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From Academia To Industry: The Educators’ Role In Preparing Marketing Practitioners For America’S Multicultural Reality, Neleen S. Leslie-Piper, Tanzeah Sharpe

AMTP Proceedings 2023

This study examines the state of multicultural marketing education. It looks at current Marketing and IMC programs offered in the United States to ascertain the extent to which their curricula include components aimed at building multicultural competence in future practitioners. Finally, the paper proposes recommendations for making marketing education more responsive to current market needs.

Do You Dare To Study Abroad? Examining Cross-Cultural Differences In The Role Of Covid-19 Post-Pandemic Stress On Study Abroad Intentions And Country Image Formation, Helena Allman, Hilmi A. Atadil, Harriette Bettis-Outland

AMTP Proceedings 2023

The purpose of this study is to explore the underlying dimensions of Covid-19 stress to determine the extent to which Covid-19 stress has an effect on students’ intentions to participate in future study abroad programs. The underlying stress factors that this work examines include traumatic stress, contamination fears, fears about economic consequences and past Covid illness experience. The paper addresses the cross-cultural differences in these factors’ effects on studying abroad intentions among young individualistic versus collectivistic consumers. The goal of this study is to develop a deeper understanding of Covid related stress phenomena among global young consumer cohorts. The results …

2023-April-01-Staying On Track Has Benefits, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY - Registration for summer session courses at East Tennessee State University is now open. Enrolling in summer courses provides students with opportunities to stay on track or get ahead in their coursework.  

With over 1,200 courses available during the term, students can enjoy the convenience of choosing from a variety of formats, including general education courses, online, study abroad and many more. Probability and statistics, anatomy and physiology, public speaking and macroeconomics are a few courses offered, among a myriad of others.  

Six sessions will be available, with dates for each session running between May 15-Aug. 11. During …

2023-April-01-Etsu's Spring Literary Festival Happening Soonetsu-, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Filled with engaging presentations and audience question-and-answer sessions, East Tennessee State University’s annual Spring Literary Festival is this month.

“This year’s Spring Literary Festival at ETSU promises to be one of our most memorable ever with our keynote Jack Higgs Memorial Reader Daniel Wallace offering us the world premiere of his new memoir, ‘This Isn’t Going to End Well.' The book’s release date is one day before his visit, so attendees can get a hot-off-the-presses copy at the festival and have it autographed,” said Dr. Jesse Graves, ETSU’s poet-in-residence. 

The festival runs Wednesday-Thursday, April 12-13. All events, …

2023-April-01-Etsu Health Launches Professional Leadership Academy, University Marketing And Communication, East Tennessee State University

ETSU News

This week, ETSU Health launched the ETSU Health Professional Leadership Academy, which aims to equip participants with the skills and knowledge to accept and thrive in leadership roles. 

The academy’s 30 participants represent the clinical and academic components of ETSU Health, including all five of East Tennessee State University’s health sciences colleges and Ballad Health. They will spend the next six weeks engaging in leadership development activities, including practical leadership challenges and one-on-one coaching, culminating in a recognition ceremony on May 9.

Sessions will be held throughout the region, and will feature an array of speakers, including ETSU President Dr. …

2023-April-01-Obstacles, Victories And Defeats - Tell Your Story, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University invites the public to the final Re-Generation Story Slam of the season at 7:30 p.m. on Friday, April 28, in Johnson City. 

“Our last story slam of the Spring 2023 season promises to be one of the most exciting,” graduate assistant and event producer Cory Howard said. 

Happening at The Down Home, located at 300 W. Main Street, this month’s theme is “Quests.” All in attendance are invited, but not required, to submit their names into a random drawing to be selected to tell personal stories about long journeys, impossible obstacles, stunning victories, …

2023-April-01-They Burrowed And Dug Even Swam Five Million Years Ago, University Marketing And Communication, East Tennessee State University

ETSU News

Headlines coming out of the Gray Fossil Site and Museum, where a one-of-a-kind ancient ecosystem nearly five million years old is preserved, have focused on the larger fossilized animals like rhinos and red pandas. 

 

But researchers have been paying more attention to the tiny creatures that once roamed the hills and valleys of the present-day Appalachian Highlands.

Lower jaw fossil

A new study published in Palaeontologia Electronica is the first to analyze the fossil moles of the site. By comparing fossil bones and teeth with other living and extinct mole species, the researchers identified four different types of extinct …

2023-April-01-A Name Says A Lot - This One Does Too, University Marketing And Communication, East Tennessee State University

ETSU News

Writing not long after the end of World War II, author David Sinclair Burleson noted that what was then East Tennessee State College (ETSC) had always aimed to assist the region while at the same time evolving with changing times.  

 

“While from its beginning in 1911 the school has sought to adapt itself to conditions in the area and thereby render its best service,” wrote the longtime ETSC professor and dean, “yet the administration has kept in mind that changing conditions make new demands and call for growth and development internally as well as externally.” 

 

Such a conviction has guided …

2023-April-01-Etsu Professor Awarded For Research On Infants With Neonatal Abstinence Syndrome, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University assistant professor Dr. Kara Boynewicz has been awarded the American Physical Therapy Association’s Academy of Pediatric Physical Therapy Dissertation Award for her research of motor development and neurobehavior in infants with neonatal abstinence syndrome.

Boynewicz studied hospitalized infants for the first two weeks of their life. Her research uses standardized outcome measures to determine the effects of prenatal opiate use on newborns to better understand early brain development for early identification of developmental delays.

“I was in shock when I won the award, as there are many P.T.-Ph.D. programs across the country who produce high-quality researchers,” …

2023-April-01-A Space To Be Authentically You, University Marketing And Communication, East Tennessee State University

ETSU News

Located in the D.P. Culp Student Center, the ETSU Pride Center is an open and welcoming space for all students, staff and faculty to find their sense of belonging on campus.

Jordan Bond comments on finding the Pride Center saying, “It is where I found the best friend group I’ve ever had.” 

The Pride Center is committed to providing a safe space for anyone to be themselves, learn about the LGBTQ+ community and access support resources.

Learn more about the Pride Center here.

2023-April-01-What Are The People Of Breathitt Left With?, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY — A pair of East Tennessee State University graduate film students, Patrick Cooley and Jake Higgs, have created and produced a new documentary exploring Breathitt County, Kentucky, after significant flooding occurred in summer 2022.

The film’s accolades are impressive.  

“When the Water Goes Down” has been accepted to Tennessee Film Nights; the Southern Studies Conference at Auburn University in Montgomery, Alabama; and the Story? -  International Student Documentary Festival in Cork City, Ireland. The documentary was written about and published in Appalachian Places.

“With the news vans packed up and onto the next natural disaster, what are …

2023-April-01-A Golden Opportunity For A Reunion, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Graduates of East Tennessee State University’s class of 1973, as well as all former Golden 50s Club members, are encouraged to attend the Golden 50s Reunion on May 5 and 6. ETSU President Dr. Brian Noland will host the groups during the two-day spring weekend extravaganza. 

On Friday, May 5, registration at the James and Nellie Brinkley Center (formerly Millennium Center) ballroom begins at 9:30 a.m. The reunion groups will tour the campus and the Johnson City area to see changes that have taken place since these graduates left the university. 

During a special reunion brunch, …

2023-April-01-A Sincere Commitment To Our Mission, University Marketing And Communication, East Tennessee State University

ETSU News

Last week during the quarterly meeting of the ETSU Board of Trustees, our staff presented the results of the recent State of the University Survey. I was pleased — but not surprised —  to see that students, faculty, and staff overwhelmingly rated East Tennessee State University as a strong community with a positive and supportive atmosphere. Perhaps even more importantly, survey respondents were nearly unanimous in saying they believe ETSU is fulfilling its charge to improve the quality of life for people in the region and beyond.  

This steadfast commitment to our mission is one of the best …

2023-April-01-Former Attorney General Coming To Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – John Ashcroft, a former United States attorney general, is coming to Johnson City.  

He will be the keynote speaker at East Tennessee State University’s Pre-Law Society and Pi Sigma Alpha end-of-year banquet.  

John Ashcroft, a former United States attorney general

“It is a true honor to include a keynote address from former United States Attorney General, the Honorable John Ashcroft. We are excited to share our beautiful campus and community with Attorney General Ashcroft and to hear about his experience as a lawyer, public servant and the chief law enforcement officer of the United States,” said Michael …

2023-April-01-Hitting The Right Note, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Most graduating students look forward to leaving the books, papers, projects and exams of college behind and jumping into their chosen careers, but East Tennessee State University senior Lydia Hamby plans a different path.

Hamby, who graduates Saturday, May 6, with a bachelor’s degree in human services and a minor in bluegrass music, came to ETSU as a junior right out of high school after earning an associate degree through dual enrollment from McDowell Technical Community College (MTCC) in Marion, North Carolina.

Hamby grew up in Marion in a family that loved music. Her sister began playing …

2023-April-01-She's Going To Africa. Then She Will Help Refugees., University Marketing And Communication, East Tennessee State University

ETSU News

An East Tennessee State University student will spend time in Tanzania this summer thanks to a prestigious scholarship.

ETSU’s Jessica Potter, a child psychology major and University Honors scholar, will study Swahili in the East African country from mid-June through early August. 

“We are so proud of Jessica and what she has accomplished,” said Dr. Christopher Keller, senior international officer at ETSU and dean of the Honors College. “Jessica has worked hard and is very deserving of this. The award is a perfect fit to help her realize her personal and professional goals in the non-profit and NGO (non-governmental …

2023-April-01-Day Of Giving Beyond Limits To Opportunities, University Marketing And Communication, East Tennessee State University

ETSU News

Learn more about Day of Giving
The first time Atlanta native Kendra Whitehurst visited East Tennessee State University was for a track meet in high school. She never dreamed she would be back.

“I had never heard about this school and had never thought about coming here, but a year later, I got a recruiting call from the track coach, and that was the beginning of my journey toward getting clarity about what I wanted,” Whitehurst said. “I’m from metro Atlanta, and I knew I wanted something different because I had been there so long and needed a new environment …

Physical And Emotional Impact Of Lighting Conditions In Higher Education Classrooms, Robert P. Mcdonald, Gallayanee Yaoyuneyong

AMTP Proceedings 2023

The literature review shows that researchers in different fields have long explored the impact of the physical classroom environments (e.g., lighting, temperature, classroom layout, and furniture) to identify the ideal classroom environments. When the lighting condition is poor (i.e., light levels below standards), it can cause drowsiness, leading to lower concentration and motivation, and elevated student stress. However, most studies focused on K-12 learning environments. Therefore, this study aims to specifically focus on the lighting conditions in educational facilities around a university campus in the Southeastern United States and to explore whether these lighting conditions impact students’ mental well-being, their …

2023-March-24-'Mr. December' On Display At Reece Museum, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 24, 2023) – The life and experiences of artist, author and part-time adventurer William Nealy are highlighted in a new exhibit on display through June 9 at the Reece Museum on the campus of East Tennessee State University.

“Mr. December: The Life, Art and Experience of William Nealy … Illustrator and Outdoor Sports Cult Hero” is presented in association with the Nantahala Outdoor Center and may be viewed Monday-Friday from 9 a.m.-4:30 p.m.

Two special events are planned in conjunction with the exhibit.

On Saturday, April 1, from 1-3 p.m., ETSU’s Dr. Scott Honeycutt, who curated the …

2023-March-23-Meet The 2022-2023 Dr. Odle Scholar Morgan Thomas ('23), Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Meet this year’s recipient of the Dr. Brian Odle Scholarship, Morgan Thomas (’23), from Johnson City, Tennessee. 
 
Dr. Brian Odle, Associate Professor of Pharmacy Practice, came to ETSU Gatton College of Pharmacy in 2007. His unique teaching style combined memorable storytelling with practical knowledge. Dr. Odle was loved by his students, as well as faculty and staff. While Thomas didn’t get the opportunity to meet Dr. Odle in person before his passing on Feb. 15, 2021, she was able to interact with him over Zoom as a student in one of the last classes he taught at the college, which …

2023-March-16-Match Day Success 2023, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Congratulations to all of our student pharmacists and alumni who matched!

Class of 2023:

• Jackie Aramburo: Fort Sanders Regional (Knoxville, TN))

• Dewey Belcher: Kettering Health (Dayton, OH)

• Regan Bell: LeBohneur Children’s (Memphis, TN)

• Maggie Bielski: Holston Valley Medical Center (Kingsport, TN)

• Taylor Coston: Prisma Health-Midlands (PGY1/2 Health System Administration & Leadership) (Columbia, SC)

• Candace Crawford: Baptist Health Corbin (Corbin, KY)

• Stephen Crispi: Cookeville Regional (Cookeville, TN)

• Lyndsey Hagood: Bristol Regional Medical Center (Bristol, TN)

• Nitin Joshi: Mountain Home Veterans Affairs Medical Center (Johnson City, TN)

• Hillary Little: VA Tennessee Valley …

2023-March-15-Rotation Spotlight- Teri Templin ('23) South Texas Rehab Hospital, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Meet Teri Templin ('23) from Graysville, Tennessee, who served on rotation at South Texas Rehabilitation Hospital with Preceptor Vanessa Ramirez, PharmD.

What did your day look like on rotation?
My daily schedule was 8:30 - 5 pm. Each morning, we have a meeting with other staff members to discuss patients. Throughout the day, I work on admission and discharge documentation, counseling patients, medication reconciliations, audits, drug info questions, preparing for and attending meetings (there are several within a week), and more! Dr. Ramirez will involve you in whatever she can to get you exposure to new things. You interact with …

2023-March-13-Acl Spring Classes Begin March 21, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 13, 2023) – East Tennessee State University’s Alliance for Continued Learning (ACL) will offer a wide range of classes and activities during its spring session that begins Tuesday, March 21.

Sessions are every Tuesday and Thursday through April 27 from 10 a.m.-noon in the upstairs meeting room at Food City, 940 N. State of Franklin Road.

To give new members an opportunity to become acquainted with the group, the ACL will welcome all participants to the opening session on March 21. Dr. Sharon McGee, dean of ETSU’s College of Graduate and Continuing Studies, will address the group, …

2023-March-13-Etsu Student Receives National Outstanding Student Award, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 13, 2023) – The American College of Emergency Medicine Physicians (ACEP) announced that William Miller, a fourth-year medical student at East Tennessee State University’s Quillen College of Medicine, is a recipient of the National Outstanding Student Award. This year, Miller is one of seven medical students receiving this national honor.

“We are so proud of William and his contributions to Quillen College of Medicine and the community,” said Dr. William Block, ETSU vice president for clinical affairs and dean of the college. “He has established himself as an emerging leader in emergency medicine – not just …

2023-March-10-Appalachian Diseases Of Despair Research Study Released, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 10, 2023) – “Appalachian Diseases of Despair,” a new report from the Appalachian Regional Commission co-authored by Michael Meit from the East Tennessee State University Center for Rural Health Research, finds that diseases of despair mortality had begun to decline between 2017 and 2018, but dramatically surged in 2020, likely due to the COVID-19 pandemic.

Between 2019 and 2020, the diseases of despair mortality rate increased by 24% in the Appalachian region and 20% in the non-Appalachian United States. In 2020, the rate was 37% higher in the Appalachian region than the rest of …

2023-March-10-Sbi Talk- Spirituality And Faith, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 10, 2023) – “Spirituality and the Faith Community: Key Components in Building Personal and Community Resilience” is the topic of an upcoming presentation in the East Tennessee State University Ballad Health Strong BRAIN Institute Resilience Series.

Rev. Dr. Sanghoon Yoo, founder of The Faithful City and the Arizona Trauma-Informed Faith Coalition, will be the guest speaker for the free virtual presentation on Tuesday, March 21, at 2 p.m. Participants may register for the Zoom link at tinyurl.com/4d6m93t2.

In his presentation, Yoo will discuss the role of spirituality in building resilience and how to develop effective collaboration …

2023-March-08-Rotation Spotlight Liz Holder ('23), Etsu Family Physicians Of Kingsport, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Meet Liz Holder (’23), from Derby, Kansas. Her rotation experience was at ETSU Family Physicians of Kingsport with Dr. McKenzie Highsmith, preceptor and associate professor of Pharmacy Practice.

What did your day look like on rotation?

Each day we are able to work as an integrated part of the healthcare team. On a typical day, we work with the medical residents to see their patients at the beginning of each visit. We would update medication lists, answer any medication question the patient may have, and provide counseling on new or current medications. On Monday and Fridays we would participate in …

2023-March-08-College Of Nursing Hosting Inaugural Pattie Lathan Browder Lectureship, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 8, 2023) – The East Tennessee State University College of Nursing has announced the inaugural Pattie Lathan Browder Lecture to be held on Tuesday, March 21, from 11:30 a.m. to 12:30 p.m. in ETSU’s Martin Center for the Arts, Powell Recital Hall.

Dr. Patricia V. Burkhart will present the lecture titled “Nurses Live Their Stories as Caring, Competent Professionals.”

Burkhart is a pediatric nurse with a research doctorate in parent-child nursing and 45 years of nursing experience in pediatric clinical practice, teaching and research. She is professor emerita and associate dean emerita of  undergraduate faculty affairs and …

2023-March-07-Etsu Mentored Substance Use Research Training Program Underway, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 7, 2023) – East Tennessee State University launched its second cohort of the ETSU Mentored Substance Use Research (EMSUR) training program, designed to train substance use researchers across multiple disciplines in order to improve health outcomes in Central Appalachia.

A total of 14 ETSU graduate and undergraduate students were selected for the second cohort and are paired with a faculty mentor to train them in substance use research.

Seven faculty members are participating as mentors in the program, which is led by Dr. Manik Ahuja, assistant professor in the Department of Health Services Management and Policy in …

2023-March-07-Etsu Offering Overnight Pharmacy Camp June 5-9, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (March 7, 2023) – Students interested in learning more about the pharmacy profession can attend the GattonRx Summer Camp at East Tennessee State University Bill Gatton College of Pharmacy, an overnight camp on June 5-9. Registration is $200, and the deadline to apply is April 10. Scholarships are available for students who currently receive free or reduced school lunches or need assistance.

The camp is open to rising high school juniors, seniors and college students. Other levels may be considered on an individual basis.

Activities include:

• learning about the pharmacy profession from experienced, caring faculty,
• conducting patient …