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Full-Text Articles in Marketing

2004 July, Office Of Communications & Marketing, Morehead State University. Jul 2004

2004 July, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for July of 2004.


Building Kentucky Collections With Worldcat, Carol Watwood Jun 2004

Building Kentucky Collections With Worldcat, Carol Watwood

DLPS Faculty Publications

As the world’s largest bibliographic database, OCLC’s WorldCat is well known for its uses in cataloging and interlibrary loans. Less well known is its usefulness and versatility in making day-to-day decisions about collection development. The FirstSearch interface, available throughout Kentucky, is a user-friendly and useful interface for identifying relevant materials for a library’s collection. The prepublication records are helpful as an “early warning” for new publications. Other uses include the identification of state- and subject-specific materials. Also, the links and holdings records can help evaluate appropriateness for particular types of libraries and identify materials of interest. Furthermore, the inclusion of …


2004 June, Office Of Communications & Marketing, Morehead State University. Jun 2004

2004 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for June of 2004.


2004 May, Office Of Communications & Marketing, Morehead State University. May 2004

2004 May, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for May of 2004.


Perceptions Of The Library: A Key To Planning Effective Services, Sue Alexander, William Black, Virginia Vesper Apr 2004

Perceptions Of The Library: A Key To Planning Effective Services, Sue Alexander, William Black, Virginia Vesper

The Southeastern Librarian

such as questions answered, books cataloged, and dollars spent. Now we are called upon to measure the impact of those services on our clients. Stakeholder demand for accountability, changing accreditation standards, and state and federal concerns over student outcomes have driven a real concern for measurement from the client’s perspective. This will become increasingly important as demands for accountability and competition from other sectors increase. “Assessment and evaluation are intended as means to demonstrate institutional effectiveness, foster institutional improvement, and demonstrate accountability.” Programs such as the New Measures Initiative, from the Association of Research Libraries, have been developed to strengthen …


2004 April, Office Of Communications & Marketing, Morehead State University. Apr 2004

2004 April, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for April of 2004.


2004 March, Office Of Communications & Marketing, Morehead State University. Mar 2004

2004 March, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for March of 2004.


2004 February, Office Of Communications & Marketing, Morehead State University. Feb 2004

2004 February, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for February of 2004.


Teen Health Web Sites, Carol Watwood Jan 2004

Teen Health Web Sites, Carol Watwood

DLPS Faculty Publications

Teens, like other age groups, often use the World Wide Web to search for health information. The health-related needs and interests of teens differ somewhat from other age groups. Good health Web sites for teens are hard to construct. Health Web sites for older teens may include content inappropriate for some school and library settings. No single site can be recommended overall. The age of users and the setting in which the information is to be used are important considerations.


Annual Report 2003-2004, Imsa Fund Jan 2004

Annual Report 2003-2004, Imsa Fund

IMSA Fund Reports

Acting on beliefs...stepping up for IMSA. That is what you have done, and we truly appreciate your support.

Gifts and grants from the private sector advance and support IMSA program needs that cannot be funded in other ways, seed innovation and enable IMSA to pilot promising new initiatives. They also support the operations of the IMSA Fund, activities of the IMSA Alumni Association and the IMSA Parents Association Council, not to mention unexpected opportunities and emergency needs that arise. Unrestricted gifts are especially important because they provide the most flexibility for allocation where the need is greatest.

In FY04, the …


2004 January-August, Morehead State University. Office Of Athletics. Jan 2004

2004 January-August, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to August of 2004.


2004 January, Office Of Communications & Marketing, Morehead State University. Jan 2004

2004 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for January of 2004.


2003 December, Office Of Communications & Marketing, Morehead State University. Dec 2003

2003 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for December of 2003.


2003 November, Office Of Communications & Marketing, Morehead State University. Nov 2003

2003 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for November of 2003.


2003 October, Office Of Communications & Marketing, Morehead State University. Oct 2003

2003 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for October of 2003.


2003 September, Office Of Communications & Marketing, Morehead State University. Sep 2003

2003 September, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for September of 2003.


2003 August, Office Of Communications & Marketing, Morehead State University. Aug 2003

2003 August, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for August of 2003.


2003 July, Office Of Communications & Marketing, Morehead State University. Jul 2003

2003 July, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for July of 2003.


2003 June-December, Morehead State University. Office Of Athletics. Jun 2003

2003 June-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from June to December of 2003.


2003 June, Office Of Communications & Marketing, Morehead State University. Jun 2003

2003 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for June of 2003.


2003 May, Office Of Communications & Marketing, Morehead State University. May 2003

2003 May, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for May of 2003.


2003 April, Office Of Communications & Marketing, Morehead State University. Apr 2003

2003 April, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for April of 2003.


2003 March, Office Of Communications & Marketing, Morehead State University. Mar 2003

2003 March, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for March of 2003.


2003 February, Office Of Communications & Marketing, Morehead State University. Feb 2003

2003 February, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for February of 2003.


Annual Report 2002-2003, Imsa Fund Jan 2003

Annual Report 2002-2003, Imsa Fund

IMSA Fund Reports

Reeling from an unprecedented eleventh-hour $2.5 million reduction to its state-appropriated operating budget for fiscal year 03, IMSA began the 2002-03 year by making the difficult decisions required. The Board of Trustees cut staff positions, cut the salaries of all remaining employees, increased student fees by 43%, accessed temporary or one-time revenue sources, and reduced programs and services for IMSA students, Illinois educators and other Illinois students.

In the aftermath of the reduction, the IMSA community rallied, choosing once again to stand up and be trailblazers, acting to preserve the academic integrity and distinctiveness of its remaining internal and statewide …


2003 January-May, Morehead State University. Office Of Athletics. Jan 2003

2003 January-May, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to May of 2003.


2003 January, Office Of Communications & Marketing, Morehead State University. Jan 2003

2003 January, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for January of 2003.


2002 December, Office Of Communications & Marketing, Morehead State University. Dec 2002

2002 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for December of 2002.


2002 November, Office Of Communications & Marketing, Morehead State University. Nov 2002

2002 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for November of 2002.


2002 October, Office Of Communications & Marketing, Morehead State University. Oct 2002

2002 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for October of 2002.