Marketing Commons^™

Give The People What They Want, When They Want It, And They Won’T Sit All The Time: Consumer Behavior In The Online Music Market, Maxwell Mathews

Senior Honors Projects

Since the introduction of the first peer-to-peer file sharing programs in the late twentieth century, sales of traditional music media have plummeted. Sales of CDs peaked in 2000 and have since returned to levels reached in the mid 1990s. The future of music marketing is certainly going to move toward complete online sales. However, online music sales will not increase unless more consumers who illegally download music or purchase CDs and other tangible music products move to online purchases. To determine how to draw more consumers to the online music market, this project attempted to gauge current music consumer behavior …

A Comparison Of The Elements And Principles Of Feng Shui And Its Beneficial Application To Tradeshow Design, Angela Fasciana

Honors Capstones

Capstone submitted as a graduate requirement for the BSU Honors Program.

Jenkins, James - Letter To (Sc 1562), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Small Collection 1562. Business letter from R.H. Short, New Orleans, to James Jenkins, Bowling Green, Kentucky, which discusses the sale of agricultural commodities. Includes a wholesale price list from New Orleans. Typescript is also included.

The True Colors Of Trademark Law: Green-Lighting A Red Tide Of Anti Competition Blues, Ann Bartow

Law Faculty Scholarship

The elevation of color to stand-alone trademark status illustrates the unbounded nature of trademarks within the judicial consciousness. The availability of color-alone marks also facilitates the commoditization of color in ways that complicate the development and distribution of products and services that use color for multiple purposes conterminously. The economic case for color-alone trademarks is severely undermined by careful observation of the ways that colors are actually deployed in commerce, which makes it clear that the trademarks of multiple goods and services can utilize the same color to telegraph the same message without confusing anyone or diluting the commercial power …

Ua1c8 Logos & Symbols Photos, Wku Archives

WKU Archives Collection Inventories

Images of logos and symbols of Western Kentucky University and its predecessors.

1. Athletics
2. Illustrations / Artwork

Dunbar, Elijah, 1821-1911 (Sc 1335), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and scan (Click on "Additional Files" below) for Manuscripts Small Collection 1335. Letter written by Elijah Dunbar from Bowling Green, Kentucky, to his brother in Canton, Massachusetts. Evidently he and an associate were traveling piano salesmen. Dunbar vividly describes the terrible road conditions between Bowling Green and Elkton, Kentucky.

Read, Emily Jane, 1839-1916 (Sc 1497), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Small Collection 1497. Letter from Emily J. Read, Rich Pond, Kentucky, to an unnamed friend. she discusses peoplein the neighboring region and her husband's mercantile operation in Rich Pond.

Conflicting Paradigms: Alternative Islamic Approaches To Some Business Ethics, Javed A. Ansari, S. Zeeshan Arshad

Business Review

This paper contrasts orthodox and revisionist Islamic approaches to an evaluation of ethical issues related to capitalist marketing, employee management relationships and finance. It argues that while the orthodox Islamic ethical paradigm is fundamentally oppositional to capitalism revisionist discourses provide an Islamic legitimation of capitalist order and can provide an ideological framework for subsuming Islamic economy and society within global capitalism.

Punking Yoga: Reconstructing Post/Neo/Colonial Fashion And Movement, Tara Brabazon

Reconstruction: Studies in Contemporary Culture

The branded clothes worn through sporting and fitness activities confirm that any movement, practice or behaviour that seems transgressive of heteronormative masculinity and femininity is also implicated in neo/colonial incorporations and the casualized workforce that is a characteristic of sports clothing manufacture. In an environment washed by the marketing of opposition, resistance is both difficult to define and apply in cultural studies. This paper invokes 'the problem' of resistance while denying the seamless and simple determinations of positive and negative representations. The focus of study is Yogurt Activewear, a company attacking corporatized yoga wear by creating an anti-brand brand. They …

It Came Out Fighting! Cadillac Motor Car Division's Dominance Of The Luxury Market After World War Ii, Jeffrey David Shively

All-Inclusive List of Electronic Theses and Dissertations

It came outfighting! is an analysis of the factors that contributed to Cadillac Motor Car Division's ascension to sales leadership in the fine car field in the years following World War II. To do this, I utilized period General Motors publications and period business publications, as well as the works of modern automotive historian. 111 Factors in play during the pre-war years, such as mechanical and styling innovations, advertising concepts, and the redefinition of the luxury car genre were considered. Cadillac's wartime production of aircraft engine parts and tanks hold the real key to postwar dominance. The War Department paid …

Sheep Updates 2006 - Part 1, David Sackett, Kevin Foster, Ronald J. Yates, Phil Nichols, Graeme Martin, John Milton, Scott Williams, Garry Mcalister, Mark Suttie, Peter Fennessy, Jack Cocks

Sheep Updates

This session covers seven papers from different authors:

PLENARY

1. Making Dollars from Merinos, David Sackett, Holmes Sackett & Associates Pty Limited, Wagga Wagga, NSW

2. A new variety of sulla (Hedysarun coronarium)for forage production in southern Australia, Kevin Foster, Ron Yates, Phil Nichols, Department of Agriculture and Food, WA and Centre for Legumes in Mediterranean Agriculture, UWA

3. Mating - Short and fast is better, Graeme Martin, John Milton, Faculty of Natural & Agricultural Sciences, The University of Western Australia

4. Breech strike protection in sheep post 2010, Scott Williams, Program Manager Animal Health and Welfare, Australian Wool …

Lagu And Belu: The Semiotics Of Bottled Water Packaging, Daniel Fusch

Reconstruction: Studies in Contemporary Culture

There has been considerable recent criticism of the bottled water industry from professional and popular as well as scholarly sources. This criticism disputes the veracity of a brand's claim to a pure and natural source, as well as the standards for regulation. This paper adds another factor to the criticism of bottled "natural springs" water, emphasizing the magical operation implicit in the rhetoric for the packaging of bottled water. The paper examines the natural and supernatural semiotics of the commercial packaging for bottled "natural springs" water, and identifies a correlation between the semiotic function of the ancient Germanic rune lagu …

Too Many Options Dilute Shared Experience, David E. Drew, Hedley Burrell

CGU Faculty Publications and Research

Despite the red carpet glitter of the Oscars, it is no secret that Hollywood has had a far from perfect year at the box office.

And unfortunately for Tinsel Town, its problems go beyond the obvious need for more successful films.

The way we experience both movies and television has evolved. We don't do things together the way we once did. We rent movies and watch them at home rather than going to a local movie theater with family and friends. Box office returns suffer and the centrality of film in our lives is weakened.

The same fragmentation is true …

The Impact Of Cultural And Religious Values On Television And Newspaper Advertising Content And Appeal: A Cross-Cultural Study Of The United States And The Arab World, Morris A. Kalliny

Theses and Dissertations - UTB/UTPA

Standardization versus adaptation of advertising has been a subject of great controversy that has been debated for more than 50 years. Scholars have pointed out the increasing demand for more cross-cultural research on advertising content that can contribute to the standardization versus adaptation debate. Scholars have also pointed out that although the Arab world offers great opportunities for multinational corporations, the Arab world has been severely neglected in academic research. To comply with this demand, this study investigates the similarities and differences of the manifestation of cultural and religious values in the U.S. and the Arab world (Egypt, Lebanon, Kuwait, …

The Korean Language And The Effects Of Its Honorifics System In Advertising: Deferential Vs. Informal Speech As Regulatory Prime On Persuasive Impact, Jin K. Han, Yong Seok Sohn, Kun Woo Yoo

Research Collection Lee Kong Chian School Of Business

A very prominent feature of the Korean language is its extensive honorifics system, where the speaker is obliged to adopt a level of speech (deferential vs. informal) befitting the status of the target audience. As the context for using deferential (informal) speech parallels the setting for prevention (promotion) focus, we set out to examine whether the Korean honorifics system itself functions as a natural prime for regulatory orientation. In Study 1, we find that deferential (informal) speech style activates prevention (promotion) focus in the addressee. Accordingly, we show that ad copies in deferential (informal) speech style resulted in regulatory fit …

Mtv: Sounds Of A Generation, Amanda Evens

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

The Channeling Power Of Television And The Viewing Experience, Laura Elaine Jakosky

Inquiry: The University of Arkansas Undergraduate Research Journal

No abstract provided.

Agribusiness Sheep Updates - 2004 - Part 1, Mark Dolling, Len Stephens, David Thomanson, Norm Adams, Shimim Liu, Peter Buchman, Mike Paton, Dianne Evans, John Edwards, Scott Champion, Alan Langford, A. C. Schlink, J. C. Greeff, M. E. Ladyman, Kimbal M. S. Curtis, John Stanton, Stuart Adams, Neal Fogarty, Matthew Kelly, James Skerritt, Ian Mcfarland

Sheep Updates

Proceedings of the Agribusiness Sheep Updates - 2004 Forward Dr Mark Dolling Manager, Sheep Industries and Pasture, Department of Agriculture Western Australia Keynotes Australian Wool Innovation Limited DR LEN STEPHENS AUSTRALIAN WOOL INNOVATION LIMITED (AWI) Commercialisation of Sheepmeat Eating Quality Outcomes, David Thomason, General Manger Marketing Meat & livestock Australia Limited PLENARY The Fitness of the Future Merino, Norm Adams and Shimin Liu, CSIRO Livestock Industries Ovine Johne’s Disease – Managing the Disease, Managing the Issues, PETER BUCKMAN, CHIEF VETERINARY OFFICER, DEPARTMENT OF AGRICULTURE WESTERN AUSTRALIA Animal Welfare – Changes in Latitudes Changes in Attitudes, Michael Paton and Dianne Evans, …

Consumer Subjectivity In The Age Of Internet: The Radical Concept Of Marketing Control Through Customer Relationship Management, Detlev Zwick, Nikhilesh Dholakia

College of Business Faculty Publications

In this paper, we present a poststructuralist analysis of customer database technology. This approach allows us to regard customer databases as configurations of language that produce new and significant discursive effects. In particular, we focus on the role of databases and related technologies such as customer relationship management (CRM) in the discursive construction of both customers and customer relationships. First, we argue that organizations become the authors of customer identities, using the language of the database to configure customer representation. From this perspective, we can see the radical innovation that the customer database brings to the organizational construction of its …

Cultural Contradictions Of The Anytime, Anywhere Economy: Reframing Communication Technology, Nikhilesh Dholakia, Detlev Zwick

College of Business Faculty Publications

Technology-aided ubiquity and instantaneity have emerged as major goals of most information technology providers and of certain classes of users such as “road warriors”. New mobile technologies promise genie-in-a-bottle type near-magical qualities with anytime, anywhere access to information and services. While the complex science, systems, and economics of such technologies receive considerable attention from industry executives and researchers, the social and cultural aspects of these technologies attract less attention. This paper explores the oft-contradictory promises and pitfalls of anytime, anywhere technologies from a cultural standpoint. It makes suggestions for reinterpreting these technologies for greater human good.

Human Nature: An Economic Perspective, Vernon L. Smith

Economics Faculty Articles and Research

An economist writing on the topic of human nature is surely expected to talk about decision making by narrowly self-interested rational agents.

The Moderating Roles Of National Culture And The Country Institutional Profiles On The Effect Of Market Orientation And Entrepreneurial Orientation On The Performance Of Banks In Jordan: An Empirical Investigation, Musa A. Dwairi

Doctoral Dissertations

The primary purpose of the study was to extend Jaworski and Kohli's (1993) market orientation (MO) model in the banking industry of Jordan. Specifically, the study (1) added entrepreneurial orientation (EO) as a second mediating variable with market orientation, (2) incorporated national culture and country institutional profile as moderators on the performance effects of MO and EO, and (3) replicated other relationships in the market orientation model of Jaworski and Kohli in the banking industry of Jordan. These moderating variables explained some of the discrepancies in the direct performance effects of MO and EO observed in international contexts.

To accomplish …

The Influence Of Apparel Size On Shopping Behavior And Appearance Management Factors Of Caucasian And Asian International Female University Students, Yuko Sugita

All-Inclusive List of Electronic Theses and Dissertations

The purpose of this study was to investigate the influence of different apparel sizes (apparel sizes smaller than 14 and 14 and larger) on the relationships between appearance management factors and apparel shopping behavior of Caucasian and Asian international females. Appearance management factors were divided into sociocultural factors (media), personal factors, and psychological or behavioral factors. One hundred thirty-eight subjects (75 Caucasians wearing apparel sizes smaller than 14; 17 Caucasian females wearing apparel sizes 14 and larger; and 46 Asian international females wearing apparel sizes smaller than 14) completed a questionnaire, which was designed to measure subjects' appearance management factors …

Wilcher, Joda, 1905-1971 (Mss 155), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Collection 155. Chiefly business papers of Joda Wilcher, Bradfordsville, Kentucky, pertaining to his work as an agent that bought trees, especially walnut trees, for various lumber companies. Also a few family items, including his memorial book and other items relating to his funeral.

Tabletop Display, A Look At The System Of Design, Kristi Schmeling

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

View From The Gallery, Geetha Mehra

IIMB Management Review

To develop a successful business in art, one has to rely a lot on intuition. Unlike other businesses, there is no data available, no rules to go by, and the product itself is, in a sense, intangible. Each work of art is unique, with a unique value. Stepping into this arena in the mid 80s, intrepid artrepreneur Geetha Mehra set up the Sakshi Gallery in Chennai to provide a space for Indian artists to exhibit their work to the public, and to further the cause of contemporary art in India. Learning and growing in the business, Ms Mehra went from …

Learning The Process Of The Exhibit Design Industry, Deborah Dooley

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

Establishing And Maintaining A Buyer/Supplier Relationship Within The Product Development Industry For Model-Making And Prototyping, Kelly Vukad

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

Antecedents And Consequences Of Consumer Ethnocentrism Across Russia's Three Sub-Cultures, Shawn Thelen

Theses and Dissertations in Business Administration

Shimp and Sharma (1987) extended the concept of ethnocentrism to commercial products with the development of a 17-item Consumer Ethnocentrism Scale [CETSCALE]. Consumer ethnocentrism is the belief that purchasing imported products harms the local economy, increases unemployment, and is morally wrong (Skimp and Sharma 1987). Shimp and Sharma (1987) called for studies to determine antecedents to consumer ethnocentrism and to apply the CETSCALE across geographic and regional segments. This dissertation addresses a void in the literature by examining antecedents; Inglehart's Materialism/Post Materialism (1977) and Holbrook's Nostalgia (1993), and outcome variables; product purchase preference, of consumer ethnocentrism across sub-cultures postulated to …

The Catholic Church's Approach To Restoring Its Image In The Face Of The Sexual Abuse Crisis, Ryan David Lanier

Theses Digitization Project

The public relations response of the church to the sexual abuse malady is the focus of this project. The purpose of this project is to evaluate the discourse and actions of the church according to image restoration theory.