic gap that is broadly overlooked, and to examine how marketing and business academics can better instruct dissertation students in the area of …


2006 January, Office Of Communications & Marketing, Morehead State University. Jan 2006

2006 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for January 2006.


2005 December, Office Of Communications & Marketing, Morehead State University. Dec 2005

2005 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for December 2005.


2005 November, Office Of Communications & Marketing, Morehead State University Nov 2005

2005 November, Office Of Communications & Marketing, Morehead State University

Morehead State Press Release Archive, 1961 to the Present

Press releases for November 2005.


2005 October, Office Of Communications & Marketing, Morehead State University. Oct 2005

2005 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for October 2005.


2005 September-December, Morehead State University. Office Of Athletics. Sep 2005

2005 September-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from September to December of 2005.


2005 September, Office Of Communications & Marketing, Morehead State University. Sep 2005

2005 September, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for September 2005.


2005 August, Office Of Communications & Marketing, Morehead State University. Aug 2005

2005 August, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for August 2005.


2005 July, Office Of Communications & Marketing, Morehead State University. Jul 2005

2005 July, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for July of 2005.


2005 June, Office Of Communications & Marketing, Morehead State University. Jun 2005

2005 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for June of 2005.


2005 May, Office Of Communications & Marketing, Morehead State University. May 2005

2005 May, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for May of 2005.


2005 April, Office Of Communications & Marketing, Morehead State University. Apr 2005

2005 April, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for April of 2005.


2005 March, Office Of Communications & Marketing, Morehead State University. Mar 2005

2005 March, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for March of 2005.


2005 February, Office Of Communications & Marketing, Morehead State University. Feb 2005

2005 February, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for February of 2005.


2005 January-August, Morehead State University. Office Of Athletics. Jan 2005

2005 January-August, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to August of 2005.


Proposed Marketing And Advertising Campaign For The United Negro College Fund, Rashida Patrice Hamm Jan 2005

Proposed Marketing And Advertising Campaign For The United Negro College Fund, Rashida Patrice Hamm

Theses Digitization Project

This project seeks to develop a marketing and advertising campaign for the United Negro College Fund (UNCF). The proposed California campaign is designed to reach an underserved target market in the state of California and to increase donations to the UNCF by one million dollars a year.


Annual Report 2004-2005, Imsa Fund Jan 2005

Annual Report 2004-2005, Imsa Fund

IMSA Fund Reports

The promise of the Illinois Mathematics and Science Academy® is now practice as visionary IMSA graduates forge new frontiers in Illinois and beyond in science, technology, engineering, mathematics and other fields, and as more and more students, educators and schools in our state, nation and world benefit from IMSA programs, products and services.

The Academy's reach, impact and success is due in no small part to the support it receives from the IMSA Fund for Advancement of Education - thanks to you.

You and other donors help in various ways, Annual gifts of all amounts provide essential operating support for …


2005 January, Office Of Communications & Marketing, Morehead State University. Jan 2005

2005 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for January of 2005.


2004 December, Office Of Communications & Marketing, Morehead State University. Dec 2004

2004 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for December of 2004.


2004 November, Office Of Communications & Marketing, Morehead State University. Nov 2004

2004 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for November of 2004.


Ua51 Plan For Change: Kentucky Library And Museum, Timothy Mullin Oct 2004

Ua51 Plan For Change: Kentucky Library And Museum, Timothy Mullin

Library Annual Reports, Reports, and Statistics

To create a dynamic, exciting library and museum, which will be an asset to both Western Kentucky University and the community at large, a number of changes in our normal operations need to take place. The problems are each addressed below; storage, new gallery space, new exhibits, and new operating procedures to better meet the needs of the community and the campus. This plan will address each aspect of the anticipated changes, and set some priorities. All changes described will be consistent with the strategic plans of the University Libraries and Western Kentucky University.


2004 October, Office Of Communications & Marketing, Morehead State University. Oct 2004

2004 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for October of 2004.


2004 September-December, Morehead State University. Office Of Athletics. Sep 2004

2004 September-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from September to December of 2004.


2004 September, Office Of Communications & Marketing, Morehead State University. Sep 2004

2004 September, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for September of 2004.


2004 August, Office Of Communications & Marketing, Morehead State University. Aug 2004

2004 August, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for August of 2004.